eliances secrets of linkedin by spiderman (michael kristiansen)
TRANSCRIPT
Thank You For Attending!!
If you have a question regarding LinkedIn for your business I’m happy to schedule a time to help you,Spiderman- Mike Kristiansen
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
Mike Kristiansen
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
"You go to the smartest people you know and say, 'Who do you know who I might be able to meet or
might be able to do something for, or build a relationship with?‘
LinkedIn cofounder Reid Hoffman
https://ourstory.linkedin.com/
WHAT LINKEDIN IS DOING NOW EDUCATION- ACQUIRED LYNDA.COM
EMPLOYMENT – PROFINDER
CONTENT CREATION- USER GENERATED
The Richest Group Of Men In Silicon Valley
PAYPAL MAFIA
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’LINKEDIN PROFINDERhttps://www.linkedin.com/profinder/pros
https://www.linkedin.com/profinder
Secondary Inbox Designed to TrackOf Job Inquiries &
Responses
BUSINESSCREATIVE
TECHNOLOGY
TRAININGLYNDA.COM
EDUCATION & EMPLOYMENT
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’USER GENERATED CONTENT
I’ll tell you what’s on my mind
CONTENT MARKETING
Your 1st Connects are notified you’ve published.If your 1st ConnectsGo read your post,Their 1st connects will get notified.
You can find warm prospects on the Who’s Viewed Your Posts page and interact with them.
Publish to your: LinkedIn Groups Your LinkedIn Company Page Other Network Groups Your Website Twitter Facebook Google Plus Tumbler, Reddit, ETC.
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’Building Relationships:
Instead of leaving contact info, sharing a calendar link helps peopleschedule a time to speak with you.https://youcanbook.me/howitworks
Connecting with someone on a desktop may get the ‘how you know the person’ question. Using the LinkedIn mobile app, pull up person’s profile, click the top 3 dots on the top right then click on Personalize Invite-
ELIANCES PRIVATE LINKEDIN GROUP
THE AVERAGE NUMBER OF 1ST CONNECTS IS APPROXIMATELY 800.THIS MEANS MEMBERS HAVE AROUND 200,000 PEOPLE TO BUILD RELATIONSHIPS WITH.
THE GIVE TO GET PRINCIPLE IS HIGHLY EFFECTIVE ON LINKEDIN
ONE WAY TO PUT IT TO WORK IS TO MESSAGE YOUR 1ST CONNECT TO LET THEM KNOW YOU HAVE A REFERRAL FOR ONE OF THEIR 2ND CONNECTS. (a little research goes a long way.)
ASK IF THEY’LL LET THEIR 2ND CONNECT KNOW AND IF IT’S OKAY TO CONTACT THE 2ND CONNECT DIRECTLY. THIS IS A POWERFUL WAY TO BUILD YOUR OWN REFERRAL NETWORK.
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’Optimize Your Profile (99% Don’t)
No keywords = no visibility.
Your headline is prime real estate.
Don't forget those endorsements.And don't forget those recommendations.
Background Summary
www.linkedin-makeover.com/2012/06/28/linkedin-profile-bullets-symbols/
Bullets & Symbols to Spice up Your LinkedIn Profile
1. Highlight Symbol & Copy2. Place Cursor & Paste
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’TOOLS TO SAVE TIME
CONTENT CURATION:(finding great content to share)
SCOOP.ITCURATIONSOFTKUDANI
SYNDICATION TOOLS:
NEXTSCRIPTS FOR WPHOOTSUITE PRO
WHO’S VIEWEDYOUR PROFILE?
AUTOMATED SYSTEMS
DUX-SOUP(Profiles are viewed in a Chrome browser as if you were viewing the profiles manually)
Download All Your 1st Connectshttps://www.linkedin.com/people/export-settings
LinkedIn Lead Extractorhttp://www.ahmadsoftware.com/94/linkedin-lead-extractor.html
LinkedIn LeadFinderhttp://linkedleadfinder.com/
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
https://rapportive.com/
https://app.findthatlead.com/
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’TIPS & SHORT CUTS
Social Ads
LinkedIn Social Ads are a very effective way to encourage LinkedIn members to share messages and recommend your products. Social Ads use the same targeting other LinkedIn advertising options offers but they let you leverage social proof throughout the LinkedIn community. The endorsements of trusted contacts are a highly effective way to add credibility and impact to your company messages.
LinkedIn’s extensive range of social ads is designed to leverage the way members use the LinkedIn network to share ideas and information. Social Ads make it easy for members to endorse your company and share insights and updates. And they ensure that engagement with one member is quickly spread across his network.
Spotlight Ads
A Spotlight Ad is a fully customizable ad that leverages the member profile image but can link to the advertiser’s landing page. These ads look like content on the page and don’t use the traditional ad formats. Because these ads blend in with the content, people often click on them not realizing they're ads.
Spotlight Ads are designed to help someone find a job by associating their profile picture with a company logo. These ads are very effective because they show a member's image in the ad under the headline, “Picture Yourself at Company” and their new job title under their name. This lets them visualize themselves in this position at your company.