facebook marketing 2012 - case study - yorkshire tea's little urn - from tv to facebook. dom...
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Dom Dwight from Yorkshire Tea talks us through the Little Urn Campaign - savingTRANSCRIPT
Facebook, the Yorkshire Tea way
First, how we ‘fell into’ social…
Getting the
inside out…
…listening and
gathering intel
…and where it took us!
Little Urn went to the
USA to bring Brits
abroad a proper
brew…
Then, what we learned along the way…
Video is tricky! 1
Don’t force it… 2
Stay on their level! 3
…how it changed our whole approach…
brand
consumer
social
media
bloggers press
NGOs
non
consumer
…and encouraged us to integrate.
Events
Social
PR
Our story continues…
From talking hard water in London...
…to our ‘Och Aye The Brew’ tour
And, along the way, THIS happened…
Fooling around…
Mug shots…
In the moment & on their level…
Fooling around… but with more purpose
And finally…
In summary then…
Never stop listening
Stay agile
Use your imagination
Keep it real