everyone is on the ux team
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Apteligent All HandsApril 21, 2016
IN SHORT, ITS The User Experience.
In more detail, its the value derived from a product based on its utility and affordance.
WHY DOES UX matter to Apteligent?
Every dollar invested in ease of use
returns $10 to $100.-IBM
Visit-to-lead conversion rates can be more than 400% higher
on sites with a superior user experience.
UX and usability account for 25%
of our total requests.-Tom Blossom
IN A NUTSHELL great UX means happy customers
which means more sales/renewals
which means more revenue
WHAT MAKES UP Apteligents User Experience?
Its every screen of the product, including:
UX isnt just about screens & interfaces.
Apteligents UX is about everything the customer interacts with.
ITS EVERY customer touchpoint.
In other words
Its every screen of the product Its every blog post Its every sales call Its every advertisement Its every landing page Its every support call Et cetera
There is no single UX team; everyone at Apteligent is on the UX team.
Its the responsibility of everyone to contribute to Apteligents UX.
This isnt about relieving the UX team of our responsibilities.
Its a philosophical framework for sharing the responsibility of the users experience.
Many customer touchpoints are more deeply embedded in the company/product than the interface.
HOW DO WE START using this framework?
Everyone herehas to agree that...
1. Our goal is to create a great user experience.
2. The interface is just the tip of the UX iceberg.
3. Every customer touchpoint shapes Apteligents UX.
Many of you already think about your work this way.
To those who dont: welcome to the UX team!
SPECIAL THANKS to Anita Byczkowska for Typography Awesomeness.