My DAUNTLESS effort deserve to be REWARDED

Give them a place to be

empowered

Make them belong to the DAUNTLESS WINNERcommunity with FB group and networking day, where they can feel recognized and rewarded

Brand roleInsight Strategic approach

By Influencers ( a Hùng – a Toàn ), Eliters 1, Finalists

Day 1: Trigger their need Day 2-5: Launch and engage them in a

DAUNTLESS WINNER communityDay 6-8: Spread out the values of

this community

REMEMBER HOW HARD YOU TRIED?YOU DESERVE TO BE DAUNTLESS

WINNERWE EMPOWER YOUR NEXT TRY!

FB post on YM FanpgeTactics: Facebook seeding

Influencers stories

Offline eventTactics: Facebook seeding, Clip: How hard you tried

Group sharing & adviseTactics: Facebook seeding

KeyMessage

Key hook

& Tactics

Objective

• Face a problem “convert to sale”

• Struggle to convert members become

consumer

• Consumer mostly in relation

9 members join the Offline Event

Orders : 45 T-Shirts

Interaction: 1580 likes, 176 comments, 62 shares

Cost money: 0đ

Revenue: 9.000.000đ

Profit: 4.275.000đ

• Based on the true target, good

segmentation

• Understanding consumer needs, so that

he can attract many people

• Execution put many effort

• Message clarity, consistency.

• Don’t depend so much on the Offline event to

drive sale.

• Organize more activities on FB group to

interact and offer more benefits for them

• Use FB Graph search to approach TC more

effectively

I need motivation to believe in myself again before the next challenge

Give them a motivation and

inspiration

Connect normal life influencers to TC,bring about service to listen, feedback,

encourage and empower them to keep the spirit in YM and marketing career

Brand roleInsight Strategic approach

By normal life Influencers( Quoc Hung and their friends )

Day 1-2: Trigger their need andIntroduce the campaign

Day 3-8: Spread out the campaign

Bạn đã bao giờ thiếu niềm tin vào chính bản thân ? Bạn cần niềm tin – hãy thuê mình

FB post on YM FanpageTactics: FB seeding

Staffs seeding - direct marketing

FB staffs collection post on their pageTactics: FB seeding

Relationships

KeyMessage

Key hook

& Tactics

Objective

• Sometime not have serious attitude – not

demonstrate commitment and effort to others

• Poor Execution and only one way to

communicate

• Off-brief, haven’t communicate YM values and

leverage YM equity

• Beside that, easy lead to destroy YM image

• Segmentation quite good

• Great personal influence, Empower others by

himself and his relation, express the passion

about marketing to others

• Take advantage of the influence of others to

push sale

Orders : 45 T-Shirts

Interaction: 1876 likes, 234 comments, 27 shares

Cost money: 1.245.000đ

Revenue: 11.250.000đ

Profit: 5.280.000đ

• Create more activities to demonstrate YM

values

• Communication should be focus on the

inspiration of YM, not only himself

• He can post and share the values he received

from YM and now he can apply for you

I want to have a best start in Marketing field to ensure my future career

Give them a place to learn and

practice marketing skills

Create a connection between TC and YM by FROM O TO HERO CAMP, let a T-shirt become a

thing and milestone to remember about this CAMP

Brand roleInsight Strategic approach

with 24 intensive hours of Mar world

Day 1-2: Trigger TC about the values of YM CAMP Day 3-8: Let’s register the CAMP

Do you want to truly experience marketing world?Join the camp to learn and experience marketing from

YM values

FB post on YM FanpgeTactics: FB seeding

FB Group to update benefitTactics: FB event, Group seeding

Relationships

KeyMessage

Key hook

& Tactics

Objective

• At first - execution not so good

But, the first post to trigger TC is not clarify enough about

the values of participants receive in camp

• After that: more consistently & clearer

• Content isn’t good&deep enough

• Communicate over promise of YM

• Use Bit.ly to measure the effectiveness of

each activity

• Strong message, use influencer to persuade

TC but not so much

• There are many packages to help drive sale

better

• Group should be interactive and offer more benefit to TC

• Improve the content of the CAMP CLEARer, help TC

easy to understand information

• Need leverage strengths of YM

• Find the way to engage Empowers & eliters more

frequently

• Find a suitable time for TC to join the camp

Orders: 50 shirt

Interaction: 978 likes, 44 comments, 51 Shares

Costs money: 0đ

Revenue: 14.068.000d

Profit: 8.818.000d

• The most feasible idea

I need a COMMITMENT to challenge myself to prove that I'm passionate

about marketing

Inspire them to take the challenge

in elite program

Make them feel inspire and dare them to take the challenge on FB group and FB event, where they

can accept this challenge

Brand roleInsight Strategic approach

By himself – example of the efforts in YM challenge

Day 1-2: Trigger the challenge between TC

Day 3-5: Challenge TC with the assignments of YM

Day 5-8

I CHALLENGE YOU CHALLENGE YOURSELF

Young Marketers I challenge FAIL

FB post on YM FanpgeTactics: Facebook seeding

Clip Young Marketers I

challengeTactics: FB event, FB Group

FAIL

KeyMessage

Key hook

& Tactics

Objective

• Not so much improvement & take learning through

each day

• Message is not clear and simple enough to drive TC

buy YM T-shirt

• Execution is not good enough, still make TC confuse

• Low Interaction ( Group isn’t update frequently)

• Need to simplify and focus on the angle of TC

insight - so that it can drive them to join

• Make it CLEAR, simple, unique, RELEVANT

and APPEALING to consumer, let them see the

motivation strong enough to take the challenge

• Create a materials like certificate for TC when

they register or complete challenge

Sell 10 shirts

Effort and enthusiasm, always seek for

the better solution to improve himself

Achieve the attention on first steps but didn’t

invest time & effort enough to update &

maintain fanpage and group regularly.

Need to find the reason why customers should

buy YM T-shirt first before challenge them

TARGET

IDEA

EXECU

TION

Need simple and FOCUS on TC insight, easy to communicate

Need to involve others contestants to support them achieve the goals

Must be CLEAR, SIMPLE, UNIQUE, RELEVANT and APPEALING to consumer,

Let them see the motivation strong enough to join your activities

Need clearly as possible

Must find an insight not only can sell the YM T-shirt but also leverage YM equity