evoto - research and development.pdf

8/9/2019 Evoto - Research and Development.pdf

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RAY CHEUNG

Evoto - Research and Development

SEARCH


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SEARCHSTARTING POINT

Combinin interests

Initially my idea bean quite vaue,

with no real sense of direction other

than wantin to combine several

interests of mine. Ive always had

a fascination with abstraction and

diital desin and at first I wanted to

take a more illustrative approach of

transformin photos into alternative

forms and shapes.

An app?

At the same time I

also wanted to explore

brandin in more depth.

Combinin my

illustration and brandin

interests, this prompted

the idea of explorin

interaction app desin.

The resultin initial idea

was an app that would

allow users to take

aspects from a photo

and make new formswith them, to be shared

with others.

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SEARCHCHANGE

Orbs

I was particularly intriued with the

idea of a circular form as the rounded

shape would allow for more dynamic

alterations. From here I bean

considerin if these rounded forms

could be used as a raphic statistic for

the photo, rowin in size dependin

on several factors.

02

Brian Enos 77 Million Paintings was

a particularly interestin concept

that held relevance to my idea of

transformation. Perhaps the app could

randomly enerate a raphic form

based on the photo which could then

morph and chane in many ways.
https://www.youtube.com/watch?v=W1dXFn_z9vAhttps://www.youtube.com/watch%3Fv%3DW1dXFn_z9vA


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SEARCHHOW

03

What to do?

Thins bean to et a bit confusin.

It seemed a trade off between

practicality of the app and my

own interests in makin abstract

visualisations had to be considered.

It was clear more research needed

to be conducted to et a stroner

understandin of what I wanted to do.

The Problem

The round orb would be both a piece

of illustration and a statistic for the

oriinal photo. Realistically however

it would be difficult to desin refined

forms for each photo and make it a

user friendly automated process.


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SEARCHRESEARCH

04

The most grandiose result of the photography

enterprise is to give us the sense that we can

hold the whole world in our heads as ananthology of images.

To collect photographs is to collect the world.

(Sontag, 1979)

What I learnt helped

tremendously. In some ways

photoraphs could be seen as

offerin the ability to collect

parts of the world and show

control over the past.

They could also be seen as

experiences iven form and

miniatures of reality that

anyone can make or acquire.

An idea that was raised in

a feedback session was

that I should consider the

wider meanins behind

photoraphy and their emotive

experiences. To do so I looked

at Susan Sontas book, On

Photography.

From here I wanted to develop

the app with a focus on

networkin and the sharin of

memories. Yet this had to be

done in a unique way unlike

other photo apps.

Could photoraphs function

not only as a static form, but to

further persuade the creation

of memories?


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SEARCHRESEARCH pt.2

05

But even more importantly, you need to know

how to create a visual narrave.

You need to know how to tell a story.(Grin, 2008)

To elaborate, what if there was

a way for photos to be used as

an inition for other photos?

For example if the user views

the network of a friends

holiday where they found a

rare animal, this miht remind

them of a photo they took of

the same animal in another

country. From there it could

branch off to show a celebrity

they encountered whilst in that

country. These were all quick

examples but it held a lot of

potential. In turn the rowth

of these stories could retain

the oriinal imae yet result

in a widely expandin visual

network of memories.

It would not be unjustified to

consider photoraphs as a

form of narrative. A method

of sharin memories and

experiences. David Griffin

makes a stron point that

photos tell stories. This heavily

influenced my concept of

creatin an app that takes

these stories and forms a

visual conversation around it.
http://www.ted.com/talks/david_griffin_on_how_photography_connects%3Fembed%3Dtrue


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SEARCHRESEARCH pt.3

06

I was not going to Honolulu because I wanted

to see life reduced to a short story. I was

going to Honolulu because I wanted to see life

expanded to a novel, and I sll do.(Didion, 2009)

Usin Didions quote, If photoraphs are indeed

short stories based on another persons life and

experiences, then what I am proposin with my

app desin is a way for people to take the story

and build upon it with their own experiences

and memories, creatin a new and rowin

larer novel. Another example is this, imaine

tellin a story around a warm campfire and not

knowin where the conversation wi ll take you,

but alon the way a whole rane of stories are

shared. This campfire is your personal space

and each photo taken builds a new campfire

with new listeners sittin around it. I felt there

was a lot of potential that had been untouched

in the social photo app reion and my concept

could fill that ap.
http://www.ted.com/talks/david_griffin_on_how_photography_connects%3Fembed%3Dtrue


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SEARCHRESEARCH pt.4

07

With my storytellin

networkin idea firmly set, I

bean researchin existin

apps not entirely related tophotoraphy, but to develop

a better understandin of the

visual and functional aspects I

would need to consider.

I chose the Yota Play app

initially as it demonstrated

how layout can be used

to divert user attention tointeractive elements on the

screen. In par ticular however,

a noticeable detail was the

usae of radients over many

of the buttons. This led me to

look in more depth into the

desin of the app.

Yota Play iPhone App

Desiner: AllofUs

Sept. 23, 2011


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SEARCHRESEARCH pt.5

08

With my networkin idea

in development, I bean

researchin existin apps

perhaps not entirely related tophotoraphy, but to develop

a better understandin of the

visual and functional aspects I

would need to consider.

Yota Play Update

Desiner:

Derek Boaten + Richard Sullivan

2013

NEW

What I discovered was an

updated brandin and UI of

the Yota app in recent years.

This drew reat attention

to the visual development

and trends that had radically

chaned app development

over the past few years.

Instead of radients to

simulate depth and response,

the new desin featured a

much simpler and flatter

desin. Less text was used

on naviational elements and

a sense of minimalism was

applied, creatin a cleaner

overall feel.


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SEARCHRESEARCH pt.6

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Vital iPhone App

Desiner:

Swipe Studio

December, 2013

To explore the current trends

within app desin further, I

bean lookin at Vital. Vital

functions by displayin an

abstract flower which rows

as a sense of achievement for

reachin activity oals. Visually

the desin uses a flat schemeof briht colours that creates

a friendly feel. It became clear

that more apps in recent years

have adapted to the rowin

trend of simpler desin with

less clutter and unnecessary

desin elements.


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SEARCHRESEARCH pt.7

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Skeuomorphic vs Flat

Upon further research, the

Skeuomorphic vs Flat desin

debate was a lare topic

within recent times. Whilst the

trend of flat desin had rown

rapidly, it was important to my

app development to research

into what caused the transition,

as this would offer insiht into

why the wider audience has

opted for this new style.

Skeuomorphic seems to refer to the creation of details and

objects made to appear similar to its real life counterpart.

Up until the sure of the flat desin trend, skeuomorphic was

widely popular. The sure of flat desin seems to come from a

wider lobal audience of users with smart phones, an extension

of minimalism. As more people become accustomed to usin

their device, the less trim and excess is required to operate the

functions. Perhaps the most important aspect is that a cleaner

more simpler style appeals to a wider audience whilst still beinvisually pleasin and functionally capable.

However it would have been reckless to immediately consider flat desin as the

best visual style for my app. My priority was instead to consider the best way to

make the app functionally effective. From here, I could then consider the best

visual style suited for my taret audience of a modern eneration and to ensure

the brand worked in harmony. As a result, flat desin was an influence but in no

means a straihtforward solution for what I wanted to produce.

Pros and Cons of Flat

Potentially dull

Simple and clean


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SEARCHNAME TEST

11

At the time my concept was still focused on morphin the photos into an

alternate illustrative object. The name needed to capture the key aspects of the

app, ranin from rowth and chane of the orbs to bein clear that it was a

photoraphic app. A balance had to be found between bein too literal and dull, ortoo abstract and confusin. The result was a combination of three details.

More -

The idea of expansion and

the addictive nature of

photoraphy.

Morph -

A transformation of the photo

into a raphic new shape.

Photo-

As an app the name also

needed to be clear of itspurpose and function.


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SEARCHFEEDBACK

12

To ather feedback on Morphoto I asked 30

people within the aes of 17 to 25. Around 75%

felt the name needed improvement and that it

did not ive off the correct messae that I had

oriinally planned. This made me reconsider

not only the name, but also to rethink whomy app was aimed at and what I wanted to

communicate throuh the overall brandin.

75%

Felt the name was not

effective

New oals

Modern

FriendlySophisticated

Simple to use

Both enders

Needs to be visually up to date

and suited for a eneration of

technoloy users.

Prioritise usability, the user

should not have to strule

with the apps functions.

Overall the brandin should

come across as friendly andnot too serious. It should also

be aimed at a youn adult

audience so it must retain an

element of sophistication.


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SEARCHBRAND NAME

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Havin established who my appwas aimed at,

I needed to consider a new name. It was at this

point that I moved away from the abstract form

idea and wanted to focus more on function

and the rowth of a memory network. Instead,whilst the aspect of rowth would still be there,

the focus would not be on morphin the photo

into an illustrative form. The new name had to

reflect a modern approach with a fun side. The

result: Evoto. A short and snappy combination

of evolution to show the constantly rowin

nature of the network, evoke to represent the

recallin of memories and photo to tie it all up.


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SEARCHNAME DEVELOP

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Yet a name alone would

not be enouh. Many other

details such as typoraphy

and colour needed to be

considered. A number ofsketches helped to enerate a

basic idea for the typoraphy.

From here I considered a

number of existin typefaces

and analysed the feel they

communicated and whether it

was appropriate for my brand.

Because of my established

oals for the app, I felt a sans-

serif typeface with a rounded

appearance would be best

suited for the name.


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SEARCHTYPEFACE

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After consideration of a

number of typefaces, I decided

upon a lowercase usae of

Bariol as it synerised with my

oals entirely. The rounded

appearance complimented

the visual style of the apps

assets and details whilst

ivin off a friendly feel. As a

result the font also ives off

a sophisticated and modern

appearance. Makin the

decision became a sum of

realisin what the brand was

tryin to communicate and to

the specific taret audience.


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SEARCHLOGO RESEARCH

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Client: The Poets

Desiner:

Jeroen van Eerden

2013

I found this particular loo

effective in that it clearly

indicates its intentions in

a clever way. The camera

shape is presented throuh a

continuous line, representin

the unity of a marriae.

The colours also help to

communicate a feelin of

warmth by usin a warm red/

pink. These indications all

demonstrate how a loo can

deliver many meanins in onesmall fiure.

Instaram

Desiner:

Mackey Saturday

2013

Overall the loo for Instaram

demonstrates a fun and

playful approach, usin a

script typeface whilst keepina professional approach. The

blue colour also suests a

universal approach that is both

safe and calm.

It was vital to understand how existin loos

can be broken down and what values the details

represented. These examples showcase how

colour, shape and typoraphy can be used to

represent the overall brand. This is an important

step that needs attention as deliverin the

wron loo combination could disrupt the entire

feel of the brand.

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SEARCHLOGO IDEAS

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Similarly to the name, the loo also had to be

relevant, almost like a clever clue. A common

theme was the usae of linkin circles which

represented almost all three details of my app,

rowth, photoraphy and connectin whilst

bein friendly in appearance. My initial ideas

were quite abstract and minimal, althouh what

I needed to keep in mind was that the loo

needed to be simple and understandable, yet

clever and meaninful. Makin the distinctionthat the brand was for an app made it so some

of the initial sketch ideas were not reasonable.

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SEARCHLOGO DEVELOP

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Friendly

This was visualised

throuh the smile formed

by connectin shapestoether.

Social hih five!

In combination with the

smile, the outstretched

arms reachin toetherand the circles represent

the social aspect of the

app. The hands meetin

toether in the centre acts

as both a hih-five and

the idea of expandin a

network of photos.

Photoraphy

Whilst the loo itself was

quite abstract, I needed to

use a visual that clearlyshowed the photoraphic

nature of the app. For this

I used the upper part to

visualise a camera frame

without detractin from

the existin elements.

A more literal approach on

this loo development, whilst

still bein visually interestin.

Overall it had to be liht

hearted, easy to reproduce

and should communicate the

various parts of my brand.

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SEARCHLOGO OUTLINE

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Usin circles

When constructin theloo I found it easier to

work with circles. The

usae of rounded shapes

also helped to create a

friendlier feel opposed to

usin sharp corners.

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SEARCHAPPLY COLOUR

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Choosin the colour combo

The colour scheme was heavily

influenced by rowth and chane, usin

an orane to show excitement. The

usae of a dark rey also helps to retain

a modern and sophisticated feel, aimed

at the taret audience. Alon the way I

also considered the importance of colour

application and its powerful effects.

The above example showcases a colour

scheme that would not be appropriate as

it specifically tarets a particular ender.

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SEARCHPROFILE

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Perhaps the biest step from here was

applyin my established brandin to parts of

the app. I had to not only consider how it would

appear, but also how it would feel to use. The

sketches allowed me to map out wireframes

for naviation and placement of features. The

app would function upon 4 main areas: Home,

Discover, Camera and Profile.

From my sketches I bean experimentin with

layout. Workin on a small 640x1136 resolution

was difficult and unusual at first. However once

a list of features was made for the profile, it

became easier to focus upon the visual style

and UI components. As with the name andloo, visual consistency was important to

maintain throuhout the desinin stae. Whilst

at first lance it miht not appear completely

innovative, a balance needed to be found with

practicality and experimentation. From the

profile the user can naviate to their friends,

favourites and evoplies. Also they can quickly

view recent photos. Desin wise the profile had

to be a visually pleasin area that felt personal

to each and every user.

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SEARCHNAVIGATION

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Usin a 10 column rid was important as an unalined

appearance would not only hamper the visual appearance but

miht also dissuade the user from enjoyin the usae of the app.

For naviation I decided

to consider a number of

approaches, comin down

to balancin appearance

and functionality. In the left

example the user is provided

a sleeker interface and an

emphasis on viewin the

profile alone. I found the

downside would be that theuser is required to press two

buttons in a location at the top,

instead of the usual bottom

row. With the riht example I

took a lihter tone. I felt the

overall desin of this example

was not effective due to the

spacin of the icons and the

positionin of the naviation.

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SEARCHFINE TUNING

23

Avoid usin the

same colour in

both interactive and

noninteractive elements.

This is also another vital

step that is important to

consider. In the case of

my app I have used the

orane to indicate areas

to be interacted with. This

contrasts with the ray

or white and helps to

emphasise certain areas.

Incorporate a brands

assets in a refined,

unobtrusive way.

Make sure all styles of a

custom font are leible

at different sizes.

Give tappable controls a

hit taret of about 44 x

44 point

Usin rounded typoraphy

and a distinctive orane,

ray and white were key

details that stay true to

the Evoto brand.

For my app I have been

usin the Bariol font at

36pt Bold for the profile

and lare headers or

areas that attention

should be diverted to.

24pt Reular is used for

smaller detailin, with

18pt Reular or Bold for

body text.

The imae on the riht

shows how each element

of interaction is at least

44x44pt/px (72dpi) and

as a result ensures the

user can safely click on

each element.

It was important that I did my

research on the specifications

for iOS app desin. These

few rules helped to tune the

desin for usability, aimed at

providin a natural and easy

user experience.

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SEARCHPROFILE

24

Desinin the visual interface

for the profile requiredconsideration of the brand

as a whole alonside the end

users needs. I approached

the desin with the idea of

creatin a space that is both

easy to naviate and personal

to the user. The positionin

of the friends, favourites

and evoply counters were

positioned within the Evoto-

sinature rounded shape with

a darker layer beneath toremain easily visible and easy

to understand. From here the

user is able to view their recent

photoraphs in a allery like

style which pays tribute to

existin photo apps, but also

acts as a stylistic expansion of

their memories in a clean and

minimal style.

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SEARCHCAM RESEARCH

25

When considerin how to desin the interface

for the camera app, a priority is makin sure the

buttons and functions were in a reconisable

location. As most users are familiar with

existin smartphone camera apps, analysin

existin desins would provide insiht into how

each part is desined. For both Instaram and

the iOS7 camera app, the buttons are placed

towards the bottom of the interface within

easy reach of the user. This seems like the

most practical and effective choice as other

alternatives have downsides. In this scenario

then, it is clear that a priority of function overform is necessary.

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SEARCHVERSION ONE

When it came down to

developin the interface,

it did not seem practical

to use opacity and empty

space in the same way as

the profile. Usin a flat dark

colour scheme would instead

provide an interface that

visually contrasts with the

orane and white buttons,

allowin the user to focus on

the important job of takin

the photo. Adjustments were

also made to adhere to the

friendly rounded and modern

visual style. This can be seen

at the centre bottom which

uses a rounded appearance tonot only draw attention to the

main function but to add more

interest to the overall desin.

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SEARCHFINAL CAMERA

However with the current camera desin I

did not feel it fulfilled its potential. Whilst it

executed its intended function there was more

room to experiment. I decided to redesin the

interface with a different approach that used

less block rey, shiftin away from an entirely

flat approach. This new desin uses a balance

between function and style, with a definin

ability bein able to dra the edes down to

create Evoplies. These Evoplies are the definin

aspects of the network function of the app.

Enablin the button in the top riht activates

and deactivates the create evoply system. This

ensures the user has a choice in whether they

want to take a reular photo or both an Evoply

and a photo.

Click to view animation

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SEARCHINITIAL HOME

The homepae is the hub of the app. Functionally it delivers a

news feed of what has been posted by friends. This is separate

from the Evoply system and would behave in a traditional

manner suited to social media sharin. The priorities here were

to make the photoraphs the key detail. A lare space reserved

for the photo would make this happen, whilst not sacrificin any

other functions.

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SEARCHHOMEPAGEThe visual consistency needed to be clear as

this location would be where the user spends a

lot of their time. Every detail had to be alined

perfectly with extra care for considerin the

taret audience. From here the user can like,

comment and evoply whilst not distractin from

the primary purpose of viewin whats been

posted recently by friends.

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SEARCHFINAL HOME

In reflection the homepae

succeeded in expressin

the intended messae

of the brand. The user

receives a sleek and refined

interface with an emphasis

on the important part; the

sharin of photoraphs. Thedesin carries a sense of

sophistication whilst not bein

too serious which was vital for

the overall app desin.


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SEARCHDISCOVER

The next step was to desin the key point of

the app, the networkin function. A number

of different concepts were considered but an

overall decision was made to opt for a more

simpler and universal desin as shown to the

riht, focusin on networkin and dynamic

naviation of connectin photoraphs. This is

also where user interaction would be prioritised,

makin it an experience that is both easy and

enjoyable for the end user.

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SEARCHFUNCTION

My approach for this section

of the app was to present a

visual way of explorin the

evoplies (photoraphic replies

that chane and branch out).

Tappin on the centre photowould take you to a pop up

showin more details, whilst

tappin on the surroundin

evoplies naviates towards

that owners photo network. By

doin so the user can explore

a branchin network (almost

like a mindmap) of new

memories and photos with the

allure of watchin the evoplies

chane and row.


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SEARCHREFINE

Whilst the basic form of

the network had been

set, a lot of tweakin

had to be done to make

sure the interface was

functional. This included

considerin usae of

colour, spacin and the

positionin of interactiveelements. Overall

the desin had to be

visually interestin whilst

maintainin focus on the

upper half of the screen.

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SEARCHGROW

To add a visual indication

without clutterin the

naviational space, I decided

to manipulate the Evoplies

in terms of size. This chane

is subtle yet makes it easier

to determine which photo

is receivin attention. This

decision was made for thesame oals as the overall

brand, to focus attention on

the photoraphic network

alonside the evolvin state of

each personal photo space.

Scalin

A maximum limit of175% the oriinal size

will maintain balance and

prevent the space from

bein too overwhelmed.

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SEARCHANIMATION

From a technical standpoint the animation

of the network had to be very clear and

understandable. I decided to learn After Effects

in order to create a more detailed animation

for the swap and naviation functions. It was

a difficult learnin experience as I struled

with the manipulation and timins of a vast

number of Photoshop layers. However in the

end the GIF colour restriction did not allow meto use both animations. Returnin to Photoshop

animations was my best option but definitely

set the roundwork for developin my After

Effects skills in the future.

Animation for Swap

Animation for Naviation

36
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SEARCHADJUSTMENTS

Returnin to the main desin

I made a few adjustments to

brin the visual closer to the

concept of bein an enjoyable

environment to discover new

photoraphs. This meantalterin areas that felt bland

and tweakin other areas.

Brihter backround adds a

more excitin visual ambience

Removal of unnecessary lines

that were previously used to

create focal attention

Very sliht drop shadows addmore depth and hierarchy

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SEARCHFINAL DISCOVER

Swap Animation

Naviation Animation

To summarise, the evoply system is a new

option that allows users to share a photoraph

in the form of an evoply that is related to what

they are currently viewin. Throuh this the

sharin of a photo is no loner a flat process,

but one that comes alive and sparks off other

experiences and memories.
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evoto


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Heading into this project I had a much clearer understanding of my posioning,

strengths and weaknesses. Yet perhaps the most daunng step for me was deciding todesign an app, something I had never done before. It became a new learning experienceinto an area that had so much depth and detail but I feel I managed to pull through.Through a combinaon of areas I loved working in, both digital and branding, I inially

spent a long me considering just what it was my app would focus on as it needed tohave a unique air to it. However aer researching into a random area in which I did nothave much experience in, I learnt of just how much depth there was to photography and

the sll world and memories they capture.

From here I began to build my concept from the ground up, starng with the idea thatwhilst tradionally photos can create stories and therefore responses, they have not

been considered in the app format as visual conversaon starters to be responded withthrough photos, just like a telling of unpredictable and excing stories sing with agroup of friends.

I began the branding process aer inial research and it was quite dicult from what Iwas used to in the past. However aer strongly establishing that my app was aimed ata modern, broad audience of both genders and a young adult age group, I decided upon

a visual style that would be suitable by using a bold and smulang orange alongside asophiscated gray. The most excing part once I had my branding set was making sureeach part of the app was consistent, making sure to fully manipulate graphic elements

appropriately.

Feedback was an important part of the process and it helped a lot in making sure mydecision choices were sll in line with my target audience. Gathering feedback from the

group of 30, 15-25 year olds was even more important as my app did not have a physicalform and instead would require extra care to ensure the user could understand how itwould operate.

To further reect I feel there could be room for improving the animaon quality, creangmore transions once I had a stronger technical capability in that area. I had set thegroundwork by learning the basics of Aer Eects and this could open up potenal in

the future for more web based work and design. Understanding how to manipulate a

variety of the Adobe sowares was also a strong learning experience by choosing theappropriate program for each secon.

To summarise, this project has been a crucial stepping stone for me, not only asa culminaon of my learning over the years, but as a personal achievement in mycondence to create work that I am proud of. Ive been told that my work in the past

has been visually quite strong but this has always been let down by my inability torealise that and take pride in it. However with the compleon of this project, I now havea stronger belief in myself to output work whilst being considerate of many importantdesign details such as research and the target audience.

SEARCHEVALUATION

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