esl college composition ppt

7/25/2019 ESL College Composition PPT

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QUIZ

1. Name two design principlesve given in the JTC.

2. o pict!res appeal most to

pathos or ethos# $h%#&.'o! are writing an arg!men

a)o!t the harms of deforestheir nation*s land. +,plain wo!ld )e the most appropr

and *$h%* in one sentence-a / pict!re of a landscape that

deforestation

) / graph which shows the incren!m)er of trees c!t down


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5is!al 6hetoric$7/T I8 IT# /N 79$ C/N I U8+ IT#


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What is Visual Rhetoric?

$hat is 6hetoric#


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1. ;ict!res-1. rawings

2. ;hotos

&. Clip/rt

2.


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6hetoric = 5is!als > 5is!al 6hetoric

Using vis!al elementscomm!nicate a p!rpose

an a!dience


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7ow does an image from C8Uadmissions page !se vis!al rhet

? Is it e0ective in its !se of vis!al rhetor


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7ow does this @conalds ad !se vrhetoric#

? Is it e0ective in its !se of vis!al rhetoric#


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esign principles that shapeVisual Rhetoric

Aalance B 7ow do the readers* eyes move aroundthe page#

+mphasis B 7ow diferentare the design elements#

6epetition B 7ow are elements!sed multipletimes#

;lacement B /re similarideas placed together#

Consistenc% B 7ow are te,t and image placed similarl%

thro!gho!t the doc!ment#

Contrast B vis!al di0erences in elements on a pa

Repetition B consistentl% gro!ping m!ltiple item

Alignment B placement

Pro,imit% B gro!ping of elements that have som

C

R

A

P


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7ow does C8U*s admissions page DC6/;* model#


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$h% is this )roch!re ine0ect

? 7ow co!ld it )e more e0ective for its


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7ow can I create VisualRhetoric?

8et the tone B colors" photographs" charts7elp readers !nderstand a point B headings" fonimages

Convince readers to accept a point B lists" highlievidence

Clarif% comple, concepts B photograph" Eowchadiagram" ta)le


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$h% sho!ld I care a)o!t VisuRhetoric?

id %o! now that most emplo%ers don*t spend than &F seconds on a res!me#The% need to )e pers!aded rst )% how it looks.

$h% do %o! thin vis!al rhetoric wo!ld )e imporfor /4#


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Analyzing aBrochure

Goo at an e,ample of %o!r )r)ro!ght to class and disc!ss tfollowing with a partner-

$ho is the intended a!dience#$hat is the p!rpose of the )roch

7ow are the following elements !

/re the !se of these elements e0

the p!rpose of their a!dience# $not#

Images

Colors


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Considering

%o!r p!)licarg!ment http-HHpadlecomHathleemel1Harg!t
http://padlet.com/kathleenhamel_18/argumenthttp://padlet.com/kathleenhamel_18/argumenthttp://padlet.com/kathleenhamel_18/argumenthttp://padlet.com/kathleenhamel_18/argumenthttp://padlet.com/kathleenhamel_18/argumenthttp://padlet.com/kathleenhamel_18/argumenthttp://padlet.com/kathleenhamel_18/argumenthttp://padlet.com/kathleenhamel_18/argument

esl college composition ppt

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