E D U C AT I O N

Marquette University

Milwaukee, WI

Bachelor of Arts

Corporate Communication

May 2013

S K I L L S / E X P E R T I S E

• Versatile writing style in the areas of: journalistic, digital, and web

• Digital marketing expertise for content generation, engagement and social media planning

• Website management

• Proficient using Microsoft Office programs, SharePoint, Outlook, InterAction, Salesforce, WordPress, CisionPoint PR Software

• Project management skills

• Quick learner to grasping industry knowledge and software applications

EK

Kelly_ericka@yahoo.com

linked.in/in/erickalkelly

414-336-6712

Milwaukee, WI

P R O F I L E I ’m a well-rounded marketing enthusiast adept in strategic development, tactical

planning and creative ideation, producing value-driven client results. I thrive in

dynamic environments while overseeing multiple projects, building client

relations, and executing various marketing programs across multiple channels.

P R O F E S S I O N A L E X P E R I E N C E

HONEYWELL LIFE CARE SOLUTIONS Brookfield, WI

Commercial Marketing Associate| Aug 2015 – Dec 2015

• Contributed to the strategic marketing planning process under the direction of leadership to

define business objectives and maximize market growth

• Created email campaigns for product promotions, webinars and tradeshows increasing Q4

engagement rates by 15%

• Co-managed social media presence: Twitter, LinkedIn, Google+ to drive industry thought leadership

and brand recognition

• Produced sales enablement tools including marketing collateral, presentations and digital assets to

improve sales effectiveness

• Managed tradeshow planning for regional and national shows completing pre -show and post-show

tasks for territory managers

• Developed Microsite’s strategy, content and messaging for the largest annual tradeshow attended

by Honeywell International

CREATIVE MARKETING RESOURCES, INC. Milwaukee, WI

Account Manager| Sep 2014 – Jan 2015

• Garnered regional media coverage for seasonal campaigns

• Developed media relations assets including: statewide media lists, key messages, talking points

pitch letters and press releases

• Assisted with multiple MARCOM plans addressing objectives, strategic recommendations and market

research

• Maintained relationships with media partners (TV, radio, publications) to expand news st ories

placement in other markets

KOHL’S CORPORATION Menomonee Falls, WI

E-commerce Merchandising Specialist | May 2014 – Aug 2014

• Uploaded new online assortments for multiple retail department teams using product

management software • Analyzed vendors’ buy plans for efficient processing of product catalog information

ROBERT W. BAIRD & CO. Milwaukee, WI

Conferences & Institutional Equities Sales – Events Coordinator | Dec 2013 – Feb 2014

• Organized regional conferences, investor field trips and conference calls by scheduling, itinerary

planning, travel accommodations and budget expense reporting

• Performed website and database maintenance of new and archived event details

PWM Transition Team – Account Assistant | June 2013 – Sep 2014

• Processed new client account services and financial activity for Baird PWM branches using industry

software: LiquidOffice & BETA

• Prepared official client packets including: mass mailings, recruit sourcing lett ers and marketing

materials

Compliance Sales Practice Intern | Aug 2011 – May 2013

• Drafted department memos highlighting policy changes, procedures and structural improvements

• Managed multiple compliance oversight processes for scheduled annuity business performance

reports of all Baird PWM branches

INTERNSHIPS Milwaukee, WI MARQUETTE UNIVERSITY, Communications Intern | Jan 2010 – Jan 2011 CITY HALL MILWAUKEE, Public Relations Intern | June 2010 – Aug 2010 DANCECIRCUS, Social Media Volunteer | Sep 2011 – Dec 2011

ERICKA L KELLY MARKETING PROFESSIONAL