Presented by: Ed Cabellon, Director – Rondileau Campus Center

Bridgewater State University (MA)ed.cabellon@bridgew.edu

StudentAffairs.com Webinar – Monday, August 22, 2011

Using

( )http://about.me/edcabellon | @EdCabellon |

#SAfb

Why use FB?

Learning Outcomes

Lexicon / Privacy

Pages v. Groups

Management

With so many things to think about,

Where do we start?

What is your plan?

A Student Affairs

Social Media Plan

Strategy &Support Success?

Management

BrandingListen

Listen

What isFacebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc.[1] As of July 2011, Facebook has more than 750 million active users.[6][7] Users may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Facebook users must register before using the site. Additionally, users may join common-interest user groups, organized by workplace, school or college, or other characteristics. The name of the service stems from the colloquial name for the book given to students at the start of the academic year by university administrations in the United States to help students get to know each other better. Facebook allows any users who declare themselves to be at least 13 years old to become registered users of the website.

Source: http://en.wikipedia.org/wiki/Facebook

?

Facebook has evolved from a reflection of your personal

life, to a reflection of

your LIFE.

Lexicon“Friends” are

really “Connections”

“Privacy” is really “Access”

“Tagging” is really “Mentioning”

Search

Management

Ads

Chat

Profile Pic

Friends List

Info

List of Lists

https://www.facebook.com/friends/edit/

Managing list(s)

Create lists

https://www.facebook.com/settings/?tab=privacy

Basic Info Mgt.

I recommend this setting.

Click here to manage settings

Very important to check these regularly.

How do others see your profile?

Control settings here.

Don’t forget about your photo albums!

Custom Privacy Settings

Insert lists and/or names hereto hide this content

Insert lists or names here to share this profile content.

Other Privacy Settings Areas

• Used to connect people of a particular organization or cause

• More private than a Fan Page, more “internal” communication among group members.

•3 Types: Open, Closed, Secret

• Not searchable through Google or other search engines.

Facebook Groups (https://www.facebook.com/bookmarks/groups )

Recommended Practices

Chat!

Group Activities

Share docs!

All Groups

• How often do you “enlist” your community members to get involved with your office and connect in person?

• How do you mirror in-person engagement on Facebook?

• Is your content entertaining? (Do you get ‘Likes’, Comments, and Mentions?)

• Personalize your Fan Page URL after 25 fans! (ex. http://facebook.com/BSUcampuscenter)

• How do you measure success? (e.g. “Likes?”, Comments)

Facebook Fan Pages (https://www.facebook.com/bookmarks/pages )

Recommended Practices

200x600 px

Management

# of times this Post has been rendered

On a user’s browser

(Likes + Comments) / impressions

Assessment – Fan Page Insights

Shows: Active Users,Daily Users, Likes,

Demographics, MediaConsumption, External

Referrers Specify date range

Total number of viewsIn the range specified

Total number of Likesand comments in range

specified

Assessment – Fan Page Insights

Total number of viewsIn the range specified

Total number of Likesand comments in range

specified

Top viewed posts on your fan page

Breakdown of contentcontact on your fan page

The communities you wish to build are already online…

…Your job is to bring

them together.

(pssst! You already know how!)

BUT HOW?!?!

Run contests & scavenger hunts via Facebook Fan

Page

End your posts with question marks to spur conversation

Upload photos from events and ask your Fans to

“tag” themselves!

Promote other Fan Page content and

ask them to do the same!

Listen: 1. Info Desks2. Student Convo3. Time of year?

ManagementIt takes a team approach

to make Facebook implementation work!

Decide where content will come from and who will

post it.

If there are inflammatory

comments, how will you handle them?

Decide on timing and frequency of

posts ahead of time.

Raise their technology fluency for better chance

at success.

Mirror your “in-person”

conversations “online”

Thumbs Up:How to know if

you’re doing well!As a Student Organization

•You rely on volunteers to make things happen.•Those managing the Social Media accounts need to be mindful how they use it personally.• Get as many people involved in the process of creating content.

As a Department•You are paid to represent the institution.•Involving a small group of staff, graduate staff, and paid student employees to manage it all.• Be a connector and promote other campus departments, organizations and programs on your pages!

•Facebook Success:• Comments and Likes on Posts• Other Facebook Users Tag Your Organization in their posts• Community is posting questions and comments on your wall• Tied back to your learning outcomes and division goals

Facebook Places (Mobile App to “Check In”) | Facebook Video Chats (via Skype)Higher Education Facebook Apps (e.g. Schools on Facebook (Inigral) & RoomSync)

What is next/now in Facebook?

Presented by: Ed Cabellon, Director – Rondileau Campus Center

Bridgewater State University (MA)ed.cabellon@bridgew.edu

StudentAffairs.com Webinar – Monday, August 22, 2011http://about.me/edcabellon | @EdCabellon | #SAfb

Using in Student Affairs( )