EMA2016 FALLMeeting

October 26 – 29, 2016

The Westin Austin Downtown

Austin, Texas

Rethink.Reinvent.Transform.

Dear Friends,

The fall is rapidly approaching and I hope you will be joining us at ourupcoming meeting in Austin, Texas. This is a new city for EMA. Austin,on the eastern edge of Texas Hill Country, is not only the state capital,but lays claim to being the "live music capital of the world." It is alsohome to the University of Texas and Formula 1's Circuit of the Americasraceway. EMA will hold its fall meeting in the Westin Austin DowntownHotel, which is a brand new property and well located in downtown Austin.

We are continuing our theme Rethink, Reinvent, Transform. We are excited to introduce a fewnew speakers and you will recognize some of our old favorites. Our Opening Keynote Speakerwill be Robert Fry, Jr. who is Chief Economist at Robert Fry Economics where he analyzes theglobal economy.

The Foundation Forum will continue its examination of new technology and the mail. TheForum is featuring Robert Mattis, Vice President of Enterprise Innovation at Pitney BowesWorld Headquarters in Stamford, CT. Bob leads a cross functional team that drives some ofPitney Bowes Strategic Innovation Initiatives. Following Bob will be Lisa Nieman, Esq., Directorin the Risk Analysis Research Center within the USPS Office of Inspector General. Lisa’s workinvolves understanding the evolving operations and needs of the postal community.

The Public Policy General Session will include a presentation on the state of rural service inAmerica and the need for postal transformation. You will also hear about some of the legislativeand regulatory challenges of the election year and the demand destruction of paper. During thePostal Affairs Session, you will receive postal updates on informed visibility, selling postal programs to employees and customers and the 2016 promotions offered by the USPS.

The Technical General Session will focus on a project update, followed by an overview of theprinting and converting technology at the most recent global printing conference, Drupa, in Dusseldorf, Germany. The Management General Session will feature a presentation on thechallenges and opportunities that paper recyclers face in today’s market. You will also hear a presentation on what Millennials really think about mail, paper and envelopes.

Rounding out our fall meeting will be a keynote presentation by Hayden Shaw who is an expertin generations and how they approach work and projects. He writes on generations and leadershipfor the Huffington Post and is an author and lecturer on generations and leadership.

This is a winning combination of a great city, a new hotel and a terrific program we know youwill enjoy. Please join us in Austin, Texas, October 26-29, 2016.

Best regards,

Ken Bernstein, Chairman

Greetings Message from the Chairman

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Wednesday , October 26, 2016

9:00 am – 4:00 pm Registration & Information Desk10:00 am – 11:30 am Board of Directors Meeting*11:45 am – 1:15 pm Foundation Board of Trustees Meeting*1:30 pm – 3:00 pm Public Policy Committee Meeting*3:15 pm – 4:15 pm Membership & Marketing Committee Meeting*5:00 pm – 6:00 pm First-Time Attendee/New Member Orientation/Reception6:00 pm – 7:30 pm Welcome ReceptionEvening Free

Thursday , October 27, 2016

7:30 am – 9:00 am Continental Breakfast with Table Tops7:30 am – 3:00 pm Registration & Information Desk8:00 am – 9:30 am Opening General Session – Keynote Speaker & Awards9:30 am – 9:45 am Refreshment Break with Table Tops9:45 am – 11:15 am General Session II – Foundation Forum11:15 am – 12:45 pm Lunch with Table Tops1:00 pm – 2:30 pm General Session III – Public Policy2:30 pm – 2:45 pm Refreshment Break with Table Tops2:45 pm – 4:15 pm General Session IV – Postal AffairsEvening Free

Friday , October 28, 2016

7:30 am – 9:00 am Continental Breakfast7:30 am – 11:15 am Registration & Information Desk7:30 am – 8:00 am Industry Partners (Associates) Business Meeting8:00 am – 9:30 am General Session V - Technical9:30 am – 9:45 am Refreshment Break9:45 am – 11:15 am General Session VI - Management11:15 am – 1:00 pm Lunch on Own1:15 pm – 2:45 pm Closing General Business Session - Keynote 2:45 pm – 4:00 pm Meetings & Content Committee Meeting*6:30 pm – 10:30 pm Industry Partners Party

Saturday, October 29, 2016Departures

*Committee Members Only

Schedule Events

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8:00 am – 9:30 amOPENING GENERAL SESSION

Robert C. Fry, Jr., PhD, CBE, Chief Economist, Robert Fry

Economics LLC, will discusscurrent conditions in theglobal economy and theoutlook for future growth,with emphasis on globalmanufacturing and the

health of the overall U.S.economy. Among the topics

covered will be growth in GDP andindustrial production, the recovery of the U.S.housing sector, U.S. light vehicle sales, thestrength of the U.S. dollar, inflation, and inter-est rates. Robert will pay special attention tothe prices of oil and natural gas and their im-plications for economic growth.

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9:45 am – 11:15 amGeneral Session II: Foundation Forum

• Robert Mattis, Vice President Enterprise Innovation, Pitney Bowes, will share work PitneyBowes has done – including real, in market testing - as they strive to “Reinvent Mail”through the convergence of physical +digital communications.

• Lisa M. Nieman, Director, Marketing Initiatives, U.S. Postal Service Office of InspectorGeneral, will speak on the evolving role of mail in the marketing industry. She will shareresearch the OIG has done on how new technologies can engage consumers and lead tobetter mail response rates, and which of those technologies the Postal Service is now exploring.

1:00 pm – 2:30 pmGeneral Session III: Public Policy

• Paul Swartz, Director of Government Affairs, National Rural Letter Carriers’ Association, willbrief you on issues which define postal matters in rural America and the key issues for hismembership.

• Tom Howard, Vice President of Government Affairs, Domtar, has been very involved ineverything from postal reform, to paper demand destruction to getting out the message onsustainability. Tom will also share his thoughts on what Congress will look like after theelection of 2016.

• Bill Berkley, President & CEO, Tension Corp., will discuss the demand destruction ofpaper and where strides still need to be made in the future.

2:45 pm – 4:15 pmGeneral Session IV: Postal Affairs

• Lon Robinson, Director, Research & Development, Tension Corp., will brief you on thelatest happenings with the Mailers’ Technical Advisory Committee and discuss key mailand envelope structuring issues that you need to implement for your company.

• Kurt Ruppel, Marketing Services Manager, IWCO Direct®, will talk about a new USPSprogram, Informed Delivery, which has become a concern for mailers and envelopemanufacturers due to its potential impact on consumers interaction with mail.

• Daryl Walsh, Executive Vice President, MackayMitchell Envelope Company and thenewest member of our Postal Affairs Team, will offer suggestions and tips for getting information from USPS resources.

• Steve Hart, Manager – Direct Sales, Mac Papers Envelope Converters, will discuss MacPapers’ marketing parameters of the USPS Incentive program and how it is communicatedto their client base and their plans to continue communicating its success to the marketplace going forward.

Session Topics Thursday, October 27

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8:00 am – 9:30 amGeneral Session V: Technical

• Bob Tees, Vice President & General Manager, Mac Papers Envelope Converters, will moderatea panel discussion on the new technologies displayed at Drupa. The members of the panel,Lon Robinson, Tension Corp.; Danny Bower, Papercone Corp. and Paul Siegle, PriorityEnvelope, will present what they think are the standout technologies from the show.

9:45 am – 11:15 amGeneral Session VI: Management

• Danielle Siegle is a member of the Pi Sigma Epsilon student organization at the University of Wisconsin-Eau Claire. Her organization has been doing market research to find out whatcollege students and millennials really think of mail, paper and of course envelopes! Duringthis presentation, Danielle will be speaking about what her generation thinks of the currentmail process, their overall knowledge on the industry and what they think could be beneficialfor the industry moving forward.

• Myles Cohen, President of Pratt Industries and Chapter President of the Institute of ScrapRecycling Industries, Inc. Paper Stock Industries Chapter, will present the trends, challenges,and opportunities paper recyclers face today. Over the past few years, paper recyclingmarkets have gone through a reduction in commodity pricing, causing some necessarychanges in the infrastructure of recovered paper collection and processing. The changesand shifts paper recyclers have had to overcome in order to remain viable has transformedthe industry and Cohen will discuss these dynamics and its impact on paper recycling.

1:15 pm – 2:45 pmClosing General Business Session

• Ken Bernstein, EMA Chairman and President & CEO, United Envelope LLC, will give his outgoing chairman’s speech and recognize the outgoing Board of Directors.

• Jim Beard, President, Papercone Corp., will provide the nominating committee report.• Ron Wilson, President, Love Envelopes, Inc., will provide his incoming chairman’s remarks.

Closing Keynote Speaker:

Haydn Shaw, author of Sticking Points: How to Get 4 Generations WorkingTogether in the 12 Places They Come Apart and FranklinCovey’s best-selling workshops Leading Across Generations and Working AcrossGenerations, has researched and helped clients regarding generationaldifferences for over twenty years. He also writes on generations andleadership for the Huffington Post. He will expound on Sticking Points:How to Get the 4 Generations Working Together. You will learn…

• what the differences are among the generations• what sticking points the differences create for organizations, teams, and even families• how marketing approaches must change to reach the younger generations• what attracts and keeps younger employees• how these differences will complicate the mass exodus of the Boomers from the full-time

workforce over the next decade

Session Topics Friday, October 28

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Wednesday, October 26, 2016

5:00 pm – 6:00 pmFirst Time Attendee/New Member Orientation & Reception

New members, prospects, first-time attendees and spouses are invited to attend this specialorientation. You will receive a brief overview of the Association from the EMA and GEAleadership. Following the orientation, there will be a reception where you can mix andmingle with the EMA leadership, committee chairs and hosts.

6:00 pm – 7:30 pmWelcome Reception

All attendees are invited to the Welcome Reception. This is a great way to begin yourmeeting experience. Come meet colleagues and make new contacts.

Friday, October 28, 2016

6:30 pm – 10:30 pmDenim and Diamonds

Ladies, wear your bejeweled blue jeans and tops with sparkling bling and, of course, yourdiamonds! Men, put on a nice pair of jeans and a nice button-down shirt and you’re at themost comfortable formal party you’ve ever been to. Cowboy boots are a nice wardrobecompliment, and when you’re in Texas, it’s not bad manners to wear your cowboy hat indoors.Step through the beautiful Denim and Diamonds entrance and up to the bar and order abeverage under the crystal chandelier. Dance the night away to a favorite local countryband and learn some line dance moves from the fun instructors. If dancing isn’t your thing,then sit down in the casino and try your luck at Texas Hold ‘Em Poker, Black Jack andmore. Your night of Denim and Diamonds will be a ritzy and glitzy evening!

Social Networking

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SocialNetworking

General InformationBy registering for this meeting you signify thatyou have read, understand, and agree to abideby EMA’s policies on registration, housing,cancellation, spouse/guest registration, andentertainment. Please visit www.envelope.orgfor complete details. Each registrant must use aseparate form or register separately online andeach attendee employed by a member companymust register. Spouses will have a separateregistration fee and children not employed bya member company are not required to pay theregistration fee. If registering via mail, return acopy of the registration form to EMA and keepa copy for your records. All registrations mustinclude payment in full.

How to RegisterUse the enclosed registration form, or visit theEMA website at www.envelope.org to registeronline or download the meeting registration form.

MAIL ••• You may mail your registrations,including payment in full, directly to the EMAoffice using the enclosed self-addressed envelope.

ONLINE ••• You may register online, by visitingwww.envelope.org & click on “My EMA Portal”.

FAX ••• Registrations may be faxed to theEMA office at +1 703-739-2209.

Note: Registration confirmations will be sentfollowing receipt of registrations & payment infull. See registration form for registration fees.

What to WearThe average temperatures in late-October are ahigh of 79° and low of 58° Fahrenheit. Businesscasual is the recommended attire for all com-mittee meetings and sessions. Suggested attirefor the sessions includes slacks, polo-type shirtsor button-down collared shir ts for the men.Slacks, skirts, polo-type shirts or blouses aresuggested for the women.

Dress for the Welcome Reception is businessattire, jacket optional. Denim and Diamonds isthe suggested attire for the party.

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Travel InformationRecently named “Best Domestic Airport” in the U.S., Austin-Bergstrom International Airport(ABIA) makes it easy to get to and from Austin by air. All major American airlines serve ABIA, withroughly 300 daily flights to 45+ nonstop destinations and 80 direct (same plane) destinations.

Getting to and from the airport - and all around town - is easy. Most major rental car companiesare available at ABIA. The Westin Austin Downtown is approximately 16 minutes from the Austin-Bergstrom International Airport.

TaxiTaxi fares (meter) are approximately $40+ one way, depending on traffic.

Car RentalThere is no need to rent a car to get around Austin. But if you would like car rental details, EMAhas partnered with Avis and AWD Number J659196 has been assigned for our event. Please usethis number to take advantage of the EMA group discount for your car rental needs. Please feelfree to contact their Meetings and Conventions Department at 1-800-525-7537 should you haveany special needs or requests, and to ensure you receive the best rate possible based upon yourindividual travel needs.

ParkingValet Parking is $40 per day.

Accessible AccommodationsIf you require any special accommodations to participate in any of the meetings or otheractivities, please indicate your specific needs on the enclosed registration form or contactthe EMA office at +1 703-739-2200.

The heart of the Lone Star State isknown for being one of the friendliestspots in the nation. Maybe it’s becauseof the good food, the abundance ofcreative souls who live in the area orthe fact that there’s always music in theair. Whatever the reason, the same warm,down-home vibe permeates the placesand spaces that make the city what it is:The Live Music Capital of the World®.

Austin

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310 East 5th Street, Austin, TX, 78701(866) 716-8108www.westinaustindowntown.com

The Westin Austin Downtown Hotel is one

of the premiere downtown Austin hotels,

located one block from the 6th Street

Entertainment District, just footsteps to

the latest foodie hotspots, historic sites,

legendary live music venues, eclectic

shops and year-round outdoor fun.

The hotel features a state of the art

fitness center and heated outdoor

rooftop pool and bar.

Dining OverviewLocated on the ground floor of The Westin AustinDowntown, Stella San Jac is a Southern-style restaurantthat offers an eclectic Austin-American menu. The full-service Austin restaurant features an open kitchen andoutdoor seating, as well as a bar and lounge that hosts localmusicians on a weekly basis.

Additional InformationThe following guest room rates have been guaranteed for the EMA 2016 Fall Meeting. EMA grouprates will be honored over the meeting dates and for reservations arriving up to three days priorto the meeting and departures up to three days after the meeting, based on availability.

EMA Guestroom Rates:

Traditional . . . . . . . . . . . . . . . . . . . . . . . . . . .$299.00US + tax for single/double occupancy

Please make your hotel reservations now by calling 1-800-937-8461 or online athttps://www.starwoodmeeting.com/events/start.action?id=1604094685&key=224A26D9. Please mention the EMA 2016 Fall Meeting when making your reservation. The EMA specialgroup rate will be available until September 28 or until the room block is sold out.

Reservation requests received after September 28 or once the room block is full will be acceptedon a space and rate available basis. A deposit equal to one night’s room rate is required to holdeach reservation. A charge of one (1) night’s room plus tax will be charged for any cancellationswithin five (5) days of arrival. 11

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EMAWE HAVE MOVED!

700 South Washington StreetSuite 260

Alexandria, VA 22314www.envelope.org

Future Meeting Dates

EMA 2017 Spring MeetingApril 26-29, 2017

Turnberry Isle MiamiAventura, FL

EMA 2018 Spring MeetingApril 11-14, 2018

The BroadmoorColorado Springs, CO

3 Easy Ways to Register: Complete Sections A through D1 MAIL: EMA, 700 S. Washington St., Suite 260, Alexandria, VA 22314 2 ONLINE: www.envelope.org 3 FAX: +1 703-739-2209

EMA 2016 Fall Meeting • October 26 - 29, 2016 • The Westin Austin Downtown • Austin, Texas

C. EVENTS

Industry Partners Party: The cost of dinner is included in yourregistration fee for one registered member and their registered spouse/companion. If you have additional guest/children that you would like toattend the Party. See cost below.

Member ____ Spouse ____ Total Attendee(s) ____

Guest/Children $150 each ____ Total = $ ______________

Not attending Industry Partners Party

D. TOTAL FEES AND PAYMENT INFORMATION

Please TOTAL ALL Registration & Optional Fees = $ _______________

Please check one: � Check � VISA � MC � AMEX

Name on card: ____________________________________________________

Signature: ________________________________________________________

Card #: __________________________________________________________

Exp. Date ____________________ (3) or (4) Digit security code _________

OTHER REQUIREMENTS

Special Dietary Requests: (Only special requirements will be honored.)

____________________________________________________________________

____________________________________________________________________

b Accessible Accommodations:Please indicate any special requirements, or call the EMA office at (703) 739-2200.

____________________________________________________________________

____________________________________________________________________

CANCELLATIONS:

Refunds are given for meeting registrations ONLY. Cancellationsreceived in writing on or before September 23, 2016 will receive a fullrefund less a $100 processing fee. Cancellations received in writingbetween September 23 – October 14 will receive a 50% refund. Norefund will be given after October 14, 2016.

Complete and return payment to:EMA, 700 S. Washington St., Ste. 260Alexandria, VA 22314 Fax: +1 (703) 739-2209

PLEASE KEEP A COPY OF THIS FORM FOR YOUR RECORDS.

Date Sent to EMA ____________ Date Received by EMA ___________

Registration

A. MEETING REGISTRATION INFORMATION(Please print or type full name of registrant)Each participant from a member company must register for the meetingon a separate form. Companions, non-industry related children and/or guestsmay be included on one form. If you have questions, please contact theEMA office at (703) 739-2200.

________________________________________________________________________________ REGISTRANT (Last, First / Nickname for Badge)

________________________________________________________________________________ SPOUSE/COMPANION (Last, First / Nickname for Badge)

________________________________________________________________________________ CHILD (Last, First / Nickname for Badge)

________________________________________________________________________________ GUEST – If Attending Entire Meeting (Last, First / Nickname for Badge)

________________________________________________________________________________ COMPANY

________________________________________________________________________________ BUSINESS PHONE (with area code)

________________________________________________________________________________ MAILING ADDRESS

________________________________________________________________________________ CITY, STATE, ZIP

________________________________________________________________________________ EMAIL ADDRESS

This is my first Meeting. I would like to be a member host to a first-time attendee.

B. REGISTRATION FEES(All fees to accompany this registration. Funds must be paid in U.S. Dollars)

Meeting registration fees include admittance to all meeting functions as listedon the enclosed Schedule of Events, with the exception of events with limitedattendance as noted and Optional Activities with separate fees listed below.

Regular, International Affiliate and Prospective Members ONLY!On or Before September 23 - Each Registrant . . . . . . . . . $ 850.00After September 23 - Each Registrant . . . . . . . . . . . . . . . . $ 950.00

Associate, Marketing Intermediary Members ONLY:On or Before September 23

First registrant from an organization . . . . . . . . . . . . . . $ 1,525.002nd - 6th registrant from an organization . . . . . . . . . . . . $ 1,425.00

After September 23First registrant from an organization . . . . . . . . . . . . . . $ 1,625.002nd - 6th registrant from an organization . . . . . . . . . . . . $ 1,525.00

Spouse/Guest Registration Fees . . . . . . . . . . . . . . . . . . . .$ 195.00

Off-Site Registration Fee (Only if you are not staying at host hotel; waived if home residence is within 25 miles of hotel) . . . . . . . . . . . $ 300.00