EXPORT MARKETING AND

INVESTMENT ASSISTANCE (EMIA)

16 August 2012

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CONTENTS

Definition & Goals of EMIAEMIA StructureEMIA OfferingsActual Assistance (Financial Contribution)Individual Participation and AssistanceGeneric EMIA DocumentsMandatory ConditionsLimitations & ExclusionsApplication ProcessClaim SubmissionGeneric Claims DocumentsHow to contact the dti

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EMIA DEFINITION

Partially compensate SA exporters for costs

incurred to:

Develop export markets for SA products &

services.

Recruit new foreign direct investment into SA.

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EMIA GOALS

Increase contribution of SMME’s to the economy

Advance broad-based black economy empowerment

(BBBEE)

Increase the levels of direct investment in priority sectors

Increase export market access

Bridging the gap between the first and second economy

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EMIA Scheme

GroupMissions

National Pavilions

TEODirector

TISADirector

SSAS & CPFP

Individual MissionsPMR & FDI

Individual Exhibitions

EMIA STRUCTURE

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EMIA OFFERINGS

Individual Participation

Individual Exhibitions

Foreign Direct Investment and Primary Market Research

Individual Inward Missions

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ACTUAL ASSISTANCE

Assistance is provided on the following basis:

Travel (economy class);

Daily subsistence;

Transport of samples for specific events;

Development of marketing materials for specific events;

Exhibition costs relating to stand rental, stand design and set up costs; rental of furniture

Costs of brochures;

Project funding.

INDIVIDUAL PARTICIPATION

• Individual Exhibition and In-Store Promotion

– Individual Exhibition (IE) – Assistance is granted to individual exporters to exhibit products at recognised exhibitions

– In-store promotion - Assistance is granted to groups of five or more SMME or HDI manufacturers to showcase specific South African manufactured products in targeted retail outlets abroad.

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INDIVIDUAL PARTICIPATIONcontinued

• Primary Market Research & Foreign Direct Investment– Assistance is provided to partially compensate exporters for

costs incurred in developing new export markets and to recruit new foreign direct investment into S.A through personal contact by visiting potential investors in foreign countries.

• Registration of patents, trade marks & quality marks– Assistance is provided to exporters for costs incurred

relating to registration of a product in a foreign market

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INDIVIDUAL PARTICIPATIONcontinued

Assistance under PMR is also extended towards attending the following:

- Exhibition linked to research

- Conference

INDIVIDUAL PARTICIPATIONcontinued

• Individual Inward Mission

– Assistance is provided to S.A entities organising an inward buying/investment mission to enable a prospective buyer/investor to make contact with them to conclude export orders or attract foreign direct investment

– The assistance is now extended towards inviting a foreign expert within the industry for capacity building in terms of technology or skills transfer

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INDIVIDUAL EXHIBITIONASSISTANCE

Economy class return airfare

HDI’s &SMME’s

100% to Maximum of R13,000

Subsistence Allowance

HDI’s & SMME’s R2,000 per day

Transport of Samples

HDI’s, SMME’s R17, 500

Exhibition costs

HDI’sSMME’s and Other size

100% of the costs to a maximum ofR45,000 including foreign vat(Including 100% of the costs of marketing Materials within the R45,000 limit up to a maximum of R5,000)

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PMR AND FDIASSISTANCE

Economy class return airfare

HDI’s &SMME’s

100% to maximum R13,000

OTHER 50% to maximum R 6,500

Subsistence Allowance

All Companies R 2,000 per day

Transport of Samples

All Companies R1,000

Marketing Materials Designing & printing of export brochures,promotional videos or CDs

All companies R10,000 per annum

Product Registration

All companies 50% of the actual costs to a maximum of R100,000 per annum ; 50% of the cost relating to registration of a product in a foreign market, such as patents, trade marks and quality marks

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INDIVIDUAL MISSION ASSISTANCE

Inward Missions

Subsistence Allowance

R 2,000 per day (Up to 5 days)

Business or Economy class return airfare

100% for HDI’s max R13,000100% for SMME’s max 13,00050% - Other Size max R6,500

Rental of Vehicle R200 per day (Up to 5 days)

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GENERIC EMIA DOCUMENTS

1. Export Registration Certificate

2. Certified copy of the Certificate of Incorporation or Certified copies of ID

3. Comprehensive colour brochure or CD ROM

4. Latest Financial Statements or Three Months Bank Statements

5. Export Marketing Plan

6. Three Air Ticket quotations from three service providers

7. Three Freight quotations from three service providers

MANDATORY CONDITIONS

• All entities should have traded for more than one financial year.

• The entity must be a registered legal entity in South Africa in terms of

the Companies Act, 1973 (as amended), or the Close Corporations Act,

1984 (as amended) or Co-operatives Act, except in case of a sole

proprietor and partnerships.

• The applicant must be a taxpayer in good standing and provide a valid

tax clearance certificate before EMIA incentive is disbursed.

• Completed applications should reach the dti two months before the

commencement date of the event.

• Entities applying for EMIA financial assistance might be subject to a site

visit being conducted.16

LIMITATIONS AND EXCLUSIONS

• Individual Participation (Individual Exhibitions, Primary Market

Research & Foreign Direct Investment and Individual Inward bound

missions of assistance is limited to four (4) applications per calendar

year.

• Participation in countries, which are members of the South African

Customs Union (Botswana, Lesotho, Swaziland, and Namibia) is

excluded from EMIA assistance.

• EMIA incentives are not available for events taking place in the period

10 December up to and including 10 January of each year.

• Participation in private exhibitions is excluded.17

APPLICATION PROCESS

Application– Applicant obtains EMIA application form and guideline from the dti website (

www.thedti.gov.za) or from EMIA customer care line.– Applicant may obtain further information telephonically, by e-mail or visit to

the dti offices. – The guideline should be read before completing the application form.

Application Procedure– The Applicant e-mail the complete application to: emia@thedti.gov.za.– The completed signed application form with the supporting documents

should be forwarded to EMIA by registered mail, courier or hand delivery

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APPLICATION PROCESScontinued

Basic Evaluation– The applicant will receive an acknowledgement letter within 48 hours.– A letter will be send within 4 working days requesting outstanding

documents.– The applicant will be given 5 working days to submit the documents.

Adjudication Committee– Technical evaluation will be performed for the complete application.– Adjudication Committee convenes bi-weekly.– Complete applications are presented to the Committee– Applications are approved, rejected or referred back for additional

information.– The decision of the Adjudication Committee is final.– Letter confirming approval of the application and the claim form will be

forwarded to the applicant within 15 working days.19

CLAIMS SUBMISSION

Permissible Submission date of a claim

– The claim form and all supporting documentation, together with the relevant post-event questionnaire must be completed and submitted to EMIA within three months after the date of event from the approved business destination.

– Incomplete claims and claim items received after the three months will be rejected without exception. Customers will forfeit in principle the approval granted to them if they do not submit the claim form and all supporting documentation within three months after the date of event from the approved business destination.

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SSAS: PROJECT FUNDING FOR EMERGING EXPORTERS

QUALIFYING CRITERIA

12 months in operation

Comply to statutory requirements including registration with SARS for TCC, Export registration with Commissioner of Customs and Excise and also with CIPC

Participate in a structured export development programme.

Focusing on exhibition participation and missions

SSAS: PROJECT FUNDING FOR EMERGING EXPORTERS

SUPPORTING DOCUMENTATION

Original Valid Tax Clearance Certificate Certificate of registration issued by the Commissioner of Customs and

Excise (only for international events) Proof of registration of the enterprise Comprehensive colour brochure or CD ROM or Pictures Financial documentation or 3 months bank statements Certified copy of the passport of the representative (or ID for locals)

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How to contact the dti

Contact centre

0861 843 384

Website

www.thedti.gov.za