entrepreneurial universities :
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Entrepreneurial Universities :. Integrating Perspectives on Law and Business with Innovation JoAnna M. Esty Majesty Law Group PLC. Background. IP Development and Technology Transfer: Commercialization Issues. Integrating R&D and business strategy - PowerPoint PPT PresentationTRANSCRIPT
Entrepreneurial Universities:Integrating Perspectives on Law and Business with Innovation
JoAnna M. EstyMajesty Law Group PLC
Background
IP Development and Technology Transfer:
Commercialization IssuesIntegrating R&D and business strategyGrowing businesses through innovationTechnology transition to commercial markets
Issue Focus …• The issues are not purely technology
related.
• The major issues are all at the intersection of technology, law, and business.
• There is a need to develop an awareness
of innovation processes particularly as they relate to the business and legal activities necessary to commercialize new technology and to build skills that will help new technologies succeed.
Model for Technology Transfer
Administration & Organization & Coordination Operation
Private Sector
R & D Institutions
Business Entities
What About Commercialization of Government-Funded
Inventions?It was all tied up ….
Government-Funded InventionsThe Bayh Dole Act of 1980
Before: Government-funded research belonged to the governmentAfter: The patent as the research result now belongs to the University
Model for Technology Transfer
Administration & Organization & Coordination Operation
Universities and Government Funded Institutions under Bayh Dole
Universities Business Entities
Model for Technology Transfer
Administration & Organization & Coordination Operation
Private Sector
R & D Institutions
Business Entities
Model for Technology Transfer
Administration & Organization & Coordination Operation
Universities under Russian Decree 217
Universities Business Entities
Model for Technology Transfer
Administration & Organization & Coordination Operation
Universities under Russian Decree 217
Universities Business Entities
12
Strategic Issue
– Technology Assessment– Cultural Conditioning– Ownership
13
Technology Assessment
14
Why is it Necessary?
Limited Resources
15
Technology from Private R&D or Universities
transitions to … Business Entities
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Even with Accelerators and Incubators
There are never enough resources
17
Best Practices: Optimize Technology Choices before Transition and Monetization
Limited Resources: Funding, Human Assets, Capital
Assets
X
18
Implementation: the beginning …
R.O.I. vs. R.O.I.?
19
R Report
O On
I Invention
Report on Invention, Technology Assessment, Commercial Analysis• Technology Protection: Patentability• Freedom to Operate: Freedom to
Market, Product or Process Clearance• Market Analysis: Revenue Model,
Valuation, R.O.I. (Return on Investment) R.O.I
Technology Protection: Patentability1. Is it Protectable at all? - Non-enabled (inadequately described),
Unproven (not reduced to practice), - Unpatentable (anticipated, obvious) (Prior Art
Search)2. Where is it protectable? Countries3. Scope of Protection? Unprotectable (too narrow, use undectable), Design arounds
4. Cost of Protection?
Freedom to Operate: Clearance
1. Are there blocking patents or other blocking intellectual property rights?2. Are there intellectual property rights that have not been acquired and are necessary for commercialization?
Marketability Analysis• Market size• Market location• Market characterization (e.g., new,
emerging, mature, dynamic)• Market exclusivity and barriers to entry• Technology life• Revenue model
24
Report on Invention
Reasons to do Early (IP Selection, Partner ID)
Cost?
25
Cultural Conditioning
TeamworkAcceptance of FailureRisk Tolerance
Science Engr. Mgmt. Law
Partnerships for Learning
Technology Entrepreneurship
ProjectTeam
Business and Management
Law
Science and Engineering
Goals• Produce individuals with
multidisciplinary skills and entrepreneurial perspective needed to succeed in innovation-related careerso Scientists and engineers aware of
business and legal issueso Management and legal experienced
in technical research settingo Communication and team skills
• Produce R&D development results of technical merit and market relevance
• Produce research in management, law and economics that improves understanding of innovation
Implementing Technology Commercialization Procedures:
Beyond R.O.I.
• Setting up the entity• Drafting NewCo agreements• Advising regarding newly developed
technologies• Evaluating new partnerships• Preparing for audits and liquidity event• Complying with due diligence best practices
OwnershipInventionsLicensesStock
Thank you!