fanpage trends uk - september 2016
TRANSCRIPT
Fanpage Trends
09.2016
facebookoptimizationanalysisinteractionbrandreportadvertisementengagement
Fanpage Trends UK
Infographics
All UK brands
Alcohol
Banks
Beer
Beverages
Cars
Cosmetics
Fashion
Food
Football clubs
IT/Electronics
Politics
Retail
Sweets
Telecommunications
3
5
11
17
23
29
35
41
47
53
59
65
71
77
83
89
table of contents 1/1
Analytical tool for Facebook, YouTube & Twitter − try!
2
FANPAGE TRENDS UK 09.2016
FACEBOOKUSERS
39,3m
18,8m 20,5m
1 300 000 1 500 000
3 800 000 3 700 000
4 000 000 4 000 000
2 700 000 2 800 000
3 100 000 3 600 000
3 900 000 4 900 000
13−18
19−25
26−33
34−40
41−50
50+
13−18
19−25
26−33
34−40
41−50
50+
Shell Thursday, 29.09.2016 12:05
On September 28, we collaborated with artists,entrepreneurs and the community of Santa Marta,in Rio de Janeiro, to bring energy ideas tolife. Join Jennifer Hudson, Luan Santana, PixieLott, Yemi Alade, Steve Aoki, #TanWeiWei & 7energy innovations to #makethefuture. Watchnow!
Interactivity Index: 1 202 549
221729 6217 59747
boohoo.com Monday, 05.09.2016 16:59
Juuuuuuuust great
Interactivity Index: 550 025
57389 3751 29852
Everton Football Club Monday, 12.09.2016 21:34
Everton Football Club has pledged a donation of£200,000 to support young Sunderland AFC fanBradley Lowery in his brave battle. We wishBradley every success and he has the love andsupport of every Evertonian. The Club willalso be inviting Bradley and his family to thereturn game at Goodison Pa
Interactivity Index: 401 329
68793 2010 20281
Honda UK Thursday, 29.09.2016 04:08
You’ve been asking. Now here it is ... Theall−new Honda Civic #TypeR Prototype breakscover in Paris today! #HondaMondialAuto
Interactivity Index: 391 614
18410 6289 21753
Red Bull Racing Thursday, 22.09.2016 11:16
We design, produce and inspect over a millionparts a year. ? This is the story of a humblefront suspension bolt... RB12−FS−00663−02 ?
Interactivity Index: 354 043
27795 2990 19643
THE BEST POSTS
3
THE BIGGEST
THE MOST
THE FASTEST
THE MOST
THE QUICKESTRESPONSIVE
GROWING
ENGAGING
RESPONDERS*4
*2
*3
*5
*1
1 65 879 324
Adele
2 39 260 291
Coldplay
3 39 252 807
Chelsea Football Club
4 30 957 822
Arsenal
5 18 378 159
Manchester City
6 17 249 410
Muse
7 13 805 253
Ellie Goulding
8 11 930 846
Radiohead
1 97.8% of reactions to users posts
first direct
2 96.2% of reactions to users posts
Tesco Mobile
3 95.8% of reactions to users posts
Talkmobile
1 +15.5% − 217 k of new fans
Celtic FC
2 +129.8% − 154 k of new fans
HSBC UK
3 +0.8% − 150 k of new fans
Manchester City
1 913 460
7%engagedEllie Goulding
2 572 376
11%engagedLeicester City Football Club
3 398 205
208%engagedShell
1 4 minutes 32 secondsGo North East
2 4 minutes 35 secondsASOS
3 4 minutes 45 secondsDomino’s Pizza UK
TOP HASHTAGS
#bcfcused 435 times
#nufcused 269 times
#qprused 193 times
INTERESTING FACTS
"Most posts were published on 16.09 − 1133 in total
which is 21% more than on average."
"The most liked fanpage was Ellie Goulding
which posts were liked 3 241 336 times."
"Profil with most shares was Britain First − 243 533 users shared its posts."
*1 With the highest number of fans,*3 Engage most people,*5 Median of time needed to respond to users post
*2 With the highest growth of page fans,*4 Reacting on percent of posts, 4
All UK brands
Fanpage Trends UK 09.2016
5
Fanpage Trends UK 09.2016
All UK brands
The biggest pages: Adele, Coldplay and Chelsea Football Club
Following pages had the highest relative (%) increase in number of fans: ManchesterCity, Tottenham Hotspur and Chelsea Football Club
The highest fan base growth happened on Manchester City, Chelsea Football Cluband Arsenal
The highest number of fans was engaged on the following pages: Ellie Goulding,Leicester City Football Club and Shell
The most engaging fanpages in terms of percent of engaged fans were Shell, boohoo.comand Hotukdeals
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
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6
Fanpage Trends UK 09.2016
All UK brands
8 028 622
11 023 260
11 930 846
13 805 253
17 249 410
18 378 159
30 957 822
39 252 807
39 260 291
65 879 324
+0.8% (+65 022)
+0.03% (+3 611)
+0.002% (+240)
+0.09% (+11 907)
−0.08% (−13 435)
+0.8% (+150 301)
+0.2% (+73 598)
+0.3% (+102 468)
+0.008% (+3 210)
+0.07% (+44 132)
559 579 (+ −48 390)559 579Average:
Tottenham Hotspur
MERCEDES AMGPETRONAS
Radiohead
Ellie Goulding
Muse
Manchester City
Arsenal
Chelsea Football Club
Coldplay
Adele
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
−3
−3
−3
−3
−3
+864
+866
+865
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
14 days of free social media analytics − sign up!
7
Fanpage Trends UK 09.2016
All UK brands
5%
0%
22%
3%
28%
6%
5%
208%
11%
7%
189 961
201 602
207 941
211 387
274 174
373 565
383 148
398 205
572 376
913 460
percentage of engaged users number of engaged users
9% | 11 335Average:
PC Gamer
Adele
Hotukdeals
England Football Team
boohoo.com
Red Bull Racing
Tottenham Hotspur
Shell
Leicester City FootballClub
Ellie Goulding
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
−1
−8
+9
+9
+2
−2
−
+29
−
+890
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
14 days of free social media analytics − sign up!
8
Fanpage Trends UK 09.2016
All UK brands
7h 38min
1h 6min
2h 18min
2h 23min
20min 23sec
1h 7min
1h 35min
1h 6min
4min 35sec
1h 23min
21.2% (1122 out of 5292)
49.73% (1402 out of 2819)
59.85% (1021 out of 1706)
63.49% (1252 out of 1972)
68.47% (1553 out of 2268)
74.58% (1009 out of 1353)
82.9% (2744 out of 3310)
83.03% (1257 out of 1514)
85.79% (1014 out of 1182)
94.7% (1287 out of 1359)
time of reaction percentage of posts with reaction
20g 35m | 33.66%Average:
Virgin Media
Vodafone UK
Argos
Sainsbury’s
EE
Three UK
Tesco
Morrisons
ASOS
Aldi UK
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
+5
−
+4
+7
+5
+5
+4
+3
+2
+1
10
9
8
7
6
5
4
3
2
1
Customer service
Analytical tool for Facebook, YouTube & Twitter − try!
9
Fanpage Trends UK 09.2016
All UK brands
Shell Thursday, 29.09.2016 12:05
On September 28, we collaborated with artists,entrepreneurs and the community of Santa Marta,in Rio de Janeiro, to bring energy ideas tolife. Join Jennifer Hudson, Luan Santana, PixieLott, Yemi Alade, Steve Aoki, #TanWeiWei & 7energy innovations to #makethefuture. Watchnow!
Interactivity Index: 1 202 549
221729 6217 59747
boohoo.com Monday, 05.09.2016 16:59
Juuuuuuuust great
Interactivity Index: 550 025
57389 3751 29852
Everton Football Club Monday, 12.09.2016 21:34
Everton Football Club has pledged a donation of£200,000 to support young Sunderland AFC fanBradley Lowery in his brave battle. We wishBradley every success and he has the love andsupport of every Evertonian. The Club willalso be inviting Bradley and his family to thereturn game at Goodison Pa
Interactivity Index: 401 329
68793 2010 20281
Honda UK Thursday, 29.09.2016 04:08
You’ve been asking. Now here it is ... Theall−new Honda Civic #TypeR Prototype breakscover in Paris today! #HondaMondialAuto
Interactivity Index: 391 614
18410 6289 21753
Red Bull Racing Thursday, 22.09.2016 11:16
We design, produce and inspect over a millionparts a year. ? This is the story of a humblefront suspension bolt... RB12−FS−00663−02 ?
Interactivity Index: 354 043
27795 2990 19643
The most engaging Facebook posts
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10
Alcohol
Fanpage Trends UK 09.2016
11
Fanpage Trends UK 09.2016
Alcohol
The biggest fanpages were Smirnoff, Jack Daniel’s Tennessee Whiskey and Sourz
The biggest relative fan number increase was observed on the following pages:Jack Daniel’s Tennessee Whiskey, Jägermeister and Captain Morgan
The highest fan number increase happened on Jack Daniel’s Tennessee Whiskey,Captain Morgan and Malibu Rum
The highest number of fans was engaged on the following pages: Grant’s Whisky,Jack Daniel’s Tennessee Whiskey and Ballantine’s
The most engaging fanpages in terms of percent of engaged fans were Grant’s Whisky,The Macallan and Ballantine’s
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
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12
Fanpage Trends UK 09.2016
Alcohol
256 068
256 468
289 413
305 795
324 510
384 884
431 143
486 563
729 276
775 080
+0.1% (+355)
+0.2% (+561)
+0.2% (+466)
+0.05% (+155)
−0.1% (− 414)
+0.1% (+500)
+0.02% (+106)
−0.2% (−1 161)
+0.3% (+2 504)
−0.008% (−65)
143 309 (+ 563)143 309Average:
Bacardi
Captain Morgan
Jägermeister
Talisker
Tia Maria
Malibu Rum
Three Olives Vodka
Sourz
Jack Daniel’s TennesseeWhiskey
Smirnoff
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
Precise data−driven recommendations − check it out!
13
Fanpage Trends UK 09.2016
Alcohol
2%
12%
48%
3%
3%
15%
2%
35%
4%
202%
4 713
5 020
5 349
5 863
6 890
7 495
7 587
14 467
26 042
64 916
percentage of engaged users number of engaged users
92% | 4 271Average:
Talisker
Chase Vodka
The Macallan
Southern Comfort
Lagavulin
The Famous Grouse
Three Olives Vodka
Ballantine’s
Jack Daniel’s TennesseeWhiskey
Grant’s Whisky
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
+2
−5
+3
+7
+2
+2
+1
+7
+1
−
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
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14
Fanpage Trends UK 09.2016
Alcohol
1d 20h
10d 20h
4d 20h
2d 14h
38min 25sec
17h 46min
31min 49sec
9h 29min
11.11% (1 out of 9)
12.5% (1 out of 8)
22.22% (2 out of 9)
25% (2 out of 8)
25% (1 out of 4)
30% (3 out of 10)
33.33% (1 out of 3)
40% (2 out of 5)
time of reaction percentage of posts with reaction
2d 15g | 7.97%Average:
Glengoyne HighlandSingle Malt ScotchWhisky
Lagavulin
Talisker
Ballantine’s
Gallo Family VineyardsUK
Smirnoff
Malibu Rum
Echo Falls
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
−
N
N
N
−3
+7
N
+5
8
7
6
5
4
3
2
1
Customer service
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15
Fanpage Trends UK 09.2016
Alcohol
Grant’s Whisky Friday, 16.09.2016 15:02
One bottle. Two glasses. Three cheers.#FamilyReserve
Interactivity Index: 47 388
36624 111 645
Jack Daniel’s Tennessee Whiskey Thursday, 15.09.2016 15:20
Who’s burning to go out tonight?
Interactivity Index: 27 066
5322 1540 974
Ballantine’s Wednesday, 07.09.2016 11:10
[ multimedia / no text ]
Interactivity Index: 11 818
11410 102 0
Echo Falls Wednesday, 21.09.2016 10:47
[ multimedia / no text ]
Interactivity Index: 10 630
2158 2118 0
The Dalmore Monday, 05.09.2016 11:01
Today Master Distiller Richard Patersoncelebrates 50 years working in the whiskyindustry. Responsible for creating some of theworld’s most coveted and iconic whiskies,Richard is regarded by many as one of thegreatest whisky creators in the world.
Interactivity Index: 8 077
1117 92 412
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16
Banks
Fanpage Trends UK 09.2016
17
Fanpage Trends UK 09.2016
Banks
The biggest fanpages were Barclays UK, Barclaycard and NatWest
The highest percent of new fans was gained by HSBC UK, Standard Chartered and LloydsBank
The highest fan number increase happened on HSBC UK, Standard Chartered and PayPal
The highest number of fans was engaged on the following pages: Standard Chartered,Nationwide Building Society and HSBC UK
The highest percent of engaged fans was observed on Nationwide Building Society,Standard Chartered and M&S Bank
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
Reports and studies about social media − ask for more!
18
Fanpage Trends UK 09.2016
Banks
93 467
124 662
238 676
256 171
259 310
267 954
273 471
330 704
387 663
579 828
+0.8% (+762)
+0.9% (+1 167)
+0.04% (+94)
+0.7% (+1 707)
+0.8% (+2 080)
+2% (+6 094)
+130% (+154 461)
+0.4% (+1 446)
+0.1% (+546)
+0.2% (+1 334)
113 364 (+ 6 124)113 364Average:
The Royal Bank ofScotland
Lloyds Bank
Capital One UK
Santander UK
PayPal
Standard Chartered
HSBC UK
NatWest
Barclaycard
Barclays UK
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
−
−1
−1
−1
−1
−1
+5
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
14 days of free social media analytics − sign up!
19
Fanpage Trends UK 09.2016
Banks
4%
3%
1%
8%
6%
3%
4%
4%
29%
12%
2 297
3 251
3 301
3 644
7 941
10 012
11 116
11 206
14 551
32 825
percentage of engaged users number of engaged users
4% | 3 804Average:
The Co−op
The Royal Bank ofScotland
Barclays UK
M&S Bank
Lloyds Bank
NatWest
Santander UK
HSBC UK
Nationwide BuildingSociety
Standard Chartered
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
−3
+7
−3
−4
+3
+10
−
−1
+6
−
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
Analytical tool for Facebook, YouTube & Twitter − try!
20
Fanpage Trends UK 09.2016
Banks
1h 25min
1h 5min
25min 8sec
1h 4min
1h 53min
26min 55sec
14min 29sec
13min 39sec
9min 39sec
24min 11sec
66.13% (79 out of 120)
66.67% (80 out of 120)
74.3% (318 out of 428)
75.7% (241 out of 318)
79.1% (299 out of 378)
82.49% (177 out of 214)
83.79% (207 out of 247)
85.03% (392 out of 461)
87.83% (101 out of 115)
90.05% (190 out of 211)
time of reaction percentage of posts with reaction
1g 12m | 73.79%Average:
The Royal Bank ofScotland
The Co−op
HSBC UK
NatWest
PayPal
Lloyds Bank
Santander UK
Barclays UK
The Co−operative Bank
Halifax
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
+3
+2
−1
+3
+2
+1
+5
−1
+3
+3
10
9
8
7
6
5
4
3
2
1
Customer service
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21
Fanpage Trends UK 09.2016
Banks
Standard Chartered Wednesday, 07.09.2016 09:08
Very few fans get to visit their club’s homeground. Watch our 360° film and step#InsideAnfield with exclusive StandardChartered behind the scenes footage atLiverpool Football Club.
Interactivity Index: 72 408
19300 213 3266
Nationwide Building Society Friday, 16.09.2016 07:00
Ever hidden in the bathroom from your kids?Hollie has...
Interactivity Index: 48 775
7935 958 2313
NatWest Friday, 23.09.2016 06:00
We are all what we have done and what we willdo. We are no different. We are what we do.www.natwest.com/we−are−what−we−do
Interactivity Index: 33 040
5768 918 1475
The Co−op Wednesday, 21.09.2016 07:00
Our new Co−op Membership begins today. Fromtoday Co−op members will start to earn 5% backevery time they choose a Co−op branded productor service. They will also receive 1% for theirlocal community. http://coop.uk/2ckivt4
Interactivity Index: 11 284
512 177 629
Santander UK Thursday, 29.09.2016 15:00
Win £123 with 123 Thursdays! As Jensonprepares to take a break from racing in 2017,for the chance to win £123 comment below andtell us what you would do if you had a freeweek to yourself? 18+ only, closes 4pm 30September 2016. 1 x £123. By entering thisprize draw, you accept the terms and co
Interactivity Index: 11 242
1170 1594 231
The most engaging Facebook posts
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22
Beer
Fanpage Trends UK 09.2016
23
Fanpage Trends UK 09.2016
Beer
The biggest fanpages in this group were Stella Artois, Budweiser and Foster’s
The biggest relative fan number increase was observed on the following pages:Carling, Guinness and Foster’s
The highest fan base growth happened on Guinness, Carling and Foster’s
The most engaging fanpages, in terms of number of engaged fans, were Carling,Guinness and Kronenbourg 1664
The highest percent of engaged fans was observed on Adnams, Thatchers Cider andCarling
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
Precise data−driven recommendations − check it out!
24
Fanpage Trends UK 09.2016
Beer
174 818
188 020
190 592
252 830
276 708
353 114
358 406
365 769
510 869
570 889
+0.03% (+49)
−0.2% (− 404)
+1% (+1 890)
−0.009% (−22)
+0.08% (+209)
−0.2% (− 615)
+0.6% (+2 109)
+0.06% (+224)
−0.01% (−58)
−0.03% (− 150)
146 271 (+ 309)146 271Average:
Corona
Brothers Cider
Carling
Coors Light UK
Kopparberg
Bulmers
Guinness
Foster’s
Budweiser
Stella Artois
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
Analytical tool for Facebook, YouTube & Twitter − try!
25
Fanpage Trends UK 09.2016
Beer
4%
0%
13%
4%
3%
9%
4%
4%
2%
8%
1 443
1 816
2 137
2 172
2 213
3 714
5 476
5 645
5 743
15 752
percentage of engaged users number of engaged users
4% | 1 948Average:
The Original BudweiserBudvar
Foster’s
Adnams
Fuller’s London Pride
Peroni Nastro Azzurro
Thatchers Cider
Tennent’s Lager
Kronenbourg 1664
Guinness
Carling
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
−3
+3
+9
+8
+18
+4
−2
+1
+1
+5
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
14 days of free social media analytics − sign up!
26
Fanpage Trends UK 09.2016
Beer
1d 15h
2h 37min
12h 58min
1d 8h
1d 9h
1d 8h
2d 6h
1d 19h
6h 30min
16h 34min
5.56% (1 out of 18)
7.69% (1 out of 13)
16.67% (1 out of 6)
18.18% (2 out of 11)
22.22% (2 out of 9)
25% (2 out of 8)
28.57% (2 out of 7)
33.33% (3 out of 9)
36.36% (4 out of 11)
42.86% (6 out of 14)
time of reaction percentage of posts with reaction
1d 4g | 20.41%Average:
Adnams
Sharp’s Brewery
Harvey’s Brewery
Carling
Kronenbourg 1664
Budweiser
Somersby
Thatchers Cider
Tennent’s Lager
Greene King Brewery
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
N
N
N
−2
−5
+2
+4
+1
+9
+5
10
9
8
7
6
5
4
3
2
1
Customer service
Fast & easy reporting of social media campaigns − just test!
27
Fanpage Trends UK 09.2016
Beer
Thatchers Cider Wednesday, 14.09.2016 13:31
For all you Gin lovers, here’s an excuse to popdown and visit us at Myrtle Farm. We’reintroducing our first apple Gin, ThatchersOrchard Cut. Limited edition and available atour local cider shop. http://bit.ly/2cwGVQL
Interactivity Index: 17 955
1487 517 900
Carling Friday, 09.09.2016 15:03
[ multimedia / no text ]
Interactivity Index: 11 325
11089 59 0
Tennent’s Lager Saturday, 03.09.2016 19:45
Everything crossed for the lads in Malta onSunday night. The first step on the Road ToRussia. Come on Scotland.
Interactivity Index: 6 535
2099 109 250
Kronenbourg 1664 Wednesday, 07.09.2016 14:56
A storm won’t stop these trainees fromdelivering a Taste Supreme.
Interactivity Index: 6 099
1299 76 281
Guinness Tuesday, 27.09.2016 10:59
The taste of Guinness is never too far away.
Interactivity Index: 5 954
2734 69 184
The most engaging Facebook posts
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28
Beverages
Fanpage Trends UK 09.2016
29
Fanpage Trends UK 09.2016
Beverages
The biggest pages: Coca−Cola, Pepsi Max and Dr Pepper UK
The biggest relative fan number increase was observed on the following pages:Coca−Cola, Mountain Dew UK and Fanta
The highest fan base growth happened on Coca−Cola, Mountain Dew UK and Fanta
The most engaging fanpages, in terms of number of engaged fans, were innocent,Mountain Dew UK and Coca−Cola
The most engaging fanpages in terms of percent of engaged fans were Actimel, 7Upand Yorkshire Tea
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
Precise data−driven recommendations − check it out!
30
Fanpage Trends UK 09.2016
Beverages
375 066
394 267
448 960
499 446
559 870
608 380
669 909
794 010
1 181 545
2 493 228
−0.1% (− 376)
+0.8% (+3 179)
+0.02% (+103)
+0.6% (+3 042)
+0.01% (+59)
−0.2% (−1 115)
+0.02% (+141)
−0.2% (−1 587)
−0.1% (−1 576)
+0.9% (+21 746)
271 177 (+ 739)271 177Average:
Vimto
Mountain Dew UK
PG tips
Fanta
innocent
Lucozade Energy
Ribena
Dr Pepper UK
Pepsi Max
Coca−Cola
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
14 days of free social media analytics − sign up!
31
Fanpage Trends UK 09.2016
Beverages
3%
0%
2%
33%
10%
1%
6%
1%
5%
4%
3 924
4 799
5 507
6 278
7 474
9 815
11 718
13 536
17 857
23 761
percentage of engaged users number of engaged users
2% | 3 076Average:
NESCAFÉ Dolce GustoUK & Ireland
Pepsi Max
IRN−BRU
Actimel
7Up
Ribena
Yorkshire Tea
Coca−Cola
Mountain Dew UK
innocent
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
+2
−7
−3
+6
−3
+12
−
+4
+8
−
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
Fast & easy reporting of social media campaigns − just test!
32
Fanpage Trends UK 09.2016
Beverages
16h 11min
1d 1h
16h 24min
17h 20min
1d 3h
21h 10min
16h 1min
10h 48min
6h 46min
2h 18min
16.99% (44 out of 258)
23.33% (7 out of 30)
36.59% (15 out of 41)
43.3% (41 out of 95)
48.15% (13 out of 27)
50% (17 out of 34)
63.95% (55 out of 86)
68.66% (43 out of 62)
80% (8 out of 10)
84.31% (43 out of 51)
time of reaction percentage of posts with reaction
1d 12g | 40.55%Average:
Coca−Cola
Vimto
IRN−BRU
innocent
Twinings Tea UK
Lucozade Energy
Caffe Nero
Yorkshire Tea
Robinsons
NESCAFÉ Dolce GustoUK & Ireland
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
+3
+6
+3
−1
−1
+9
N
+6
+1
−
10
9
8
7
6
5
4
3
2
1
Customer service
Analytical tool for Facebook, YouTube & Twitter − try!
33
Fanpage Trends UK 09.2016
Beverages
Actimel Friday, 30.09.2016 08:18
So, Christmas items are starting to appear inshops. Don’t panic, there’s still 12 wholeweeks left. #StayStrong
Interactivity Index: 70 387
11939 880 3433
innocent Thursday, 22.09.2016 09:08
2016 strikes again.
Interactivity Index: 52 430
5214 3328 2119
Yorkshire Tea Sunday, 18.09.2016 19:49
A piece of helpful advice.
Interactivity Index: 47 571
4723 228 2621
Coca−Cola Monday, 19.09.2016 09:00
1 of 50 pairs of #CapitalUpClose tickets to seeJustin Timberlake perform at indigo at The O2could be yours! Just stop the gif, take ascreen shot, post a picture and if you’ve gotthe ticket in EXACTLY the right place, you’llbe entered into the prize draw! Good luck! Ends26/09/2016 16+ T&Cs: htt
Interactivity Index: 45 707
3083 9428 307
Mountain Dew UK Tuesday, 13.09.2016 13:00
Armed with a Citrus Blast #DoTheDew
Interactivity Index: 25 418
10718 523 788
The most engaging Facebook posts
Fast & easy reporting of social media campaigns − just test!
34
Cars
Fanpage Trends UK 09.2016
35
Fanpage Trends UK 09.2016
Cars
The biggest fanpages were Aston Martin, Audi UK and BMW UK
The biggest relative fan number increase was observed on the following pages:MINI, Mercedes−Benz UK and Land Rover
The highest fan number increase happened on Aston Martin, BMW UK and Mercedes−BenzUK
The most engaging fanpages, in terms of number of engaged fans, were Honda UK,Land Rover and Jaguar
The highest percent of engaged fans was observed on Honda UK, Jeep UK and SuzukiCars UK
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
Precise data−driven recommendations − check it out!
36
Fanpage Trends UK 09.2016
Cars
305 354
314 738
333 023
337 885
351 064
525 460
544 509
740 721
824 617
5 924 649
+2% (+5 088)
+1% (+3 054)
+0.9% (+2 917)
+0.9% (+2 972)
+0.5% (+1 725)
+0.9% (+4 458)
+1% (+5 782)
+0.9% (+6 313)
+0.4% (+3 526)
+0.2% (+11 374)
306 415 (+ 2 062)306 415Average:
MINI
Land Rover
Jaguar
Lotus Cars
McLaren Automotive −The Official Page
Volkswagen
Mercedes−Benz UK
BMW UK
Audi UK
Aston Martin
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
−
−1
−1
−1
−1
−1
−1
−1
−1
+43
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
14 days of free social media analytics − sign up!
37
Fanpage Trends UK 09.2016
Cars
2%
25%
36%
2%
8%
10%
2%
6%
7%
40%
11 791
12 150
13 864
17 083
17 381
18 256
20 168
20 778
20 963
44 535
percentage of engaged users number of engaged users
5% | 6 615Average:
Volkswagen
Suzuki Cars UK
Jeep UK
BMW UK
ŠKODA UK
Nissan
Audi UK
Jaguar
Land Rover
Honda UK
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
−3
+9
−
−1
+17
−
−3
+1
+1
+1
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
Reports and studies about social media − ask for more!
38
Fanpage Trends UK 09.2016
Cars
14h 31min
14h 56min
14h 42min
11h 15min
13min 33sec
1h 10min
2h 37min
16min 56sec
1d 8h
51min 27sec
36.76% (25 out of 68)
37.62% (36 out of 97)
39.17% (42 out of 108)
44.03% (56 out of 128)
44.66% (43 out of 96)
46.51% (20 out of 43)
49.21% (94 out of 190)
57.69% (88 out of 152)
58.82% (29 out of 50)
77.14% (27 out of 35)
time of reaction percentage of posts with reaction
10g 57m | 34.61%Average:
Citroen
BMW UK
Audi UK
Volkswagen
Toyota UK
Hyundai UK
Nissan
Ford UK
ŠKODA UK
Mercedes−Benz UK
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
−
+4
+3
−2
−2
+1
+5
+4
−
+2
10
9
8
7
6
5
4
3
2
1
Customer service
14 days of free social media analytics − sign up!
39
Fanpage Trends UK 09.2016
Cars
Honda UK Thursday, 29.09.2016 04:08
You’ve been asking. Now here it is ... Theall−new Honda Civic #TypeR Prototype breakscover in Paris today! #HondaMondialAuto
Interactivity Index: 391 614
18410 6289 21753
ŠKODA UK Thursday, 29.09.2016 17:00
The ŠKODA Kodiaq is at the Paris Motor show.Stay tuned for all the latest updates.
Interactivity Index: 52 198
10178 2497 2002
Renault UK Thursday, 29.09.2016 17:30
Presenting Renault Trezor: The ultimateexpression of futuristic design and innovativetechnology in a brand new electric concept car.
Interactivity Index: 51 914
4934 741 2751
Land Rover Wednesday, 28.09.2016 19:16
Meet the All−New Land Rover Discovery. See theingeniously versatile SUV take on an adventurewith a twist, as it drives onto a GuinnessWorld Record breaking LEGO replica of TowerBridge. To find out more about the All−NewDiscovery, click here: http://bit.ly/2cBYYV2
Interactivity Index: 33 021
3581 592 1692
Jeep UK Tuesday, 13.09.2016 12:30
"It’s downhill mountain biking at it’sfinest... I’m really excited to show the worldwhat Red Bull Hardline is about." DanAtherton’s boundary−pushing new track is readyand the colossal Jeep Renegade step−up is inplace. On September 18th, the world’s best MTBriders descend on the hills of Mid
Interactivity Index: 29 002
3454 131 1564
The most engaging Facebook posts
Reports and studies about social media − ask for more!
40
Cosmetics
Fanpage Trends UK 09.2016
41
Fanpage Trends UK 09.2016
Cosmetics
The biggest fanpages in this group were Aveda, Lynx and Soap & Glory
The highest percent of new fans was gained by L’Oréal Paris, Boots UK and Lush CosmeticsNorth America
The biggest fan number increase was observed on L’Oréal Paris, Lush CosmeticsNorth America and Boots UK
The highest number of fans was engaged on the following pages: Lush CosmeticsNorth America, Superdrug and Clinique
The most engaging fanpages in terms of percent of engaged fans were Superdrug,Clinique and Lush Cosmetics North America
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
Precise data−driven recommendations − check it out!
42
Fanpage Trends UK 09.2016
Cosmetics
617 980
655 579
673 992
773 265
802 669
919 481
1 122 499
1 147 202
1 172 751
1 900 688
+2% (+9 687)
+0.02% (+136)
+0.2% (+1 670)
+0.5% (+4 228)
+0.06% (+501)
+0.8% (+7 147)
+0.7% (+8 184)
+0.02% (+264)
−0.2% (−2 009)
+0.3% (+5 763)
329 405 (+ 2 038)329 405Average:
L’Oréal Paris
Max Factor UK
NIVEA
Benefit Cosmetics
ghd
Boots UK
Lush Cosmetics NorthAmerica
Soap & Glory
Lynx
Aveda
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
Analytical tool for Facebook, YouTube & Twitter − try!
43
Fanpage Trends UK 09.2016
Cosmetics
2%
1%
4%
1%
3%
2%
2%
6%
7%
5%
5 372
8 500
11 320
11 370
13 371
15 289
22 900
23 231
27 004
59 702
percentage of engaged users number of engaged users
2% | 4 707Average:
The Body Shop
Soap & Glory
Bobbi Brown Cosmetics
Aveda
Estee Lauder UK
Benefit Cosmetics
Boots UK
Clinique
Superdrug
Lush Cosmetics NorthAmerica
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
+7
+4
+2
+2
−
+2
−2
−
+21
−
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
Fast & easy reporting of social media campaigns − just test!
44
Fanpage Trends UK 09.2016
Cosmetics
20h 27min
13h 11min
19h 22min
4h 5min
18h 48min
1h 38min
1h 1min
16h 23min
16h 35min
2h 59min
44.74% (34 out of 76)
45.76% (81 out of 176)
50.79% (32 out of 63)
51.63% (94 out of 182)
53.41% (321 out of 601)
55.1% (27 out of 49)
56.14% (32 out of 57)
66.67% (51 out of 77)
77% (75 out of 98)
78.02% (287 out of 368)
time of reaction percentage of posts with reaction
17g 51m | 39.16%Average:
Benefit Cosmetics
Avon
BareMinerals UK &Ireland
Superdrug
Boots UK
L’Oréal Paris
Debenhams Beauty Club
Clinique
The Body Shop
Lush Cosmetics NorthAmerica
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
+4
−
+4
+1
+5
+5
+3
−
−
+3
10
9
8
7
6
5
4
3
2
1
Customer service
Precise data−driven recommendations − check it out!
45
Fanpage Trends UK 09.2016
Cosmetics
Benefit Cosmetics Monday, 12.09.2016 07:01
WIN! WIN! WIN! Just share this post. Ourmilkshake brings all the cows to the yard,we’re like... this could be yours! Today isNational Chocolate Milkshake Day so we’veteamed up with Shaken Udder Milkshakes to bringyou the chance to win all of this. All youneed to do is share this post by 8p
Interactivity Index: 182 318
4874 569 10948
Superdrug Wednesday, 14.09.2016 20:13
Would you trust your boyfriend to do yourmakeup? Here’s what happened when our bloggersput this to the test! Watch more like this at:https://www.youtube.com/user/superdrugloves
Interactivity Index: 99 257
13225 2480 4757
Lush Cosmetics North America Friday, 16.09.2016 19:27
We started our #lushoween sneaks earlier thisweek at the #lushcreativeshowcase, but wedidn’t want to leave you waiting! Our Halloweengoodies are available online now (and in shopsnext week!). PopSugar has the scoop:
Interactivity Index: 64 586
13954 1686 2743
Soap & Glory Sunday, 11.09.2016 08:30
#WEREMEMBER
Interactivity Index: 35 892
6084 44 1852
Avon Thursday, 08.09.2016 17:35
We asked women across the UK to show us their#MorningFace. Our mission? To prove they couldtransform their morning make−up routine inunder five minutes... with the help of AvonTrue make−up. Meet Sadia, Alison and Kat, andfind out how they got on... Shop the looks >>http://avon4.me/2cELs4R
Interactivity Index: 16 220
308 46 983
The most engaging Facebook posts
14 days of free social media analytics − sign up!
46
Fashion
Fanpage Trends UK 09.2016
47
Fanpage Trends UK 09.2016
Fashion
The biggest fanpages were Alexander McQueen, Next and New Look
Following pages had the highest relative (%) increase in number of fans: JD Sports,Next and ASOS
The highest fan base growth happened on JD Sports, Next and Alexander McQueen
The most engaging fanpages, in terms of number of engaged fans, were boohoo.com,Missguided and ASOS
The highest percent of fans was engaged on the following pages: boohoo.com, Bodenand Missguided
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
Analytical tool for Facebook, YouTube & Twitter − try!
48
Fanpage Trends UK 09.2016
Fashion
1 023 356
1 083 251
1 096 206
1 137 280
1 161 231
1 190 969
1 264 190
1 390 505
1 726 311
1 857 488
+0.5% (+5 300)
+0.8% (+8 364)
+0.1% (+1 572)
+1% (+13 253)
+0.1% (+1 571)
+0.5% (+5 552)
+0.1% (+1 682)
+0.7% (+9 122)
+0.8% (+13 016)
+0.7% (+12 513)
535 278 (+ 3 283)535 278Average:
John Lewis
ASOS
ACCESSORIZE
JD Sports
Ann Taylor
Topshop
Dorothy Perkins
New Look
Next
Alexander McQueen
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
Analytical tool for Facebook, YouTube & Twitter − try!
49
Fanpage Trends UK 09.2016
Fashion
1%
2%
2%
12%
2%
1%
3%
4%
7%
28%
11 797
12 117
17 400
18 474
20 232
24 048
35 298
41 413
64 130
274 174
percentage of engaged users number of engaged users
3% | 13 869Average:
Dorothy Perkins
Drop Dead.
JD Sports
Boden
Topshop
Next
John Lewis
ASOS
Missguided
boohoo.com
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
+4
−1
−3
+2
+5
+1
+3
−
+2
−
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
Precise data−driven recommendations − check it out!
50
Fanpage Trends UK 09.2016
Fashion
14h 50min
25min 15sec
1h 29min
6h 34min
50min 24sec
36min 28sec
1h 2min
1h 17min
4min 35sec
34min 47sec
54.1% (99 out of 183)
57.24% (166 out of 290)
61.54% (240 out of 390)
67.2% (380 out of 565)
71.05% (240 out of 338)
72.01% (318 out of 442)
73.51% (330 out of 449)
85.53% (136 out of 159)
85.79% (1014 out of 1182)
89.08% (457 out of 513)
time of reaction percentage of posts with reaction
8g 12m | 52.83%Average:
GlossyBox.co.uk
H&M
JD Sports
Next
New Look
Missguided
John Lewis
Boden
ASOS
boohoo.com
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
−6
+1
+3
+5
+3
+2
−1
+5
−1
+1
10
9
8
7
6
5
4
3
2
1
Customer service
Analytical tool for Facebook, YouTube & Twitter − try!
51
Fanpage Trends UK 09.2016
Fashion
boohoo.com Monday, 05.09.2016 16:59
Juuuuuuuust great
Interactivity Index: 550 025
57389 3751 29852
Missguided Monday, 19.09.2016 17:33
Everything starts on a Monday.
Interactivity Index: 82 033
14757 5003 2954
Next Friday, 30.09.2016 07:00
Picked up NEW collection pieces for thepint−sized people in your life? We’re givingyou the chance #WIN £100 to spend, just commentbelow with “Next Friday Giveaway − time todress up!” and we’ll announce the winner HEREon Monday! Good luck ? Embroidered Dress£22−£28 ow.ly/m1CX304GnPr T&Cs: ow.
Interactivity Index: 35 068
3464 5301 650
ASOS Wednesday, 07.09.2016 08:30
CBA
Interactivity Index: 20 487
5595 435 822
Forever Friends Thursday, 08.09.2016 13:13
It only takes a moment to say thank you, butyour thoughtfulness will be remembered for along time!
Interactivity Index: 19 724
1840 87 1096
The most engaging Facebook posts
14 days of free social media analytics − sign up!
52
Food
Fanpage Trends UK 09.2016
53
Fanpage Trends UK 09.2016
Food
The biggest fanpages were Just−Eat.co.uk, Marmite and Heinz UK
Following pages had the highest relative (%) increase in number of fans: KETTLEChips UK, Doritos and Tic Tac
The biggest fan number increase was observed on Doritos, Heinz UK and Tic Tac
The most engaging fanpages, in terms of number of engaged fans, were Doritos,Heinz UK and Ella’s Kitchen
The most engaging fanpages in terms of percent of engaged fans were Ella’s Kitchen,Blue Dragon and Co−op Food
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
Fast & easy reporting of social media campaigns − just test!
54
Fanpage Trends UK 09.2016
Food
271 917
441 154
477 697
516 853
695 897
719 869
771 145
778 382
1 057 315
1 210 127
+0.8% (+2 224)
−0.2% (− 744)
+0.5% (+2 519)
−0.04% (− 224)
+0.6% (+3 810)
−0.2% (−1 093)
−0.2% (−1 722)
+0.4% (+2 970)
+0.007% (+79)
−0.01% (− 170)
233 529 (+ 1 592)233 529Average:
KETTLE Chips UK
Snickers Get Some Nuts
Tic Tac
Amul Icecream
Doritos
Shreddies UK
Wrigley’s Extra
Heinz UK
Marmite
Just−Eat.co.uk
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
+1
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
Analytical tool for Facebook, YouTube & Twitter − try!
55
Fanpage Trends UK 09.2016
Food
10%
2%
6%
1%
1%
9%
10%
12%
3%
7%
3 884
6 627
10 521
10 880
14 309
15 096
19 014
23 998
26 997
45 902
percentage of engaged users number of engaged users
3% | 4 663Average:
Blue Dragon
KETTLE Chips UK
Kinder Bueno
Just−Eat.co.uk
Marmite
Cholula Hot Sauce
Co−op Food
Ella’s Kitchen
Heinz UK
Doritos
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
+2
+1
+27
−5
−1
+2
−1
−2
+2
+5
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
Analytical tool for Facebook, YouTube & Twitter − try!
56
Fanpage Trends UK 09.2016
Food
1d 4h
6h 20min
2h 20min
7h 57min
18h 21min
5min 45sec
10h 26min
1h 42min
13h 22min
47min 27sec
38.89% (28 out of 72)
52.83% (28 out of 53)
56.45% (35 out of 62)
60.37% (130 out of 216)
72.73% (16 out of 22)
76.95% (195 out of 253)
79.31% (23 out of 29)
79.42% (246 out of 310)
85% (17 out of 20)
86.21% (25 out of 29)
time of reaction percentage of posts with reaction
13g 13m | 61.09%Average:
Heinz UK
Ella’s Kitchen
Whiskas UK
Burger King UK
KETTLE Chips UK
Just−Eat.co.uk
Newburn Bakehouse byWarburtons
Co−op Food
Hovis
Organix Food
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
+3
+3
+7
−
+2
−1
−2
+2
+7
−
10
9
8
7
6
5
4
3
2
1
Customer service
Fast & easy reporting of social media campaigns − just test!
57
Fanpage Trends UK 09.2016
Food
Doritos Friday, 23.09.2016 09:30
Follow the tickets & comment below whether theyend up under 1, 2 or 3 for a chance to seeIndianapolis Colts vs Jacksonville Jaguars atWembley, October 2nd
Interactivity Index: 164 659
5163 37222 663
Heinz UK Friday, 16.09.2016 12:50
Check out some famous faces having fun with our#cansong supporting Make Some Noise charity.Want to be featured? It’s easy! Just uploadyour version and you could win a VIP experiencein London. Upload at: www.heart.co.uk/heinz
Interactivity Index: 32 725
5217 661 1554
Ella’s Kitchen Monday, 05.09.2016 07:00
Is everyone ready to go back to school? :)
Interactivity Index: 29 667
9287 311 1196
Cholula Hot Sauce Wednesday, 14.09.2016 00:27
Want to snag this super easy Cholula SteakBurrito Bowl lunch box idea by Mealprepmondays?We could eat this everyday, forever & ever:http://bit.ly/LunchBoxRecipe
Interactivity Index: 21 828
11024 149 638
Herbalife Tuesday, 06.09.2016 18:00
Variety helps keep meals interesting. Add a fewfresh orange slices to your next chocolate#HerbalifeShake. Oranges are great sources ofvitamin C, calcium and potassium.
Interactivity Index: 20 360
1860 113 1128
The most engaging Facebook posts
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58
Football clubs
Fanpage Trends UK 09.2016
59
Fanpage Trends UK 09.2016
Football clubs
The biggest pages: Chelsea Football Club, Arsenal and Manchester City
The highest percent of new fans was gained by Leicester City Football Club, EvertonFootball Club and West Ham United
The highest fan number increase happened on Manchester City, Leicester CityFootball Club and Chelsea Football Club
The highest number of fans was engaged on the following pages: Leicester CityFootball Club, Tottenham Hotspur and England Football Team
The highest percent of fans was engaged on the following pages: Scotland NationalTeam, Leicester City Football Club and Celtic FC
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
Analytical tool for Facebook, YouTube & Twitter − try!
60
Fanpage Trends UK 09.2016
Football clubs
1 707 528
1 900 410
2 042 403
2 798 155
5 303 760
6 800 954
8 028 622
18 378 159
30 957 822
39 252 807
+0.3% (+4 500)
+1% (+20 503)
+0.6% (+12 344)
+1% (+33 174)
+3% (+131 090)
+0.5% (+32 853)
+0.8% (+65 022)
+0.8% (+150 301)
+0.2% (+73 598)
+0.3% (+102 468)
5 141 385 (+ 39 665)5 141 385Average:
Liverpool FC
West Ham United
Newcastle United
Everton Football Club
Leicester City FootballClub
England Football Team
Tottenham Hotspur
Manchester City
Arsenal
Chelsea Football Club
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
+14
−3
−3
−3
−3
−3
−3
+19
+21
+20
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
14 days of free social media analytics − sign up!
61
Fanpage Trends UK 09.2016
Football clubs
12%
4%
8%
6%
9%
9%
6%
3%
5%
11%
55 867
66 376
97 043
115 599
151 834
170 675
173 561
211 387
383 148
572 376
percentage of engaged users number of engaged users
5% | 90 577Average:
Scotland National Team
Sunderland AFC
Stoke City FootballClub
Newcastle United
Celtic FC
West Ham United
Everton Football Club
England Football Team
Tottenham Hotspur
Leicester City FootballClub
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
+9
−1
−3
−
+19
−2
−
+3
−
−
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
Analytical tool for Facebook, YouTube & Twitter − try!
62
Fanpage Trends UK 09.2016
Football clubs
NAmin NAsec NA% (NA out of NA)
time of reaction percentage of posts with reaction
NaNm NaNs | 0%Average:
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
N 1
Customer service
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63
Fanpage Trends UK 09.2016
Football clubs
Everton Football Club Monday, 12.09.2016 21:34
Everton Football Club has pledged a donation of£200,000 to support young Sunderland AFC fanBradley Lowery in his brave battle. We wishBradley every success and he has the love andsupport of every Evertonian. The Club willalso be inviting Bradley and his family to thereturn game at Goodison Pa
Interactivity Index: 401 329
68793 2010 20281
England Football Team Thursday, 01.09.2016 07:41
? #OnThisDay 15 years ago: 5−1. Enough said.
Interactivity Index: 292 320
28876 1941 15980
Tottenham Hotspur Friday, 09.09.2016 16:43
Mark Wahlberg: "We don’t like the Arsenal, welike these boys right here − Tottenham Hotspurbaby!"
Interactivity Index: 216 329
36881 3186 10419
Leicester City Football Club Wednesday, 14.09.2016 20:34
Full−time: Club Brugge 0−3 Leicester City#CluLei
Interactivity Index: 126 509
72049 1063 3138
West Ham United Thursday, 22.09.2016 08:37
We’ve got Payet, Dimitri Payet... ?
Interactivity Index: 98 455
31243 2055 3687
The most engaging Facebook posts
Reports and studies about social media − ask for more!
64
IT/Electronics
Fanpage Trends UK 09.2016
65
Fanpage Trends UK 09.2016
IT/Electronics
The biggest pages: Samsung UK, Sony UK and Sony Xperia GB
Following pages had the highest relative (%) increase in number of fans: OrangeAmplifiers, Blackstar Amplification and Currys PC World
The highest fan number increase happened on Orange Amplifiers, Blackstar Amplificationand Currys PC World
The most engaging fanpages, in terms of number of engaged fans, were Samsung UK,LG UK − Life’s Good and Blackstar Amplification
The highest percent of engaged fans was observed on Kingston Technology, LG UK− Life’s Good and Intel UK
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
Reports and studies about social media − ask for more!
66
Fanpage Trends UK 09.2016
IT/Electronics
306 721
339 556
352 744
391 855
492 132
533 754
591 863
595 174
897 149
2 354 373
−0.09% (− 281)
+2% (+5 924)
+5% (+15 702)
−99% (−50 536 212)
−0.04% (− 193)
+0.5% (+2 703)
−0.2% (−1 179)
+0.1% (+829)
−0.09% (− 827)
−0.1% (−2 380)
252 186 (+ −1 402 844)252 186Average:
Amazon Kindle UK
Blackstar Amplification
Orange Amplifiers
Microsoft Lumia
Pioneer Car Europe
Currys PC World
HTC UK
Sony Xperia GB
Sony UK
Samsung UK
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
Fast & easy reporting of social media campaigns − just test!
67
Fanpage Trends UK 09.2016
IT/Electronics
1%
3%
27%
1%
5%
7%
4%
4%
9%
2%
2 964
3 532
4 023
5 204
6 131
9 570
13 462
13 843
21 496
51 671
percentage of engaged users number of engaged users
3% | 4 074Average:
Nikon
HP
Kingston Technology
Currys PC World
Morphy Richards
Intel UK
Orange Amplifiers
Blackstar Amplification
LG UK − Life’s Good
Samsung UK
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
−2
−
−2
−3
+1
N
−2
+2
+1
−
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
Analytical tool for Facebook, YouTube & Twitter − try!
68
Fanpage Trends UK 09.2016
IT/Electronics
16h 54min
1h 28min
11h 0min
7h 42min
16h 18min
13h 15min
1h 9min
13h 55min
49min 28sec
13h 49min
43.24% (310 out of 717)
57.35% (36 out of 63)
61.36% (27 out of 44)
64.67% (194 out of 300)
64.94% (50 out of 77)
69.57% (32 out of 46)
70.73% (29 out of 41)
75.16% (593 out of 789)
77.36% (41 out of 53)
83.78% (31 out of 37)
time of reaction percentage of posts with reaction
21g 22m | 41.32%Average:
Samsung UK
Sony UK
HP
Indesit
Sony Xperia GB
Morphy Richards
Philips UK & Ireland
Currys PC World
Dell
Ebuyer.com
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
−1
+1
−2
+1
+1
−
−3
−1
+2
+2
10
9
8
7
6
5
4
3
2
1
Customer service
14 days of free social media analytics − sign up!
69
Fanpage Trends UK 09.2016
IT/Electronics
Samsung UK Tuesday, 13.09.2016 15:50
Elegant equestrian by Natasha Baker to make 1stplace in the Team Test at the Paralympics.Congratulations Natasha! #SchoolOfRio
Interactivity Index: 46 803
36383 137 617
Blackstar Amplification Friday, 16.09.2016 15:45
COMPETITION TIME! For this weeks BlackstarFriday contest, we will be giving away a FLY−3Union Jack! For your chance to win, simply’LIKE’ our page and ’SHARE’ this post. Winnerwill be announced next Friday!
Interactivity Index: 30 391
1951 310 1700
LG UK − Life’s Good Monday, 19.09.2016 11:30
WIN! LG has teamed up with leading graffitiartist Ben Allen to bring you this unique,wrapped washing machine. To win simply tell uswhat the symbol pictured means. The winner willbe picked randomly from all correct entries.Competition ends: 5pm on 27/09/2016. For fullterms and conditions click
Interactivity Index: 29 044
3044 2624 969
Morphy Richards Saturday, 03.09.2016 08:00
WIN A COLOURFUL PRISM KETTLE AND TOASTER SET!Bring your kitchen to life with the Prism rangein five vibrant new colourshttp://goo.gl/gzHPl7 For your chance to win,leave a comment with #BringYourKitchenToLifebelow your favourite photo from our realkitchens gallery. There’s one set in each of t
Interactivity Index: 14 255
3243 217 634
Indesit Thursday, 22.09.2016 11:11
With 6 months FREE Ariel on all purchases weare now also giving one lucky follower thechance to WIN an Indesit Innex washing machineor washer dryer of their choice! Visithttp://www.indesit.co.uk/innexfreeariel andtell us which machine you’d prefer!
Interactivity Index: 9 750
990 1062 282
The most engaging Facebook posts
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70
Politics
Fanpage Trends UK 09.2016
71
Fanpage Trends UK 09.2016
Politics
The biggest pages: Britain First, Jeremy Corbyn and Nigel Farage
The biggest relative fan number increase was observed on the following pages:The Labour Party, Sadiq Khan and Jeremy Corbyn
The highest fan number increase happened on The Labour Party, Britain First andSadiq Khan
The highest number of engaged fans was observed on Britain First, Sadiq Khan andJeremy Corbyn
The highest percent of fans was engaged on the following pages: Sadiq Khan, NigelFarage and Occupy London
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
Precise data−driven recommendations − check it out!
72
Fanpage Trends UK 09.2016
Politics
273 674
451 845
533 692
551 378
564 756
587 336
591 062
614 859
809 278
1 495 494
+0.2% (+608)
+1% (+4 888)
+4% (+19 258)
−0.2% (−1 034)
+0.08% (+476)
−0.2% (− 902)
+2% (+12 419)
+0.5% (+3 044)
+1% (+11 124)
+1% (+15 359)
113 345 (+ 935)113 345Average:
Green Party of Englandand Wales
10 Downing Street
The Labour Party
Boris Johnson
Conservatives
UK Independence Party(UKIP)
Sadiq Khan
Nigel Farage
Jeremy Corbyn
Britain First
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
−
−
−
−
−
−1
+1
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
Analytical tool for Facebook, YouTube & Twitter − try!
73
Fanpage Trends UK 09.2016
Politics
5%
18%
11%
5%
11%
15%
20%
17%
24%
11%
23 273
25 456
28 413
30 260
31 364
81 062
123 784
141 051
142 268
165 080
percentage of engaged users number of engaged users
7% | 11 851Average:
10 Downing Street
Occupy London
Scottish National Party(SNP)
UK Independence Party(UKIP)
Green Party of Englandand Wales
The Labour Party
Nigel Farage
Jeremy Corbyn
Sadiq Khan
Britain First
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
+5
−4
+3
−1
+4
+2
−
−2
+1
+1
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
Analytical tool for Facebook, YouTube & Twitter − try!
74
Fanpage Trends UK 09.2016
Politics
7min 29sec
20h 10min
10h 39min
3h 8min
6h 43min
14h 3min
1.43% (1 out of 70)
3.03% (1 out of 33)
4.76% (1 out of 21)
5.26% (1 out of 19)
14.29% (1 out of 7)
33.33% (2 out of 6)
time of reaction percentage of posts with reaction
9g 8m | 2.14%Average:
Occupy London
Frack Off (UK)
Anti−Fascist Network
Stella Creasy
Communist Party ofBritain
Green Party in NorthernIreland
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
N
N
N
N
N
+3
6
5
4
3
2
1
Customer service
Precise data−driven recommendations − check it out!
75
Fanpage Trends UK 09.2016
Politics
The Labour Party Saturday, 24.09.2016 11:02
JUST ANNOUNCED: Jeremy Corbyn has been electedleader of the Labour Party.
Interactivity Index: 275 852
54184 5901 12379
10 Downing Street Monday, 12.09.2016 06:45
"To all Muslims in Britain and around the worldI wish you a blessed Eid al−Adha." PrimeMinister Theresa May
Interactivity Index: 224 535
13435 1243 12883
Scottish National Party (SNP) Friday, 02.09.2016 13:19
Scotland, let’s hear you. Take part in TheNational Survey today − it only takes twominuteshttp://www.survey2016.scot/take_the_survey
Interactivity Index: 168 591
4723 1147 9955
Britain First Tuesday, 20.09.2016 18:00
SEX PESTS! Migrants sexually harass Dutchgirls! (VIDEO)
Interactivity Index: 165 263
3523 803 9908
Nigel Farage Monday, 19.09.2016 16:13
Angela Merkel finally admits that herirresponsible open−door policy has been adisaster.
Interactivity Index: 103 962
17634 2518 4766
The most engaging Facebook posts
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76
Retail
Fanpage Trends UK 09.2016
77
Fanpage Trends UK 09.2016
Retail
The biggest fanpages in this group were Amazon.co.uk, Tesco and Asda
Following pages had the highest relative (%) increase in number of fans: eBay.co.uk,Aldi UK and Next
The highest fan number increase happened on eBay.co.uk, Aldi UK and Next
The highest number of engaged fans was observed on Hotukdeals, Sainsbury’s andB&M Stores
The most engaging fanpages in terms of percent of engaged fans were Hotukdeals,B&M Stores and Home Bargains
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
Analytical tool for Facebook, YouTube & Twitter − try!
78
Fanpage Trends UK 09.2016
Retail
1 210 127
1 325 047
1 486 308
1 604 823
1 637 982
1 722 579
1 726 311
1 746 951
2 134 738
5 504 152
−0.01% (− 170)
+0.8% (+11 125)
+1% (+14 876)
+0.3% (+5 582)
+0.02% (+402)
+1% (+19 094)
+0.8% (+13 016)
+0.3% (+5 837)
+0.5% (+11 193)
+0.002% (+123)
367 991 (+ 5 399)367 991Average:
Just−Eat.co.uk
Sainsbury’s
Aldi UK
Lidl UK
AO
eBay.co.uk
Next
Asda
Tesco
Amazon.co.uk
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
Precise data−driven recommendations − check it out!
79
Fanpage Trends UK 09.2016
Retail
3%
4%
2%
3%
11%
5%
12%
13%
10%
22%
39 937
41 413
43 479
45 676
60 306
79 636
121 056
122 583
137 799
207 941
percentage of engaged users number of engaged users
12% | 13 044Average:
Aldi UK
ASOS
Tesco
AO
Cath Kidston
Asda
Home Bargains
B&M Stores
Sainsbury’s
Hotukdeals
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
−6
−2
−
+3
+3
−4
−1
+2
+4
+1
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
Analytical tool for Facebook, YouTube & Twitter − try!
80
Fanpage Trends UK 09.2016
Retail
1h 0min
2h 18min
2h 23min
1h 31min
35min 16sec
1h 35min
1h 6min
4min 35sec
13min 35sec
1h 23min
54.8% (977 out of 1783)
59.85% (1021 out of 1706)
63.49% (1252 out of 1972)
70.97% (445 out of 627)
82.04% (465 out of 567)
82.9% (2744 out of 3310)
83.03% (1257 out of 1514)
85.79% (1014 out of 1182)
87.79% (632 out of 720)
94.7% (1287 out of 1359)
time of reaction percentage of posts with reaction
11g 58m | 53.02%Average:
Amazon.co.uk
Argos
Sainsbury’s
Lidl UK
Iceland Foods
Tesco
Morrisons
ASOS
AO
Aldi UK
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
+4
+2
+7
−5
−1
+2
+2
+1
−1
+2
10
9
8
7
6
5
4
3
2
1
Customer service
Fast & easy reporting of social media campaigns − just test!
81
Fanpage Trends UK 09.2016
Retail
The Range Saturday, 03.09.2016 18:41
I am beyond angry and discussed with yournewport store and will advise everyone to nevershop there. My wife went to your newportbranch today as we have many times before buttoday she wanted to buy my disabled son a waterfeature now my son is highly autistic and nonverbal has never said a wor
Interactivity Index: 264 366
7790 1844 15575
Hotukdeals Tuesday, 27.09.2016 17:27
THIS is the ultimate NERF Toy and Go Kart >>>bit.ly/2cZOamS One to tick off the #Christmaslist! Pin it : http://bit.ly/2d2Qrkw
Interactivity Index: 236 824
5248 19386 9627
The Perfume Shop Wednesday, 28.09.2016 07:00
To celebrate the launch of new Michael KorsWonderlust we’re giving away 5 bottles! Simplylike and share this post for your chance towin. Closes 23.59 29th Sept. UK only. Fullterms here: http://bit.ly/29PQTQs
Interactivity Index: 199 764
8184 3143 11188
B&M Stores Monday, 26.09.2016 15:30
?COMPETITION TIME ? LIKE this post & LIKE ourpage to WIN a Tower Health Fryer! Competitioncloses 29/09/16!
Interactivity Index: 175 754
27550 5595 7864
AO Friday, 23.09.2016 18:30
To celebrate the start of Autumn we have aHoover One Touch Washing Machine to give away!It has an A+++ rating, for a chance to WIN,tell us, what does this refer to? a) Highestenergy efficiency rating b) Price of appliancec) Fabric care Ts&Cs apply −http://bit.ly/TsandCsAO
Interactivity Index: 155 434
12858 17912 4433
The most engaging Facebook posts
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82
Sweets
Fanpage Trends UK 09.2016
83
Fanpage Trends UK 09.2016
Sweets
The biggest fanpages were Cadbury Bournville, Cadbury Creme Egg and Galaxy Chocolate
Following pages had the highest relative (%) increase in number of fans: KitKat,Ben & Jerry’s and Galaxy Chocolate
The biggest fan number increase was observed on Ben & Jerry’s, KitKat and GalaxyChocolate
The highest number of engaged fans was observed on KitKat, Junior Mints and McVitie’s
The most engaging fanpages in terms of percent of engaged fans were Booja−Booja,McVitie’s and KitKat
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
Analytical tool for Facebook, YouTube & Twitter − try!
84
Fanpage Trends UK 09.2016
Sweets
687 840
756 391
814 710
817 758
820 264
1 583 406
1 807 127
1 971 321
2 512 467
3 836 387
−0.2% (−1 418)
−0.2% (−1 523)
+0.8% (+6 087)
−0.2% (−1 764)
−0.3% (−2 567)
−0.09% (−1 458)
+0.3% (+6 156)
−0.006% (− 115)
−0.2% (−4 584)
−0.07% (−2 695)
616 638 (+ 84)616 638Average:
MAOAM UK
Haribo UK
KitKat
Smarties
Rowntree’s
Maltesers
Ben & Jerry’s
Galaxy Chocolate
Cadbury Creme Egg
Cadbury Bournville
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
Reports and studies about social media − ask for more!
85
Fanpage Trends UK 09.2016
Sweets
1%
0%
0%
18%
1%
1%
0%
8%
3%
7%
1 756
2 233
2 373
4 211
4 232
5 050
6 213
7 277
17 739
54 008
percentage of engaged users number of engaged users
2% | 3 334Average:
After Eight
Maltesers
Haribo UK
Booja−Booja
Chewie the Chewitsaurus
Aero Bubbly Chocolate
Ben & Jerry’s
McVitie’s
Junior Mints
KitKat
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
+10
+14
−
−2
−3
+21
+10
−2
+2
+30
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
14 days of free social media analytics − sign up!
86
Fanpage Trends UK 09.2016
Sweets
12h 56min
3h 30min
14h 57min
16h 43min
1d 5h
13h 50min
6h 55min
20h 22min
1h 6min
3d 7h
15.23% (23 out of 151)
50% (22 out of 44)
50.75% (33 out of 66)
59.46% (22 out of 37)
60% (15 out of 25)
70% (21 out of 30)
73.33% (11 out of 15)
73.47% (72 out of 98)
79.17% (19 out of 24)
83.33% (10 out of 12)
time of reaction percentage of posts with reaction
1d 3g | 46.34%Average:
Warburtons
Maltesers
McVitie’s
Haribo UK
Booja−Booja
Thorntons
Mars Bar
Ben & Jerry’s
Galaxy Chocolate
Squashies
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
+2
−2
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+10
+3
+3
+14
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Customer service
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87
Fanpage Trends UK 09.2016
Sweets
KitKat Sunday, 11.09.2016 23:01
We’re mixing things up with delicious newKITKAT Chunky Cookie Dough. Buy yours in storenow!
Interactivity Index: 171 051
44251 3392 7077
Maltesers Wednesday, 07.09.2016 20:22
Theo’s dog is in the doghouse... at least untiltomorrow! #LookOnTheLightSide
Interactivity Index: 19 249
669 77 1142
Junior Mints Monday, 26.09.2016 20:29
We’re so ready for Halloween! Have you seenthese in the Halloween aisle at Target yet?#JuniorMints
Interactivity Index: 16 971
2287 131 885
Ben & Jerry’s Thursday, 22.09.2016 16:30
Half Baked bars are the best way to spoonlesslyenjoy your favourite Ben & Jerry’s flavour!
Interactivity Index: 13 217
1729 1496 344
Montezuma’s Chocolates Friday, 16.09.2016 08:34
ONE WEEK: Time is running out to enter our’Cocktail Competition’. We reckon there arefew things better in this world than cocktailsand chocolate. For your chance to win aselection of delightful prizes simply ’Like’our page and ’Share’ this post. Deadline toenter is Friday 23rd September. A
Interactivity Index: 10 051
511 345 510
The most engaging Facebook posts
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88
Telecommunications
Fanpage Trends UK 09.2016
89
Fanpage Trends UK 09.2016
Telecommunications
The biggest pages: O2, EE and Vodafone UK
Following pages had the highest relative (%) increase in number of fans: giffgaff,BT and Three UK
The highest fan number increase happened on giffgaff, Sky and EE
The highest number of fans was engaged on the following pages: Three UK, VirginMedia and Sky
The highest percent of engaged fans was observed on JTsocial, Three UK and VirginMedia
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
Reports and studies about social media − ask for more!
90
Fanpage Trends UK 09.2016
Telecommunications
212 822
281 608
295 028
349 668
389 955
627 922
810 060
901 302
974 106
1 190 431
+2% (+3 600)
+3% (+9 342)
+0.3% (+785)
+1% (+4 792)
+0.8% (+3 173)
+0.9% (+5 309)
+1% (+8 907)
+0.4% (+3 842)
+0.8% (+8 195)
+0.6% (+7 000)
269 149 (+ 2 443)269 149Average:
BT
giffgaff
TalkTalk
Three UK
Virgin Media
Carphone Warehouse
Sky
Vodafone UK
EE
O2
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
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The biggest Facebook fanpages
Precise data−driven recommendations − check it out!
91
Fanpage Trends UK 09.2016
Telecommunications
1%
12%
1%
0%
0%
1%
1%
1%
3%
4%
1 514
1 692
2 865
3 269
3 513
4 615
8 268
8 329
10 538
14 460
percentage of engaged users number of engaged users
2% | 2 622Average:
BT
JTsocial
giffgaff
EE
O2
Vodafone UK
Carphone Warehouse
Sky
Virgin Media
Three UK
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
+1
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+6
+1
−1
−1
−1
+3
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The most engaging Facebook fanpages
Reports and studies about social media − ask for more!
92
Fanpage Trends UK 09.2016
Telecommunications
1h 5min
7h 38min
1h 25min
18h 51min
1h 6min
20min 23sec
1h 7min
2h 15min
42min 0sec
59min 3sec
20.61% (479 out of 2324)
21.2% (1122 out of 5292)
25.92% (99 out of 382)
36.71% (210 out of 572)
49.73% (1402 out of 2819)
68.47% (1553 out of 2268)
74.58% (1009 out of 1353)
82.97% (492 out of 593)
95.83% (69 out of 72)
96.2% (228 out of 237)
time of reaction percentage of posts with reaction
4g 5m | 56.36%Average:
Sky
Virgin Media
giffgaff
Carphone Warehouse
Vodafone UK
EE
Three UK
plusnet
Talkmobile
Tesco Mobile
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
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Customer service
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93
Fanpage Trends UK 09.2016
Telecommunications
Three UK Tuesday, 13.09.2016 10:29
"Blackspots were an enemy I just couldn’tconquer" Until NOW... Maisie Williamshttp://po.st/Bg3hYT
Interactivity Index: 45 517
8413 1100 2044
JTsocial Friday, 09.09.2016 08:01
***#FreePhoneFriday Competition time*** Win anew ? courtesy of JT. To enter you must ’Like’our page and tell us when our final Summer ofMusic event Proms on the Bay takes place. Toenter, comment with your answer below before5pm on Thursday 15th Sept. A winner will beselected at random. Entries
Interactivity Index: 10 812
436 150 611
BT Monday, 26.09.2016 12:00
WIN a week long pass to Universal Orlandoresort and theme park for a family of four! Tocelebrate the arrival of fantasy epic Warcraftcoming to BT TV Store, we’re giving away a tripto the United States for you and your family!This prize includes flights, accommodation andspending money for the
Interactivity Index: 8 297
649 1024 222
TalkTalk TV Store Tuesday, 27.09.2016 17:25
We’re giving away three sets of goodie bags tocelebrate the release of Robinson Crusoe onTalkTalk TV Store, including posters andcharacter masks. Share this post for yourchance to win
Interactivity Index: 5 716
268 226 284
Carphone Warehouse Tuesday, 20.09.2016 10:00
Don’t get the hump, get an upgrade at CarphoneWarehouse −−−> http://bit.ly/2bB7R6W
Interactivity Index: 5 210
1442 202 185
The most engaging Facebook posts
Analytical tool for Facebook, YouTube & Twitter − try!
94
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95