etravel 2010 joost de valk-orangevalley
DESCRIPTION
TRANSCRIPT
![Page 1: eTravel 2010 Joost de Valk-OrangeValley](https://reader035.vdocuments.net/reader035/viewer/2022062617/54c2e04b4a795997108b46b1/html5/thumbnails/1.jpg)
Scoren in GoogleScoren in Google“Het is meer dan gewoon tekst!”“Het is meer dan gewoon tekst!”
Joost de Valk, OrangeValley - Emerce eTravel 2010
![Page 2: eTravel 2010 Joost de Valk-OrangeValley](https://reader035.vdocuments.net/reader035/viewer/2022062617/54c2e04b4a795997108b46b1/html5/thumbnails/2.jpg)
Joost de Valk, OrangeValley - Emerce eTravel 2010
Open Source
WebKit
CSS
SEO
Geek
TheologyIBMS
BloggerSpeaker
Marketeer
Online marketeer
WordPress
![Page 3: eTravel 2010 Joost de Valk-OrangeValley](https://reader035.vdocuments.net/reader035/viewer/2022062617/54c2e04b4a795997108b46b1/html5/thumbnails/3.jpg)
![Page 4: eTravel 2010 Joost de Valk-OrangeValley](https://reader035.vdocuments.net/reader035/viewer/2022062617/54c2e04b4a795997108b46b1/html5/thumbnails/4.jpg)
Enkele van onze klanten
![Page 5: eTravel 2010 Joost de Valk-OrangeValley](https://reader035.vdocuments.net/reader035/viewer/2022062617/54c2e04b4a795997108b46b1/html5/thumbnails/5.jpg)
Joost de Valk, OrangeValley - Emerce eTravel 2010
http://yoast.com/
![Page 6: eTravel 2010 Joost de Valk-OrangeValley](https://reader035.vdocuments.net/reader035/viewer/2022062617/54c2e04b4a795997108b46b1/html5/thumbnails/6.jpg)
Voorpret!
![Page 7: eTravel 2010 Joost de Valk-OrangeValley](https://reader035.vdocuments.net/reader035/viewer/2022062617/54c2e04b4a795997108b46b1/html5/thumbnails/7.jpg)
Met de auto
![Page 8: eTravel 2010 Joost de Valk-OrangeValley](https://reader035.vdocuments.net/reader035/viewer/2022062617/54c2e04b4a795997108b46b1/html5/thumbnails/8.jpg)
Kids achterin
![Page 9: eTravel 2010 Joost de Valk-OrangeValley](https://reader035.vdocuments.net/reader035/viewer/2022062617/54c2e04b4a795997108b46b1/html5/thumbnails/9.jpg)
Boooooooooring
![Page 10: eTravel 2010 Joost de Valk-OrangeValley](https://reader035.vdocuments.net/reader035/viewer/2022062617/54c2e04b4a795997108b46b1/html5/thumbnails/10.jpg)
Boooooooooring
![Page 11: eTravel 2010 Joost de Valk-OrangeValley](https://reader035.vdocuments.net/reader035/viewer/2022062617/54c2e04b4a795997108b46b1/html5/thumbnails/11.jpg)
11
![Page 12: eTravel 2010 Joost de Valk-OrangeValley](https://reader035.vdocuments.net/reader035/viewer/2022062617/54c2e04b4a795997108b46b1/html5/thumbnails/12.jpg)
Nog een poging
![Page 13: eTravel 2010 Joost de Valk-OrangeValley](https://reader035.vdocuments.net/reader035/viewer/2022062617/54c2e04b4a795997108b46b1/html5/thumbnails/13.jpg)
En de laatste poging
![Page 14: eTravel 2010 Joost de Valk-OrangeValley](https://reader035.vdocuments.net/reader035/viewer/2022062617/54c2e04b4a795997108b46b1/html5/thumbnails/14.jpg)
Wat zijn nou weer “rich snippets”?
![Page 15: eTravel 2010 Joost de Valk-OrangeValley](https://reader035.vdocuments.net/reader035/viewer/2022062617/54c2e04b4a795997108b46b1/html5/thumbnails/15.jpg)
Traditionele results
![Page 16: eTravel 2010 Joost de Valk-OrangeValley](https://reader035.vdocuments.net/reader035/viewer/2022062617/54c2e04b4a795997108b46b1/html5/thumbnails/16.jpg)
Kleine stapjes
![Page 17: eTravel 2010 Joost de Valk-OrangeValley](https://reader035.vdocuments.net/reader035/viewer/2022062617/54c2e04b4a795997108b46b1/html5/thumbnails/17.jpg)
Niet alle content is zo “simpel”
![Page 18: eTravel 2010 Joost de Valk-OrangeValley](https://reader035.vdocuments.net/reader035/viewer/2022062617/54c2e04b4a795997108b46b1/html5/thumbnails/18.jpg)
Microformats: open standaard
![Page 19: eTravel 2010 Joost de Valk-OrangeValley](https://reader035.vdocuments.net/reader035/viewer/2022062617/54c2e04b4a795997108b46b1/html5/thumbnails/19.jpg)
Rich Snippets: 12 mei 2009
![Page 20: eTravel 2010 Joost de Valk-OrangeValley](https://reader035.vdocuments.net/reader035/viewer/2022062617/54c2e04b4a795997108b46b1/html5/thumbnails/20.jpg)
De 5 soorten rich snippets
![Page 21: eTravel 2010 Joost de Valk-OrangeValley](https://reader035.vdocuments.net/reader035/viewer/2022062617/54c2e04b4a795997108b46b1/html5/thumbnails/21.jpg)
Voordelen van rich snippets
![Page 22: eTravel 2010 Joost de Valk-OrangeValley](https://reader035.vdocuments.net/reader035/viewer/2022062617/54c2e04b4a795997108b46b1/html5/thumbnails/22.jpg)
Clickthrough rate omhoog
![Page 23: eTravel 2010 Joost de Valk-OrangeValley](https://reader035.vdocuments.net/reader035/viewer/2022062617/54c2e04b4a795997108b46b1/html5/thumbnails/23.jpg)
Kwalitatief beter bezoek
![Page 24: eTravel 2010 Joost de Valk-OrangeValley](https://reader035.vdocuments.net/reader035/viewer/2022062617/54c2e04b4a795997108b46b1/html5/thumbnails/24.jpg)
Situatie in Nederland
![Page 25: eTravel 2010 Joost de Valk-OrangeValley](https://reader035.vdocuments.net/reader035/viewer/2022062617/54c2e04b4a795997108b46b1/html5/thumbnails/25.jpg)
International op 26-4-2010
![Page 26: eTravel 2010 Joost de Valk-OrangeValley](https://reader035.vdocuments.net/reader035/viewer/2022062617/54c2e04b4a795997108b46b1/html5/thumbnails/26.jpg)
Events
![Page 27: eTravel 2010 Joost de Valk-OrangeValley](https://reader035.vdocuments.net/reader035/viewer/2022062617/54c2e04b4a795997108b46b1/html5/thumbnails/27.jpg)
Reviews van buitenlandse sites
![Page 28: eTravel 2010 Joost de Valk-OrangeValley](https://reader035.vdocuments.net/reader035/viewer/2022062617/54c2e04b4a795997108b46b1/html5/thumbnails/28.jpg)
Implementatie voor rich snippets
3 opties:- microformats- microdata (html5)- rdf/a
![Page 29: eTravel 2010 Joost de Valk-OrangeValley](https://reader035.vdocuments.net/reader035/viewer/2022062617/54c2e04b4a795997108b46b1/html5/thumbnails/29.jpg)
29
Video
![Page 30: eTravel 2010 Joost de Valk-OrangeValley](https://reader035.vdocuments.net/reader035/viewer/2022062617/54c2e04b4a795997108b46b1/html5/thumbnails/30.jpg)
XML Video Sitemaps
![Page 31: eTravel 2010 Joost de Valk-OrangeValley](https://reader035.vdocuments.net/reader035/viewer/2022062617/54c2e04b4a795997108b46b1/html5/thumbnails/31.jpg)
Moet je natuurlijk wel video’s hebben.
![Page 32: eTravel 2010 Joost de Valk-OrangeValley](https://reader035.vdocuments.net/reader035/viewer/2022062617/54c2e04b4a795997108b46b1/html5/thumbnails/32.jpg)
Mijn uitdaging aan jullie!