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Explore Lincoln City
City of Lincoln City
REQUEST FOR QUALIFICATIONS
Gateway Entrance Signage and Wayfinding Signage Standards Services
Lincoln City, Oregon
October 25, 2019
RFQ SCHEDULE OCTOBER 25, 2019: RFQ Release and Vendor Notification NOVEMBER 8, 2019: Optional 10:00 a.m. Pre-Bid Meeting NOVEMBER 13, 2019: Deadline for Questions NOVEMBER 29, 2019: 4:30 p.m. RFQ Responses due: Submit by Email to [email protected] DECEMBER 4-6, 2019: Finalist Interviews (if needed) DECEMBER 18, 2019: Final Selection and Award
Explore Lincoln City
City of Lincoln City
REQUEST FOR QUALIFICATIONS
Gateway Entrance Signage and Wayfinding Signage Standards Services
Table of Contents
I. INTRODUCTION II. COMMUNITY BACKGROUND III. PROJECT PURPOSE IV. PROJECT OBJECTIVES V. DESIGN GUIDELINES VI. SCOPE OF WORK
A. TASK 1: DESIGN STANDARDS B. TASK 2: ENTRY SIGN DESIGNS C. TASK 3: SIGN SPECIFICATIONS AND BID DOCUMENTS D. PROJECT DELIVERABLES
VII. SUBMITTAL REQUIREMENTS VIII. SCHEDULE SUMMARY IX. EVALUATION CRITERIA X. SELECTION PROCESS XI. PRE-BID MEETING XII. QUESTIONS XIII. GENERAL RFQ CONDITIONS
Explore Lincoln City
City of Lincoln City
REQUEST FOR QUALIFICATIONS
Gateway Entrance Signage and Wayfinding Signage Standards Services INTRODUCTION The City of Lincoln City is accepting proposals from qualified architectural, landscape, and urban planning design firms for Phase I of a citywide wayfinding system. This proposal will comprise the development of Wayfinding Signage Design Standards and the design of two City Entry Signs. Proposals must be received at the Explore Lincoln City office of the City of Lincoln City no later than 5:00p.m. on November 29, 2019. Proposals received after the above date and time, or in any other location other than the Explore Lincoln City office of the City of Lincoln City will not be considered. The City of Lincoln City reserves the right to reject any or all proposals when the public interest will be served thereby and to waive technicalities and informalities. COMMUNITY BACKGROUND Lincoln City is a vacation destination located on the Central Oregon Coast. The city was formed in 1965 when the communities of Taft, Nelscott, Cutler City, DeLake, OceanLake and Wecoma Beach combined. Roads End, on the north edge of the city, was annexed in 2011. The result is seven and a half miles of uninterrupted, walkable beach with seven and a half miles of town to explore. The look and feel of Lincoln City varies along its length. Our city offers a never-ending variety of pleasant surprises for guests and residents alike. Lincoln City is Oregon Coast town that delivers the Unexpected. Tourism is the dominant industry, but the town also has a rich history that includes Native American culture, logging, farming and fishing. Lincoln City is framed in natural beauty, sometimes rugged, but always welcoming and entertaining, PROJECT PURPOSE The City of Lincoln City is soliciting RFQs from qualified firms to establish a wayfinding style guide with an immediate focus on the design of gateway welcome signage. Lincoln City has two main entrances on Highway 101, which is also the main street of our town. The gateway signs at the north and south boundaries of the city are of utmost importance because, according to the Oregon Department of Transportation, close to 9 million vehicles come through Lincoln City every year, with over 20 million people getting a look at Lincoln City.
The purpose of the gateway signage is as follows: Extend a welcome to potential guests as they enter Lincoln City Convey appreciation as guests depart Lincoln City In conjunction with a future overall wayfinding system, impart a sense of place
throughout our long and varied city Instill civic pride in those who live here Communicate the Lincoln City brand at a glance.
Refer to the Lincoln City Graphics Standards Manual (attached as Exhibit A) and the Lincoln City Brand Positioning/Manifesto. (attached as Exhibit B) Note that this is Phase I of a two-phase project that will result in a full wayfinding system for Lincoln City. The immediate project will address a pressing need to develop city entry signs, plus it will also deliver wayfinding graphic standards to ensure that the entry signs will merge well with the eventual, city-wide wayfinding effort. The gateway sign designs must be detailed enough to be used for construction bids. The wayfinding graphic standards will be directional. Phase II will fill in wayfinding details such as placement, orientation, quantities, types, etc. Phase II will commence as soon as funding has been identified and is available. PROJECT OBJECTIVES The primary objectives of the proposed gateway signs and initial work toward developing a wayfinding system are as follows:
Greet guests with an attractive design in keeping with Lincoln City’s brand identity;
Convey appreciation as guests depart Lincoln City; Gateway signs should be lighted so they can be seen at nighttime; Reinforce the community identity while instilling community pride; Give the sense you are in Lincoln City throughout our seven varied districts; Help motorists, cyclists, pedestrians and bicyclists navigate Lincoln City; Enhance the visitor’s experience through education of what is nearby and what
amenities Lincoln City offers; Promote economic development by highlighting key in-town destinations;
including attractions, commercial centers, parks, beach access points and entertainment venues;
Create attractive, low-maintenance signage that can withstand a harsh marine environment and can be adapted with changes such as city marketing tag lines;
Demonstrate our key guest areas (Oceanlake and Taft) as walkable experiences; Promotes a safe driving experience; and Comply with all federal, state and local requirements.
DESIGN GUIDELINES It is anticipated that the gateway signage designs should communicate fun in a beachy, Pacific Northwest way. They should provide for LED and/or neon lighting.
The gateway signage project should pave the way for a comprehensive wayfinding system and contain enough in the way of standards and design to guide the overall wayfinding project. Proposed designs should be proportionate to the site and not obstruct traffic sight-lines. The City logo must be incorporated into the gateway signs and design standards for future wayfinding development. The winning candidate will work in conjunction with the City’s marketing firm to ensure that brand standards are being met. The City will provide vector artwork and will consult on wording for each required design element. The successful firm will show compliance with the design intent of the City, structural soundness, integrity, ease of installation, maintenance, quality of the structural design and proposed materials. SCOPE OF WORK The successful firm is expected to provide the following:
The firm will work with City staff to seek input from stakeholders with interest in community culture, local businesses, guest destinations and economic development;
The firm’s role will be to carry out the scope of work described below; It is anticipated that the selected firm will work with the city to use a combination
of GIS mapping, illustrative graphics, and written narrative for each of the identified tasks;
The proposal should clearly identify the method for documenting or illustrating the deliverables for each task;
The firm may modify the desired scope of work presented if, based on their professional expertise and knowledge, they can provide an approach that will more effectively address the goals of this project. However, the firm shall not delete any requested scope tasks unless explicitly noted;
It is anticipated that the firm shall establish a clear and consistent communication framework for the duration of the project;
The proposed scope of work should include an effective project management approach that includes regular project updates and coordination between firm and city team members; and
If this proposal involves a team of firms, the lead firm and designated project manager shall be clearly identified. TASK 1: DESIGN STANDARDS
Establish graphic design standards for new wayfinding, including the gateway signage;
Develop an attractive, readable and easily understood design for the gateway signage; and
Where appropriate, provide guidance on integrating existing (or future) City branding (logos and/or taglines).
TASK 2: ENTRY SIGN DESIGNS In accordance to the design standards developed under Task 1, develop designs
for two Lincoln City entry signs, one on the far north end of town along Highway 101 and one on the far south end of town along Highway 101;
Provide a minimum of four (4) draft design concepts of Lincoln City entry signs; Upon selection of preferred design, submit one (2) final designs (one for each of
the city entry signs) to include color specifications, fonts, exact dimensions, letter heights, materials, mounting details, power requirements and material performance standards with written statements explaining the rationale for design choices for both entrance signs; and
Present the final design selected during a study session to the Planning Commission and the City Council for their input/feedback. TASK 3: SIGN SPECIFICATIONS AND BID DOCUMENTS
Develop wayfinding design specifications to guide fabrication and installation; and
Prepare bid documents for fabrication and installation of gateway signage components. PROJECT DELIVERABLES
One (1) reproducible hard copy and (1) digital copy of drafts and final gateway signage plan including narrative, illustrations, and maps documenting the study process and results shall be submitted. Design standards should provide sample illustrations and construction drawings for sign installation suitable for seeking construction bids for fabrication and installation.
SUBMITTAL REQUIREMENTS Qualified vendors should submit (1) digital copy of their qualifications and
proposal. Submittals should be kept to the minimum necessary length to explain the
vendor’s attributes and pricing. Each copy of the submission should be complete and include the following
minimum requirements: o Firm Description: Provide a brief description of the firm including firm size
and area of specialization, location of corporate headquarters, and potential satellite office proposed to handle this project;
o Project Team: Provide names and resumes of key staff that will be assigned to the project. Each team member’s education and qualifications should be included. The project manager shall be clearly identified. If different firms will be teaming together, indicate the lead firm;
o Project Understanding: Provide a statement summarizing how the firm and/or project team is particularly qualified for this project;
o Scope of Services: Describe the firm’s approach and technical plan for accomplishing the work listed herein. The firm is encouraged to elaborate and improve on the tasks listed in the RFQ; however, the firm shall not delete any requested scope tasks unless specifically noted;
o Project Schedule: The firm shall submit a schedule, itemized by task, for completing the scope of work;
o Project Budget: The firm shall submit a proposed project budget itemized by task and total project cost stated as a firm, fixed fee. Labor and direct costs should be identified by task. Hourly rates for project staff shall also be provided;
o Comparable Projects: Description of related, recent project experience and role of key staff; and
o References: Three (3) references, including current contact name and phone number for similar projects.
SCHEDULE SUMMARY Proposals can also be submitted electronically to [email protected] Please label the submission with “Entry Signage Project”. October 25, 2019: Event Date RFQ Release and Vendor Notification November 13, 2019: Deadline for Questions November 29, 2019: Responses to RFQ are due by 4:30 p.m. December 4-6, 2019: Finalist Interviews (if needed) December 18, 2019: Final Selection and Award EVALUATION CRITERIA Understanding of project as demonstrated in the proposal including conciseness,
and identification of issues/approaches/solutions; Ability to provide design services with a final lump-sum total price; Strength of team qualifications/experience; Extent of experience on similar projects including developing Gateway
Signage Plans and completion of comparable projects; Extent of experience on similar projects including developing Gateway
Signage Plans and completion of comparable projects; Design/implementation schedule and availability to immediately begin project; Quality of sample work; Identified conflicts of interest and/or resolution of same; and References.
SELECTION PROCESS Final selection of the design firm/team will follow a two-step process.
o First, the qualifications and costs provided under this RFQ will be thoroughly reviewed with the top candidate(s) selected by a Review Team.
o Second, the top candidate(s) may be interviewed by the Review Team and the finalist selected. The price is of importance to the City of Lincoln City, but may not be considered the priority in the final award of the contract based upon other criteria. The cost provided is to be a “not to exceed” lump sum cost. Responses received after the close of business on the specified due date will not be considered. The City of Lincoln City reserves the right to short-list (up to 2) firms for more detailed technical proposals or schedule interviews with the short-listed firms. The City reserves the right to select the second ranked firm if negotiations with the first firm are unsuccessful.
PRE-BID MEETING There will be an optional pre-bid meeting on November 8, 2019 at 10:00 a.m., at
Lincoln City City Hall. All proposers will have an opportunity to ask questions at this meeting. Attendance is encouraged, but not required.
QUESTIONS
Requests for additional information should be directed in writing to Liz Francis, Executive Assistant to the Explore Lincoln City Director, [email protected] The deadline for submitting written questions and requests for additional information is November 29, 2019, 4:30PM.
Addenda to this RFQ, if any, including written answers to questions, will be posted on LincolnCity.org by November 13, 2019 and will not be sent directly to any interested parties or firms.
GENERAL RFQ CONDITIONS
The City reserves the right to accept or reject any and all proposals, or any item or part thereof, or to waive any informalities or irregularities in proposals.
The City reserves the right to withdraw or cancel this RFQ at any time without prior notice and the City makes no representations that any contract will be awarded to any Proposer(s) responding to this RFQ.
The City reserves the right to postpone proposal openings for its own convenience.
Proposals received by the City are public information and must be made available to any person upon request.
Submitted proposals are not to be copyrighted. The City reserves the right to seek clarification of information submitted in
response to this RFQ. The City reserves the right to modify the RFQ as it deems necessary. Any material misrepresentations made by the Proposer(s) will void the
proposal response and eliminate the Proposer(s) from further consideration.
Pre-Contractual Expense The City shall not, in any event, be liable for any pre-contractual expenses incurred by proposer(s) in the preparation of its proposal. Proposer shall not include any such expenses as part of its proposal All materials submitted become the property of the City.
NOTICE: PLEASE EMAIL YOUR BID TO Liz Francis at [email protected].
Table Of Contents04
INTRODUCTION
18GRAY-SCALE LOGO
36SIZE AND SCALING
Appendix
06SINGLE SENTENCE
21HORIZONTAL BLACK
AND REVERSED WHITE
41LOGO STANDARDS
66MISSION & VISION
08TONE & VOICE
26COLOR WORDMARKS
46COLOR & TYPOGRAPHY
68EXPLORE LINCOLN
CITY LOGOS
10CIRCULAR LOGO
30 WORDMARK BLACK
AND REVERSED WHITE
54 APPLICATION
EXAMPLES
78 EXPLORE
TEMPLATES
14HORIZONTAL LOGO
34FILE TYPES
60TEMPLATES
5
This Style Guide Will Help You Create The Visual Language For Lincoln City. As you develop your brand, it will be important that you deliver a consistent visual message
to the public. A uniform brand expresses professionalism and helps potential customers
recognize your brand immediately.
This document explains how to properly use your logo and gives recommendations on future
applications. It applies to both internal and external communications.
7
In addition to having one of the longest coastlines of any beach town on the Oregon Coast,
much of what makes Lincoln City interesting seems slightly unusual and a bit surprising.
This is a place that seems to have majored in The Unexpected – why else would Lincoln
City’s biggest icon be a glass float hunt?
THE UNEXPECTED
Lincoln City is uniquely full of surprises big and small.
11
Circular, Full-Color LogoThe circular, full-color logo should be the primary logo used whenever possible in all
communications, both internally and externally.
White or light colors that do not distract
from the logo or make logo elements
difficult to see.
Black or dark colors that do not distract
from the logo or make logo elements
difficult to see.
The circular, full-color logo can be shown on:
12
13
Light and nonbusy photographs that do
not distract from the logo or make logo
elements difficult to see.
Dark and nonbusy photographs that do
not distract from the logo or make logo
elements difficult to see.
The circular, full-color logo can be shown on:
Horizontal, Full-Color LogoThe horizontal, full-color logo should be used in a limited capacity in communications, both
internally and externally. Use this logo when a more elongated, horizontal format is required.
White or light colors that do not distract
from the logo or make logo elements
difficult to see.
Black or dark colors that do not distract
from the logo or make logo elements
difficult to see.
The horizontal, full-color logo can be shown on:
16
17
Light and nonbusy photographs that do
not distract from the logo or make logo
elements difficult to see.
Dark and nonbusy photographs that do
not distract from the logo or make logo
elements difficult to see.
The horizontal, full-color logo can be shown on:
Gray-scale Logo, Circular & HorizontalThe gray-scale logo should only be used in black and white publications or amongst other gray-
scale logos in promotional applications.
19
22
Black Logo, Horizontal OnlyThe black logo should only be used in minimal circumstances where the full color
logo can not be used.
23
The horizontal, black logo can be shown on:
White or light colors that do not distract
from the logo or make logo elements
difficult to see.
Light and nonbusy photographs that do
not distract from the logo or make logo
elements difficult to see.
24
Reversed White Logo, Horizontal OnlyThe reversed white logo should only be used in minimal circumstances where the full color
logo can not be used.
25
The horizontal, revesed white logo can be shown on:
Black or dark colors that do not distract
from the logo or make logo elements
difficult to see.
Dark and nonbusy photographs that do
not distract from the logo or make logo
elements difficult to see.
Primary Color WordmarkThe primary color wordmark should be used whenever possible in all communications,
both internally and externally.
27
28
Secondary Color WordmarksThere are three additional options for wordmark color combinations. These wordmarks can be
interchangeable, yet should be used only in cases where the primary color wordmark will not work.
31
Black WordmarkThe black wordmark should only be
used in black and white publications or
amongst other black logos in promotional
applications.
Reversed-White WordmarkThe reversed-white wordmark should
be used sparingly and only on Lincoln City
platforms.
White or light colors that do not distract
from the wordmark or make wordmark
elements difficult to see.
Light and nonbusy photographs that do
not distract from the wordmark or make
wordmark elements difficult to see.
The black wordmark can be shown on:
32
Black or dark colors that do not distract
from the wordmark or make wordmark
elements difficult to see.
Dark and nonbusy photographs that do
not distract from the wordmark or make
wordmark elements difficult to see.
Reversed-white wordmarks can be shown on:
33
.ai (Adobe Illustrator) This is the logo native file.
This file format is scalable to any size and is excellent for
creating graphics that frequently require resizing. ONLY use
this logo in house or with a trusted designer with Adobe
Illustrator experience.
.pdf PDFs can be vector or raster (pixel based)
depending on the original program the PDF was made in.
The Lincoln City logo was made in Adobe Illustrator, thus is
vector. This logo is locked and can be sent to vendors and
used in press kits.
.eps (Encapsulated PostScript ) An EPS file is a vector
file. This file format is scalable to any size and is excellent for
creating graphics that frequently require resizing. It is best
used for print graphics.
.svg (Scalable Vector Graphics ) An SVG is a file extension for
vector graphics made in Illustrator. This file format is scalable
to any size and is excellent for creating graphics that frequently
require resizing. It can be used in both print or web applications.
.png A PNG is a raster image. It can have a solid OR clear
background. This is best used on the web and can be sent to
vendors or used in press kits.
.jpg A JPG or JPEG is a raster image. It has a solid or white
background. This is best used for either print or web and can be
sent to vendors or used in press kits.
.tiff A TIFF is a large-format raster image. It has a solid or
white background. This is best used for print and should be kept
in house unless specifically requested by a trusted vendor.
35
37
Correct spacing and sizing of the logo
or wordmark is crucial to the proper
representation of the brand. The following
pages outline how these elements should
be addressed.
Minimum SizeNever make the logo smaller
than 1” or 70 px wide
SpacingLeave a space approximately 1/3 the width of
the logo on all sides
1”
38
Circular logo:
1/3
1/3
Minimum SizeNever make the logo smaller
than 1.5” or 100 px wide
SpacingLeave a space approximately 1/3 the width of
the logo on all sides
1.5”
39
Horizontal logo:
1/3
1/3
Minimum SizeNever make the logo smaller
than 1” or 80 px wide
SpacingLeave a space approximately 1/3 the width of
the logo on all sides
1”
40
Wordmark:
1/3
1/3
43
Do Not change the color of the logo or
wordmark.
Do Not change the background color of the
logo or wordmark.
44
Do Not move around any of the logo or
wordmark elements.
Do Not add any filters or effects to the logo.
47
Color and typography have a significant
impact on the way people will perceive your
brand. It is important that their experience is
consistent across all platforms.
Shallow BluePANTONE: 317C
CMYK: 30/0/12/0
RGB: 175/226/227
HEX: afe2e3
Driftwood BrownPANTONE: 7505C
CMYK: 62/72/87/0
RGB: 126/94/71
HEX: 7e5e47
Tidepool TealPANTONE: 3262C
CMYK: 74/0/35/0
RGB: 0/186/181
HEX: 00bab5
48
Sunset OrangePANTONE: 1645C
CMYK: 0/72/82/0
RGB: 255/108/55
HEX: ff6c37
Deep Blue SeaPANTONE: 315C
CMYK: 100/46/38/13
RGB: 0/101/128
HEX: 006580
Anemone AquaPANTONE: 570C
CMYK: 57/0/34/0
RGB: 102/201/186
HEX: 66c9ba
Bonfire YellowPANTONE: 1365C
CMYK: 0/34/80/0
RGB: 255/181/72
HEX: ffb548
FK FuchsiaPANTONE: 7435C
CMYK: 37/96/48/22
RGB: 137/38/79
HEX: 89264f
Seashell GrayPANTONE: 428C
CMYK: 24/17/16/0
RGB: 193/197/200
HEX: c1c5c8
49
THE QUICK FOX JUMPED OVER THE LAZY DOG
the quick fox jumped over the lazy dog
The quick fox jumped over the lazy dog.
SignPainter - House (Title case and lowercase only)
Raleway - Light(Caps and lowercase acceptable)
50
THE QUICK FOX JUMPED OVER THE LAZY DOG
the quick fox jumped over the lazy dog
THE QUICK FOX JUMPED OVER THE LAZY DOG
the quick fox jumped over the lazy dog
51
Raleway - Regular(Caps and lowercase acceptable)
Raleway - Medium(Caps and lowercase acceptable)
THE QUICK FOX JUMPED OVER THE LAZY DOG
the quick fox jumped over the lazy dog
THE QUICK FOX JUMPED OVER THE LAZY DOG
the quick fox jumped over the lazy dog
Raleway - Bold(Caps and lowercase acceptable)
Raleway - SemiBold(Caps and lowercase acceptable)
52
THE QUICK FOX JUMPED OVER THE LAZY DOG
the quick fox jumped over the lazy dog
THE QUICK FOX JUMPED OVER THE LAZY DOG
the quick fox jumped over the lazy dog
53
Raleway - Extra Bold(Caps and lowercase acceptable)
Raleway - Black(Caps and lowercase acceptable)
58
Vehicle
Visitor Convention Bureau
Restroom
Elevator
Culinary Center
Pretium Augue Scelerisque,
Accumsan Diam.
Pretium Augue Scelerisque,
Accumsan Diam.
Visitor Convention Bureau
Restroom
Elevator
Culinary Center
Pretium Augue Scelerisque,
Accumsan Diam.
Pretium Augue Scelerisque,
Accumsan Diam.
59
Wayfinding
Wayfinding Materials
Templates will be provided for business
cards and letterhead showcasing the
Lincoln City branding.
61
62
Business CardEvery business card will have the circular
logo on white as the front of the card.
Individuals will have the choice of three
different back layouts where the tentacles
vary in positioning.
Jane SmithMARKETING MANA GE R
M 541.111.1010
W oregoncoast.org
Jane SmithMARKETING MANA GE R
M 541.111.1010
W oregoncoast.org
63
LetterheadThe letterhead features the wordmark
in the lower left-hand corner. The footer
allows for an address, phone number,
email and website.
Our MissionInspire travel, stimulate economic growth and steward brand
identity through destination management, tourism promotion and
visitor experience.
Our VisionA vibrant and prosperous Lincoln City as the preferred beach
destination on the Oregon Coast.
67
69
“Explore Lincoln City” is the official name of the Lincoln City Visitors
and Convention Bureau. Their logo treatment places “Explore” either
into exsiting logo/wordmark or to the left of the logo/wordmark.
The following pages outline the new logo treatments and variations.
The same best pracitices apply to the following logos as the general
Lincoln City logos.
70
Explore: Circular Full-Color LogoThe Explore: circular, full-color logo should be the primary logo used
whenever possible in all communications, both internally and externally.
71
Explore: Text Circular Full-Color LogoWhen scaling down the circular logo, be sure to use the Explore - text circular full-folor lockup. While
this can be used in larger applications, any usage below an inch in width should default to this design.
This allows for maximum legibility. Possible applications include website headers and web banners. Two
options exsist, a version with a Sunset Orange “Explore” and one with white “Explore.”
72
Explore: Horizontal Full-Color, LogoThe Explore: horizontal, full-color logo should be used in a limited capacity in
communications, both internally and externally. Use this logo when a more elongated, horizontal
format is required.
73
Explore: Full-Color WordmarkThe Explore: primary color wordmark should be used whenever possible in all communications,
both internally and externally.
74
Explore: Text Full-Color Wordmark The Explore: text full-color wordmark, like the Explore - text full-color logo, should be used when
it scaling down in size. Possible applications include website headers and web banners. Two
options exsist, a version with a Sunset Orange “Explore” and one with white “Explore.”
Explore: One color and Reversed White WordmarksThe Explore: One color and reversed white wordmarks should only be used in black and white
publications or amongst other one-color or reversed white logos in promotional applications. The
Explore text version should be used in scaled down situations. All logos and wordmarks should be
used sparingly and only on Lincoln City approved platforms.
75
76
Explore: Gray-scale Versions The Explore: gray-scale logos and wordmarks should only be used in black and white publications
or amongst other gray-scale logos in promotional applications.
77
Explore: Text, Gray-scale VersionsThe Explore: text, grayscale logos and wordmarks are avaialbe but should only be used when a
scaled down version is needed for black and white publications or amongst other gray-scale logos
in promotional applications.
Templates will be provided for
business cards and letterhead
showcasing the Lincoln City Visitor &
Convention Bureau branding.
79
80
Jane SmithMARKETING MANA GE R
M 541.111.1010
W oregoncoast.org
Jane SmithMARKETING MANA GE R
M 541.111.1010
W oregoncoast.org
Jane SmithMARKETING MANA GE R
M 541.111.1010
W oregoncoast.org
Business CardEvery business card will have the Explore -
circular, full-color logo on white as the front
of the card. Individuals will have the choice
of three different back layouts where the
tentacles vary in positioning.
81
LetterheadThe letterhead features the Explore
circular, full-color logo in the lower left-
hand corner. The footer allows for an
address, phone number, email and website.
7
In addition to having one of the longest coastlines of any beach town on the Oregon Coast,
much of what makes Lincoln City interesting seems slightly unusual and a bit surprising.
This is a place that seems to have majored in The Unexpected – why else would Lincoln
City’s biggest icon be a glass float hunt?
THE UNEXPECTED
Lincoln City is uniquely full of surprises big and small.