Enterprise 2.0 und E-CollaborationHerausforderungen und Erfolgsfaktoren

Martin Koser / Frank Hamm

www.frogpond.de / injelea.de

24. November 2007

Agenda ...

• Enterprise 2.0 = Web 2.0 in the Enterprise? Some concepts ...

• Challenges and Stakeholders

• Social Networks in the Intranet?

• ... und andere Social Software für Unternehmen?

Collaboration Adaptivity Office 2.0 mashups Implementation Innovation Management Web

2.0 Knowledge Work semantic web Wiki social networking

Consulting www.frogpond.deweblogs Enterprise 2.0 RSS tagging Prozessinnovationen Ajax folksonomy

Business Model Innovation

About me and frogpond (and BMID ...)

frogpond = consulting, coaching, organizing and facilitating ...

... being a catalyst for new thinking

initiating the WikiWednesdayStuttgart ...

Upcoming (1)

... am 5. Dezember 2007

MFG Innovationsagentur, Stuttgart

19:00 - ???

Upcoming (2): Enterprise20Open & EnterpriseCamp

... CeBIT 2008

... coming probably early April 2008 - Ort TBD

Knowledge Workers ...

Increasing knowledge worker productivity is the BIGGEST of the 21 century management challenges.

Peter Druckerin Management Challenges of the 21st Century

Enterprises, they change (1) ... RSS links and bridges

Enterprises, they change (2) ... Concept of SLATES

Enterprises, they change (3) ... now: FLATNESSES

When Enterprises change ... Stakeholders?

• Employees

• Managers

• CIOs, CCOs, CEOs (well, yes, probably we can shorten this up: CxOs)

• Partners

• Customers

• Competitors

• ...

Example: Using Social Software for Knowledge Networks

• Communities of Practice ... enhancing teamwork• Organizational Learning ... enhancing competencies• Linking, bonding and integrating competencies and knowledge bases ...• Documenting and coordinating knowledge of distributed projects ...• Both formalized process support and ad-hoc platform capabilities ...• Provide room for connectivity, adaptivity and emergence ...• Use it to analyze, map and optimize your (informal) knowledge networks ...• ...

And, don‘t forget, the boundaries of your organization are fuzzy, so ponder:

• Opening up the organization (Open Innovation ...)• Inter-Enterprise knowledge network support (Extended Enterprise and Value Nets ...)• ...

Example: Using Wikis for Knowledge Networks

• A tool not only for a team context ...• Every page is editable with revisions tracked ...• Establishes a way of collaborating through content ...• Collect, communicate and collaborate ...• Let knowledge processes evolve, enable organic knowledge management ...• ...

Use them e.g. in Communities of Practice

• Help manage the explosion of information• Make it easier to execute against strategy• Enable rapid communication and shared understanding• Create a culture receptive to innovation... are the locus of identification and transfer of best practices in knowledge work

Example: Social Presencing for Knowledge Networks

• provides clear context... while enabling multiple contexts ...• low-barrier communication with upscaling potential ...• collaborate through links, chitchat, alerts, ...• reach your network instantly ...• ...

Example: Social Networking platformsfor Knowledge Networks

• Locate competencies ... and find collaborators ...• Form groups, communities and clans ...• Leverage the weak ties of your knowledge network ...• Collect, communicate and collaborate ...• Let the network figure out how to use the platform ...• Enable mash-ups and distributed applications ...

So is it easy to define a business casefor Social Software in the Enterprise?

• Easy, fast and flexible

• Cost-effective / High Payback

• Easily improved upon, leveraged, tweaked or integrated into ...

• Leverages informal networks - i.e. the way work was, is and will ever be done

• and more ...

Business Case? Show me the numbers!

Well, yes, but don‘t try to measure what can‘t be measured ...

• What‘s the daily/weekly/... cost of your employees searching ...?

• What‘s the daily/weekly/... cost of your employees emailing back and forth ...?

• Do you measure the impact of employee turnover ...?

• Do metrics and evaluations of intranet usage exist? Are you satisfied?

• ...

And, most importantly, imagine the ROC* of Social Software on your organization! Do you still need an ROI?* ROC = Return on Change

Questions and/or Ideas - contact me ...

www.frogpond.deSocial Software Consulting

Steingaustraße 2773278 SchlierbachGermany

mk@frogpond.deSkype: mk.frogpondhttp://twitter.com/frogpond