BUSINESS CONSULTANT

a. Tasmia Mahmuda 13-05380

b. Sadia Sultana 13-05658

c. Zarin Rafa 13-05710

d. Nazia Nowsin 13-05586

e. Md. Sharowar Alom 13-05728

FARMERS ARE UNABLE TO PLAY WELL IN THE

AGRICULTURAL MARKETING FIELD

IntroductionBangladesh is an agricultural country.

Farmers are the main hero for our economy. But they are deprived of many

opportunities in agricultural field as well as marketing of their products.

Some problems of farmers of agri-marketing field and their recommendation

are given below-

PROBLEMS

Large number of middlemen Not to get real price of the product Lost interest to grow big quantity of product Middlemen increase their income and farmers

are deprive of fair price

Transportation problem Perishable product Transportation system is not so good Transportation cost is so high

Storage problem Seasonality Storage capacity Farmers do not want to store product

Scatterd and small marketing surplusAgricultural holdings are very small scatterd throughout the country , of which marketable surplus is very large

Poor handling, processing and packaging

As present handlings are inadequaite, for efficient marketing of agricultural products, careful handling, processing and packaging are also requaired

Lack of uniform standardization grading and sorting

Inadequate exists in scientific grading of the produce in the country .In the absence of standardization grading and sorting adulteration in the consequence. For that farmers are unable to play well in agricultural marketing field

Lack of market information about production and marketing

Market information is essential for producers. Traders and consumers as well as Government if market mechanism has to work efficiently Some marketing problems can be traced to lack of information about production

Irregular Supply

In this country, almost are small farmer. They are mostly poor. They have no enough capital to face their seasonal money requirement. So they have to do post-harvest immediate sales that is negative for marketing.

Lack of Capital/Credit

Irregular supply of fertilizer Irregular supply of pesticides Irregular supply of oil, electricity

Lack of Organization

Lack of modern irrigation practices Inability in operating higher technical machineUnawareness of precision farming solution

Technological Problem

Farmers have no organization to make help their marketing. For this they have to face many malpractices- unfair weightment, unhealthy sales method, high market charges..

Deprivation from the superior

RECOMMENDATION

Training in Agri-Marketing Agribusiness Management Post-harvest Management Grading, standardization and quality assurance Information technology Marketing extension

Proper Market Information-Accurate, adequet and timely availability of market information facilitates dicision about when & where to market the product. Price of the commodities Supply of the commodities Demand for the commodities Market competitors

Develop more agro-based industries

Farmers are poor. They have fewer communicative system in their hand. So information technology should be developed. Then farmer will be able to deal with the buyer very smoothly.

Develop information system

In seasonal time, a certain product produced in large number. Because of perishability and demand lower than the supply, agricultural product spoil mostly. If more agro industry develop, then surplus can be processed and it will decrease the loss and contribute to our economy. Actually increase of agro industry increase the demand of agri-product.

Form Co-OperativesTwo Latin word, Co=to work and Opus=together. It’s a voluntary organization having some social objectives. The principle is to organize the powerless individual to benefited them equal to rich. Voluntary organization Democratic management of the Org. Each for all and all for each Loans to member for productive purpose

Develop Argi-Export Sectors

Some agri-product have great demand in international market than the local market. So its important to having agri-product exporting company in a agro-based country. Bangladesh is mostly a agro-based country and agriculture contribution in GDP is about 25%. With the development of agri-export sector it will open another door for farmer to get higher price.

More Agricultural Research To understand the existing marketing system To diagnose the problems confronting the farmers To analyze and predict the impact and effectiveness of

alternative policy measures to solving this problems

Government Intervention Creation of awareness among the farmers Creation of marketing infrastructure- storage, transportation,

communication, credit facility, grading and standardization. Administration of prices at different levels of marketing and

restriction on the traders and market regulation Establish organization that provide marketing service to the

farmer Promotion of farmers cooperative societies

THAT’S ALL