esmd commercial development policy (ecdp)

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1 ESMD Commercial Development Policy (ECDP) ESMD Commercial Development Policy (ECDP) National Aeronautics and Space Administration October 3, 2007 October 3, 2007 Ken Davidian Exploration System Mission Directorate Ken Davidian Exploration System Mission Directorate

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Page 1: ESMD Commercial Development Policy (ECDP)

1

ESMD Commercial Development Policy (ECDP)

ESMD Commercial Development Policy (ECDP)

National Aeronautics and Space Administration

October 3, 2007October 3, 2007

Ken DavidianExploration System Mission Directorate Ken DavidianExploration System Mission Directorate

Page 2: ESMD Commercial Development Policy (ECDP)

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AgendaAgenda

• ESMD Commercial Development Team

• ECDP Definition and Overview

• ECDP Constructs

• ECDP Activities

• ESMD Commercial Development Team

• ECDP Definition and Overview

• ECDP Constructs

• ECDP Activities

Page 3: ESMD Commercial Development Policy (ECDP)

3

ESMD Commercial Development TeamESMD Commercial Development Team

HQESMD, OGC,

SOMD

HQESMD, OGC,

SOMD

ARCSpace Portal

ACES

ARCSpace Portal

ACESGRCGRCJPLJPLJSCC3P0

JSCC3P0LaRCLaRCMSFCMSFC

WoodwardStoneCO

TSC

OTS

Nall

Pittman Voigt

Schier

Davidian

GrahamRasky

Jim Grady

Grady

Schmidt

Adv

isor

sA

dvis

ors

HuntsmanScherbenski

Kelso

Page 4: ESMD Commercial Development Policy (ECDP)

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Definition of “Commercial Development”Definition of “Commercial Development”

Technology Commercialization

Commercial Development

Gov’t Role

Supplier of Technological Assets

Customer of Commercial Space

CapabilitiesPolicy NPD 7500.2 ECDPTRL 1-6 6-9Leverag ing

None to Low Medium to High

Page 5: ESMD Commercial Development Policy (ECDP)

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ECDP - ScopeECDP - Scope

• The ECDP provides ESMD with a set of best practices, ideas, and concepts which all ESMD programs, projects, and activities should be cognizant of and work toward with respect to encouraging commercial space capabilities.

Page 6: ESMD Commercial Development Policy (ECDP)

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ECDP - ObjectivesECDP - Objectives

• To encourage the development of commercial space capability industries.

• To accomplish NASA exploration mission goals at a lower cost and cost risk to NASA.

• Through “fixed price” acquisition of commercial goods and services.

Page 7: ESMD Commercial Development Policy (ECDP)

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ECDP - GoalsECDP - Goals

To Encourage...• The development of commercial space

capabilities and markets.• “Buy Commercial” instead of “Government

Provided” decisions.• Commercial representation and opportunities in

NASA’s exploration architectures.

Page 8: ESMD Commercial Development Policy (ECDP)

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ECDP - ApproachECDP - Approach

• Coordinated set of policy elements that encourage the private-sector to develop, demonstrate, provide, and support commercial space capabilities.

• Fair, open, and non-intrusive execution that allows the private-sector to retain IP rights and market share.

• Emerging space business community identifies viable commercial sectors for NASA encouragement.

Page 9: ESMD Commercial Development Policy (ECDP)

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ECDP Barriers of Entry and Policy ElementsECDP Barriers of Entry and Policy Elements

Policy Elements

Targeted Barriers of Entry

Encourage Investment

Encourage Production

Encourage Demand

• Multi-Phased Programs

• Being a Reliable Customer• “Encourage Commercial

Space” Evaluation Criteria• Parallel Government-

Commercial Efforts• Community Presence,

Involvement, Dialogue, Support

• ESMD Use of Commercial Space Capabilities

Page 10: ESMD Commercial Development Policy (ECDP)

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Page 11: ESMD Commercial Development Policy (ECDP)

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Page 12: ESMD Commercial Development Policy (ECDP)

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Centennial ChallengesCentennial Challenges

Regolith Excavation ChallengeRegolith Excavation Challenge

Lunar Lander ChallengeLunar Lander ChallengeMoonROx ChallengeMoonROx ChallengeA

stro

naut

Glo

ve C

halle

nge

Ast

rona

ut G

love

Cha

lleng

eTether ChallengeTether Challenge

Bea

m P

ower

Cha

lleng

eB

eam

Pow

er C

halle

nge

Page 13: ESMD Commercial Development Policy (ECDP)

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Page 14: ESMD Commercial Development Policy (ECDP)

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Potential New Directions: Multi-Phase ProgramsPotential New Directions: Multi-Phase ProgramsYe

ar 0

Year

+3

Year

+8

Year

+13

Prize Competition

Funded Space Act• Limited Performance• Identifies Potential Suppliers, Customers

• Technology Demo for Potential Investors

• Increased Performance• Competitive Award for Capability Demo

• The Ultimate Goal• Increasing Performance

10s

of

Mill

ions

100s

of

Mill

ions

Bill

ions FAR 12 Contracts

Page 15: ESMD Commercial Development Policy (ECDP)

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ECDP Next Steps in 2008ECDP Next Steps in 2008

• Elevate ECDP to Agency-Level Policy• Continue Internal Communication Efforts• Solicit External Comments, Feedback, and

Input at the Upcoming Events

Page 16: ESMD Commercial Development Policy (ECDP)

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ECDP Feedback SolicitationECDP Feedback Solicitation

• Any and All Feedback on ECDP is Welcome

• Please Give or Send Comments to - Ken Davidian

- Tel: 202-358-0748

- Email: [email protected]

• Any and All Feedback on ECDP is Welcome

• Please Give or Send Comments to - Ken Davidian

- Tel: 202-358-0748

- Email: [email protected]