entrepreneurship GRADUATEentrepreneurship GRADUATE

By Lukas Ritzel, June 09

• Miro• Nationality: former Yugoslavia• Expertise: Just about every

single corner of our school• Jobtitle: Maintenance

• JoblevelKnowledge Worker

• Describe his knowledge• > tacit knowledge

Competitive MarketCompetitive Market

Collaboration ToolsCollaboration Tools

Job 4 life / ever learningJob 4 life / ever learning

Everybodies BrainEverybodies Brain

The Type of People Now Employed Employed

• “Silent” Generation (born 1930-1945)– Born with the military technologies that were to lead to analog, digital

and virtual technologies

• “Baby-Boom” Generation (born 1945-1960)– Born with the analog and space technologies that accelerated the

development of digital technologies

• Generation “X” (born 1960-1975)– Born among analog technologies (telephone, TV), witnessed and

participated in the development of digital technologies

• Generation “Y” (born 1975-1990)– Born with the first generation of digital technologies, witnessed and

participated in the development of networked technologies

• … and NEW streaming into the corporate, Net-Generation “e” (born 1990-2008)– Consider computers and the Internet as ‘natural’ as telephones and

refrigerators– Ready to share (flickr wedding pictures, blogspehere)

Portrait of a 3rd Millennium Employee Net-gen

• Adaptable, flexible, creative, problem-solver, decision-maker, eager to learn continuously

• Multi-linguist• Power-user of ICTPower-user of ICT• Generator of economic, social and environmental value• Loves to communciate , used to share all with everybody

What do they DO different?

NET Gen

My students areare the NET Generation &

they are YOURYOUR employees

What did we learn so far?

• Knowledge is everywhere• There are many current drivers that enable

knowledge creation and capturing• Knowledge can be rather complex• Tacit knowledge is difficult to capture using traditional

methods• You have to deal with different types of people

having different strengths and capacities• AND you manage it all

• BUTBUT is this ITIT!

The knowledgeknowledge is the network

How knowledge in the area of Web2.0 creates it’s own dynamic,

it’s own life

Effective networks are:

• Decentralized

• Distributed

• Dynamic

• Democratic

This sounds like something we all know and use daily

PART 2Next day from KM to Crowdsourcing

Portrait of a 3rd Millennium Employee Net-gen

• Coming back to this slide• Let’s see what Don Tapscott has to say• http://www.youtube.com/watch?v=CaFJDUq5ack for business• http://www.youtube.com/watch?v=-Ch0KSLYi0Q for

governments

WEB2.0

Is it relevant? To who, to business?

Remeber the slide „break it before others do“, your role as a consultant is to investigate, to survey what should be and then help to improve, NOT fix-the-fix

Therefore you must be aware of what is changing around you in mindest, capacities and technologies

What is it all about, lets first go back in history, back in the dark ages of the internet

Some 5 years back before..

Web1.O

Web 1.0 was for specialists, for huge serves who knew what is

good for US.

Remeber?

Simple Corporate Websites

But then first very slow

Something started to change the Web as we knew it

http://www.youtube.com/watch?v=jNQXAC9IVRw

Killer Applications in its Historic context

• Life Journal/ 99

• Hot or Not/ 00

• Wikipedia/ 01

• Friendster/ 02

• Del.icio.us/ 03 by Yahoo

• Flickr/ 04 by Yahoo

• You Tube/ 05

http://www.good.is/?p=4727

The Impact of Consumer Generated Media (CGM)

2.48 photosync

The Power of Social Created Content

How important is all that for Schools

(... Business, consultants, governments, you)?

Rate my Professor

And sure soon Rate my workplace

Rate my government And..

And sure soon Rate my workplace

Rate my government And..

You better make sure you follow the comments, the moods and trends on anything related to your company, your network, your industry

What is radically different with this Sheraton corporate website?

Clients empoweredReview = content = marketing

Make them part of the company

Clients empoweredReview = content = marketing

Make them part of the company

To repeat: history/ transition• Web1.0

– The WWW as we knew it, email, google and your corporate website

• Web2.0– Social feedback, everybody is part, YouWeb– The inclusion and merging of multimedia content– Mashup s– Push technologies like RSS http://www.go2web20.net/

and click rss link to igoogle

What does that all mean?

• The days of old fashion advertisment is gone

• The concept of static information , books, brochures, articles, even images and simple websites has to be revised

• All such is transferred into kind of interactive knowledge flow. The user chooses himself what he wants to know about any product

• Advertisment becomes information, comparison, experience

Watch new Web2 trends

Distribute from grenoble disk

Follow digital footprints

• Check what is written on .... reviews

• Scan the metatags and google rank of competitor .... website

• Check the links fom your competitors (and link yourself)

• Find patterns on Customer behavior

• USE what is freely available on the WEB

But Web2.0 enabled even more

• Much more for businesses

• And out there are many more 1Million $ ideas waiting to be picked and implemented

• The next Web2.0 Millionaire may sit right here in our classroom

• The best is, with zero investment, zero staff and overnight

Yesterday one student wanted to know how to apply

this to real business. Let‘s see

http://www.amazon.com/gp/reader/0385721706/ref=sib_dp_pt/103-0941810-4998248

Wikipedia – the crowd is

smart

65

CrowdSourCrowdSourcingcing

66

The crowd is ready to work.

It started as so many times with some 16 / 17 year old NET GEN people, Not accepting or perhaps just not

knowing on how it has been done the last 100 years and how it should never have changed (as they might have been told in class). They just wanted to make money,

but all they had was an idea and some technical skills to build a simple website, Today they are multiple

millionaires, just some 3 years later

.

67

68

.comThreadless.com

This hipster company prints T-shirts with designs submitted to its Web site. It expects to earn $20 million in revenue this year.

Share: Share: HP users help each other out• Question: Apr 10, 2007

− I have been getting a problem when searching using Google.

− When I get the results and click on one of them it redirects me to another site and not to the selected site.

• Answer: Apr 11, 2007− You have spyware. Use

spyware removal software.

− Update to the latest signatures before starting scan.

− Your problem will be solved.

One UK band used crowdsourcing and social networking to get back into the music

business

The YOUera in business

http://www.youtube.com/watch?v=F0-UtNg3ots

Crowdsourcing" has, virtually overnight, generated huge buzz, enthusiasm, and fear. It's the application of the open-source idea to any field outside of software, taking a function performed by people in an organization, such as reporting done by journalists, research and product development by scientists, or design of a T-shirt, for example, and, in effect, "outsourcing" it through an open-air broadcast on the Internet. Crowdsourcing has already had a huge impact on big companies like Procter & Gamble, as well as start-ups like Threadless.com, which rapidly became the third largest T-shirt maker in the United States. The fuel sparking the crowdsourcing flame is the potent combination of more highly educated people working in fields other than those in which they were trained with the greatest mechanism for distributing knowledge and information the world has ever seen: the Internet.

KNOWLEDGEMANAGEMENT?.. And how again would Web2.0 link into

CompetenciesCompetencies of a knowledge manager• Personal interests

– Music/sports collections, events, statistics, trivia– Reading, listening to radio stations, playing bridge– Restaurant finder, social/travel director, grammarian

• Journalist– Published a hand-printed newspaper, reported, edited– Wrote obscure news and facts on the blackboard– Ran a radio station, broadcast basketball games– Published newsletters, intranets, company who’s who list

• Computer Scientist and Manager– Wrote computer programs– Designed reusable programs, routines, operating system– Managed computer services, consulting, marketing

What I must dodo as a knowledge manager

• Communicator and Storyteller– Tell stories– Send useful email (not hoaxes, urban legends, jokes)– Publish newsletters, articles, blogs, presentations, book

• Practice knowledge management– Attributes: Caring, sharing, and daring – Activities: Share, Innovate, Reuse, Collaborate, Learn– Roles: Leader, Manager, Project Manager, Analyst, Guru– Expert: in people, process, and technology components

• All 3 Tipping Point roles– Connector: reach out, meet people, weave networks– Maven: answer man, search expert, knowledge master– Salesman: try things out, engage, persuade

• Work for Sustainability

What KM let their staff dodo

Promote wide range of toolstools

Promote ideas Promote ideas (from everywhere in the org chart), implement brainstorming, measure performance, reward good ideas

How to DoDo Knowledge Management1. Share what you have learned,

created, and proved2. Innovate to be more creative,

inventive, and imaginative3. Reuse what others have

already learned, created, and proved

4. Collaborate with others to take advantage of what they know

5. Learn by doing, from others, and from existing information

Knowledge Management Knowledge Management Components

Peopleculture & valuesknowledge managersuser surveyssocial networkscommunitiestrainingdocumentationcommunications

Technologyuser interfaceintranetteam spacesvirtual meeting roomsportalsrepositoriesthreaded discussionsexpertise locatorsmetadata & tagssearch enginesarchiving

Processmethodologiescreationcapturereuselessons learnedproven practicescollaborationcontent management

classification

metrics & reporting

management of change

workflow

valuation

social network analysis

appreciative inquiry

storytelling

blogswikispodcastssyndication &aggregationsocial softwareexternal accessworkflow applicationsprocess automatione-learningsubscriptionspoints trackingreporting

knowledge help deskgoals &

measurements

incentives & rewards

Help me!: Help me!: Which Web 2.0 tool would you use for each of these KM targets?

Share

1. Publish your insights

2. Inform colleagues about a nugget of knowledge

3. Ensure that your team can be part of the most important decisions made during the global marketing meeting

Innovate

3. Improve upon a document with a group of colleagues

4. Meet new people to brainstorm and develop new ideas

Reuse

5. Find cool images to use in a presentation

6. Link to the good ideas of thought leaders, and expand upon them

Collaborate

7. Ask for help from others

8. Find a new job

Learn

9. Listen to an interview with an expert

10. Find out what the consensus position is on a given topic

11. Check about the “best” hotel for next company trip

Web 2.0: Web 2.0: Search yes BUT there is more than Google!

Web 2.0: Web 2.0: Threaded Discussions –im BOOT

Web 2.0: Web 2.0: Blog –HRM course/ private

Web 2.0: Web 2.0: Wiki – various projects

Web 2.0: Web 2.0: Podcast – Swissness

Web 2.0: Web 2.0: Social Networking Sites

Web 2.0: Web 2.0: Spread and connect knowledge

Web 2.0: Web 2.0: Check public reviews

Web 2.0: Web 2.0: Virtual Worlds – Second Life

Possible AnswersShare

1. Publish your insights - BlogBlog

2. Inform colleagues about a nugget of knowledge - Threaded discussionThreaded discussionInnovate

3. Improve upon a document with a group of colleagues - WikiWiki

4. Meet new people to brainstorm and develop new ideas - Virtual worldVirtual worldReuse

5. Find cool images to use in a presentation - Search engineSearch engine

6. Link to the good ideas of thought leaders, and expand upon them - SlideShareSlideShareCollaborate

7. Ask for help from others - Threaded discussionThreaded discussion

8. Find a new job - Social networking siteSocial networking siteLearn

9. Listen to an interview with an expert - PodcastPodcast

10. Find out what the consensus position is on a given topic –– WikiWiki

11. Check about the “best” hotel for next company trip Review ForumReview Forum

www.trendwatching.com

www.wired.com

www.ted.com

FOR SEMINAR ON ENTREPRENEURSHIP

By Lukas Ritzel, March 09