facebook business boot camp - jaggers communications
DESCRIPTION
1.5 million small businesses have a presence on Facebook, but not many know what to do there. Social media is in the forefront of many business conversations, but learning how to develop and populate a Facebook business page - the right way -- takes effort, planning and guidance. This hands-on workshop will guide users through the setup and development of a business Facebook page, offer best practices for community engagement, as well as guidance for compliance with Facebook regulations for promotional efforts.TRANSCRIPT
Facebook Business Boot Camp
Today’s Agenda• Facebook as a marketing tool• The difference between a page
and a profile• How to use a Facebook page to
build and maintain a community• Community engagement and
the rules• Measurement• Customization
Your Questions
• What is the difference between a profile and a fan page?
• Do we need a profile to have a fan page?• How do we move people from a profile to a fan page?• How can we integrate polls or surveys on our fan page?• How can we use insights and how it can help us?• Facebook advertising – should we do it?
• Profiles are for people• Pages are for businesses
74% of nonprofits have a presence on Facebook
70% of local businesses have a Facebook presence
Facebook Fan Page
Status Update
Fan Comments
Facebook Profile
Facebook Page
1. Tell your friends you’ve established a page via status updates – make sure you link to the page
2. Create a list of all the friends and send a message to all friends to invite them to Like the page
3. Create promotions to encourage members of the community to Like the page
4. Conduct training with company ambassadors so they share the page with their networks, gaining more fans
5. Provide ongoing, valuable content for fans in the community
From Profile to Page
Five Ways to Generate Awareness
1. Ad campaigns2. External plug ins (like button on
Website)3. Provide interesting valuable
content with clear call to action4. Create Sponsored Stories5. Customize creative for audiences
and/or demographics
Facebook Advertising
• Invest wisely• Try organic growth
first• Evaluate competitor
or industry wins• Try a test• Be prepared to
change ads with frequency
Interesting, Valuable Content
• Reward fans• Be helpful• Ask for input• Connect your
network• Endorse others• Produce frequent,
quality content
Sponsored Stories• Page like story: When people like your Page, their friends see a story about it• Page post story: When you post an update to your Page, your fans see a story
about it• Page post like story: When people who like your Page post, their friends see a story
about it• Check-in story: When people check-in to your business using Facebook Places, their
friends see a story about it• App used & game played story: When people have recently used your App or
played your game, their friends see a story about it• App share story: When people share from your App, their friends see a story about
it• Domain story: When people like or share information about your Domain, their
friends see a story about it
Create Sponsored Stories
• Use Create Flow tool: • https://www.facebook.com/ads/create/
Facebook Deals – Coming Soon
Fan of the Week or Day
Thank You
www.jaggerscommunications.com
http://www.google.com/profiles/marijean.jaggers