exploring fandom programming at the library...welcome to hogwarts all ages/families -small space, 2...

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Welcome to Hogwarts All Ages/Families Small space, 2 meeng rooms During operang hours Craſt and acvity staons Unexpectedly high aendance Game of Thrones Live Museum Adults, live museum of characters Mulple community partners Used enre library, aſter hours All acvies scheduled events vs. open Low aendance Harry Poer Family Program All Ages/Families Craſt and acvity staons Used enre library, aſter hours High aendance Success Inspired Similar Programs Results/Lessons Learned No trend between cost and aendance, low budget works No significant decrease in aendance over me Both types successful, plan for more aendees for Family programming Open staons and limited scheduled acvies proved effecve, no one missed out on ac- vies Volunteers and community partners are essenal Communicaon between presenters is key Look into all available methods of funding (Friends of the Library, donaons, etc.) Exploring Fandom Programming at the Library Evening of the Doctor (2014) Customer requested (Majority adults) Looked at resources and possibilies - Who? What? Why? How? Provided an outline of possibilies and budgeng Decided on aſter hours program open to only adults Provided different acvies that really allow for conversaons between adults with the same interest Set up as convenon style: open staons with some scheduled acvies Limitaons: Experimentaon, first program of this type for Audience Calling All Whovians! (2015) All Ages/Families—demand stemmed from Evening of the Doctor Examined successful acvies from Evening of the Doctor, aged down some (ie. Trivia) replaced others (i.e. less scavenger hunts) Acvies split between children and adults, more for children Added new community partner, Playing Doctor Podcast Smaller budget ($75) Created full programs, refined schedule Limitaon: no food, larger aendance Calling All Whovians! (2016) All Ages/Families Venue changed: Central Library meeng rooms, aſter hours Smaller aendance Connued community partnerships Incorporated on-site 3D prinng for addional markeng Smaller budget ($75), reused materials, expanded very small space, less room for large scale acvies, no food Evening of the Doctor (2016) Decision to have one Adult & one All Ages/Family program per year to serve community and requests Examined what worked from growth of “Calling All Whovians! (2015) Budgeng: plan, implement, and spend appropriately Connued strong partnerships with Trilogy Comics and Playing Doctor Podcast; library customer donated prizes Provided different acvies from previous events Limitaons: Enforced Adult Only program policies Markeng Created flyers, posters, and bookmarks; Distributed markeng in-house, at targeted outreaches and library events, and to local partners and businesses Events posted on library’s social media accounts Created in house display of circulang materials and do- nated fan collecble with promoonal materials Provided talking points to staff to facilitate word-of- mouth adversing Crystal Parker [email protected] Jordan Fowler [email protected] 0 20 40 60 80 100 Evening of the Doctor 2014 Calling All Whovians 2015 Evening of the Doctor 2015 Calling All Whovians 2016 Program Attendance

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Page 1: Exploring Fandom Programming at the Library...Welcome to Hogwarts All Ages/Families -Small space, 2 meeting rooms During operating hours raft and activity stations Unexpectedly high

Welcome to Hogwarts

All Ages/Families

Small space, 2 meeting rooms

During operating hours

Craft and activity stations

Unexpectedly high attendance

Game of Thrones Live Museum

Adults, live museum of characters

Multiple community partners

Used entire library, after hours

All activities scheduled events vs. open

Low attendance

Harry Potter Family Program

All Ages/Families

Craft and activity stations

Used entire library, after hours

High attendance

Success Inspired Similar Programs

Results/Lessons Learned No trend between cost and attendance, low budget works

No significant decrease in attendance over time

Both types successful, plan for more attendees for Family programming

Open stations and limited scheduled activities proved effective, no one missed out on ac-tivities

Volunteers and community partners are essential

Communication between presenters is key

Look into all available methods of funding (Friends of the Library, donations, etc.)

Exploring Fandom Programming at the Library Evening of the Doctor (2014)

Customer requested (Majority adults)

Looked at resources and possibilities - Who? What? Why? How?

Provided an outline of possibilities and budgeting

Decided on after hours program open to only adults

Provided different activities that really allow for conversations between adults with the same interest

Set up as convention style: open stations with some scheduled activities

Limitations: Experimentation, first program of this type for Audience

Calling All Whovians! (2015)

All Ages/Families—demand stemmed from Evening of the Doctor

Examined successful activities from Evening of the Doctor, aged down some (ie. Trivia) replaced others (i.e. less scavenger hunts)

Activities split between children and adults, more for children

Added new community partner, Playing Doctor Podcast

Smaller budget ($75)

Created full programs, refined schedule

Limitation: no food, larger attendance

Calling All Whovians! (2016)

All Ages/Families

Venue changed: Central Library meeting rooms, after hours

Smaller attendance

Continued community partnerships

Incorporated on-site 3D printing for additional marketing

Smaller budget ($75), reused materials, expanded very small space, less room for large scale activities, no food

Evening of the Doctor (2016)

Decision to have one Adult & one All Ages/Family program per year to serve community and requests

Examined what worked from growth of “Calling All Whovians! (2015)

Budgeting: plan, implement, and spend appropriately

Continued strong partnerships with Trilogy Comics and Playing Doctor Podcast; library customer donated prizes

Provided different activities from previous events

Limitations: Enforced Adult Only program policies

Marketing

Created flyers, posters, and bookmarks;

Distributed marketing in-house, at targeted outreaches and library events, and to local partners and businesses

Events posted on library’s social media accounts

Created in house display of circulating materials and do-nated fan collectible with promotional materials

Provided talking points to staff to facilitate word-of-mouth advertising

Crystal Parker

[email protected]

Jordan Fowler

[email protected]

0

20

40

60

80

100

Evening of theDoctor 2014

Calling AllWhovians 2015

Evening of theDoctor 2015

Calling AllWhovians 2016

Program Attendance