engagement editors workshop
DESCRIPTION
These are slides for a Digital First Media workshop for engagement editors. The slides are from Mandy Jenkins, Ivan Lajara, Vince Carey and me.TRANSCRIPT
Engagement EditorsWorkshop
West Chester, PAMarch 26, 2013
#DFMengage
Introductions• Name• Newsroom• What you do• Recent engagement success/challenge• What would make today a success for
you?
Plan for the day• Engagement overview• ScribbleLive• Growing CML• Photo engagement• Community projects• Social conversation• Reach wider audience• Live from Newsroom
• Storify• Hangout• New Hive• Pinterest• Social Wire• Video engagement• Engaging the staff• Brainstorming
Throughout the day• Choose 1 or 2 things to try this week• Choose 1 or 2 things to try next week• Choose 1 or 2 things to dig in deeper
with us for brainstorming & hands-on training/demos in final session
• Write down follow-up questions• Slides and links on my blog
What is engagement?
Tools of engagement
Ways of engaging• Community blogs• Seek community content (words, photos,
videos)• Curation, aggregation• Contests• Don’t forget the newspaper!• Face to face
Hosting Live Events Using ScribbleLive
Mandy Jenkins@mjenkins
March 26, 2013
Why do it?
• Potential for huge engagement from readers• Connect readers with one another,
newsmakers and staff• Can make money from syndication and
sponsorships• Tell stories live
DFM ScribbleLive Accounts
• “White label” accounts distributed by cluster• Embeddable chats for every site within the
cluster• The PA group shares a ScribbleLive account
based in York
Types of Live Events
Breaking News Coverage
Planned Event Coverage
Second Screen Experiences
Live Event Options
• Auto-curated or staffed – or both• Allow readers to ask questions or comment• Participants contribute on site, mobile app or
via Twitter• Add in photos, videos, links, polls, etc. • Pair with a livestream or Google Hangout
More ScribbleLive Training
http://bit.ly/scribbletraining
• How-tos• Specialized topic sessions for sports, politics,
court reporting & more• Get ideas for monetization
Growing your networkFinding new bloggers:• Google (blog search w/ community
names)• Check local blogs’ blogrolls• Check links of local tweeps• Help set up people with blogs
Host some group blogs• Community clubs• Community religious organizations• Youth sports teams• Neighborhood groups• Music (marching bands, church choirs,
garage bands, youth recitals)• What else?
Social media• Community orgs w/ FB pages• Community FB groups (if they’re open)• Community orgs, voices on Twitter• Community orgs w/ YouTube channels• Community orgs on Instagram, Flickr• Community Pinboards
Photo engagement
Ivan LajaraMarch 26, 2013
Why use photos on social media?
• Photos create more engagement and the more engaged your community is the more they’ll interact with you and see your posts
• To increase visibility• For crowdsourcing and curation of events
What photos should I share?
• Good ones, obviously, but mostly photos that evoke an emotion or response.
• News photos of fires, missing persons, weather
• Lifestyle and whimsical photos
Emo llama is not happy about being
included in this slide
What networks should I focus on?
According to a recent Pew study:
As of December 2012:15% of online adults say they use Pinterest 13% of online adults say they use Instagram 6% of online adults say they use Tumblr 67% of online adults say they use Facebook 16% of online adults say they use Twitter
Engage differently on different networks
On Facebook, images that cause a response (a share or like) should be prioritized.
Experiment with text inside images.People like to share good news. People also like
to share bad news (did you go ‘OMG?’ Then, share it!)
Engage differently on different networks
Engage differently on different networks
On Twitter, add an image with some linksWatermark your images or make them small if
you are concerned about people taking them (but know that once it’s out, it’s out)
Live tweet images of events and feed them to a live coverage widget in your site, like ScribbleLive or Rebelmouse
Engage differently on different networks
Engage differently on different networks
On Pinterest, remember that the site favors vertical layouts.
Add descriptions and links indicating there’s more where image came from.
Remember that you can embed your images to your site.
Engage differently on different networks
Engage differently on different networks
On Instagram, add links to cutlines and push them on other social media, like Twitter or Tumblr (or feed a hashtag to a Rebelmouse embed on your site).
Engage differently on different networks
On Tumblr or Google +, embrace the power of the gif
Example:
Crowdsourcing and curation
• Use Olapic*, Geofeedia*, Storify or Rebelmouse to crowdsource and curate user-generated content.
• Push hard: Add widgets and promotion on your site, social media and print. People won’t just send you a photo because you sent a tweet.
* These are paid services. Evaluate your needs considering using them.
Crowdsourcing and curation
Crowdsourcing and curation
Crowdsourcing and curation
TIPS
• Before posting, ask yourself, ‘would I share this if it wasn’t for work?’
• Feed your website with your social media posts. Just because you are posting on social media doesn’t mean you can’t populate your site with your content.
• Prioritize social media networks that create more engagement. So, yeah, Facebook.
• Crowdsourcing won’t work if people feel like you are not doing your job. Add a bunch of your own and invite people to contribute more.
Concerns
• Verification of crowdsourced images. Fakes.
• Copyright
FURTHER READING:
• How to make a slideshow with Pinterest and Instagram images with Storify in under 2 minutes
http://storify.com/ivanlajara/how-to-make-a-slideshow-with-pinterest-or-instagraPew Internet: Social Networking (full detail) http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx
Contact me
• http://twitter.com/ivanlajara• http://on.fb.me/ivanlajara• http://about.me/ivanlajara• [email protected]
Engaging Bloggersin Community Projects
The Social Media Conversation
Great for promotion, but also …• Great for reporting• Find story ideas• Crowdsource• Join & spur the conversation (reply,
retweet, ask questions)
engagement
Photos engage better than updates
engagement
engagement
engagement
Be conversational (not just promoting content)
engagement
engagement
engagement
Why converse w/ no link?• Question invites conversation• Engagement w/ question boosts
views/engagement on subsequent links• Builds brand, gain followers• Do you enjoy conversation w/ people
always calling attention to themselves?
Engagement tips:• Engage with comments • Post and/or share from personal pages
(selectively; don’t be a spammer)• Crowdsource on community pages (not
just yours)• No AP photos
CT Twitter study:• Newsroom accounts mostly heads & links• @5thDistrictCT conversational (links to
competition, RTs, replies, great info)• @5thDistrictCT = 2x to 10x more referrals
per Twitter follower
Tips for being conversational:• Monitor @ mentions & reply (answer
questions, thank for links, address critics)• Make link posts conversational• RT competition, community bloggers• Ask questions
Monitor community conversation:• Save searches for key names, hashtags• Save location searches for breaking-news
terms (fire, emergency, siren)• Make lists (HootSuite, TweetDeck
columns) of key community users• Reply & RT
Encourage staff to be conversational:• Be personable (can do that w/o stating
opinions)• More than just links• Listen to community; reply & RT• Livetweeting events
What’s your social-media voice• All about me?• Join other conversations?• Appropriate to content (light, serious)?• Who would your social-media voice be
(think of a character)?
Crowdsourcing tips• Say what you know, what you need to
know• Don’t ask for help; invite people to tell
their stories, share their photos• Reach broader audience (hashtags, ask on
FB pages of groups w/ interests)
Live From the Newsroom
Live from the Newsroom
Keeping the debate going
The Idea• Newsmakers, community get• to debate what’s going on out there• Host the show live from our Newsroom• Go on the road to meet people in their
element• Spark conversation between sides• Give reporters opportunity to be known for
more than a by-line.
Equipment• MacBook Pro• Mackie 8-input Sound Board• Behringer Condenser Mic• XLR cables• Sony 1080i• Firewire• Ustream Pro account
In the studioWe set up a makeshift studio with plenty of space so guests don’t feel cramped. We used soft colors on the walls. People usually show up about 15 minutes before we go on the air. Gives us time to just talk.
Shown live, archived foreverWhile our live viewership may not rival 60 Minutes, we do get a lot of playbacks throughout the next day. Like we tell our guests, once it’s on the Internet it’s there forever.
for journalism
Ivan LajaraMarch 26, 2013
Why use New Hive?
• To add a visual touch to your stories and features
• To increase engagement• To highlight related content• To showcase a portfolio
• To turn this
… into this:
What stories benefit?
• Music, art, personality, travel and news features
• Evergreen stories Maps• Stories with multimedia content
What kinds of multimedia can I use?
• Photos, screengrabs, old front pages• Gifs• Video• Audio• Maps, including StreetView embeds• And anything you can imagine (you can even
draw on it)
How do I work New Hive into my workflow?
• Plan ahead: Have copy, images and multimedia ready.
• Set goals and realistic expectations:– What do you want to accomplish?– How much time do you have to do that?
TIPS
• Save often• Lay out your expression on paper as you would a page in
print.• At the beginning, keep it simple.• Use horizontal or vertical layouts if you want to tell a
story.• Use the embed tool and post on your site, but link to the
main expression for the full-screen experience.• Seriously, save often.• Have fun.
And yes, this presentation was also made as a New Hive expression.
FURTHER READING:
• New Hive in journalismhttp://newhive.com/ivanlajara/new-hive-in-journalism?q=%40ivanlajara
• How to ‘snowfall’ your stories with no coding and for free
http://dailyfreeman.blogspot.com/2013/03/how-to-snowfall-your-stories-with-no.html
Contact me
• http://twitter.com/ivanlajara• http://on.fb.me/ivanlajara• http://about.me/ivanlajara• [email protected]
Making the Most of Your Social Media Wire
A Social Media Tool from Digital First Media & CrowdyNews
Customizable WidgetsCustomized Title
Topics
RSS feeds in news stories and blogs
All tweets from selected Twitter accounts or Keyword/# searches
Customizable button to full screen page
SMW: Full Screen View
When new items come in, click to refresh
300x250 ad unit can be sold locally or nationallyScrollbars for each section
Tweets News Youtube/Flickr
Promoting news.com/socialwire
We need to get readers to these pages, but they are buried.
What you can do: • When your site launches, write a blog post about it• Link to it from stories/section fronts• Tweet/FB links to it • Put a refer in the paper
What We’ve Learned From JRC Metrics
• Article page widgets get the most interaction, as they are seen the most.
• They are typically followed by home page, section front and full-screen widgets (respectively).
• Users rarely click offsite from the widgets, preferring to browse the feed onsite.
Post-Launch Ideas
• Set up custom topics to show updates for events or breaking news (NCAA, wildfires, etc.)
• Temporary or seasonal topics (holidays, summer tips, election, etc.)
• Set up custom widgets for stories and special event coverage
• Distribute widgets to network/blog partners
Streams Looking Sparse?
Add in the social media and RSS feeds for:
• Popular pro and college sports teams in your area• Local, congressional and state politicians• Sports, state politics coverage from larger regional media• Local university programs and news• Local businesses• Entertainment, life coverage from large media and
personalities (@MarthaStewart)
Help and Contact Info
Get the dashboard manual:
http://bit.ly/SMWguide
Mandy Jenkins Interactives Editor, Digital First Media (Thunderdome) m: 202.455.5469 | skype: mmjenkin | [email protected]
Under the Hood
Video engagement• Surveillance video• Seek submissions from community• Vine, Tout• Google Voice + still photos• Search YouTube, Vimeo• Hangout (live on YouTube)
Video engagement• POV camera• Live webcam• Re-ask best question (quick edit)• Post raw video• Live coverage• Video from source, agency
Engaging the Staffin Engagement