espn programming – mvc spring meeting may 27, 2015 brent colborne: director, programming &...
TRANSCRIPT
ESPN Programming – MVC Spring MeetingMay 27, 2015
Brent Colborne: Director, Programming & Acquisitions
Competitive Landscape‐ ESPN’s Position‐ College Basketball Competition
WatchESPN/ESPN3 Growth‐ Distribution Update‐ Valley on ESPN3‐ MVC Viewership and Usage
School Productions‐ Overview‐ Next Steps
Up Next
Missouri Valley Spring Meeting
COMPETITIVE LANDSCAPE
Competitive Business
on
In 2014-15, ESPN continued to be the Worldwide Leader in College Hoops 1,700+ Men’s games on WatchESPN 775+ Women’s games 2nd Most-viewed Season ever (1.4M) Digital Unique viewers +11% Digital Total minutes +14% ESPNU’s average minute viewers out-
deliver FS1 by 25% FS1 in its 2nd season had zero growth
among HHs (0.06 vs. 0.06) and minimal growth among key male demos.
As a network, ESPN3 aired more Men’s basketball games than Fox, FS1, FS2, NBCSN, NBC, CBS combined
WatchESPN/ESPN3 Growth
Over the Top Devices see our highest time spent viewing, we are available on these growing platforms
Laptop usage continues to increase via quality of the experience, audience comfort
Rapid growth in unique viewers via continuing to expand our device offerings
WatchESPN/ESPN3 Audience Growth
24x7 simulcasts
7,000+ exclusive live events
Conference Channels
Seasonal Simulcasts
Viewership/Usage Success
Distribution• ESPN3: 99 Million U.S. Homes (ALL 210 DMA’s) • WatchESPN: More than 93 Million Homes
Record Audiences• WatchESPN averaged 6.5 million monthly unique devices, up 70%• Viewers streamed WatchESPN programming for 12.9 billion
minutes, 7.2 billion more minutes than the year before (up 126%)
Multi-Platform Growth• PCs: unique viewers +46% yoy (2,993,150)• OTT: unique viewers +106% yoy (678,072)• App: unique viewers +94% yoy (2,853,707)
WatchESPN/ESPN3 Growth
2014/15: The Valley on ESPN3
21.6 million minutes of MVC/MVFC content viewed on WatchESPN
23 football games averaged 8k viewers, 292k total minutes• 7 NDSU games 13k, 582k total minutes
9 Women’s Basketball tournament games on ESPN3, very strong 136k minutes viewed for championship game
MVC Conference Championships School Productions
Unique Viewers: number of people who watched event Total Minutes: number of minutes watched by all viewers
Missouri Valley on ESPN3 Metrics
ESPN3 Usage Not shared publicly
SPORT Games ViewersTotal Mins Mins/Viewer
Missouri Valley Football (Co-exist) 23 8,301 292,352 32
Missouri Valley Basketball (Co-exist & ESPN3 Exclusive) 70 5,608 132,294 22
Missouri Valley Basketball (ESPN3 Exclusive) 18 6,113 164,532 28
Missouri Valley Women's Basketball 20 1,721 36,951 21
MVC Audience Growth Strategy
Consistent regular season presence Quality of content Social Media Engagement Fan Education ESPN.com Personalization
Valley on ESPN3 School Productions
• Overview: • Economically efficient solution to distribute live content,
serve fans, and further expand conference partner’s leadership position
• Academic Opportunities• Classroom | Student Demand | Experience
• Branding, Quality & Sustainability Fan Expectation
Valley on ESPN3 School Productions
• Events: • College Hoops, Volleyball, Soccer, Baseball, Softball, Wrestling, Field Hockey,
NCAA Championships• Trophy Presentations, Signing Days, Media Days, Spring Games, Midnight
Madness and Pro Days• Partnership:
• Investment (Infrastructure, Equipment, Staff)• ESPN Support: Programming, Production, Operations, Technology, Creative
Services, Network Transmission• ESPN “Professors”• Campus Staffing/CAP Program
Valley on ESPN3 School Productions
Conference Roadmap
Facility Questionnaire/
Evaluation
ESPN/School Planning
Equipment
ESPN Bootcamp
Launch
ESPN Feedback
Valley on ESPN3 School Productions
Long-form agreementAnnouncement/Kick-off eventProduction/Operations PlanningBristol visit for Video Producers• Mid-July
Event SchedulingStrategic Build-out• (Marketing/Promotion)
Creative Opportunities
Up Next
ESPN Programming – MVC Spring MeetingMay 27, 2015
Brent Colborne: Director, Programming & Acquisitions