Fanpage Trends UK08.2015

About Fanpage Trends UKFanpage Trends is a monthly report prepared by the social media analytics company Sotrender, summing up UK brand communication on Facebook.

The report consists of 11 categories:

All UK Brands, Alcohol, Banks, IT/Electronics, Beverages, Beer, Politics, Retail, Cars, Sweets, & Telecommunications

• The biggest fanpages in this group were Amazon.co.uk, Cadbury Creme Egg and Coca−Cola

• The following pages had the highest relative (%) increase in number of fans: Cadbury Wispa, Cadbury Creme Egg and Amazon.co.uk

• The highest fan number increase happened on Amazon.co.uk, Cadbury Wispa and Cadbury Creme Egg

• The most engaging fanpages, in terms of number of engaged fans, were Britain First, ASOS and boohoo.com

• The highest percent of engaged fans was observed on Cow & Gate UK, West Ham United FC and Britain First

All UK Brands

The biggest facebook pagesAll UK Brands

The most engaging pagesAll UK Brands

Customer serviceAll UK Brands

The most engaging postsAll UK Brands

• The biggest pages: Jack Daniel’s UK, Smirnoff and Malibu Rum

• The biggest relative fan number increase was observed on the following pages: Jägermeister, Jack Daniel’s UK and Echo Falls

• The biggest fan number increase was observed on Jack Daniel’s UK, Jägermeister and Echo Falls

• The most engaging fanpages, in terms of number of engaged fans, were Jack Daniel’s UK, Malibu Rum and Captain Morgan

• The most engaging fanpages in terms of percent of engaged fans were Old Pulteney, Kumala Wine and Aberlour

Alcohol

The biggest facebook pagesAlcohol

The most engaging pagesAlcohol

Customer serviceAlcohol

The most engaging postsAlcohol

• The biggest pages: Barclays UK, Barclaycard and NatWest

• The highest percent of new fans was gained by Santander UK, Barclaycard and NatWest

• The biggest fan number increase was observed on Santander UK, Barclaycard and Barclays UK

• The highest number of engaged fans was observed on Santander UK, M&S Bank and HSBC UK

• The highest percent of fans was engaged on the following pages: M&S Bank, Clydesdale Bank and HSBC UK

Banks

The biggest facebook pagesBanks

The most engaging pagesBanks

Customer serviceBanks

The most engaging postsBanks

• The biggest pages: Stella Artois, Budweiser and Foster’s

• The following pages had the highest relative (%) increase in number of fans: Kronenbourg 1664, Carling and Corona

• The biggest fan number increase was observed on Kronenbourg 1664, Foster’s and Carling

• The highest number of engaged fans was observed on Kronenbourg 1664, Foster’s and Stella Artois

• The most engaging fanpages in terms of percent of engaged fans were Kronenbourg 1664, Sharp’s Brewery and Thatchers Cider

Beer

The biggest facebook pagesBeer

The most engaging pagesBeer

Customer serviceBeer

The most engaging postsBeer

• The biggest pages: Britain First, Conservatives and UK Independence Party (UKIP)

• The biggest relative fan number increase was observed on the following pages: Britain First, The Labour Party and 10 Downing Street

• The highest fan base growth happened on Britain First, The Labour Party and 10 Downing Street

• The most engaging fanpages, in terms of number of engaged fans, were Britain First, Jeremy Corbyn and UK Independence Party (UKIP)

• The most engaging fanpages in terms of percent of engaged fans were Jeremy Corbyn, Britain First and Occupy London

Politics

The biggest facebook pagesPolitics

The most engaging pagesPolitics

Customer servicePolitics

The most engaging postsPolitics

• The biggest fanpages in this group were O2, EE and Vodafone UK

• The highest percent of new fans was gained by Lebara, Sky and TalkTalk

• The biggest fan number increase was observed on Lebara, Sky and O2

• The highest number of engaged fans was observed on giffgaff, Virgin Media and TalkTalk

• The highest percent of fans was engaged on the following pages: giffgaff, BT UK and TalkTalk

Telecommunications

The biggest facebook pagesTelecommunications

The most engaging pagesTelecommunications

Customer serviceTelecommunications

The most engaging postsTelecommunications

If you haven’t found the results of a category that interests you in this presentation, don’t worry! Go to Sotrender’s page and read the full report where you can find 6 more categories!

Fanpage Trends UK

Read the full report

Major social media platforms: FB, YT, Tw & Insta

Compare own profiles as well as competitors & benchmarks

Facebook global profiles ready

Automated interpretation of data - data-driven tips

Human touch - we care!

Historical data for any brand available (up to 3 yrs back)

Sotrender is a SaaS platform that helps agencies and brands with reporting and strategic analysis

Find out more at www.sotrender.com

Thank you!

Aleksandra Prejs, Marketing and Communications Manager ola@sotrender.com www.sotrender.com

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