emerce performance 2016 - dillon richardson (ve interactive)
TRANSCRIPT
2
Adblocking High frequency caps Viewability issues
intro why collect model action
Trends in the ad industry
6
Why data matters: Facebook 18th May 2012
Facebook goes public Shares =
$38.20
31st August 2012 Shares drop
Shares = $18.06
15 November 2016
Shares rise Shares = $117.31
intro why collect model action
7
Advertising potential
+ =Size Depth High Value Per user
Why data matters: The equation intro why collect model action
9
1. Collect 2. Model 3. Action Analyse size and quality Turn into meaningful insights Data led results
Three stages of data strategy intro why collect model action
12
Understanding metrics that matter
intro why collect model action
Browser Date Domain Geo
Site Type
Operating System Time Intent
Screen Resolution URL Devic
e Ad
Position
16
Who has access to my data? What are these partners doing with my data? How is this data use benefiting me?
Setting some rules intro why collect model action
18
Geo x4
OS X1.5
Intent x10
Site x5
Time x2
Layering data for accurate definition intro why collect model action
20
Audience targeting
Behavioural modelling
Optimisation improvements
Delivery techniques intro why collect model action
25
Industry benefits
More informed media buying
Reducing frequency caps
Making advertising more user relevant
intro why collect model action
26
Thank you! Are there any questions?
Ve Interactive | Dillon Richardson | @DVRIchardson | [email protected]