The Elements and Principles of Art

and Design

Form vs. Content

•Form is what we see

•Content is what it means (Function=what it does, or is for)

The Visual Elements

•Ingredients

•LINE, SHAPE (2D) & MASS (3D), LIGHT (VALUE), COLOR, TEXTURE & PATTERN, SPACE, TIME & MOTION (20C.)

LINE

•Path created by moving point

•Contour vs outline

•Direction and movement

•Actual vs Implied

Outlines vs.Contour Lines

Direction and Movement

Actual vs Implied

Shape and Mass

•shape= 2d form that has borders

•mass= 3d form with borders

•Figure/Ground

•Negative/Positive shapes

positive/negative shapes

Figure vs Ground

Light (Value)

Texture and Pattern

actual vsvisual

Space

Linear vsatmospheric

Time and Motion

Formal Principles of Design

(composition)•Unity and Variety

•Balance (Symmetry and Asymmetry)

•Emphasis and Subordination

•Scale and Proportion

•Rhythm

•Repetition

Unity and Variety

•Unity= oneness, wholeness, elements go together

•Variety= difference, contrast, enlivens

Balance (Symmetrical)

Balance (Asymmetrical)

Emphasis and Subordination

Scale and Proportion

Rhythm

Repetition