face book stats

8/6/2019 Face Book Stats

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12FACEBOOK

STATSCHARTS& GRAPHS

AWESOME

DOWNLOAD A FREE COPY AT HUBSPOT.COM/CHARTS


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People share, read

and generally engage morewith any type of content

when its surfacedthrough friends and peoplethey know and trust.

2

MALORIE LUCICH, FACEBOOK SPOKESPERSONFEBRUARY 2011


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3


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FACT:Facebook hasa massive& highly engaged

audience.


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Your customers are relying more & more onsocial.

5 SOURCE: BLOGHER, APRIL 2011

164 MillionUS INTERNET USERS

93% of US adult Internetusers are on Facebook.

152 MillionUS FACEBOOK USERS


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6

1 out of every8 minutesonline is spent on Facebook.

SOURCE: COMSCORE, FEBRUARY 2011

f


7/227


700 2010

5040

8450

13500 13500

FACEBOOKING EATING WATCHING TV OTHER WORKING SLEEPINGAVERAG

EMINUTES/MONTH

SOURCES: BUREAU OF LABOR STATISTICS, JUNE 2010 & FACEBOOK PRESS ROOM, 2011

The average Facebook user spends on Facebook.>11 hours/month


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MINUTESSPENT(BILLIONS)

SOURCE: COMSCORE, AUGUST 2011

Facebook is overtaking GoogleandYahoo in total time spent online.

37.935.8

39.1

34.3

44 43.241.5 40.5

38.6 38.7

12 1316 16.7

20

26.7

34.6 3638.2 40.5

5.6 5.9 6.4 6.49.3

11.415.8

27.632.2

39.9

Jul-07 Dec-07 Apr-08 Jul-08 Dec-08 Apr-09 Jul-09 Dec-09 Apr-10 Jul-10

Yahoo! Sites

Google sites

Facebook


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SOURCE: JANRAIN, APRIL 2011

Facebook has becomethe top choice

for social sign-in.

FACEBOOK35%

GOOGLE31%

YAHOO13%

TWITTER7%

WINDOWS LIVE6%

OTHER8%


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8%

10%

31%

54%

88%

5%

7%

18%

44%

84%

PRINT OUT

MAIL

TELEPHONE

FACEBOOK

EMAIL

Male

Female

10 SOURCE: CHADWICK MARTIN BAILEY, SEPTEMBER 2010

Facebook has become the preferred wayof sharing content, second only to email

(for now).


11/2211 SOURCE: VISIBLI, APRIL 2011

Were not just engaging with our friendson Facebook. Were engaging with

businesses of all kinds.

54

57

92

9

43

17

BRANDS

MEDIA

ARTISTS

Avg # of Comments/post

Avg. # of Likes/post

NOTE: PAGES ANALYZED HAVE AT LEAST 100K LIKES


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Many internet activities that once tookplace on separate, isolated venues are

now funneled through Facebook.These include email, instantmessaging, blogging, gaming,

video-sharing and online shopping.

As long as users feel they can useFacebook as a gateway for these

and other functions, the social networkwill remain vital to the internetexperience and relevant to marketers.

12

FACEBOOK USERS: THE JUGGERNAUT ROLLS ONPAUL VERNA | MARCH 21, 2011 | EMARKETER


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FACT:Facebook has realbusiness value.


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Most US B2B marketers agreethat Facebook is an effective

marketing tool.

25%

35%

45%

51%

MYSPACE

TWITTER

LINKEDIN

FACEBOOK

THIS SITE IS SOMEWHAT TO

EXTREMELY EFFECTIVE AS A

MARKETING TOOL.

SOURCE: OUTSELL, DECEMBER 2009


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More than half of SMBs sayFacebook is beneficialto their business.

VERYBENEFICIAL

30%

SOMEWHATBENEFICIAL

25%NOT VERYBENEFICIAL13%

DO NOT USE32%

SOURCE: AD-OLOGY, NOVEMBER 2010


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More than 1/3of marketers say

Facebook is criticalor importantto their business.

CRITICAL18%

IMPORTANT26%

USEFUL23%

SOMEWHATUSEFUL

21%

NOT USEFUL12%

SOURCE: HUBSPOT STATE OF INBOUND MARKETING 2011


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The number of marketers who sayFacebook is critical or important

to their business hasincreased 83%in just two years.

24%

44%

2009 2011

SOURCE: HUBSPOT STATE OF INBOUND MARKETING 2011

83%


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Twitter Drives More Leads for B2CBoth B2C & B2B companies

are acquiring customersthrough Facebook.

18 SOURCE: HUBSPOT, STATE OF INBOUND MARKETING REPORT 2011

YES, WE HAVE ACQUIRED

A CUSTOMER VIA FACEBOOK.

41%

67%

B2B B2C


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THE BOTTOM LINE:If you dont like

Facebook yet, you will.


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AWESOME!MAKEYOU

RMARKETING

Try HubSpot FREE for 30 days!http://hubspot.com/free-trial

(WITHHUBSPOT)

HubSpots all-in-one Inbound Marketing Softwarehelps 4500 small & medium-sized businessesgenerate over 500,000 leads per month.


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