facebook 4 business...mari smith 2011 the new rules of marketing & pr. how to use news releases,...

Catherine J. Heeg

Customized Management Solutions

Phone: 403 726 0171 Fax: 403 726 0371

[email protected]

www.cmsspeaking.com twitter.com/catherineheeg Facebook.com/CustomizedManagementSolutions LinkedIn.com/in/CatherineHeeg

Pinterest.com/CatherineHeeg

Pag

e1

May 2012

Facebook 4 Business

3 Essential Strategies Demystified

Catherine J. Heeg


Phone: 403 726 0171 Fax: 403 726 0371

[email protected]



Pag

e2

Timeline on Facebook – NEW! Cover Photo Guidelines:

Cover images must be at least 399 pixels wide and may not contain: Price or purchase information, such as "40% off" or "Download it at our website" Contact information, such as web address, email, mailing address or other

information intended for your Page's About section References to user interface elements, such as Like or Share, or any other

Facebook site features Calls to action, such as "Get it now" or "Tell your friends"

www.Facebook.com/help About Section Updates: Increase your credibility

Include your awards and designations in the Awards category Include your preferred suppliers in the Products category

o Have you included Celebrity? Highlight the destinations you’ve visited and ships you’ve sailed

Why this is important in the travel industry

Source: digitalbuzzblog.com/infographic-the-social-travel-revolution/

800 million

https://www.facebook.com/help?faq=125379114252045

https://www.facebook.com/help?faq=%20160672070698623

Catherine J. Heeg


Phone: 403 726 0171 Fax: 403 726 0371

[email protected]



Pag

e3

Best Practices

Engage, share, respond regularly Video, photos, links Relevant info for YOUR audience and niche market

Content Strategy

Questions

Google.com/alerts

Criteria when including links to other material: 1. NO ads or links to booking engines 2. . 3. Reputable sources 4. . 5. Your own unique content

FUN! http://www.infohub.com/scripts/quiz_cgi/index.php http://travel.nationalgeographic.com/travel/travel-quizzes/ http://www.factmonster.com/quizzes/travel/1.html

Add video from Vimeo or You-Tube Create your own video of your next ship

inspection.

Add Value • Insider tips • Packing tips • Photo album • Whitepaper • Checklist • Top 10 lists

http://www.infohub.com/scripts/quiz_cgi/index.php

http://travel.nationalgeographic.com/travel/travel-quizzes/

http://www.factmonster.com/quizzes/travel/1.html

Catherine J. Heeg


Phone: 403 726 0171 Fax: 403 726 0371

[email protected]



Pag

e4

Posting Strategy

Best Practices 1. Post regularly 2. Ask questions 3. Create an Event 4. Add links 5. Add photos 6. Calendar

Criteria

Grab Attention Short

Add…

Shorten Links with bit.ly or goo.gl

Challenge

Monitoring Strategy

Page Insights on your Facebook Business page

Must have 30 fans to access Social Media Calendar – my secret to success! (Want a copy of my calendar? ‘Like’ my business page on Facebook, post your request with your e-mail address and I’ll send you a copy of a customized calendar)

• What event will you post on your page? • Post your answer at:

Facebook.com/CustomizedManagementSolutions (post your e-mail address)

• You’ll receive a Facebook checklist designed specifically for Travel Professionals

BONUS: Create an event and invite me! I’ll send you a complimentary Social Media Resource Guide

Catherine J. Heeg


Phone: 403 726 0171 Fax: 403 726 0371

[email protected]



Pag

e5

3 things I will add into my Facebook marketing plan next week.

1.

2.

3.

Put a next to the one thing that you’ll do first. Which one can you not

afford to miss?

My commitment plan

YOUR Challenge

• What event will you post on your page? • Post your answer at:

Facebook.com/CustomizedManagementSolutions (post your e-mail address)

• You’ll receive a Facebook checklist designed specifically for Travel Professionals

BONUS: Create an event and invite me! I’ll send you a complimentary Social Media Resource Guide

Catherine J. Heeg


Phone: 403 726 0171 Fax: 403 726 0371

[email protected]



Pag

e6

Additional reading and resources Facebook Marketing. Leverage Social Media to Grow Your Business. Steven Holzner. 2009 Purple Cow. Transform your Business by Being Remarkable. Seth Godin. 2003 The New Relationship Marketing. Mari Smith 2011 The New Rules of Marketing & PR. How to use news releases, blogs, Podcasting, viral marketing & online media to reach buyers directly. David Meerman Scott. 2009 CmsSpeaking.com Check the blog for travel industry social media marketing information Celebrity Cruises. Connect with your sales manager

Sources

Page 3: searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/ Page 2: digitalbuzzblog.com/infographic-the-social-travel-revolution/ Google.com/alerts

My Offer to You

Appendix

Change Cover Photo

• Would you like a copy of the media calendar? • ‘LIKE’ my page then….

• Post your e-mail address and request at: Facebook.com/CustomizedManagementSolutions

• You’ll receive a customized media calendar

Catherine J. Heeg


Phone: 403 726 0171 Fax: 403 726 0371

[email protected]



Pag

e7

Catherine J. Heeg


Phone: 403 726 0171 Fax: 403 726 0371

[email protected]



Pag

e8

Catherine Heeg Catherine Heeg, one of the top-rated speakers and trainers in the tourism, travel and hospitality industry, is considered an expert by her peers and clients. Social media marketing, sales and customer service are her specialties. She is an international speaker who creates and delivers dynamic keynotes and workshops that meet the unique needs of her clients. Enthusiastic and passionate about her topics and the industry is how her clients describe her. Meeting planners and conference organizers are delighted with her professionalism and ability to go above and beyond expectations. Workshop participants say she provides relevant tools and techniques that can be implemented immediately thereby increasing personal & business success. Managers say their critical outcomes are monitored and results are achieved. Customized keynotes and workshops provide the means for greater client and staff engagement leading to improved revenues. Catherine Heeg is a tourism, travel and hospitality business expert with over three decades experience establishing loyal client relationships and growing businesses. She listens closely to the needs of her clients, customizes her training and has a dynamic and engaging style.

When you want to see your business soar to a new level with social media, stronger sales techniques, higher client retention, call Catherine Heeg. She will transform your people and

ultimately your business.

Professional Expertise

Three decades sales and marketing experience in the airline, tour wholesale, car rental, hotel and travel agency segments of the tourism industry

Bachelor of Science, majoring in Management

Leading expert in social media marketing, sales and communication

Chapter member of CAPS (Canadian Association of Professional Speakers) Calgary,

Guest Lecturer,– CITC, SAIT, Grant MacEwan, Career College and Medicine Hat College

SKAL Club, President 2007 Vice President 2006 Detroit, 1991-1993. Calgary, 1993-Present. Houston, 2009-present.

facebook 4 business...mari smith 2011 the new rules of marketing & pr. how to use news releases,...

Documents