AllieMagyarCEO,Hubb

@Event_Tribe

@hubbdotme

BlendDatawithEase:EventTechnologyfortheAPIEconomy

MeetingPlanning:TheGood

EventManager=EventArchitect

MeetingPlanning:TheBad

USAToday:Top5MostStressfulJobsinAmerica,2017

1.MilitaryPersonnel 2.Firefighter 3.AirlinePilot 4.Policeofficers

5.EventCoordinator

WhereIsDataComingFromInToday’sOrganizations

Butfirst,what'sanAPI?ApplicationProgramInterface(API)isasetofroutines,protocols,andtoolsforbuildingsoftwareapplications.An API specifieshowsoftwarecomponentsshouldinteract.

APIs:TheEventArchitect'sSecretWeaponForManagingData

You’realreadyusingAPIsandtheAPIEconomy

TheAPIEconomyforEvents

AntiquatedToolsAreUnreliableAndMakeForMoreWork

HowOrganizationsThatDon’tUseAPIsFunction

APIsAllowYouToUseBest-in-BreedTools

HowOrganizationsThatBuildAnAPIEconomyFunction

HowDoYouMakeThisHappenInYourOrganization?

OptionsforBuildingtheAPIEconomyinYourOrganization

Best-in-craftSolutionsIn-house

• HowcoulddatatransformtheROIonyourevents?

• Whatinformationwouldhelpyoubeagileandpivottocreatethemostinformeddecisionsinplanning?

• Extendoutofyourowngroup/organization

Goals&Objectives

• Defineyourcurrenteventtechnologylandscape• Identifyanygapsormissingareas

• Extendoutofyourowngroup/organization

EventTechnologyToolsets

• Whoownswhatinformation&howshoulditflow?

• Whoreportsonwhatinformation&atwhatfrequency?

• Whichwaysdoesthedataflow?

EventTechnologyRoles&Responsibilities

TheJourneytoConnectedInformation

StrategicPlanGoals&Objectives

Toolsets

R&Rs

BroadlyShareYourPlan

• ConnectedSystems• RelevantDataSharingacross

businessunits• SingleSourceofReporting&

AnalyticsforEventROI

Pre-Event

• Marketrelevantcontenttoourtargetaudience

• Createbettercontent

• Reportingconsistencyacrossgroupsformeasurement

Onsite

• Customizeexperiencestoattendees

• Measuresatisfactionrealtimetoadjustcourse

Post-Event

• FasterMovementthroughthesalespipeline

• Tailoredexperiences&invitationsforfutureengagement

• Bettertargetedmarketing

• Higheroverallsatisfactionresults

• Metrics,trendsandROIvaluation

ExecutiveSummary:APIEconomyGoals

GOALS• Createrelevantexperiencesand

content• Seamlessexperienceforattendees

acrossplatforms

TheJourneytoConnectedInformation

StrategicPlanGoals&Objectives

Toolsets

R&Rs

ChooseYourEventTechPartnersBroadlyShare

YourPlan

IntegrationChecklistBelieveinthepowerofdataandarebuiltfortheAPIeconomy

Therighttechtosupporttheneed

Fitintothetimeline/projectplanforintegration

Aretheyupforanewwayofworking&fityourno‘fingerpointing’culture

KnowyourAPIs• RESTandSOAP• PushandPull

DataTransfer&Security• Securityofdataatrest&in

motion

• HTTPSprotocols&encryption

• Hostingsolution

PerformanceStability&Speed• CacheSolution

• Georedundancy/Backups

Scorecard

• Referencesfrompreviousclients

• SandboxTrials

Scorecard

TheJourneytoConnectedInformation

StrategicPlanGoals&Objectives

Toolsets

R&Rs

Innovate

BroadlyShareYourPlan

ChooseYourEventTechPartners

What’sNext:CompletelyCustomizedMarketingContentforEveryIndividual

What’sNext:Bots

What’sNext:ConnectedAnalytics/Reporting

What’sNext:MachineLearning/AI

BuiltfortheAPIeconomy

Hubbautomatesthe

complexworkflows&tasks

requiredtocollect,manage

andmarketcontentfor

conferencesandmeetings.

ShowGizmoisamobile

engagementplatformdesigned

witheventplanners,marketers

andinternalteamsinmind– it

fosters networking,2way

communication,information

deliveryandultimatelyprovides

365daysworthofdataand

insightsaboutyourcommunities

andyourevents

ExperienceService Glisserisaudience

engagementtechnologythat

sharespresentationslidesto

audiencesmartphonesin

real-time,andusespolling,

liveQ&Aandsocialmedia

feedstodriveinteractivity,

collectfeedbackand

generatevaluableuserdata.

Swoogoisafeatureheavy,back

endresponsive,mobilefirst

eventsoftwaresolution

designedtohelpyougetmore

buttswheretheybelong;in

yourseats.

KeyTakeaways1. Puttogetherastrategicplantoenvisionyourperfect

endresultwithaclearpathtogetthere.

2. Decidethebestfitforyourcompanytogettheplanningandintegrationworkdone(inhouse,best-in-craftsuppliersbuiltfortheAPIeconomy).

3. Knowwhichtoolsyou'lluseforwhatpurposeandmakesureyourvendorteamis100%clearontheR&Rs.

4. Startsmallandcontinuetoinnovate!

AllieMagyarCEO,Hubb

@alliemagyarallie@hubb.me

@swoogo @Glisser@ShowGizmo @TRCBadgeRite

@event_tribe

@hubbdotme