How to create a culture of digital innovation

Emma Robertson

2

Hello !

3

About Transform

Digital & multi-channel consultancy, working with clients to deliver customer-centred change for commercial benefit

Bringing together experts with cross-sector expertise

Innovation, creativity and rigour, to define, design and deliver services relevant to a rapidly changing world

4

5

6

What does a “culture of innovation” mean?

7

Culture is a team activity

8

Space Matters

9

Happiness Matters

10

Fearlessness Matters

11

But the team take their cultural lead from the top

12

Innovation is more than ideas

13

Hard Work

•  Customers

•  Markets •  Trends

•  Behaviours

•  Attitudes

•  Commercials

•  Strategy

•  Assets

•  Context

•  ... … …

14

Tools & Techniques

•  Rule breaking

•  Gamification tools •  Other world scenarios

•  Out-of-comfort-zone thinking

•  Comparator ideation

•  … … …

•  Workshop planning

15

Leap of Faith

16

A thousand little things

17

It can be the little things that count

Thank You!