Elite Minds in Sports Analytics

Gathering the Elite Minds in Sports Analytics to Share Insights & Best

Practices

November 5th, 2014 London, UK

Previous Speakers Include

Previous Speakers Include:• Director of Elite Development, The Football

Association• Head of Physical Performance, RFU• Professor, Cornell University• Director of Performance, RFL• 1st Team Physiotherapist, Arsenal FC• Head of Sports Science, England Cricket Board

• Head of Sports Science - Academy, Manchester City FC

• Head of Sport Science, Everton FC• Head of Medical, Saracens RFC • Head of Fitness Elite Development, Liverpool FC• Head of Sport Science, Everton FC• Performance Consultant, Athletes Mind

Past Delegates include...• Director, Analytics - NBA

• Director, Insight - Red Bull

• Vice President - EA Sports

• Head of Sports Science - BOA

• Director, Analytics - NFL

• Director, Insight - Betfair

Who Will You Meet?There is no question that IE. provides the gold standard events in the industry and will connect you with decision makers within the analytics industry. You will be meeting senior level executives from major corporations and innovative small to medium size companies.

Job Title Of Attendees

President/Principal

SVP/VP

C-Level

Snr. Director/Director

Global Head/ Head

Snr. Manager/Manager

Academic (1%)

78%

500+ Employees300-499 Employees50-299 EmployeesLess than 49 Employees

Company Size Of Attendees

8%

11%

25%56% 81%Attendees are

companies with at least 300

employees

3%

21%

12%

42%

13%

8%

Attendees are at Director level or above

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The Elite Minds in Sports Analytics Summit brings together industry leaders and researchers to discuss how sports organisations are turning to analytics and data to drive success both on and off the field.

The summit is an ideal platform for influential key decision makers in sports analytics to discuss challenges and best practices in an exclusive setting.

This one day event will compromise of four sessions:

Session 1: Talent Acquisition & Challenges Facing Teams During the Transfer Window

Session 2: Player Development & Performance Systems

Session 3: Player Management - Injury Prevention & Management

Session 4: Applications of Strength & Conditioning

About The Summit

Speakers Information

Andy O'Boyle joined Liverpool in the summer of 2011 as head of fitness elite development.   The  Northern Ireland-born sports scientist moved to the Reds following a three-year period as fitness coach to Coventry City's first team. Here he explains his role at the Academy: "My  job is to lead and co-ordinate the sports science and physical development within the Academy. In addition, I also have a responsibility for the day-to-day delivery of the strength

a n d c o n d i t i o n i n g p r o g r a m m e f o r t h e c l u b ' s Elite Development Squad

The Strength & Conditioning Process at Liverpool Football Club

Andy O’BoyleHead of Fitness Development, Liverpool FC

Dan Ashworth began his career with Norwich City. He later played for St Leonards and coached in the USA with the West Florida Fury before returning to East Anglia to sign for Wisbech

In February 2004, Dan joined West Bromwich Albion's Academy working with Adrian Boothroyd. He was later appointed as Technical Director in December 2007. Ashworth has four departments for which he is responsible: the first team; recruitment; the academy; medical and sports science.

Ashworth is regarded as one of the best in the business at scouting players and compiling information on them, including background checks. He works well with the manager and acts as a buffer between the manager and the chairman.

The Football Association then appointed Dan Ashworth as its new Director of Elite Development in 2012. Dan took up the post at the FA's new national football centre at St George's Park, working alongside Director of Football Development Sir Trevor Brooking.

The 42- year old who joined The FA from West Bromwich Albion FC has been tasked with overseeing the work and ensuring the standard increases to a level that will improve the overall output of players to the English game.

Talent Acquisition at the Football Association

Dan AshworthDirector of Elite Development, The Football Association

Speakers Information

Dr. Liam Hennessy, a published author and researcher in the area of Exercise Physiology and Strength and Conditioning. Dr. Hennessy is an accomplished pole-vaulter who represented Ireland on many occasions. His records survive today decades after his retirement. Dr. Hennessy was Director of Fitness with the IRFU during their most successful years which included Triple Crown and Grand Slam wins. He also has an association with All Ireland winning GAA teams, football clubs Liverpool FC, Blackburn Rovers, and SS Lazio and Bayern Munich. Dr. Hennessy is also a founder of Setanta College.

A 10 Year Plan - Evolving a S&C System

The presentation will trace the development of a professional and amateur sport S&C system. In 2000 the Irish Rugby Football Union commenced a long term plan to ensure that Ireland and its provincial teams would become competitive in European and World Rugby. An integrated model was established with Strength and Conditioning at the core of this strategic plan. The presentation highlights the principle methods and key events that underpin the evolution of the integrated S&C system which incorporates a grassroots to elite level progression. From a single international trophy in the 1990’s Irish Rugby evolved in the 2000’s to command a leading position in European Club and International Rugby.

Dr. Liam HennessyDirectorSetanta College

Steve is in his fifth season with Everton Football Club having spent twelve years as a fitness coach and physio in football. Steve directs the sports science and conditioning program, as well as all end stage reconditioning for Everton's first team. He came to Everton after successful spells with the LA Galaxy and Columbus Crew of Major League Soccer. Originally from California, he now resides in Liverpool with his wife Tracey and three old daughter Olivia.

Player Monitoring for Peak Performance

How Sport Science has helped him manage his athlete's performance, recovery and mindset to be ready for the season.

Steve TashijanHead of Sports Science & ConditioningEverton Football Club

Louise Ellis is a leading BASES Accredited Sports psychologist & Performance Consultant. Louise works with European tour winners in golf,  Olympians,  British Champions and Dancers / Singers to professional footballers who have represented England at senior level. She also works with elite or talented children in their respective sports. As well as working with athletes in all sports, Louise  has worked with leading companies, such as British Airways, Conoco Phillips, IMG and the Charities Aid Foundation. In 2009, Louise became the first accredited sports psychologist in the UK to specialise in the

latest Biofeedback and Neurofeedback which enables her to monitor an athlete’s or an individual’s stress levels, muscular tension, brain states, respiration & heart rate in response to mental changes and injury recovery. Many coaches may have heard about these areas being used in AC Milan’s Mind room. Louise is able to show tangible evidence and apply a range of  approaches to support athletes with the Louise can support the athlete, coach or your company / team by using a variety of approaches. demands of producing a consistent, high level of performance.

Sports Psychology Workshop

Louise EllisSports Psychologist Specialist, LE Consulting/ Athletes Minds

Speakers Information

Declan joined Arsenal’s medical team in June 2012 after a three-year spell with London Irish rugby team, the final two years as head physiotherapist. Prior to that, he had other positions in rugby with Munster, and Ireland Under-20s, and numerous other sports, including Gaelic football and hurling in Ireland. Working closely with Arsenal’s other physios and fitness coaches, he provides considerable expertise in long-term injury rehabilitation and injury prevention strategies for the first team. He has Master’s degrees in both Sports and Musculoskeletal physiotherapy from the University of Queensland, and primary degrees in Physiotherapy and also in Sports & Exercise Science.

Injury Prevention Strategies Currently Being Used at Arsenal FC

Declan will present on the challenges of injury prevention in professional football. His talk will focus on the planning and implementation of the various screening, monitoring and injury prevention strategies currently being used at Arsenal FC. He will discuss the injury burden within professional football, the factors which influenced the methodology behind the strategy employed, and also, what has been identified as the key focus for the injury prevention strategies. The continued evolution and refinement of the process will also be discussed and the importance of this in the ever changing environment of professional football.

Declan Lynch1st Team PhysiotherapistArsenal FC

Liz has spent the last nine years working as a Strength and Conditioning coach preparing athletes for both Summer and Winter Olympic Games, achieving medal success. She has worked for the English Institute of Sport over three Olympic cycles, most recently supporting British Swimming from Beijing to London. Following the success of London 2012 Olympic Games Liz visited professional teams and institutes around the world before taking up a role with the English Institute of Sport as Technical Lead of the Bisham Abbey site.

How Can Strength & Conditioning Impact Upon Elite Sports Performance

The English Institute of Sport prides itself on applying cutting edge scientific principles to the frontline of elite sport. The success of GB Rowing at the London Olympics was an extraordinary achievement, totaling nine medals. There were also many individual success stories, one of which was the performance of a male 200m Breaststroke swimmer who achieved a personal best of almost three seconds and a silver medal, beaten only by a world record. Liz’s presentation provides detail of the S&C support for these athletes, and demonstrates how S&C can impact upon sports performance.

Liz SintonSenior Strength & Conditioning CoachEnglish Institute of Sport

Andy Shelton has an MSc in Sports Science from Loughborough University which focused on predictive markers of injury and performance in professional sport. He is currently The Head of Sports Science at Leicester Tigers Rugby Club, having been employed there in a variety of performance roles over the last six seasons.

Player Welfare & Team Performance

The use of analytics in sport has grown exponentially over the last 20 years, and rugby union is no exception. Since 1995 when the game turned professional alongside the introduction of a salary cap, it has become necessity for coaches and club owners alike to look after their playing assets. The ability to collect, manage, analyse and report useful data should be of the utmost importance for any business looking to positively influence performance. This presentation will demonstrate the growth of analytics in sport in general and subsequently focus on our use of predictive analytics at Leicester Tigers.

Andy SheltonHead of Sports Science, Leicester Tigers RFC

Speakers Information

Ben works as Head of Academy Performance Systems for Chelsea FC. Having worked at the club for over 5 years, he has been involved in the growth of Chelsea's youth development into one of the world's premier. Chelsea have invested heavily in both performance analysis and analytics and consider them an integral part of their approach to player development. Before working at Chelsea, Ben gained a multi-sport perspective on analytics and analysis with Fulham FC, the FA, Sale RFC, England Hockey and GB Wheelchair Basketball.performance team have to meet all over the world.

The Role of Analytics and Performance Systems in Player Development

Chelsea Football Club is striving to be the world’s best football development centre. To develop First team players is an immense challenge, as players are staying in the game longer and clubs have more money to buy established players. Therefore, our young players need to have more talent and be better professionals than ever before. Consequently, this has placed a greater emphasis on our approach to strategic planning, measurement and accountability. This presentation looks at the development and effective application of performance systems, processes and analytics in the development of young athletes. It explores the challenges of introducing analytics, developing environment-specific solutions and helping embed analytics in a strong football culture. It will look at the practical effects on player performance management and start to glimpse at what the future may hold for analytics in player development.

Ben SmithHead of Development Performance SystemsChelsea FC

Tony has an extensive background in player development structures from elite youth to senior level both in England and U.S.A. Such a wide involvement has facilitated consultancy work with Nike, Red Bull and Lucozade Sport. Tony Completed Post Graduate research with Liverpool John Moores University 2006. In addition, Tony has a comprehensive background in teaching and lecturing at graduate level. F.A. Staff Teacher for F.A. Fitness Trainer’s Course, UEFA Pro-Licence, A-Licence and Youth Coaches Award. Previous positions with Blackburn Rovers F.C. (finishing 6th and 10th in 2005/2006 and 2006/2007 respectively), West Ham United F.C. (gaining promotion to Premier League season 2004/2005), The English F.A., and Coventry City F.C.

The Pursuit of Innovation in the Premier League

Many organisations spend considerable sums on collecting data of their players, but lack the capability to systematically store and analyse the data using s o p h i s t i c a t e d q u a l i t a t i v e t e c h n i q u e s , s u c h a s computational statistics and machine learning. Data gathering for the sake of it can be very futile unless it is used to drive action during the athletic process. While technology on its own cannot guarantee success, the focussing of time and effort in developing robust analytical processes has great potential. Some contemporary practitioners now have first-hand experience of how the intelligent use of ‘sports analytics’ can improve player acquisition and performance management.

Tony StrudwickHead of Sports Science, Manchester United FC

Speaker Information

Declan joined Arsenal’s medical team in June 2012 after a three-year spell with London Irish rugby team, the final two years as head physiotherapist. Prior to that, he had other positions in rugby with Munster, and Ireland Under-20s, and numerous other sports, including Gaelic football and hurling in Ireland. Working closely with Arsenal’s other physios and fitness coaches, he provides considerable expertise in long-term injury rehabilitation and injury prevention strategies for the first team. He has Master’s degrees in both Sports and Musculoskeletal physiotherapy from the University of Queensland, and primary degrees in Physiotherapy and also in Sports & Exercise Science.

Declan Lynch1st Team PhysiotherapistArsenal Football Club

Injury Prevention Strategies Currently Being Used Arsenal FC

Declan will present on the challenges of injury prevention in professional football. His talk will focus on the planning and implementation of the various screening, monitoring and injury prevention strategies currently being used at Arsenal FC. He will discuss the injury burden within professional football, the factors which influenced the methodology behind the strategy employed, and also, what has been identified as the key focus for the injury prevention strategies. The continued evolution and refinement of the process will also be discussed and the importance of this in the ever changing environment of professional football.

A native of Germany,  Chris  Anderson   is a pioneer of quantitative football analytics. He has developed  econometric models to study team dynamics and algorithms for evaluating player performance in the context of global competition for talent and success.  Anderson also is a professor at Cornell University in Ithaca, New York, where he teaches political economy and political   sociology. He has won a number of   scientific awards for his research and has held appointments at leading universities, including Oxford University and Stanford’s Center for Advanced Studies in the Behavioral Sciences. He also has taught management strategy at   Cornell’s Johnson School of Management and Northwestern University’s Kellogg School of Management.

Playing the Numbers Game: How to Overcome Football’s Fear of Numbers

Football analytics requires two types of intelligence: intelligence as data, and intelligence as the ability to make sense of and act on data. We discuss the challenges to football analytics common throughout the history of the game and suggest strategies for successfully driving on-field success with analytics. For football clubs seeking to gain advantage through analytics, the winning strategy has to be to (1) do the analysis properly (which requires people with the training, skill, and resources to do it), and (2) organizational change.

Chris AndersonProfessorCornell University

The Information

Registration Pricing

Elite Minds in Sports Analytics SummitDate: 5th November, 2014Location: LondonVenue: TBC

For larger groups or special requests contact Sean by calling +44 207 193 1655 or email sforeman@theiegroup.com Group discounts are applicable at the point of registration only.

Ways to Register+44 207 193 1655 +1 323 446 7673 Register Here

Group Discount Offers3 Silver Passes: £50 (£250 per attendee)5 Silver Passes: £1,125 (£225 per attendee)3 Gold Passes: £1,050 (£350 per attendee)5 Gold Passes: £2,750 (£550 per attendee)3 Diamond Passes: £2,400 (£800 per attendee)5 Diamond Passes: £3,750 (£750 per attendee)

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Silver Pass

£395Access to all sessions &

networking events7 days access to presentations from the

summit via ieOnDemand

$295Early Bird Price(before Sep 19)

Diamond Pass

£595Access to all sessions, networking

events, annual subscription to all content on the Big Data & Analytics channels via

ieOnDemand

£495Early Bird Price(before Sep 19)

Gold Pass

£495Access to all sessions, networking

events & unlimited access to presentations from the summit via

ieOnDemand

$395Early Bird Price(before Sep 19)

On-Demand Pass

$600Unlimited access to presentations from the summit via ieOnDemand,

including presentations, interviews & the ability to contact speakers

Unlimited access to summit presentations

via ieOnDemand

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1. Delegate Information...

2. Pass Types...Early Bird Pass Options until 19th Sep, 2014

Early Bird Silver: £295 Attendees ____ Early Bird Gold: £395 Attendees ____ Early Bird All Access £750 Attendees ____

Regular Pass Options after 19th Sep, 2014 Silver Pass: £395 Attendees ____ Gold Pass: £495 Attendees ____ Diamond Pass: £995 Attendees ____

Group Discount Pass Options 3 Silver Passes £1,200 (£400 per Attendee) 5 Silver Passes £1,750 (£350 per Attendee) 3 Gold Passes £1,200 (£400 per Attendee) 5 Gold Passes £1,750 (£350 per Attendee) 3 All Access Passes £1,650 (£550 per Attendee) 5 All Access Passes £2,750 (£450 per Attendee)

For larger groups or special requests contact Sean by calling +44 207 193 1655 or email sforeman@theiegroup.comGroup passes only available when all participants register together.

Pass Descriptions:Silver Pass: Access to all sessions & networking eventsGold Pass: Access to all sessions, networking events & unlimited access to the summit presentations via ieOnDemandDiamond Pass: Access to all sessions, networking events, annual subscription to all content on the Big Data & Analytics

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Prices are exclusive of VAT. Places are transferable without any charge to another Summit occurring within 12 months of the original purchase. Team discounts are applicable at the point of registration only. Any cancellations within a group registration will in turn incur an increase in registration fee for the remaining group participants. Cancellations before August 15, 2014 incur an administrative charge of 50%. If you cancel your registration after August 15, 2014 you will be charged the full fee. You must notify The Innovation Enterprise in writing of a cancellation, or you will be charged the full fee. The Innovation Enterprise reserve the right to make changes to the program without notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.

Registration FormElite Minds in Sports Analytics Summit November 5th | London | UKFor registration or more information on the program, please call Sean on +44 207 193 1655, or fax this registration form to +1 (323) 446 7673

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Schedule

Networking Drinks 17.00 - 19.00

Session One 09.00 - 10.30

Coffee Break 10.30 - 11.00

Session Two 11.00 - 12.30

Lunch 12.30 - 13.30

Session Three 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Four 15.30 - 17.00

Wed 5th November09.00

10.30

11.00

12.30

13.30

15.00

15.30

17.00

19.00

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