Examples of power point Examples of power point presentationpresentation

HISTORY OF TOURISMHISTORY OF TOURISMRoman SpaRoman Spa

Roman roadsRoman roads

Thomas Cook, first Thomas Cook, first publicly advertised publicly advertised train excursiontrain excursion

Brighton Seaside Brighton Seaside ResortResort

German company German company Deutsche LufthansaDeutsche Lufthansa

Defining TouristsDefining Tourists (a visitor for at (a visitor for at least 24 hours for leisure/holiday, business & least 24 hours for leisure/holiday, business &

professional reasons)professional reasons)

Tourists are divided into following Tourists are divided into following categories:categories:

Domestic Domestic (holidays in own country)(holidays in own country) International or Outbound International or Outbound

(holidays in other countries)(holidays in other countries) Inbound Inbound (those who travel from own (those who travel from own

country to another country)country to another country)

Why TouristsTravel !

Leisure• Holiday•VFR•Sport•Shopping•Culture•Special interest

Other Purposes•Health•Study•Religion

Business•Meetings•Conferences/Exhibitions•Incentive Travel•Corporate hospitality

You must know all the relevant facts about a You must know all the relevant facts about a destination.destination.

- Concentrate on features that affect travel & tourism- Concentrate on features that affect travel & tourism

You must know what kind of traveller favours You must know what kind of traveller favours a destination.a destination.

- Each destination attracts its own type of visitor; - Each destination attracts its own type of visitor; matching destinations with traveller type is key to a matching destinations with traveller type is key to a efficient & profitable sale. efficient & profitable sale.

- Separate into leisure or business travel.- Separate into leisure or business travel.

You must know the individual client you are You must know the individual client you are serving.serving.

- Identify the type of client when he comes to you for - Identify the type of client when he comes to you for adviceadvice

Basic concepts of Basic concepts of destinationsdestinations

• Qualify, asking open-ended questions (probing), Qualify, asking open-ended questions (probing), listen carefully.listen carefully.

• Determine the basics (dates, budget, names etc).Determine the basics (dates, budget, names etc).• Match their needs with your recommendations.Match their needs with your recommendations.• Most travellers don’t know exactly what they Most travellers don’t know exactly what they

want/where to go.want/where to go.• When recommending a destination, describe how When recommending a destination, describe how

it satisfies the persons wishes/needs.it satisfies the persons wishes/needs. You must be ready to answer a person’s You must be ready to answer a person’s

misgivings.misgivings.• Provide sales building responses (counter with an Provide sales building responses (counter with an

appropriate valid response)appropriate valid response) You must search for enhance opportunities.You must search for enhance opportunities.

• - Up selling, cross selling & follow up.- Up selling, cross selling & follow up.

To be a travel professional, To be a travel professional, you must know your you must know your

geography !geography !

MapsMaps

Land formsLand forms

WindsWinds

StormsStorms

Human GeographyHuman Geography

SALES MANAGEMENTSALES MANAGEMENT

8 Sectors of the tourism industry8 Sectors of the tourism industry

Examples of each sectorExamples of each sector

The importance of sales in each sectorThe importance of sales in each sector

Sales process – 12 stepsSales process – 12 steps

Creating the interest and excitement of the Creating the interest and excitement of the tourist so that they will want to experience the tourist so that they will want to experience the destinationdestination

International DestinationsInternational Destinations

Inside Passage CruiseInside Passage Cruise

Glacier BayGlacier Bay

SUSTAINABLE TOURISM SUSTAINABLE TOURISM DEVELOPMENTDEVELOPMENT

Module OutcomesModule Outcomes► Have an overview of tourism, development & Have an overview of tourism, development &

destination competitiveness in South Africadestination competitiveness in South Africa

► Be able to examine destination management within Be able to examine destination management within the tourism industry in South Africathe tourism industry in South Africa

► Show knowledge of global travel patterns & trends Show knowledge of global travel patterns & trends in the tourism industryin the tourism industry

► Evaluate the destination market position within the Evaluate the destination market position within the tourism in South Africa tourismtourism in South Africa tourism

Unit 1Unit 1 : Tourism, Development & : Tourism, Development & Destination Competitiveness Destination Competitiveness

ObjectivesObjectives► Understanding tourism, development & Understanding tourism, development &

destination competitiveness with the SA destination competitiveness with the SA tourism industrytourism industry

► Sustainable tourism development in SASustainable tourism development in SA

► Key elements of a conceptual model of Key elements of a conceptual model of destination competitivenessdestination competitiveness

(page 10 of manual – key concepts)(page 10 of manual – key concepts)

Primary conceptsPrimary concepts

► TourismTourism

►DestinationDestination

►DevelopmentDevelopment

► SustainabilitySustainability

► CompetitivenessCompetitiveness

KEY TERMSKEY TERMS

Tourism Tourism destination

Development Sustainable development

Millennium development goals Sustainable tourism

Triple bottom line Responsible tourism

CompetitivenessDestination competitiveness

MDG 1 - Eradicate extreme hunger & poverty = halve proportion of people living on less than $1 per day = achieve full & productive employment & decent work = halve the proportion of people who suffer from hunger

MDG 2 - Achieve universal primary educationEnsure that all children are able to complete primary education

MDG3 – Promote gender equality & empower women = Equal girls’ enrolment in primary schools = Women’s share of paid employment = Equal representation of women in national parliaments

MDG 4 - Reduce child mortality = cut the under 5 death rate by two thirds = measles immunisation

MDG 7 – Ensure environmental sustainability = integrate the principles of sustainable development into country policies programmes & reverse the loss of environmental resources = halve the proportion of people without sustainable access to safe drinking water & sanitation = by 2020 achieve a significant improvement in the lives of slum dwellers

MDG 5 – Improve maternal health = reduce the maternal mortality rate by three-quarters = achieve by 2010 universal access to reproductive health

MDG 6 – Combat HIV/Aids, malaria & other disease = halt by 2015 & beginning to reverse HIV/Aids = achieve by 2010 universal access to HIV/Aids treatments = halt by 2015 & reverse the incidence of malaria & other diseases

MDG 8 – Develop a global partnership for development = develop further an open, rule based, predictable, non-discriminatory trading & financial system = address the special needs of the least developed countries