elizabeth barwick aenc 2468 partnership ppt (feb 8 2013) 2
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WHY PACS WORK&
OTHER FUNDRAISING TOOLS AENC ADVOCACY PROGRAM2468 Partnership Inc.
WHAT ARE PACS? Groups of likeminded individuals pooling their financial resources to
support a common cause or set of priorities: companies, trade associations, unions, etc.
PACs provide an additional tool to leverage political engagement by supporting candidates who support the policies that encourage prosperity and growth for your organization/industry
Contributions go to candidates who are committed to sound and reasonable legislative and regulatory approaches to business issues, and are receptive to hearing and considering perspectives on issues that may impact your business
A PAC contribution sends a strong, collective message that your members and stakeholders have an interest in the future of their industry
WHY A PAC?
Gives your organization/industry a voiceHelps create buy-in and supportRaises your political profileOpportunity to have a meaningful impactCompletes the suite of advocacy tools
SUCCESSFUL ALLOCATIONMany PACs are governed by a Board or Contribution
Committee
Decisions are made according to your key legislative issues, election status and other organization/industry priorities
PACs should be non-partisan and support candidates who are willing to hear information on the challenges and concerns your industry faces
THE KEYS TO PAC SUCCESSVisionEffective LeadershipResearchStrategic PlanningCommunications and MarketingInvestor RelationsCompliance Organization
501 (c), SUPER PACs & OTHER IDEAS
AENC ADVOCACY PROGRAM2468 Partnership Inc.
501 (c) ORGANIZATION CAMPAIGN EXPENDITURES
Independent candidate-specific public communications permitted as a result of Citizens United v. FEC
Donors not publicly disclosed unless donations solicited or made for the purpose of furthering candidate-specific public communications
CORPORATE DONATIONS TO 501 (c) ORGANIZATIONS
Not usually publicly disclosed
Shareholder groups have applied increasing pressure on companies to self-disclose donations to 501(c) organizations
Investigative reporters/good government groups that learn donor identities that are not self-disclosed often generate controversy
SUPER PACSPolitical organizations registered with the Federal
Election Commission (FEC) with the primary purpose of influencing the selection, nomination or election of person to federal office
May accept unlimited donations
SUPER PAC CAMPAIGN EXPENDITURES
Independent candidate-specific public communications permitted as a result of Citizen’s United v. FEC and SpeechNow v. FEC
YOUR OWN SUPER PAC?What are your political goals?
What is your organization’s structure?
What is your organization’s culture?
Can you fund it?
OUTSIDE THE BOXHiring a firm to assist you in the following:
Hold Fundraisers. Host events for Members of Congress who have jurisdiction on issues of importance to your industry
Improve your “brand”. Strategically target Members of both parties
Supplement your political contributions. Hosting events that can raise significant funds for targeted Members will have a greater affect in relationship building then simply cutting one check
Get out of the fundraising business. Spend more time lobbying and less time raising funds
QUESTIONS?
Mary Elizabeth Tillman Barwick2468 Partnership Inc.
[email protected] 336.617.0131 (o) 202.255.6807 (c)