facebook developers conference. social networks - an agency perspective, by saint
DESCRIPTION
A hastily prepared but very interesting presentation entitled: Social Networks - An Agency Perspective. Adam Graham from Saint talks at the May Facebook Developers conference from the perspective of an advertising agency. Video of this talk available here: http://www.facebookgarage.org.uk/?p=70TRANSCRIPT
Social networks
- an agency perspective
May 2009
Facebook Developer Garage
So, who are Saint then?
Who we’re working with right now:
And the experience from (recent) previous lives:
What we’ve done for those clients
Brandplanning
Webdesign
Integratedservices
Displayadvertising
Mobilemarketing
Strategicpartnerships
GamingStrategy
Social Media
DigitalOutdoor
In a nutshell, we think…
The digital world isn’t just another place to put more messages
If you don’t give people a reason to pay you some attention online, they just
won’t
If you make something they need, something they’ll love, something they just can’t live without, they’ll want it so
bad they’ll come and find you
Spend your time, effort, and money on that part of the equation, and you’ve
already done the hard part
We’d love to help
http://www.flickr.com/photos/johnwardell/202026590/
These days are over
Protection
The illusion of control
Corporate Identity
Broadcast
Media and press releases
Influence
Embracing democratisation
Brand culture
Dialogue
Connected consumers and employees
Brand guardians Brand shepherds
Control of brands is shared between organisations, online communities, opinion formers, consumers
More than ever, we need to find a relevant role in our audiences’ busy (online) lives
This can be used to create opportunities for brands
We make sure we always ask the right question…
The game is more complex
Advocacy
“In our million channel world, its is the brands whose customers tell
the best stories, that win.”
- Alain Thys, FutureLab
Communications are only half the story
Brand promise Brand fulfilment
Products
Brand Experience
• ‘Top down’ Communications
The lines are blurring between marketing and products
Brand experience
Brand promise Brand fulfilment
• ‘Top down’ Communications• Peer to peer
• Products+ Applications
+ Services+ Content
Digital
Brand Experience
Brand fulfilment is about creating value
Value creation around products
applications permission marketingwebsites
POS digital
digital display
advertising
content offers services
VA
LU
ED
EV
ICES
TA
CTIC
S
PC Mobile POS / Kiosk Digital outdoor
Value travels across devices and tactics
Brands running campaigns in social networks
Is social media the only way to guarantee longevity?
How brands currently use Facebook
Sony Vampires
The opportunity is there for brands to create bespoke applications that work a lot harder than their current activities.
Burger King
Getty Images - Flickr
Picture Me
Using social apps – an agency perspective
Things clients are looking for in this space
How we find working with 3rd Party developers
Summary
Thank you
SaintLondon.com