eLearning eLearning TechnologiesTechnologiesHelping Educational Institutions Helping Educational Institutions Unlock Human Potential Using Unlock Human Potential Using Learning Solutions From Learning Solutions From MicrosoftMicrosoft

Mostafa Ewees (PhD)Mostafa Ewees (PhD)Stanford University at CaliforniaStanford University at CaliforniaAssistant Professor at German University in Cairo (GUC) Assistant Professor at German University in Cairo (GUC) EDUCATIONAL CONSULTANTEDUCATIONAL CONSULTANT

Setting the stageSetting the stage

Solution AreasSolution AreasLearning Learning ManagementManagementStudent/Faculty Student/Faculty ProductivityProductivityDigital and Digital and Streaming MediaStreaming MediaMobile LearningMobile LearningPortalsPortalsAssessmentAssessmentDigital ContentDigital Content

Key ScenariosKey ScenariosHigher EducationHigher Education

eLearning, e-learning, eLearning, e-learning, E-learning, E-Learning, E-learning, E-Learning, etc.etc.

K-12K-12Education PortalEducation PortalAccountability and Accountability and AssessmentAssessment

An educational institution’s core An educational institution’s core business isbusiness isA.A. FundraisingFundraisingB.B. Teaching and LearningTeaching and LearningC.C. Supporting AthleticsSupporting AthleticsD.D. Getting research grantsGetting research grants

e-learning: Definitione-learning: Definition

Learning Learning experiences experiences enabled by enabled by information information technologytechnology

AgendaAgenda

OpportunityOpportunityHow to win – customer conversationHow to win – customer conversationSolution ArchitectureSolution ArchitectureKey ScenariosKey Scenarios

Coordinate: Learning ManagementCoordinate: Learning ManagementConnect: Educational IntranetsConnect: Educational IntranetsCreate: Expressing IdeasCreate: Expressing Ideas

Main Take-AwaysMain Take-Aways

““eLearning” eLearning” making quota making quotaKey technologies Key technologies establish establish SharePoint!SharePoint!

Opportunities beyond LMS Opportunities beyond LMS

Mobility Mobility competitive differentiation competitive differentiation

The OpportunityThe OpportunityFY03 US Higher Education FY03 US Higher Education Market Market

Solution AnatomySolution Anatomy

SegmentSegment Size Size $M$M

Growth Growth %%

MS MS ($M)($M) BasicBasic Opps: 1200Opps: 1200

Win: 30%Win: 30%Wins: 360Wins: 360MS Rev: $3.6MMS Rev: $3.6M

LMSLMSMediaMediaPortalsPortalsCollabCollabProductivityProductivity

200200350350100100100100250250

1010252500101000

▼▼▲▲►►▲▲►►

33553344175175

MSMS $10K$10K

ISVISV $15K$15K

HWHW $10K$10K

SVCSVC $15K$15K

TotalTotal $1B$1B 88 ▲▲ 190190 EntryEntry Opps: 2400Opps: 2400Win: 30%Win: 30%Wins: 720Wins: 720MS Rev: $1.44MMS Rev: $1.44M

MSMS $20K$20K

ISVISV $25K$25KKey trends & predictions:Key trends & predictions:Gartner: “Academic technology services Gartner: “Academic technology services

will supplant ERP as the next major new will supplant ERP as the next major new IT investment in higher education.”IT investment in higher education.”

Meta Group: “Through 2005, e-learning Meta Group: “Through 2005, e-learning services will increasingly be delivered as services will increasingly be delivered as embedded components within enterprise embedded components within enterprise portals, applications, and collaboration portals, applications, and collaboration systems.”systems.”

Gartner: “By year-end 2002, 70 percent Gartner: “By year-end 2002, 70 percent of higher-education central IS of higher-education central IS departments will only support a single departments will only support a single course management system product “course management system product “

HWHW $15K$15K

SVCSVC $25K$25K

AdvancedAdvanced Opps: 200Opps: 200Win: 20%Win: 20%Wins: 40Wins: 40MS Rev: $2.2MMS Rev: $2.2M

MSMS $55K$55K

ISVISV $150K$150K

HWHW $40K$40K

SVCSVC $200K$200K

Top 10 Most Pressing Campus IT-Related Challenges*

Solution

Relevancy

1. IT Funding Challenges1. IT Funding Challenges

2. Administrative/ERP Implementations2. Administrative/ERP Implementations

3. Security & Identity Management3. Security & Identity Management

4. Maintaining and Upgrading Network & IT Infrastructure4. Maintaining and Upgrading Network & IT Infrastructure

5.Faculty Development, Support, and Training5.Faculty Development, Support, and Training

6. IT Strategic Planning6. IT Strategic Planning

7. Web Services/Web-based Systems7. Web Services/Web-based Systems

8. Distributed Learning/Teaching and Learning Strategies8. Distributed Learning/Teaching and Learning Strategies

9. Enterprise-level Portals9. Enterprise-level Portals

10. Online Student Services10. Online Student Services*Source: EDUCAUSE 2003 Surveyhttp://www.educause.edu/ir/library/pdf/eqm0322.pdf

= Highly impactful to this solution

= Somewhat impactful to solution

= For reference Only

How to win…How to win…

Customer ConversationCustomer ConversationStakeholStakeholderder

PainPain ReasonReason ImpactImpact

PresidentPresidentProvostProvostRegentRegent

ReputatioReputationn

ImageImage

Budget cutsBudget cutsFund-raisingFund-raisingNew New

competitorscompetitors

New funding sourcesNew funding sourcesFaculty defectionsFaculty defectionsEnrollment pressuresEnrollment pressures

CIOCIOCTOCTODirector Director

of of ComputingComputing

Unfunded Unfunded mandatesmandates

SecuritySecurityRising Rising

expectatioexpectationsns

Budget cutsBudget cutsAcademic Academic

freedomfreedomDiverse users Diverse users

and needsand needsShared Shared

governancegovernance

Central IT viewed as Central IT viewed as “behind” and out of “behind” and out of touchtouch

Departments “doing Departments “doing their own thing”their own thing”

Hackers, spammers, Hackers, spammers, etc.etc.

Director Director of of Academic Academic ComputingComputing

Demand Demand growinggrowing

ResourceResources nots not

Budget cutsBudget cutsEveryone an Everyone an

expertexpert

Student and faculty Student and faculty dissatisfactiondissatisfaction

FacultyFaculty TimeTime Balancing Balancing teaching, teaching, research, and research, and serviceservice

Student Student expectationsexpectations

Promotion and Promotion and tenure tenure

StressStressStaying relevantStaying relevant

What if…What if…StakeholderStakeholder VisionVision

PresidentPresidentProvostProvostRegentRegent

Expand your student base without increasing “brick Expand your student base without increasing “brick and mortar” facilitiesand mortar” facilities

Provide services to alumni, deepening your Provide services to alumni, deepening your relationship relationship

Develop new revenue streams from businesses and Develop new revenue streams from businesses and organizationsorganizations

CIOCIOCTOCTODirector of Director of

ComputingComputing

Easily and quickly integrate new capabilities into Easily and quickly integrate new capabilities into your existing infrastructureyour existing infrastructure

Provide academic departments with services instead Provide academic departments with services instead of applicationsof applications

Make your network more secure yet preserving Make your network more secure yet preserving academic freedomacademic freedom

Director of Director of Academic Academic ComputingComputing

Provide students and faculty with familiar tools that Provide students and faculty with familiar tools that support their academic needssupport their academic needs

Provide just-in-time support and training for facultyProvide just-in-time support and training for facultyImprove the reliability of academic systemsImprove the reliability of academic systems

FacultyFaculty Continue to use familiar tools of your tradeContinue to use familiar tools of your tradeNot have to rely as heavily “technology people”Not have to rely as heavily “technology people”Feel confident that the technology will “just work”Feel confident that the technology will “just work”

Education evolutionEducation evolution

Adapted From: Maslow, A. (1943). A theory of human motivation. Psychological Review, 50, 370-396

Connected Learning

Advanced Needs

Integrated student Integrated student services services

On-demand learning On-demand learning opportunitiesopportunities

Supports mobile Supports mobile lifestylelifestyle

Data-drivenData-driven PersonalizedPersonalized

Competitive Competitive DifferentiationDifferentiation

Support traditional educational approaches

Basic Needs

Classroom based Classroom based instructioninstruction

Lecture based Lecture based pedagogypedagogy

Correspondence Correspondence coursescourses

Most Most Institutions Institutions

Today Today

Enable pedagogical best practices

Intermediate Needs

Blended/hybrid/web Blended/hybrid/web enhanced coursesenhanced courses

Active Active experimentationexperimentation

Group and team Group and team learninglearning

Affordable realityAffordable reality Distance learningDistance learning

Innovative Innovative educators and educators and departmentsdepartments

Solution ArchitectureSolution Architecture

Enterprise Systems

• Learning Management Systems (LMS)

•HED: ISV•K-12: Class Server

• Learning Content Management Systems

Management

Flexible AccessAggregation, Personalized, Mobile, Single Sign-on

Content Creation

• Express Ideas• Group &

Teamwork• Data Collection &

Analysis• Digital/ Streaming

Media

Portfolios

• Teaching• Learning• Institutional

• Communication & Collaboration

• Document Management

• e-mail• Calendar

• Rights Management

• Search

• Administrative Systems

• EAI

• Authentication • File Storage • Database • Web Server

Learning Assessment

Assessment Technologies

• Quizzing/Testing• Item Banks• Essay Grading• Classroom

Response• Surveying

Applications of Applications of TechnologyTechnologyEmpowering educators and learnersEmpowering educators and learners

Facilitating Facilitating LearningLearning

Managing LearningManaging Learning Assessing LearningAssessing Learning

Valu

es

Valu

es

ExpressExpress InteractInteract ExploreExplore and and

discoverdiscover

OrganizeOrganize AutomateAutomateOrchestrateOrchestrate

MeasureMeasureEvaluateEvaluate DocumentDocument

En

ab

ling

Tech

nolo

gie

sEn

ab

ling

Tech

nolo

gie

s

Digital Content

3rd party ISV Solutions

•Exchange 2003•Live Comm. Server

Learning Management Systems

•SharePoint Portal Server 2003•Windows SharePoint Services•Windows Media 9 Series

•Office 2003 System•Producer 2003•IMS/SCORM tools•Streaming Media Solutions

Learning Content Management Systems

Accountability and Assessment

Solutions

Portfolio Solutions

Applications of Applications of TechnologyTechnologyEmpowering educators and learnersEmpowering educators and learners

Facilitating Facilitating LearningLearning

Managing LearningManaging Learning Assessing LearningAssessing Learning

Valu

es

Valu

es

ExpressExpress InteractInteract ExploreExplore and and

discoverdiscover

OrganizeOrganize AutomateAutomateOrchestrateOrchestrate

MeasureMeasureEvaluateEvaluate DocumentDocument

En

ab

ling

Tech

nolo

gie

sEn

ab

ling

Tech

nolo

gie

s

Digital Content

•Exchange 2003•Live Comm. Server

Learning Management Systems

•SharePoint Portal Server 2003•Windows SharePoint Services•Windows Media 9 Series

•Office 2003 System•Producer 2003•IMS/SCORM tools•Streaming Media Solutions

Learning Content Management Systems

Accountability and Assessment

Solutions

Portfolio Solutions

Coordinate: Learning Coordinate: Learning ManagementManagementSolution Area:Solution Area: Academic ComputingAcademic Computing

Mode:Mode: ExecutionExecution

Solutions NameSolutions Name Learning ManagementLearning Management

Average MS Average MS Influenced Influenced RevenueRevenue

Basic: Basic: Entry: Entry: AdvancedAdvanced::

MS = $10K, ISV = $5K, HW = 5K, SVC = 5KMS = $10K, ISV = $5K, HW = 5K, SVC = 5KMS = $15K, ISV = $25K, HW = $15K, SVC = $25KMS = $15K, ISV = $25K, HW = $15K, SVC = $25KMS = $55K, ISV = $150K, HW = $40K, SVC = $200KMS = $55K, ISV = $150K, HW = $40K, SVC = $200K

Avg. Sales CycleAvg. Sales Cycle 3-9 months3-9 months

Microsoft Microsoft TechnologiesTechnologies

Windows 2000/2003 Server, SQL Server 2000, ASP/ASP.NetWindows 2000/2003 Server, SQL Server 2000, ASP/ASP.Net

SolutionSolution Enterprise Learning Management Systems and Learning Content Enterprise Learning Management Systems and Learning Content Management Systems. The solutions are provided by a 3Management Systems. The solutions are provided by a 3rdrd party ISV. party ISV. They enable customers to easily create and organize instructional They enable customers to easily create and organize instructional materials, provide basic assessments, and support basic communications materials, provide basic assessments, and support basic communications in “fully online” or “hybrid/blended” courses.in “fully online” or “hybrid/blended” courses.

ResultsResults Reduced time to develop online or hybrid/blended courses. Students Reduced time to develop online or hybrid/blended courses. Students have faster access to course materials. Help desk/support calls decrease have faster access to course materials. Help desk/support calls decrease due to consistency across multiple courses and integration with other due to consistency across multiple courses and integration with other enterprise systems.enterprise systems.

Customer Customer ImplementationsImplementations

Baylor University, University of Cincinatti, Babson CollegeBaylor University, University of Cincinatti, Babson College

LMS

Coordinate: Customer Coordinate: Customer ConversationConversationToday: One student, five classes, five departments, five different user interfaces… One central IT organization, five different departments, five integration projects.

Pain: Need enterprise system rather than cobbled together departmental systems.

ReasonReasonDifferent systems Different systems

supported by different supported by different departmentsdepartments

ImpactImpactNo centralized supportNo centralized supportLimited integration with Limited integration with

enterprise systemsenterprise systemsInconsistent experiences Inconsistent experiences

for studentsfor students

Vision: Improve student experience, system reliability, student and faculty support and integration with campus enterprise systems through a single system.

Connect: Educational Connect: Educational IntranetsIntranetsSolution Solution Area:Area:

Academic Computing, Administrative ComputingAcademic Computing, Administrative Computing

Mode:Mode: ExecutionExecution

Solutions Solutions NameName

Institution-wide collaboration and e-mail, Enterprise PortalsInstitution-wide collaboration and e-mail, Enterprise Portals

Average MS Average MS Influenced Influenced RevenueRevenue

BasicBasicEntryEntryAdvancAdvanceded

MS = $10K, ISV = $15K, HW = $10K, SVC = $15KMS = $10K, ISV = $15K, HW = $10K, SVC = $15KMS = $25K, ISV = $20K, HW = $15K, SVC = $25KMS = $25K, ISV = $20K, HW = $15K, SVC = $25KMS = $60K, ISV = $50K, HW = $40K, SVC = $150KMS = $60K, ISV = $50K, HW = $40K, SVC = $150K

Avg. Sales Avg. Sales CycleCycle

3-6 months3-6 months

Microsoft Microsoft TechnologiesTechnologies

Microsoft Solution Accelerator for Intranets, Windows Server 2003, Microsoft Solution Accelerator for Intranets, Windows Server 2003, Windows SharePoint Services, SharePoint Portal Server 2003, Exchange Windows SharePoint Services, SharePoint Portal Server 2003, Exchange 2003, Live Communications Server, Live Meeting, SQL 2000, Office 2003. 2003, Live Communications Server, Live Meeting, SQL 2000, Office 2003.

SolutionSolution Enables educators and learners to engage in team and group activities Enables educators and learners to engage in team and group activities anytime, anywhere in a structured or adhoc environment, all while anytime, anywhere in a structured or adhoc environment, all while minimizing additional training by utilizing familiar tools.minimizing additional training by utilizing familiar tools.

ResultsResults Enhanced team and group collaboration, significant time savings on team Enhanced team and group collaboration, significant time savings on team based activities, increased communication, and faster feedback.based activities, increased communication, and faster feedback.

Customer Customer ImplementatiImplementationsons

Johns Hopkins School of Nursing, University of Massachusetts – AmherstJohns Hopkins School of Nursing, University of Massachusetts – Amherst

Con

nect

Connect: Customer Connect: Customer ConversationConversationToday: Students are connected and social. Learning happens everywhere. Instructional technology limits communication and collaboration.Pain: Meeting high demands of increasingly sophisticated students and faculty.

ReasonFaculty feel constrained by current

learning management systemsInfrastructure is more about

managing rather than enabling students to engage in learning activities

ImpactFailure to attract and retain

students, faculty and staffFlat learning experiencesDoesn’t fit the mobile

lifestyle

Vision: What if Faculty and students could work collaboratively in online communitiesReal-time presence information could take the friction out of collaborating Faculty could use the same infrastructure to support their research needs

SharePointSharePointEnterprise Portal Enterprise Portal SolutionSolution built on top built on top of Windows of Windows SharePoint ServicesSharePoint Services

Hub and AggregatorHub and Aggregator for SharePoint for SharePoint personal, team and personal, team and portal sitesportal sites

SharePoint Portal ServerSharePoint Portal Server News and LinksNews and Links Site Directory and Site Directory and

ConnectionsConnections Personal Sites (MySites)Personal Sites (MySites) Audience TargetingAudience Targeting Index, Search and AlertsIndex, Search and Alerts Single Sign-OnSingle Sign-On BizTalk IntegrationBizTalk Integration

Team Collaboration Team Collaboration SolutionSolution well beyond well beyond file serverfile server

Scalable Scalable Workspace Workspace PlatformPlatform

SharePoint ServicesSharePoint Services Document Storage Document Storage

and Collaborationand Collaboration Flexible ListsFlexible Lists Web Part PagesWeb Part Pages Page PersonalizationPage Personalization Site Life Cycle Site Life Cycle

ManagementManagement Scale-Up/Out Scale-Up/Out

FoundationFoundation

Johns HopkinsJohns Hopkins“We needed to create an infrastructure that would help nurses provide palliative care with the greatest competence. To achieve this goal, we had to address their needs to connect with each other and provide access to critical resources as they dealt with challenging cases right at the bedside.”

Dr. Cynda Rushton, Project Director for the National Nursing Leadership AcademyFaculty member, Johns Hopkins University School of Nursing

Create: Expressing IdeasCreate: Expressing IdeasSolution Solution Area:Area:

Academic ComputingAcademic Computing

Mode:Mode: ExecutionExecution

Solutions Solutions NameName

Digital and Streaming Media, Student and Faculty ProductivityDigital and Streaming Media, Student and Faculty Productivity

Average MS Average MS Influenced Influenced RevenueRevenue

BasicBasicEntryEntryAdvanceAdvancedd

MS = $5K, ISV = $15K, HW = $15K, SVC = $5KMS = $5K, ISV = $15K, HW = $15K, SVC = $5KMS = $10K, ISV = $20K, HW = $25K, SVC = $15KMS = $10K, ISV = $20K, HW = $25K, SVC = $15KMS = $20K, ISV = $50K, HW = $50K, SVC = $50KMS = $20K, ISV = $50K, HW = $50K, SVC = $50K

Avg. Sales Avg. Sales CycleCycle

1 – 3 months1 – 3 months

Microsoft Microsoft TechnologiesTechnologies

Windows 2003 Server, Windows Media 9 Services, SharePoint Portal Server Windows 2003 Server, Windows Media 9 Services, SharePoint Portal Server 2003, Windows SharePoint Services, Office 2003 System, Producer 2003, 2003, Windows SharePoint Services, Office 2003 System, Producer 2003, PhotoStory, Movie Maker, Windows XP, Windows Media Encoder, Microsoft PhotoStory, Movie Maker, Windows XP, Windows Media Encoder, Microsoft Enterprise Learning Library (MELL), Windows XP Tablet PC EditionEnterprise Learning Library (MELL), Windows XP Tablet PC Edition

SolutionSolution Enables educators to easily create new or enhance existing learning Enables educators to easily create new or enhance existing learning content without requiring extensive user training. Content adheres to content without requiring extensive user training. Content adheres to IMS/SCORM industry standards and is readily integrated into learning IMS/SCORM industry standards and is readily integrated into learning management systems. Educators and learners can express their ideas management systems. Educators and learners can express their ideas effectively without requiring special purpose hardware or facilities, and effectively without requiring special purpose hardware or facilities, and enabling the friction-free capture of content for later re-use. Enables enabling the friction-free capture of content for later re-use. Enables capture of lectures for distance learning and on-demand playback at a capture of lectures for distance learning and on-demand playback at a later time.later time.

ResultsResults Faculty report significant time savings in producing learning content. Faculty report significant time savings in producing learning content. Students have access to important learning resources on-demand. Costs of Students have access to important learning resources on-demand. Costs of producing digital media content reduced by up to 50%.producing digital media content reduced by up to 50%.

Customer Customer ImplementatImplementationsions

University of Wisconsin “eTeach”; Wharton; Darden School of Business; University of Wisconsin “eTeach”; Wharton; Darden School of Business; Seattle Community College, University of CincinattiSeattle Community College, University of Cincinatti

Cre

ate

Create: Customer Create: Customer ConversationConversation

ReasonFaculty feel using technology

too difficult and time consuming

ImpactFaculty frustrationStudents not stimulatedSupport costs risingFaculty taking on large, time-consuming

multimedia projects, affecting research productivity

Today: While motivated faculty are embracing technology, the gap for the rest of them is getting bigger.Pain: Dissatisfied faculty, administrators, students, and staff– lack of support & training on new systems/desktops.

Vision: What if?•Faculty could use familiar tools•Reduce faculty support costs•Same technology enhances faculty’s research activities

Solution Offering Solution Offering SummarySummary AdvancedAdvancedEntryEntryBasicBasic

WSSWSS•AdministrativeAdministrative•Course centricCourse centric

Digital Digital MediaMedia•Producer 2003Producer 2003•Windows Windows MediaMedia

Learning Learning ObjectsObjects•IMS add-insIMS add-ins•WSS Library.WSS Library.

SharePointSharePoint•Portal ServerPortal Server•Dept. IntranetDept. Intranet

Comm. Comm. PortalPortal•Streaming Streaming media media infrastructureinfrastructure

1-3 months1-3 monthsOEM & VAROEM & VAR

3-9 months3-9 monthsISV and SIISV and SI

9-18 months9-18 monthsConsortiaConsortia

LMSLMS•Basic ISV LMSBasic ISV LMS•ASP HostedASP Hosted

Campus Campus Comm.Comm.•Live Comm. Live Comm. ServerServer•Live MeetingLive Meeting•ExchangeExchangeLMSLMS

•ISV SolutionISV Solution•Departmental Departmental useuse

LMSLMS•LCMSLCMS•Enterprise Enterprise integrationintegration

CR

EA

TE

CO

NN

EC

TC

OO

RD

INA

TE

Calls to actionCalls to action

www.microsoft.com/education/www.microsoft.com/education/partnerpartnerSend email to Send email to stacymcc@microsoft.comstacymcc@microsoft.comProfile your company in Partner Profile your company in Partner Central Central

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A Parting Thought…A Parting Thought…

““I never try to teach my I never try to teach my students anything, I students anything, I only try to create an only try to create an environment in which environment in which they can learn.”they can learn.”

--- Albert Einstein--- Albert Einstein

© 2003 Microsoft Corporation. All rights reserved.© 2003 Microsoft Corporation. All rights reserved.This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.in this summary.

Thank YouThank You