Everyone is on the UX Team

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<ul><li><p>Apteligent All HandsApril 21, 2016 </p></li><li><p>Quiz!POP</p></li><li><p>WHAT IS</p><p>UX?</p></li><li><p>IN SHORT, ITS The User Experience.</p></li><li><p>In more detail, its the value derived from a product based on its utility and affordance.</p></li><li><p>WHY DOES UX matter to Apteligent?</p></li><li><p>Every dollar invested in ease of use </p><p>returns $10 to $100.-IBM</p></li><li><p>Visit-to-lead conversion rates can be more than 400% higher </p><p>on sites with a superior user experience.</p><p>-Forrester</p></li><li><p>UX and usability account for 25% </p><p>of our total requests.-Tom Blossom</p><p>Apteligent Support</p></li><li><p>IN A NUTSHELL great UX means happy customers </p><p> which means more sales/renewals </p><p> which means more revenue</p></li><li><p>WHAT MAKES UP Apteligents User Experience?</p></li><li><p>Its every screen of the product, including: </p><p> The presentation </p><p> The behavior </p><p> The performance</p></li><li><p>BUT!</p></li><li><p>UX isnt just about screens &amp; interfaces.</p></li><li><p>Apteligents UX is about everything the customer interacts with.</p></li><li><p>ITS EVERY customer touchpoint.</p></li><li><p>In other words</p></li><li><p> Its every screen of the product Its every blog post Its every sales call Its every advertisement Its every landing page Its every support call Et cetera</p></li><li><p>SO</p></li><li><p>There is no single UX team; everyone at Apteligent is on the UX team. </p></li><li><p>Its the responsibility of everyone to contribute to Apteligents UX.</p></li><li><p>This isnt about relieving the UX team of our responsibilities. </p></li><li><p>Its a philosophical framework for sharing the responsibility of the users experience. </p></li><li><p>WHY?</p></li><li><p>Many customer touchpoints are more deeply embedded in the company/product than the interface.</p></li><li><p>HOW DO WE START using this framework? </p></li><li><p>Everyone herehas to agree that...</p></li><li><p>1. Our goal is to create a great user experience. </p></li><li><p>2. The interface is just the tip of the UX iceberg.</p></li><li><p>3. Every customer touchpoint shapes Apteligents UX.</p></li><li><p>Many of you already think about your work this way. </p></li><li><p>To those who dont: welcome to the UX team! </p></li><li><p>thanks!</p></li><li><p>SPECIAL THANKS to Anita Byczkowska for Typography Awesomeness. </p></li></ul>