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Explore Lincoln City City of Lincoln City REQUEST FOR QUALIFICATIONS Gateway Entrance Signage and Wayfinding Signage Standards Services Lincoln City, Oregon October 25, 2019 RFQ SCHEDULE OCTOBER 25, 2019: RFQ Release and Vendor Notification NOVEMBER 8, 2019: Optional 10:00 a.m. Pre-Bid Meeting NOVEMBER 13, 2019: Deadline for Questions NOVEMBER 29, 2019: 4:30 p.m. RFQ Responses due: Submit by Email to [email protected] DECEMBER 4-6, 2019: Finalist Interviews (if needed) DECEMBER 18, 2019: Final Selection and Award

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Explore Lincoln City

City of Lincoln City

REQUEST FOR QUALIFICATIONS

Gateway Entrance Signage and Wayfinding Signage Standards Services

Lincoln City, Oregon

October 25, 2019

RFQ SCHEDULE OCTOBER 25, 2019: RFQ Release and Vendor Notification NOVEMBER 8, 2019: Optional 10:00 a.m. Pre-Bid Meeting NOVEMBER 13, 2019: Deadline for Questions NOVEMBER 29, 2019: 4:30 p.m. RFQ Responses due: Submit by Email to [email protected] DECEMBER 4-6, 2019: Finalist Interviews (if needed) DECEMBER 18, 2019: Final Selection and Award

Explore Lincoln City

City of Lincoln City

REQUEST FOR QUALIFICATIONS

Gateway Entrance Signage and Wayfinding Signage Standards Services

Table of Contents

I. INTRODUCTION II. COMMUNITY BACKGROUND III. PROJECT PURPOSE IV. PROJECT OBJECTIVES V. DESIGN GUIDELINES VI. SCOPE OF WORK

A. TASK 1: DESIGN STANDARDS B. TASK 2: ENTRY SIGN DESIGNS C. TASK 3: SIGN SPECIFICATIONS AND BID DOCUMENTS D. PROJECT DELIVERABLES

VII. SUBMITTAL REQUIREMENTS VIII. SCHEDULE SUMMARY IX. EVALUATION CRITERIA X. SELECTION PROCESS XI. PRE-BID MEETING XII. QUESTIONS XIII. GENERAL RFQ CONDITIONS

Explore Lincoln City

City of Lincoln City

REQUEST FOR QUALIFICATIONS

Gateway Entrance Signage and Wayfinding Signage Standards Services INTRODUCTION The City of Lincoln City is accepting proposals from qualified architectural, landscape, and urban planning design firms for Phase I of a citywide wayfinding system. This proposal will comprise the development of Wayfinding Signage Design Standards and the design of two City Entry Signs. Proposals must be received at the Explore Lincoln City office of the City of Lincoln City no later than 5:00p.m. on November 29, 2019. Proposals received after the above date and time, or in any other location other than the Explore Lincoln City office of the City of Lincoln City will not be considered. The City of Lincoln City reserves the right to reject any or all proposals when the public interest will be served thereby and to waive technicalities and informalities. COMMUNITY BACKGROUND Lincoln City is a vacation destination located on the Central Oregon Coast. The city was formed in 1965 when the communities of Taft, Nelscott, Cutler City, DeLake, OceanLake and Wecoma Beach combined. Roads End, on the north edge of the city, was annexed in 2011. The result is seven and a half miles of uninterrupted, walkable beach with seven and a half miles of town to explore. The look and feel of Lincoln City varies along its length. Our city offers a never-ending variety of pleasant surprises for guests and residents alike. Lincoln City is Oregon Coast town that delivers the Unexpected. Tourism is the dominant industry, but the town also has a rich history that includes Native American culture, logging, farming and fishing. Lincoln City is framed in natural beauty, sometimes rugged, but always welcoming and entertaining, PROJECT PURPOSE The City of Lincoln City is soliciting RFQs from qualified firms to establish a wayfinding style guide with an immediate focus on the design of gateway welcome signage. Lincoln City has two main entrances on Highway 101, which is also the main street of our town. The gateway signs at the north and south boundaries of the city are of utmost importance because, according to the Oregon Department of Transportation, close to 9 million vehicles come through Lincoln City every year, with over 20 million people getting a look at Lincoln City.

The purpose of the gateway signage is as follows: Extend a welcome to potential guests as they enter Lincoln City Convey appreciation as guests depart Lincoln City In conjunction with a future overall wayfinding system, impart a sense of place

throughout our long and varied city Instill civic pride in those who live here Communicate the Lincoln City brand at a glance.

Refer to the Lincoln City Graphics Standards Manual (attached as Exhibit A) and the Lincoln City Brand Positioning/Manifesto. (attached as Exhibit B) Note that this is Phase I of a two-phase project that will result in a full wayfinding system for Lincoln City. The immediate project will address a pressing need to develop city entry signs, plus it will also deliver wayfinding graphic standards to ensure that the entry signs will merge well with the eventual, city-wide wayfinding effort. The gateway sign designs must be detailed enough to be used for construction bids. The wayfinding graphic standards will be directional. Phase II will fill in wayfinding details such as placement, orientation, quantities, types, etc. Phase II will commence as soon as funding has been identified and is available. PROJECT OBJECTIVES The primary objectives of the proposed gateway signs and initial work toward developing a wayfinding system are as follows:

Greet guests with an attractive design in keeping with Lincoln City’s brand identity;

Convey appreciation as guests depart Lincoln City; Gateway signs should be lighted so they can be seen at nighttime; Reinforce the community identity while instilling community pride; Give the sense you are in Lincoln City throughout our seven varied districts; Help motorists, cyclists, pedestrians and bicyclists navigate Lincoln City; Enhance the visitor’s experience through education of what is nearby and what

amenities Lincoln City offers; Promote economic development by highlighting key in-town destinations;

including attractions, commercial centers, parks, beach access points and entertainment venues;

Create attractive, low-maintenance signage that can withstand a harsh marine environment and can be adapted with changes such as city marketing tag lines;

Demonstrate our key guest areas (Oceanlake and Taft) as walkable experiences; Promotes a safe driving experience; and Comply with all federal, state and local requirements.

DESIGN GUIDELINES It is anticipated that the gateway signage designs should communicate fun in a beachy, Pacific Northwest way. They should provide for LED and/or neon lighting.

The gateway signage project should pave the way for a comprehensive wayfinding system and contain enough in the way of standards and design to guide the overall wayfinding project. Proposed designs should be proportionate to the site and not obstruct traffic sight-lines. The City logo must be incorporated into the gateway signs and design standards for future wayfinding development. The winning candidate will work in conjunction with the City’s marketing firm to ensure that brand standards are being met. The City will provide vector artwork and will consult on wording for each required design element. The successful firm will show compliance with the design intent of the City, structural soundness, integrity, ease of installation, maintenance, quality of the structural design and proposed materials. SCOPE OF WORK The successful firm is expected to provide the following:

The firm will work with City staff to seek input from stakeholders with interest in community culture, local businesses, guest destinations and economic development;

The firm’s role will be to carry out the scope of work described below; It is anticipated that the selected firm will work with the city to use a combination

of GIS mapping, illustrative graphics, and written narrative for each of the identified tasks;

The proposal should clearly identify the method for documenting or illustrating the deliverables for each task;

The firm may modify the desired scope of work presented if, based on their professional expertise and knowledge, they can provide an approach that will more effectively address the goals of this project. However, the firm shall not delete any requested scope tasks unless explicitly noted;

It is anticipated that the firm shall establish a clear and consistent communication framework for the duration of the project;

The proposed scope of work should include an effective project management approach that includes regular project updates and coordination between firm and city team members; and

If this proposal involves a team of firms, the lead firm and designated project manager shall be clearly identified. TASK 1: DESIGN STANDARDS

Establish graphic design standards for new wayfinding, including the gateway signage;

Develop an attractive, readable and easily understood design for the gateway signage; and

Where appropriate, provide guidance on integrating existing (or future) City branding (logos and/or taglines).

TASK 2: ENTRY SIGN DESIGNS In accordance to the design standards developed under Task 1, develop designs

for two Lincoln City entry signs, one on the far north end of town along Highway 101 and one on the far south end of town along Highway 101;

Provide a minimum of four (4) draft design concepts of Lincoln City entry signs; Upon selection of preferred design, submit one (2) final designs (one for each of

the city entry signs) to include color specifications, fonts, exact dimensions, letter heights, materials, mounting details, power requirements and material performance standards with written statements explaining the rationale for design choices for both entrance signs; and

Present the final design selected during a study session to the Planning Commission and the City Council for their input/feedback. TASK 3: SIGN SPECIFICATIONS AND BID DOCUMENTS

Develop wayfinding design specifications to guide fabrication and installation; and

Prepare bid documents for fabrication and installation of gateway signage components. PROJECT DELIVERABLES

One (1) reproducible hard copy and (1) digital copy of drafts and final gateway signage plan including narrative, illustrations, and maps documenting the study process and results shall be submitted. Design standards should provide sample illustrations and construction drawings for sign installation suitable for seeking construction bids for fabrication and installation.

SUBMITTAL REQUIREMENTS Qualified vendors should submit (1) digital copy of their qualifications and

proposal. Submittals should be kept to the minimum necessary length to explain the

vendor’s attributes and pricing. Each copy of the submission should be complete and include the following

minimum requirements: o Firm Description: Provide a brief description of the firm including firm size

and area of specialization, location of corporate headquarters, and potential satellite office proposed to handle this project;

o Project Team: Provide names and resumes of key staff that will be assigned to the project. Each team member’s education and qualifications should be included. The project manager shall be clearly identified. If different firms will be teaming together, indicate the lead firm;

o Project Understanding: Provide a statement summarizing how the firm and/or project team is particularly qualified for this project;

o Scope of Services: Describe the firm’s approach and technical plan for accomplishing the work listed herein. The firm is encouraged to elaborate and improve on the tasks listed in the RFQ; however, the firm shall not delete any requested scope tasks unless specifically noted;

o Project Schedule: The firm shall submit a schedule, itemized by task, for completing the scope of work;

o Project Budget: The firm shall submit a proposed project budget itemized by task and total project cost stated as a firm, fixed fee. Labor and direct costs should be identified by task. Hourly rates for project staff shall also be provided;

o Comparable Projects: Description of related, recent project experience and role of key staff; and

o References: Three (3) references, including current contact name and phone number for similar projects.

SCHEDULE SUMMARY Proposals can also be submitted electronically to [email protected] Please label the submission with “Entry Signage Project”. October 25, 2019: Event Date RFQ Release and Vendor Notification November 13, 2019: Deadline for Questions November 29, 2019: Responses to RFQ are due by 4:30 p.m. December 4-6, 2019: Finalist Interviews (if needed) December 18, 2019: Final Selection and Award EVALUATION CRITERIA Understanding of project as demonstrated in the proposal including conciseness,

and identification of issues/approaches/solutions; Ability to provide design services with a final lump-sum total price; Strength of team qualifications/experience; Extent of experience on similar projects including developing Gateway

Signage Plans and completion of comparable projects; Extent of experience on similar projects including developing Gateway

Signage Plans and completion of comparable projects; Design/implementation schedule and availability to immediately begin project; Quality of sample work; Identified conflicts of interest and/or resolution of same; and References.

SELECTION PROCESS Final selection of the design firm/team will follow a two-step process.

o First, the qualifications and costs provided under this RFQ will be thoroughly reviewed with the top candidate(s) selected by a Review Team.

o Second, the top candidate(s) may be interviewed by the Review Team and the finalist selected. The price is of importance to the City of Lincoln City, but may not be considered the priority in the final award of the contract based upon other criteria. The cost provided is to be a “not to exceed” lump sum cost. Responses received after the close of business on the specified due date will not be considered. The City of Lincoln City reserves the right to short-list (up to 2) firms for more detailed technical proposals or schedule interviews with the short-listed firms. The City reserves the right to select the second ranked firm if negotiations with the first firm are unsuccessful.

PRE-BID MEETING There will be an optional pre-bid meeting on November 8, 2019 at 10:00 a.m., at

Lincoln City City Hall. All proposers will have an opportunity to ask questions at this meeting. Attendance is encouraged, but not required.

QUESTIONS

Requests for additional information should be directed in writing to Liz Francis, Executive Assistant to the Explore Lincoln City Director, [email protected] The deadline for submitting written questions and requests for additional information is November 29, 2019, 4:30PM.

Addenda to this RFQ, if any, including written answers to questions, will be posted on LincolnCity.org by November 13, 2019 and will not be sent directly to any interested parties or firms.

GENERAL RFQ CONDITIONS

The City reserves the right to accept or reject any and all proposals, or any item or part thereof, or to waive any informalities or irregularities in proposals.

The City reserves the right to withdraw or cancel this RFQ at any time without prior notice and the City makes no representations that any contract will be awarded to any Proposer(s) responding to this RFQ.

The City reserves the right to postpone proposal openings for its own convenience.

Proposals received by the City are public information and must be made available to any person upon request.

Submitted proposals are not to be copyrighted. The City reserves the right to seek clarification of information submitted in

response to this RFQ. The City reserves the right to modify the RFQ as it deems necessary. Any material misrepresentations made by the Proposer(s) will void the

proposal response and eliminate the Proposer(s) from further consideration.

Pre-Contractual Expense The City shall not, in any event, be liable for any pre-contractual expenses incurred by proposer(s) in the preparation of its proposal. Proposer shall not include any such expenses as part of its proposal All materials submitted become the property of the City.

NOTICE: PLEASE EMAIL YOUR BID TO Liz Francis at [email protected].

Branding GuidelinesLINCOLN CITY’S

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EXHIBIT A

Table Of Contents04

INTRODUCTION

18GRAY-SCALE LOGO

36SIZE AND SCALING

Appendix

06SINGLE SENTENCE

21HORIZONTAL BLACK

AND REVERSED WHITE

41LOGO STANDARDS

66MISSION & VISION

08TONE & VOICE

26COLOR WORDMARKS

46COLOR & TYPOGRAPHY

68EXPLORE LINCOLN

CITY LOGOS

10CIRCULAR LOGO

30 WORDMARK BLACK

AND REVERSED WHITE

54 APPLICATION

EXAMPLES

78 EXPLORE

TEMPLATES

14HORIZONTAL LOGO

34FILE TYPES

60TEMPLATES

Introduction4

5

This Style Guide Will Help You Create The Visual Language For Lincoln City. As you develop your brand, it will be important that you deliver a consistent visual message

to the public. A uniform brand expresses professionalism and helps potential customers

recognize your brand immediately.

This document explains how to properly use your logo and gives recommendations on future

applications. It applies to both internal and external communications.

6

Single Sentence

7

In addition to having one of the longest coastlines of any beach town on the Oregon Coast,

much of what makes Lincoln City interesting seems slightly unusual and a bit surprising.

This is a place that seems to have majored in The Unexpected – why else would Lincoln

City’s biggest icon be a glass float hunt?

THE UNEXPECTED

Lincoln City is uniquely full of surprises big and small.

8

Tone & Voice

9

Confident

Witty

Neighborly

Independent

Proudly Oregonian

Smart

10

Circular Logo

11

Circular, Full-Color LogoThe circular, full-color logo should be the primary logo used whenever possible in all

communications, both internally and externally.

White or light colors that do not distract

from the logo or make logo elements

difficult to see.

Black or dark colors that do not distract

from the logo or make logo elements

difficult to see.

The circular, full-color logo can be shown on:

12

13

Light and nonbusy photographs that do

not distract from the logo or make logo

elements difficult to see.

Dark and nonbusy photographs that do

not distract from the logo or make logo

elements difficult to see.

The circular, full-color logo can be shown on:

14

Horizontal Logo

Horizontal, Full-Color LogoThe horizontal, full-color logo should be used in a limited capacity in communications, both

internally and externally. Use this logo when a more elongated, horizontal format is required.

White or light colors that do not distract

from the logo or make logo elements

difficult to see.

Black or dark colors that do not distract

from the logo or make logo elements

difficult to see.

The horizontal, full-color logo can be shown on:

16

17

Light and nonbusy photographs that do

not distract from the logo or make logo

elements difficult to see.

Dark and nonbusy photographs that do

not distract from the logo or make logo

elements difficult to see.

The horizontal, full-color logo can be shown on:

18

Gray-scale Logo

Gray-scale Logo, Circular & HorizontalThe gray-scale logo should only be used in black and white publications or amongst other gray-

scale logos in promotional applications.

19

Gray-scale logos can be shown on:

Gray-scaleWhite backgrounds ONLY.

20

21

Horizontal Black and Reversed White

22

Black Logo, Horizontal OnlyThe black logo should only be used in minimal circumstances where the full color

logo can not be used.

23

The horizontal, black logo can be shown on:

White or light colors that do not distract

from the logo or make logo elements

difficult to see.

Light and nonbusy photographs that do

not distract from the logo or make logo

elements difficult to see.

24

Reversed White Logo, Horizontal OnlyThe reversed white logo should only be used in minimal circumstances where the full color

logo can not be used.

25

The horizontal, revesed white logo can be shown on:

Black or dark colors that do not distract

from the logo or make logo elements

difficult to see.

Dark and nonbusy photographs that do

not distract from the logo or make logo

elements difficult to see.

Color Wordmarks26

Primary Color WordmarkThe primary color wordmark should be used whenever possible in all communications,

both internally and externally.

27

28

Secondary Color WordmarksThere are three additional options for wordmark color combinations. These wordmarks can be

interchangeable, yet should be used only in cases where the primary color wordmark will not work.

29

White backgrounds ONLY.

The primary and secondary color wordmarks can be shown on:

30

Wordmark Black and Reversed White

31

Black WordmarkThe black wordmark should only be

used in black and white publications or

amongst other black logos in promotional

applications.

Reversed-White WordmarkThe reversed-white wordmark should

be used sparingly and only on Lincoln City

platforms.

White or light colors that do not distract

from the wordmark or make wordmark

elements difficult to see.

Light and nonbusy photographs that do

not distract from the wordmark or make

wordmark elements difficult to see.

The black wordmark can be shown on:

32

Black or dark colors that do not distract

from the wordmark or make wordmark

elements difficult to see.

Dark and nonbusy photographs that do

not distract from the wordmark or make

wordmark elements difficult to see.

Reversed-white wordmarks can be shown on:

33

34

File Types

.ai (Adobe Illustrator) This is the logo native file.

This file format is scalable to any size and is excellent for

creating graphics that frequently require resizing. ONLY use

this logo in house or with a trusted designer with Adobe

Illustrator experience.

.pdf PDFs can be vector or raster (pixel based)

depending on the original program the PDF was made in.

The Lincoln City logo was made in Adobe Illustrator, thus is

vector. This logo is locked and can be sent to vendors and

used in press kits.

.eps (Encapsulated PostScript ) An EPS file is a vector

file. This file format is scalable to any size and is excellent for

creating graphics that frequently require resizing. It is best

used for print graphics.

.svg (Scalable Vector Graphics ) An SVG is a file extension for

vector graphics made in Illustrator. This file format is scalable

to any size and is excellent for creating graphics that frequently

require resizing. It can be used in both print or web applications.

.png A PNG is a raster image. It can have a solid OR clear

background. This is best used on the web and can be sent to

vendors or used in press kits.

.jpg A JPG or JPEG is a raster image. It has a solid or white

background. This is best used for either print or web and can be

sent to vendors or used in press kits.

.tiff A TIFF is a large-format raster image. It has a solid or

white background. This is best used for print and should be kept

in house unless specifically requested by a trusted vendor.

35

36

Size & Spacing

37

Correct spacing and sizing of the logo

or wordmark is crucial to the proper

representation of the brand. The following

pages outline how these elements should

be addressed.

Minimum SizeNever make the logo smaller

than 1” or 70 px wide

SpacingLeave a space approximately 1/3 the width of

the logo on all sides

1”

38

Circular logo:

1/3

1/3

Minimum SizeNever make the logo smaller

than 1.5” or 100 px wide

SpacingLeave a space approximately 1/3 the width of

the logo on all sides

1.5”

39

Horizontal logo:

1/3

1/3

Minimum SizeNever make the logo smaller

than 1” or 80 px wide

SpacingLeave a space approximately 1/3 the width of

the logo on all sides

1”

40

Wordmark:

1/3

1/3

41

Logo Standards

Do Not skew the logo or wordmark.

42

43

Do Not change the color of the logo or

wordmark.

Do Not change the background color of the

logo or wordmark.

44

Do Not move around any of the logo or

wordmark elements.

Do Not add any filters or effects to the logo.

45

Do Not use an outline version of the logo.

Do Not resize any aspect of the logo.

46

Color & Typography

47

Color and typography have a significant

impact on the way people will perceive your

brand. It is important that their experience is

consistent across all platforms.

Shallow BluePANTONE: 317C

CMYK: 30/0/12/0

RGB: 175/226/227

HEX: afe2e3

Driftwood BrownPANTONE: 7505C

CMYK: 62/72/87/0

RGB: 126/94/71

HEX: 7e5e47

Tidepool TealPANTONE: 3262C

CMYK: 74/0/35/0

RGB: 0/186/181

HEX: 00bab5

48

Sunset OrangePANTONE: 1645C

CMYK: 0/72/82/0

RGB: 255/108/55

HEX: ff6c37

Deep Blue SeaPANTONE: 315C

CMYK: 100/46/38/13

RGB: 0/101/128

HEX: 006580

Anemone AquaPANTONE: 570C

CMYK: 57/0/34/0

RGB: 102/201/186

HEX: 66c9ba

Bonfire YellowPANTONE: 1365C

CMYK: 0/34/80/0

RGB: 255/181/72

HEX: ffb548

FK FuchsiaPANTONE: 7435C

CMYK: 37/96/48/22

RGB: 137/38/79

HEX: 89264f

Seashell GrayPANTONE: 428C

CMYK: 24/17/16/0

RGB: 193/197/200

HEX: c1c5c8

49

THE QUICK FOX JUMPED OVER THE LAZY DOG

the quick fox jumped over the lazy dog

The quick fox jumped over the lazy dog.

SignPainter - House (Title case and lowercase only)

Raleway - Light(Caps and lowercase acceptable)

50

THE QUICK FOX JUMPED OVER THE LAZY DOG

the quick fox jumped over the lazy dog

THE QUICK FOX JUMPED OVER THE LAZY DOG

the quick fox jumped over the lazy dog

51

Raleway - Regular(Caps and lowercase acceptable)

Raleway - Medium(Caps and lowercase acceptable)

THE QUICK FOX JUMPED OVER THE LAZY DOG

the quick fox jumped over the lazy dog

THE QUICK FOX JUMPED OVER THE LAZY DOG

the quick fox jumped over the lazy dog

Raleway - Bold(Caps and lowercase acceptable)

Raleway - SemiBold(Caps and lowercase acceptable)

52

THE QUICK FOX JUMPED OVER THE LAZY DOG

the quick fox jumped over the lazy dog

THE QUICK FOX JUMPED OVER THE LAZY DOG

the quick fox jumped over the lazy dog

53

Raleway - Extra Bold(Caps and lowercase acceptable)

Raleway - Black(Caps and lowercase acceptable)

54

Application Examples

55

The following are

suggestions of how

the logo or wordmark

can be applied.

Graphic T-Shirt

56

Business Cards

57

Hat Buttons

58

Vehicle

Visitor Convention Bureau

Restroom

Elevator

Culinary Center

Pretium Augue Scelerisque,

Accumsan Diam.

Pretium Augue Scelerisque,

Accumsan Diam.

Visitor Convention Bureau

Restroom

Elevator

Culinary Center

Pretium Augue Scelerisque,

Accumsan Diam.

Pretium Augue Scelerisque,

Accumsan Diam.

59

Wayfinding

Wayfinding Materials

60

Templates

Templates will be provided for business

cards and letterhead showcasing the

Lincoln City branding.

61

62

Business CardEvery business card will have the circular

logo on white as the front of the card.

Individuals will have the choice of three

different back layouts where the tentacles

vary in positioning.

Jane SmithMARKETING MANA GE R

M 541.111.1010

E [email protected]

W oregoncoast.org

Jane SmithMARKETING MANA GE R

M 541.111.1010

E [email protected]

W oregoncoast.org

63

LetterheadThe letterhead features the wordmark

in the lower left-hand corner. The footer

allows for an address, phone number,

email and website.

Appendix: Explore Lincoln City

66

Mission & Vision

Our MissionInspire travel, stimulate economic growth and steward brand

identity through destination management, tourism promotion and

visitor experience.

Our VisionA vibrant and prosperous Lincoln City as the preferred beach

destination on the Oregon Coast.

67

68

Explore LincolnCity Logos

69

“Explore Lincoln City” is the official name of the Lincoln City Visitors

and Convention Bureau. Their logo treatment places “Explore” either

into exsiting logo/wordmark or to the left of the logo/wordmark.

The following pages outline the new logo treatments and variations.

The same best pracitices apply to the following logos as the general

Lincoln City logos.

70

Explore: Circular Full-Color LogoThe Explore: circular, full-color logo should be the primary logo used

whenever possible in all communications, both internally and externally.

71

Explore: Text Circular Full-Color LogoWhen scaling down the circular logo, be sure to use the Explore - text circular full-folor lockup. While

this can be used in larger applications, any usage below an inch in width should default to this design.

This allows for maximum legibility. Possible applications include website headers and web banners. Two

options exsist, a version with a Sunset Orange “Explore” and one with white “Explore.”

72

Explore: Horizontal Full-Color, LogoThe Explore: horizontal, full-color logo should be used in a limited capacity in

communications, both internally and externally. Use this logo when a more elongated, horizontal

format is required.

73

Explore: Full-Color WordmarkThe Explore: primary color wordmark should be used whenever possible in all communications,

both internally and externally.

74

Explore: Text Full-Color Wordmark The Explore: text full-color wordmark, like the Explore - text full-color logo, should be used when

it scaling down in size. Possible applications include website headers and web banners. Two

options exsist, a version with a Sunset Orange “Explore” and one with white “Explore.”

Explore: One color and Reversed White WordmarksThe Explore: One color and reversed white wordmarks should only be used in black and white

publications or amongst other one-color or reversed white logos in promotional applications. The

Explore text version should be used in scaled down situations. All logos and wordmarks should be

used sparingly and only on Lincoln City approved platforms.

75

76

Explore: Gray-scale Versions The Explore: gray-scale logos and wordmarks should only be used in black and white publications

or amongst other gray-scale logos in promotional applications.

77

Explore: Text, Gray-scale VersionsThe Explore: text, grayscale logos and wordmarks are avaialbe but should only be used when a

scaled down version is needed for black and white publications or amongst other gray-scale logos

in promotional applications.

78

Explore Templates

Templates will be provided for

business cards and letterhead

showcasing the Lincoln City Visitor &

Convention Bureau branding.

79

80

Jane SmithMARKETING MANA GE R

M 541.111.1010

E [email protected]

W oregoncoast.org

Jane SmithMARKETING MANA GE R

M 541.111.1010

E [email protected]

W oregoncoast.org

Jane SmithMARKETING MANA GE R

M 541.111.1010

E [email protected]

W oregoncoast.org

Business CardEvery business card will have the Explore -

circular, full-color logo on white as the front

of the card. Individuals will have the choice

of three different back layouts where the

tentacles vary in positioning.

81

LetterheadThe letterhead features the Explore

circular, full-color logo in the lower left-

hand corner. The footer allows for an

address, phone number, email and website.

PRODUCED BY BORDERS PERRIN NORRANDER, 2018

7

In addition to having one of the longest coastlines of any beach town on the Oregon Coast,

much of what makes Lincoln City interesting seems slightly unusual and a bit surprising.

This is a place that seems to have majored in The Unexpected – why else would Lincoln

City’s biggest icon be a glass float hunt?

THE UNEXPECTED

Lincoln City is uniquely full of surprises big and small.

lfrancis
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EXHIBIT B