everyone is on the ux team

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  • Apteligent All HandsApril 21, 2016

  • Quiz!POP

  • WHAT IS

    UX?

  • IN SHORT, ITS The User Experience.

  • In more detail, its the value derived from a product based on its utility and affordance.

  • WHY DOES UX matter to Apteligent?

  • Every dollar invested in ease of use

    returns $10 to $100.-IBM

  • Visit-to-lead conversion rates can be more than 400% higher

    on sites with a superior user experience.

    -Forrester

  • UX and usability account for 25%

    of our total requests.-Tom Blossom

    Apteligent Support

  • IN A NUTSHELL great UX means happy customers

    which means more sales/renewals

    which means more revenue

  • WHAT MAKES UP Apteligents User Experience?

  • Its every screen of the product, including:

    The presentation

    The behavior

    The performance

  • BUT!

  • UX isnt just about screens & interfaces.

  • Apteligents UX is about everything the customer interacts with.

  • ITS EVERY customer touchpoint.

  • In other words

  • Its every screen of the product Its every blog post Its every sales call Its every advertisement Its every landing page Its every support call Et cetera

  • SO

  • There is no single UX team; everyone at Apteligent is on the UX team.

  • Its the responsibility of everyone to contribute to Apteligents UX.

  • This isnt about relieving the UX team of our responsibilities.

  • Its a philosophical framework for sharing the responsibility of the users experience.

  • WHY?

  • Many customer touchpoints are more deeply embedded in the company/product than the interface.

  • HOW DO WE START using this framework?

  • Everyone herehas to agree that...

  • 1. Our goal is to create a great user experience.

  • 2. The interface is just the tip of the UX iceberg.

  • 3. Every customer touchpoint shapes Apteligents UX.

  • Many of you already think about your work this way.

  • To those who dont: welcome to the UX team!

  • thanks!

  • SPECIAL THANKS to Anita Byczkowska for Typography Awesomeness.