collaboration 2.0
DESCRIPTION
Collaboration 2.0 is a presentation given by the Geneva Public Library at the Geneva Women in Business Luncheon on resources for businesses at the Geneva Public Library including using social media for marketing.TRANSCRIPT
Collaboration 2.0
We want to partner with you
Geneva Public Library District127 James StreetGeneva, IL 60134www.geneva.lib.il.us
The Geneva Public Libraryof the past
Who and where we are now
Our use of free/small fee social media tools to market our business
Our collaboration with three businesses
Today we are discussing . . .
Live chat with Librarians through our website
Cool stuff you might have missed that we can offer you and your business
. . . and
Our Library website
Subscription databasesThese extremely valuable resources are available to use within the Library or from home with a GPLD card.
We can offer businesses
Subscription databases -continued
Subscription databases -continued
Subscription databases -continued
Fun, cheap and EASY ways to market your business
and
New social media tools we are using
Moo card marketing ideas
Ostrich anyone?
The person who finds the ostrich moo card wins!
Drawing for a $25 Chamber giftcard
Did we offer helpful suggestions to you for your business?
What was something we offered that you could take away and start implementing ?
Did your opinion of what the Library could do for you change after we met?
Feedback from the businesses we collaborated with for presentation
Join and/or monitor social networking sites and utilize social media to market your business
You can use these tools to easily track what your customers are saying about you
A few more tools we use
This result is from Google Blogs Alert at www.goolealerts.com
Where's Mom Now?: Day 3 Geneva, ILBy Ethel/Ethel Mae Day 3 Geneva, IL. When I saw the door to Geneva Public Library and there was this neat little sign - Free Wi-Fi, it warmed my heart. First chance I've had in the last two days to use Wi-Fi, mostly because I've been in the boonies. ...Where's Mom Now? - http://wheresmomnow.blogspot.com/
Google Blogs Alert for: "Geneva Public Library" +IL
It is a powerful social network where users can post “Tweets” (140 characters or less) through their website or using a cell phone
It is “one of the fastest-growing phenomena on the Internet.” (New York Times quote)
It is easy and quick to use
What is Twitter?
What’s with the name?Twittering is the sound birds make when they communicate with each other.
Attract new clients and network with customers Communicate and collaborate with other businesses Brand recognition and name recognition Search engine optimization (SEO) Share your knowledge / expertise with the
community and your customer base Trend spotting or to find trending topics Conduct focus groups
You can use Twitter to . . .
Our Twitter presence
Word of mouth marketing in the form of re-tweets
You can also use Twitter for . . .
We would love for you to follow us on Twitter. Just check out our website to join.
Our live chat and IM screens
Text a Librarian
A separate website with information specific to businesses, investors and those seeking job and career help
Podcasting Mobile website
What’s next for us
Library Cards for businesses Reciprocal borrowing at other libraries Free wireless Remote printing National and local newspaper articles and magazines
and journals available online Newly added online subscription to Consumer
Reports Better Buys for Business
Things we have you may have missed
How can we at the Geneva Public Library help you with your business needs?
Please answer on the back of your business card!We will collect and consider each suggestion we receive.
We want YOU to help US answer this question—