envano visibility & search presentation
DESCRIPTION
It's essential to connect customers with your brand. With the right strategy, you can drive traffic and convert sales. Although search engine optimization isn't new, it's underutilized and isn't always set up right to deliver valuable outcomes. Everyday something changes. It's hard to keep up. That's where we come in. From SEM audits, assessments, and strategy, PPC campaign development, optimization, link building, submissions, organic rankings, site structure adjustments for SEO, landing page assessment, and reporting analytics; we provide you with tangible results and actionable outcomes, continuously ensuring you perform in search.TRANSCRIPT
aka Search+
Our expertise never comes solely from one individual but is a result of team collaboration.
We believe VISIBILITY is everyone's responsibility and strategic success is realized through a variety of search tactics like SEO, PTO, and PPC.
ContentEditors write for people and search engines.
Designers create a content hierarchy to help search engines decide what's important.
Developers optimize sites for speed and search engine crawls.
Miller Electric
The top welding brand since 1997 in terms of visibility.
Consistent content via new channels, technical optimization, and Envano's partnership yield measurable results that solidified the gap between Miller and 2nd place Lincoln Electric that still exists today.
Short Term
Continue to increase visibility of keywords decreased from old site
Long Term
• Increase ideal visitors• Increase conversions• International expansion
CONVERSIONS AUDIENCE SEGMENTS INTERNATIONAL
short term mid range long term
DEMO
SEO PTO
Optimized for enginesTechnical expertise with conversions, page load time, and link strategies.
Optimized for peopleGood content coupled with social conversations and connections.
Our strategy brings SEO and PTO together. Combining technical optimizations with real content that interests your customers.
We're turning quality links...
into quality relationships...
Envano Search SetupSEO
Keyword Refinement and Segmentation
SEO Overview Report Setup (Delivered Monthly). Includes 100 keyphrases, five competitors, three search engines per segment.
Formal SEO Site Audit
Sitemaps and submissions
PTO
Refine goals and benchmarks; include entire interactive presence.
Set up conversions and content funnels based on above.
Pay Per Click to target top, high margin products that do not have high organic visibility until they begin to rise organically.
Ad Groupings and Creative, Initial A/B testing
Month 1
On Page OptimizationSEO
Meta Titles and Descriptions
Alt Tags
Broken Link Checking (Quarterly) and Fix up to 10 links
Decrease Load Times - see tactics
PTO
Open Graph Tags
Google +
Pay Per Click - monitor and adjust based on data.
Month 2
Content Optimization and PTOPTO
Link Building Guide
Begin blog (segment TBD)
Comment on relevant industry blogs
Pay Per Click - monitor and adjust based on data.
Month 3
Building Relationships is at the heart of everything we do. But, it starts with Visibility.
Our unique strategy is exactly what you need to succeed in an interactive world.
