emerald group publishing case study

EMERALD GROUP PUBLISHING

Document Version 0.1

Date of issue: 07 October 2015

LEADING GLOBAL BUSINESS & MANAGEMENT PUBLISHER EMERALD IS USING INCITES™ TO HELP PROMOTE ITS BOOKS SERIES “OUR BOOKS SERIES ARE AN IMPORTANT PART OF EMERALD’S PUBLISHING PORTFOLIO AND IT’S IMPORTANT TO US TO KNOW WE’RE PUBLISHING CHAPTERS FROM AUTHORS IN LEADING INSTITUTIONS…”



CASE SUMMARY

Emerald Group Publishing has a strong global publishing programme across business and management subjects, with a

range of products including their books series. Quantitatively demonstrating the impact of books has, in the past, proved

particularly challenging and laborious. With Thomson Reuters’ InCites™, Emerald now have the tools to quickly analyse both

the citation impact and influence of their products in traditional and new ways.

BACKGROUND

Founded in 1967, Emerald today manages a range of digital products, a portfolio of nearly 300 journals, more than 2,500

books and over 450 teaching cases.

More than 3,000 Emerald articles are downloaded every hour of every day. The network of contributors includes over

100,000 advisers, authors and editors. Globally, Emerald has an extraordinary reach with 12 offices worldwide and more

than 4,000 customers in over 120 countries.

BUSINESS ISSUE

InCites™ offers Emerald an easy way to benchmark and analyze its performance across multiple subject domains, using a

variety of indicators such as numbers of documents in the Web of Science™ Core Collection, total times cited, and indicators

such as the category normalized citation impact. The latter provides a convenient measure of actual citation impact com-

pared to that expected and allows Emerald to rank its performance across different subject domains.

“Like any global publisher with an extensive publication list of books, journals and other products, it’s important to understand

both our subject coverage and our impact,” says Mark Gerdes, Analyst at Emerald Group Publishing. “InCites is one of the

key tools that we are using to help us achieve this as it presents a straightforward and powerful set of analytica l tools for

investigating the impact of our products.”

Identifying areas with a significant impact is just a starting point for further analyses. “InCites lets us map where our

contributions in top subject areas come from, and how much of that content comes from authors at the top cited institutions.

This is vital information for positioning our products, driving marketing, and demonstrating and developing our impact in

those key fields,” says Gerdes.



One key focus of Emerald is business and management publishing, subject areas where they have a very significant impact.

InCites™ showed that Emerald was publishing content from all top 200 of the world’s most cited organizations and

institutions in these two subjects.

Within books, for the top 10 key related subjects, they were publishing material from 120 of the top 200 institutions.

4 of top 4

8 of the top 10

37 of the top 50

68 of the top 100

120 of the top 200

FOR TOP 10 EMERALD BUSINESS CATEGORY SUBJECTS: MANAGEMENT, BUSINESS, INFORMATION & LIBRARY SCIENCE, ECONOMICS, SOCIOLOGY, POLITICAL SCIENCE, EDUCATION & EDUCATIONAL RESEARCH, PUBLIC ADMINISTRATION, ANTHROPLOGY, ETHICS

“It was fantastic to see these results,” says Gerdes, “a firm demonstration that Emerald is attracting and publishing the top

authors from the world’s leading institutions.”

Emerald is not just a publisher of journals, their books series are an important component of their publishing portfolio and an

understanding of their performance and impact is also vital. Inclusion of the Books Citation Index in the Web of Science™

Core Collection dataset unpinning InCites enables analysis of the impact of their book chapters and to map their share of

those leading institutions in business and management. The results showed that authors from two thirds of the top 100

institutions have contributed chapters to Emerald’s book series.

“Additionally, we didn’t just find that they were publishing with Emerald, we found that in many cases the majority of citations

received were to our chapters, further demonstrating our impact.” The analysis also identified those institutions not current ly

publishing with Emerald, opening the door to future opportunities in authorship and collaboration. “Being able to pivot and

download analyses makes it possible to quickly view the data in different ways and further extend our analyses,” says

Gerdes. InCites™ allows analyses to be refocused on people, regions, organizations, re-search areas, and publications to

better understand impact.



UNIVERSITY OF ANTWERP

UNIVERSITY SYSTEM OF GEORGIA

IMPERIAL COLLEGE LONDON

GEORGIA INSTITUTE OF TECHNOLOGY

UNIVERSITY OF BRISTOL

UNIVERSITY OF ALBERTA

SIMON FRASER UNIVERSITY

NEOMA BUSINESS SCHOOL

UNIVERSITY OF CALGARY

UNIVERSITY OF OXFORD

VRIJE UNIVERSITY OF BRUSSELS

UNIVERSITY OF QUEENSLAND

UNIVERSITY SYSTEM OF MARYLAND

DUNDALK INSTITUTE OF TECHNOLOGY

UNIVERSITY OF BALTIMORE

UNIVERSITY OF ULSTER

UNIVERSITY OF KENT

UNIVERSITY OF MANCHESTER

RUTGERS STATE UNIVERSITY

CARDIFF UNIVERSITY

UPPSALA UNIVERSITY

UNIVERSITY OF LONDON

ESSEC BUSINESS SCHOOL

HARVARD UNIVERSITY

ERASMUS UNIVERSITY ROTTERDAM

THE THOMSON REUTERS SOLUTION

InCites™ is a citation impact analysis package for people, organizations, regions, research areas, and publications. InCites

uses the authoritative and high quality Web of Science™ Core Collection dataset with data from 1980 to the present day.

InCites™ allows publishers, academic societies and associations, organizations, and businesses to analyze and benchmark

their impact and that of their peer and competitors across a comprehensive range of indicators (including Journal Impact

Factors) and benchmarks.

The analysis tools in InCites™ are finding a variety of uses at Emerald Group Publishing, particularly for institutional usage

and identifying their authorship and impact, along with measuring the performance of their titles and uncovering what drives

that performance. Combining ease-of-use with comprehensive filtering and refocusing options lets staff perform analyses

without having to manipulate large volumes of data from citation

databases.



Emerald are already using analyses to develop marketing message to promote their impact, for driving regional publications

and product strategies, and improving the content and influence of their journals, books, and other products.

“We’ve previously relied on the Web of Science™ and other resources to provide citation data for additional analysis, but

with the straightforward tools in InCites, we can widen our teams’ access to this key information,” says Gerdes.

CONCLUSION

Academic publishing continues to be a competitive global business, with more journals and more au-thors. Demonstrating

and improving impact is key to Emerald Group Publishing’s continued success and growth, and to maintain their reputation

as a leading and distinctive publisher. InCites™ is one of the key tools helping them to achieve these goals.

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