english club tv presentation 2014. why ectv? global innovative educational entertaining mobile

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English Club TV Presentation 2014

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Page 1: English Club TV Presentation 2014. Why ECTV? Global Innovative Educational Entertaining Mobile

English Club TV Presentation

2014

Page 2: English Club TV Presentation 2014. Why ECTV? Global Innovative Educational Entertaining Mobile

Why ECTV?

Global

Innovative

Educational

Entertaining

Mobile

Page 3: English Club TV Presentation 2014. Why ECTV? Global Innovative Educational Entertaining Mobile

Launch date: August 15, 2008Genre: language learning, education, entertainmentDistribution: worldwideCore target audience: 18 – 45Extended target audience: 3+Program developers: experienced educators and methodologistsHosts: native speakers Methodology: communicative approachAspects: listening, reading, speakingTopics: travelling, business, sports, fashion, culture, cookery, show business, daily world newsLevels: elementary - advanced Media availability: all rightsWebsite: www.english-club.tv

AboutEnglish Club TV Channels

Page 4: English Club TV Presentation 2014. Why ECTV? Global Innovative Educational Entertaining Mobile

ENGLISH CLUB TV HD exclusive educational programs in high

definition feeling the effect of being present

during interactive lessons smoother motion, richer and more

natural colours high definition content immerse viewers

in the language environment and help them overcome language barriers

Page 5: English Club TV Presentation 2014. Why ECTV? Global Innovative Educational Entertaining Mobile

Why it is important for children:

development of attentiveness and abstract thinking

learning of active vocabulary with the basic English lexis

development of visual and oral memory growth of creative potential

More than 200 episodes of educational programs for kids

What we offer:

English language learning with fun the latest educational techniques interactive programs

Page 6: English Club TV Presentation 2014. Why ECTV? Global Innovative Educational Entertaining Mobile

VOD/SVOD/TVOD CONTENT

Content: 77 hours Language: English Level: elementary-advanced

Advantages :

programs immerse viewers in the language environment and help them overcome language barriers

educational content is adapted for learning English there is an opportunity to create lessons using our

educational content there is edutainment material for children programs are suitable for TV broadcasting, Internet,

mobile devices and language courses programs can be used as content for educational

libraries content is updated 4 hours a month

Page 7: English Club TV Presentation 2014. Why ECTV? Global Innovative Educational Entertaining Mobile

The Marketing and Public Relations (PR)

department is responsible for:

advertising, publicity, promotional events

and marketing efforts for English Club TV and English Club TV

HD keeping in close contact with viewers

and the media strengthening the

clients loyalty towards providers

promoting English Club TV and English Club TV HD in the

local markets

Marketing

and PR

support

Page 8: English Club TV Presentation 2014. Why ECTV? Global Innovative Educational Entertaining Mobile

12 000 000 subscribers in Europe

Page 9: English Club TV Presentation 2014. Why ECTV? Global Innovative Educational Entertaining Mobile