Developer Relations and the Impact of DevOpsEvans Data DevRel ConferenceMarch 21 – 22, 2016

Larry McDonoughDirector Product Mgmt.Ecosystem ServicesVMware @Lmcdunna

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Agenda

DevOps!

DevOps!

DevOps! DevOps!

DevOps!

DevOps!

• VMware

• What is Ecosystem Services at VMware?• VMware’s products, technology partner ecosystem,

certifications, • Engagement, Conferences, Portals, Forums, Social

Media,

• How are our Developers Changing?• Surveys, Market Research

• DevOps and the Forces acting on todays developer• Agile/Scrum/Lean, OSS, Cloud, Mobile, SaaS,

Containers, …

• Observations of Impact of DevOps

• Additional Resources

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Founded in 1998

Revenues of $6.57 Billion in 2015

More than 15,000 employees worldwide

serving more than 500,000 customers

Headquartered in Palo Alto, California

with offices in more than 100 countries

About VMware

CONFIDENTIAL 4

VMware’s Worldwide Presence

Europe, Middle East, and Africa (EMEA)

Americas Asia Pacific & Japan(APJ)

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VMware History of Investment and Innovation

2006Launch of VMware

Solution Exchange and Certification Program.

Release of VMware Infrastructure 3.

2001VMware ESX Server

1.0 released.

IBM, Dell, Compaq and HP join VMware

Partner Program.1998

VMware Founded

200380% of Fortune

100 companies work with VMware

2008VMware Wins 200th award.

Introduction of VMware vCloud

initiative.

2011VMware unveils

management portfolio for the cloud era.

VMware vFabric 5, and VMware vSphere 5

comprehensive cloud infrastructure suite.

Completion of 30th acquisition

2014VMware acquires

2004First VMworld

Conference

2010VMware positioned

in Leaders Quadrant of the Magic Quadrant for x86 server virtualization infrastructure (Gartner)

2013Launch of Hybrid

Service and Introduction of VMware Horizon Suite and Software- Defined

Data Center architecture

2015Launch ofvSphere 6.

99% of Fortune 100

companies workwith VMware.

2007VMware becomes 4th-largest software

company in the world.

Introduction of VMware ESXi Hypervisor.

2012VMware acquires

Nicira

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Industry Accolades and AwardsMore than 300 industry accolades and awards have

recognized VMware’s innovation and strategic excellence.

InfoWorld 2015 Technology of the Year award

(VMware Virtual SAN)

Our Company

Fortune 100 Best Companies to

Work for in the US (2015)

Computerworld’s 100 Best Places

to Work in IT(2014)

CRN’s Mobility Vendor of the Year

(2014)

Our Products

Best of Interop 2015 Performance/Management/

Monitoring Winner(VMware vRealize Operations 6)

2015 SC MagazineBest Mobile Security

Solution Winner(AirWatch by VMware)

2014 Virtualization Review Reader’s Choice Awards

and Ultimate Buyer’s Guide Winner (9 categories)

2014 Best of Microsoft’s TechEd North America in the virtualization category

(VMware Virtual SAN)

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Solutions for Unified Hybrid Cloud and Business MobilityUnified Hybrid Cloud

Only VMware unifies your private, public and managed clouds into one hybrid cloud so you can innovate like a

startup and deliver like an enterprise

Any Application, Anywhere

UnifiedPlatform

OpenManagement

Software-Defined Data Center

Private

Your Data Center

Public

vCloud Air

Managed

vCloud Air Network

Traditional Applications Modern, Cloud ApplicationsBusiness Mobility: Applications / Devices / Content

ITUser

Workspace Services

Identity

Software-Defined Data Center

Catalog Gateway Social

Desktop Mobile Content

VMware Workspace Suite

Business MobilityVMware uniquely spans mobile, desktop, and infrastructure to support innovative business strategies while protecting

IP, data, and business operations.

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Strong Software-Defined Data Center Customer Momentum

500,000 Customers99% of Fortune 100

99.8% of Fortune 50099.7% of Fortune 1000

vCloud Suite(Compute + Management)

Ecosystem Services at VMwareSupporting our Technology Integration Partners

Ecosystem Services

• Program Management– Onboarding & enablement– Issue Management

• Product Management– Tools & technologies access

(APIs, SDKs, Web Portals)– Internal & external developers

• Partner Management– Engagement services– Engineering services

• Certifications Management– Tests, guidelines, best practices

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Storage

Compute Management

MobilityNetwork & Security

vCloud Air

TechnologyIntegrationPartners

developercenter.vmware.comAll the resources developers need to design and build solutions

for the Software Defined Data Center

Built for Developers and DevOps!

Provides SDKs, API References, Tools &

Docs

Blogs, Forums, Samples and Github integration SSO with “My VMware”

account

Personalized, private content for partners

One-on-One case management (DCPN)

Architecture Diagrams

@vmwaredevcenter

Programs, Services & Certifications

Open Partner

Surveys & Market ResearchObserving our developers

Annual Ecosystem Services Survey

• Was 2x/year surveying half each time

• 2864 individual invitations total invited

• 142 individual responses to the survey (4.9%)

• 227 Partners were invited to participate

• 73 Companies responded (32%)

• They identified their roles as (Top 5)• “Engineering” (30%),

• “Development” (18%),

• “Certification “ (12%),

• “Management / Director” (8.6%),

• “Product Management” (7.2%)

(0%)

5%

10%

15%

20%

25%

30%

35%

2013 2014 2015 Primary Roles

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Evans Data Cloud Development Survey

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Cloud Development Survey 2015: Volume I, © 2015 Evans Data Corp.

What Motivates Developers?

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Community

Commercial Success

Personal Fulfillment

What do Developers Care About?

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Source: Vision Mobile, Developer Programs Benchmarking Report 2015http://www.visionmobile.com/product/developer-programs-benchmarking-2015/

Development is ChangingMain forces acting on developers…

Application Design is Changing

Properties of a Microservice Small code base Easy to scale, deploy and throw away Autonomous Resilient

Benefits of a Microservices Architecture A highly resilient, scalable and resource

efficient application Enables smaller development teams Teams free to use the right languages and

tools for the job Rapid application development

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12-Factor Apps

I. CodebaseOne codebase tracked in revision control, many deploys

II. DependenciesExplicitly declare and isolate dependencies

III. ConfigurationStore configuration data in the environment

IV. Backing ServicesTreat backing services as attached resources

V. Build, release, runStrictly separate build and run stages

VI. ProcessesExecute the app as one or more stateless processes

VII. Port bindingExport services via port binding

VIII. ConcurrencyScale out via the process model

IX. DisposabilityMaximize robustness with fast startup and graceful shutdown

X. Dev/prod parityKeep development, staging, and production as similar as possible

XI. LogsTreat logs as event streams

XII. Admin processesRun admin/management tasks as one-off processes

Source: http://12factor.net/

“In the modern era, software is commonly delivered as a service: called web apps, or software-as-a-service. The twelve-factor app is a methodology for building software-as-a-service apps.”

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What are the Industry Trends Driving Change?

© IDC “The New Developer Landscape, Understanding the Modern Software Developer”, by Al Hilwa, IDC Directions, March 2nd, 2016 San Jose CA

■ Mobile/IoT continue to drive back-end cloud services adoption and continued surfacing of API revolution

■ Rise of background processing: Lambda, iron.io, back-end IoT processing engines – rise of microservices

■ Open source is the new open standards – lock-in mitigation and strategic safety

■ Linux, Apache, Eclipse, Git, Android, OpenStack, Firefox, Cloud Foundry, OpenShift, Hadoop…

■ IaaS continues to dominate and embrace PaaS

■ PaaS as a set of platform services, not just compute workload

■ Container revolution ushers in new modalities for DevOps – shift from VM-centric dev workflows

■ Containers as building blocks of modern PaaS and units of microservices architecture

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•“ I want to release the smallest amount of code, using the smallest number of people, with the least amount of ceremony possible, as frequently as possible.”

Source: Erik Kastner, Etsy.com

Developers Are The Driving Force in IT

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What is DevOps?

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What Exactly Is DevOps?Wikipedia

“a software development method that stresses communication, collaboration, integration, automation, and measurement of cooperation between software developers and other information-technology (IT) professionals.” https://en.wikipedia.org/wiki/DevOps

Adam Jacob’s DevOps Kung fu“A cultural and professional movement, focused on how we build and operate high velocity organizations, born from the experiences of its practitioners.” https://github.com/chef/devops-kungfu

Cloud Technology Partners“DevOps: A cultural shift or movement that encourages great collaboration (aka teamwork) to foster building better quality software more quickly with more reliability.” http://www.cloudtp.com/2014/05/22/devops-organizational-change-agent/

Jez Humble“a cross-functional community of practice dedicated to the study of building, evolving, and operating rapidly changing, secure, resilient systems at scale.” https://www.youtube.com/watch?v=L1w2_AY82WY

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“Shadow IT”

Reference: http://blog.landesk.com/en/category/landesk-management-suite/

• Business units believe they can develop faster– Driven by developers!

• Most prevalent in SaaS environments

• Won’t fly in Enterprise environments, especially those servicing regulated industries

• Not seen as a bad thing necessary for innovation incubation

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DevOps is Not New

Source: http://www.agileweboperations.com/lean-agile-devops-related

1. Lean is the basis of Agile

2. Build product development flow on top of Lean

3. DevOps is the cultural aspect of concentrating on business results rather than technical details

2008

2012

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DevOps is A Holistic Systems View

Idea Application Code

DeployedApplication

Business Development Operations

Agile Development DevOpsfixes this fixes this

Business Process

Source: http://dev2ops.org/2010/02/what-is-devops/

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Software Development Methodologies

By SPEC India, “Waterfall to Agile to DevOps – A Cultural and Technological Shift”http://blog.spec-india.com/from-waterfall-to-agile-to-devops-a-cultural-and-technological-shiftPosted on December 29, 2015

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Software Development Methodologies

By SPEC India, “Waterfall to Agile to DevOps – A Cultural and Technological Shift”http://blog.spec-india.com/from-waterfall-to-agile-to-devops-a-cultural-and-technological-shiftPosted on December 29, 2015

Deploys!

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CI/CD

Continuous Integration (CI) is a development practice that requires developers to integrate code into a shared repository several times a day. Each check-in is then verified by an automated build, allowing teams to detect problems early.

“Continuous deployment is the next step of continuous delivery: Every change that passes the automated tests is deployed to production automatically. Continuous deployment should be the goal of most companies that are not constrained by regulatory or other requirements.”

“Continuous delivery is a series of practices designed to ensure that code can be rapidly and safely deployed to production by delivering every change to a production-like environment and ensuring business applications and services function as expected through rigorous automated testing.”

Continuous Integration

Source: https://insights.sei.cmu.edu/devops/2015/01/continuous-integration-in-devops-1.html

Source: https://puppetlabs.com/blog/continuous-delivery-vs-continuous-deployment-whats-diff

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DevOps Has Many Non-technical ChallengesChange Organization

VP ofOperations

VP ofDevelopment

Layers of Middle

Management

Layers of Middle

Management

Sys Admin Developer

VP ofProduct

Layers of Middle

Management

Sys Admin Developer

CIO CIO

Incentivized to innovate and release

Report to same manager. Incentivized to work together to develop and release

Build Trust

Empower People to

Take Action

Update Roles and

Responsibilities

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VMware and DevOps

ESXi

Photon Platform

Container Container

NSX

DevOps

IT Ops Developer

NSX

Storage

vSphere

Services

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DevOps Enables High Business Performance

Source: State of DevOps Report, 2013 and 2014

High performers are more agile 30x

Faster in shipping code

8,000xFaster in completing

deployments

High performers are more reliable 2x

The change success rate

12xFaster meant time to recover

(MTTR)

High performers win in the marketplace

2xMore likely to exceed profitability, market share & productivity goals

50%Higher market capitalization

growth over 3 years

IT Drives These Changes

Compared to peers across the industry, high-performing IT organizations experience:

36Source: https://puppetlabs.com/2015-devops-report

60xfewer failures

168xfaster failurerecovery time

30xmore frequentdeployments

200xshorter

lead times

VMware IT Adopts DevOpsAcross 9 Small to Medium projects to test the waters…

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In A Nutshell – What Slows Us Down?

Application Delivery

Feature Delivery

• Requirements -> Development -> Release -> Operations

• These are sequential with too much reliance on documentation

• No ability to release features when ready – wait for a release

• Environment wait time and dependencies

• Too many hand-offs and downtimes for code deployments

• Development resources spend time on non development activities

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VMware IT Tested DevOps on 9 Small-Medium Pilot Projects

Percentage improvement on key parameters

RESOURCE EFFICIENCY

DEPLOY FREQ

TIME TO MARKET [SPEED]

APP QUALITY

DevOps…

Transforming

People

Transforming

Processes

Transforming

Technology

Improvements

DevOps transformation across People – Process – Technology to support faster delivery

“COST SAVING

“

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• Moved up the value chain to engage early and deeply with business to add new functional capabilities

• Modified business engagement model to introduce BSAs into early discussions with the business units

Key Initiatives

• Align processes and phase gates to cater to both Traditional IT, emphasizing scalability, efficiency, safety and accuracy and Nimble IT, non-sequential, emphasizing agility and speed

Business System Analyst Transformation

Bi-Modal IT

Benefits of People Transformation

RESOURCE EFFICIEENCY

APP QUALITY

TIME TO MARKET (SPEED)

COST SAVING

15%

10%

8%

10%

10%

COST SAVING

DEPLOY FREQ

TIME TO MARKET [SPEED]

APP QUALITY

RESOURCE EFFICIENCY • Broke down department, technology and process

barriers and built trust in each other

• Defined new role, titles and responsibilities

• Ensured focus was on business services, not technology

Developers & Ops TransformationProjects9

Percentage improvement on key parameters

People Transformation

People

70PEOPLE

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RESOURCE EFFICIEENCY

APP QUALITY

TIME TO MARKET (SPEED)

COST SAVING

5%

10%

6%

10%

5%

• Business Assurance rather than Quality Assurance

• Automation first – Test Design Automation, Test Execution Automation and Test Analytics Automation

• Shift Left - Building a team of QA BAs

Key Initiatives

9PROJECTS

Percentage improvement on key parameters

• Transform the methodology to enable seamless business capability delivery

• Enabled continuous requirements gathering and refinement

• Enabled business access to developers for faster delivery on trivial use cases

• Modified business engagement model to introduce BSAs into early discussions with the business unit

Continuous Delivery Framework

QA/QE Transformation

COST SAVING

DEPLOY FREQ

TIME TO MARKET [SPEED]

APP QUALITY

RESOURCE EFFICIENCY

Benefits of Process TransformationProcess Transformation

People Process

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• Deployment Automation using vRealize suite for faster deployment (Continuous Integration and Deploy), addressing the Last mile problem.

• Reduce Deployment complexity and guarantee portability using containerization (Better Together)

• Adopt Micro Services to orchestrate and achieve feature velocity.

• Enabling mobile moments across business capabilities

VMware on VMware

Containerization and VMs

Mobile First/Only

Service Virtualization

• Service Virtualization enabling us to deliver solutions – Faster, Cheaper and Better

Data Transformation• Proactively address the data need – Invent before

the need [Data Lakes]

Benefits of Technology TransformationTechnology Transformation

9PROJECTS

RESOURCE EFFICIEENCY

APP QUALITY

TIME TO MARKET (SPEED)

COST SAVING

10%

5%

COST SAVING

DEPLOY FREQ

TIME TO MARKET [SPEED]

APP QUALITY

RESOURCE EFFICIENCY

5%

5%

6%

Key Initiatives Percentage improvement on key parameters

TechnologyPeople Process

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DevOps does offer real savings!

VMware IT saw 20 – 30% across the board

Focus on PEOPLE and PROCESS first

Technology and Tooling improvements not as important as people think

Developer Relations therefore needs to address the organizational changes and process changes first.

Key Observations from our DevOps Test

RESOURCE EFFICIEENCY

APP QUALITY

TIME TO MARKET (SPEED)

COST SAVING

10%

5%

30%

25%

25%

20%

20%COST SAVING

DEPLOY FREQ

TIME TO MARKET [SPEED]

APP QUALITY

RESOURCE EFFICIENCY

5%

5%

6%

Percentage improvement on key parameters

TechnologyPeople Process

15%

10%

8%

10%

10%

5%

10%

6%

10%

5%

Developer Relations and theImpact of DevOps

Best Practices Around Developing a Community

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OSTechnology

Community Content

Code Sample

Support Outreach

Evangelists

Impacting Support & Communications

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Encourage Peer Support

- Talk to developers- Email support - Issue tracker- Social media

Stack Overflow has become the primary source of developer Q&A with over 16

million solutions provided and 8 million developers using the site every day

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Impacting Roles

IT Practitioner • New agile development requirements• Need education on DevOps to be part of the conversation• Developers applying pressure to change IT software stacks

IT Operations• Tools automating application deployment, bypassing ITOPS• Tools administration is a new position ITOPS can manage• Tools include: Puppet, Chef, Jenkins, Ansible

Developer• Clouds allowing developer to control deployment • Tools automate nightly builds, testing, and deployment• Developer can now choose platform technology stacks

Impacting our Organization ( New Cloud-Native Applications BU)

VMware’s CNA Mission:

Make the Developer a First-Class User of the Data Center

• Turn the datacenter into an API

• Elevate infrastructure abstractions to expose developer-centric concepts

• Build technologies that span the app lifecycle

• Empower operations teams to manage Cloud-Native applications

• Build to and support open systems and standards

CONFIDENTIAL 49

Impacting MarketingLaunched a new program for DevOps: VMware {code}

Objectives:Awareness &

Downloads

• VMware {code} program

• Audience acquisition

• VMworld {code} sessions

• Build awareness and shift perceptions within devops, developer, and administration communities

• Acquire new audiences and build communities

• Drive downloads and demand for open source and licensed product

ProgramsEvents, Communities,

and Audience Acquisition

• Defining the narrative

• Events

• Speakers & code

Observations on DevOps Impact

• The DEVELOPER is driving IT INNOVATION and product choices

• The KEY INFLUENCERS for innovation are coming from external OSS Contributors– Increasing investment in OSS Participation

• Our traditional IT/ITOPS customer needs help not only to stay relevant in this latest shift, but also to ADD VALUE to their enterprise– Cloud-Native Apps Business Unit

• Ensure our PRODUCTS and SERVICES integrate well into the DevOps process– Integrate with key tools

• Be where the INFLUENTIAL developers go– Git Hub, Stack Overflow, the right conferences

• Launching VMware {code} brand on dev portal and in VMworld to drive awareness and engagement with dev audience (new audience and roles for us)

• “SaaS’ing” our Products in Ecosystem Services– Launched Validation as a Service in 2015

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on Developer Products, Services, & Outreach

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Puppet Labs in partnership with IT REVOLUTION

AdditionalResources THE PHOENIX PROJECT: A NOVEL ABOUT IT, DEVOPS,

AND HELPING YOUR BUSINESS WIN“The Phoenix Project is a great way to get non-technical managers to understand what developers do.

Every person involved in a failed IT project should be forced to read this book.”–Tim O'Reilly, Founder & CEO, O'Reilly Media

“The Phoenix Project is a must read for business and IT executives struggling with the growing complexity of IT.”

–Jim Whitehurst, President and CEO, Red Hat, Inc.

“This is the IT swamp draining manual for anyone who is neck deep in alligators”–Adrian Cockroft, Cloud Architect at Netflix

Additional Links• devopscafe.org –podcast interviews, great guest speakers• cloudcast.net –podcast interviews, great speakers, short• dev2ops.org – videos, resources, conference info, etc.• conferences.oreilly.com/velocity – major DevOps focus• events.itrevolution.com – DevOps Enterprise Summit• devopssummit.sys-con.com – DevOps at Cloud Expo• devopsdays.org – find an event near you• puppetlabs.com/2015-devops-report – annual report on DevOps

#DOES15

FreeState of

API Reports

2016

SmartBear

apigee

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XebiaLabs Periodic Table of DevOps Tools

Thank You

Larry McDonoughDirector Product Mgmt.Ecosystem ServicesVMware @Lmcdunna

BACKUP SLIDESThank You

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VMware DevOps Technologies

vSphere and vRealize• vSphere ready for Agile deployment of traditional apps NOW • Tool vendors provide vSphere integration modules• vSphere offers Speed, Security & Stability for Agile workloads• Codestream can integrate larger complex deployment

vCloud Air • VMware’s hybrid cloud offering enables choice for workloads• With enabled tools, IT Operations can control distributions• Puppet, Chef, Jenkins, Ansible can deploy to vCloud Air

New Cloud Native Architecture

• VMware’s Cloud-Native Applications tech best for containers• vSphere announces new integrated container technology VIC• Projects Photon, Lightwave and vSphere Integrated Containers

show VMware leadership in container-based microservices architecture

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CDStackTestStack

ControlStack

ArtifactStack

CommitStackCIStack

CodeStack

ConfigStack

FeedBackStack

Continuous DevOps Stack: Traditional Apps, Open Tools

PlanStack

Geany

ASD/vRO Gerrit Trigger

Plugins Artifactoy

CodestreamvRAvRO

vRAvROpsvRLIvRB

Issues

vSphere, vSAN, NSX, vRealize SuitevRealize Orchestrator

SDDC, IaaS, Foundation

Agile

DevOpsLightweight Containers

Developers

The New App

DevOps has driven innovation in container

technology.

Agile development demands DevOps.

1000s deploys/ day

Competitiveness demands agile development.

Enterprises are embracing.

The new app is king, and developers are the

new kingmakers.

The Developer is now King and drives major changes

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The Software Development Lifecycle (SDLC)

Build/Continuous Integration

Source Code Management

Repository

Testing Frameworks

Provision and Deploy

1. Commit/Check-in

5. Monitor

2. Build & Test

4. Deploy

vRA

3. Artifacts

VMware Cloud-Native Apps Stack

vSphere

vSphere Integrated Containers

vRealize Automation, vRealize Operations,vRealize Log Insight

PivotalCloud Foundry

VMware NSX, VMware Virtual SAN

vRealize Code Stream

Chef,Ansible

JFrogArtifactory

Repository Config. Mgmt.

Git,Perforce

Code Repo

Jenkins,Bamboo

CI/CD

Developer Laptop

Development Lifecycle

Production Stack

Vagrant,Panamax

VMwareAppCatalyst

Photon Platform vCloud Air

Docker, Kubernetes,Mesos, Lattice

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GartnerPredicts 2015: Application Development• Key Findings

– DevOps practices are emerging among mainstream IT organizations to manage faster and more reliable software delivery; but more so than technology, these initiatives depend on organizational and process innovations as a prerequisite to success

• Recommendations– Use a bimodal approach and redefine roles to learn and adapt lean IT practices– Create a joint team with both development and operations skills to identify and create a culture and

unified process view of DevOps

• Strategic planning assumptions– By 2018, the majority of software projects, as measured by the Gartner CIO survey, will be agile centric– By 2019, DevOps initiatives will cause 50% of enterprises to implement automated configuration and

release management of the application life cycle

Gartner, 11/19/2014, Predicts 2015: Application Development Mark Driver, Nathan Wilson, Jim Duggan, Ronni J. Colville, Jason Wong, Laurie F. Wurster, Thomas E. Murphy, Yefim V. Natis, Magnus Revang