fb campaign by activa & ia 20111205
DESCRIPTION
Ponuda aktivnosti marketinskih i PR kampanja na drustvenim mrezamaTRANSCRIPT
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www.activa.rs www.internetagencija.rs
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Dvosmerna
komunikacija
Interakcija fanova sa brendom
107.690 – broj prikaza objave,
174 osoba lajkovalo48 osoba komentarisalo
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Izgrađena
baza fanova
je trajna
Konstantankanal komunikacije Dostupna je nova patika!
35.533 prikaza objave,207 osoba lajkovalo
61 osoba komentarisalo
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Digitalne kampanje uz
manji budžet
obezbeđuju
bolje rezultateod klasičnih print/tv/outdoor kampanja
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3.1 milionakorisničkih naloga
iz Srbije
1.5 milionSvakog dana proveriFacebook
Demografija
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Mogućnost
proširenja
vizualima i
aplikacijama
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Precizno i efikasno
targetiranje fanovaputem FB Ads sistema
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HOT!
Regionalna saradnjaPartnerske agencije u:
.HR .MK .BA .ME
Kampanje da planiramo, sprovodimo i
koordinišemo na prostoru pet država
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HOT!
Featured Agency for:
Socialnumbers.com
Socialnumbers je vodeća lokacija za merenje Facebook nastupa
Brendova u regionu.
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Preko 40uspešno realizovanih
Facebook projekata
Preko 1.000.000ukupno obezbeđenih fanovatokom kampanja
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Tim je
Posvećenvolimo digital
Iskusan30 uspešnih projekata za godinu dana
Komunikativanobezbeđujemo most u komunikaciji sa fanovima
Dinamičandostupni svakog dana, brzo odgovaramo
Fleksibilanpratimo promene i obezbeđujemo ad hoc izmene
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Razvijamo i druge digitalne kampanje:
Twitter, YouTube, FourSquare
Networking & ResearchPosećujemo većinu digitalnih konferencija u regionu
DevelopmentPripremamo inovativna rešenja
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Ciljevi: - Priprema fanova - nove aktivnosti Medenog Srca- Povećanje broja fanova
Metode: - Komunikacija uz tizere, slike proizvoda, pitanja..
Rezultati:- Preko 12 kFanova- Oživljena komunikacija i interakcija
Trajanje:- 30 dana
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Ti si moje Medeno srce
Rezultati:3.389 People Reached
66 People Talking About This
45 Likes
12 Coments
14 Shares
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Omiljeni proizvod iz Pionira?
Rezultati:14.131 People Reached
376 Glasova ukupno
255 Glasova za Medeno Srce
374 People Talking About
This2 Coments
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Zanimljivosti o Medenom Srcu
3.935 People Reached102 People Talking About This
94 Likes
10 Coments
2 Shares
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Ciljevi: - Promocija letovanja u CG- Formiranje kanala komunikacije
Metod: - Facebook foto takmičenje
Rezultati:- Preko 27 kFanova- Preko 300 fotografija odličnog kvaliteta
Trajanje:- 45 dana
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Ciljevi: - Promocija gradske trke- Formiranje kanala komunikacije
Metod: - Niz Facebook aktivacija, osnovni kanal promocije
Rezultati:- Preko 60 kFanova- Preko 2000 učesnika gradske trke
Trajanje:- 150 dana
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Ciljevi: - Promocija FB igrice i strane
Metod: - Facebook promocija
Rezultati:- Preko 30 kFanova- Preko 40.000 odigranih partija
Trajanje:- 30 dana
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Ciljevi: - Promocija novog albuma- Formiranje FB strane
Metod: - Niz Facebook aktivacija, osnovni kanal promocije
Rezultati:- Preko 50 kFanova- Odličan broj preuzimanja albuma i pregleda spota
Trajanje:- 60 dana
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Ciljevi kampanje
Ideje i strategija
Razvoj (page, tab, apps, integracija)
Promocija (FB Ads, FB Guerilla)
Administracija (monitoring, animacija, izveštaji)
Konsalting
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Projektovanje
Uvođenje novih proizvoda brenda
Povećanje prodaje
Ostvarivanje pozitivnog publiciteta
Lokalizovanje globalnih strategija
Događaji
Komunikacija sa fanovima
Formiranje budžeta
...
Broj fanova nije cilj, broj fanova je sredstvo!
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Page Tab AppsWhitelabel / Custom App development
Canvas AppsCustom App development
Facebook ConnectWebsite Integration
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Calendar- Svakog dana u mesecu druga promocija- Fanovi mogu otvoriti samo trenutni (današnji) dan
- Fanovi dele na Zidu saznanje o dnevnoj promociji
- Fanovi vide prethodne promocije- Fanovi koji svakog dana koriste aplikaciju dobijaju bonuse
- Fanovi mogu pozvati prijatelje i deliti (Share) aplikaciju
Klijent može sam kreirati kalendar Klijent ima kompletan uvid u statistiku korišćenja
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Lead- Fanovi se prijavljuju (Mejl, broj telefona...)- Instant dobijaju kupon sa promocijom na mejl
- Fanovi mogu pozvati prijatelje i deliti (Share) aplikaciju
Klijent ima kompletan uvid u rad aplikacije
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Giveaway- Klijent postavlja promociju za najbrže/najvernije fanove- Najbrži fanovi koji tačno odgovore dobijaju nagrade
- Fanovi mogu pozvati prijatelje i deliti (Share) aplikaciju
Klijent ima kompletan uvid u rad aplikacije
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TopFan- Aplikacija izračunava koji fan je najaktivniji- Najaktivniji fanovi mogu biti nagrađeni
- Fanovi mogu pozvati prijatelje i deliti (Share) aplikaciju
Klijent ima kompletan uvid u rad aplikacije
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Facebook Ads (PPC)
Plaćeni Facebook oglasi
Skuplje, obezbeđuje preciznu ciljnu grupu
Pogodno za kampanje uže ciljne grupe
npr. TG = Serbia, Male, 30-35, Negotin, who likes Sport
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Guerilla
Promocija na društvenoj mreži od strane korisnika
Jeftinije, veliki broj fanova, ciljna grupa manje precizna
Pogodno za kampanje šire ciljne grupe
npr. TG=Serbia, any sex, any age
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Animacija
Plasiranje objava po dogovorenom kalendaru
Komunikacija sa fanovima, odgovori na pitanja
Adaptacija i plasman aktivacija globalnih brend strana
Nalaženje i plasman zanimljivih srodnih tema
Dinamika objava po strani nedeljno: min 2, max 20
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Monitoring
Uklanjanje spama sa Strana
Obaveštavanje o pitanjima i komentarima
24/7/365 uz predloženo vreme reakcije od 6h
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Izveštaji
Broj fanova na nedeljnom nivou
Broj interakcija na nedeljnom i mesečnom nivou
Izdvojene najuspešnije objave
Zasnovani na zvaničnoj Facebook statistici (Insights)
Predložena dinamika izveštaja:
nedeljni + po potrebi (mesečni, izveštaj kampanje...)
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Interna komunikacija
Odgovori na pitanja fanova
Brisanje negativnih komentara
Praćenje najuspešnijih objava
Izmena objava (dinamike, pristupa fanovima...)
Sve ostale teme
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Lajkujte nas: www.facebook.com/ActivaStudioPratite nas: www.twitter.com/ActivaStudio
Posetite nas: www.activa.rs
Nikola Sologub, Managing Director
www.facebook.com/nikola.sologub
www.twitter.com/NikolaSologub
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Pratite nas: www.twitter.com/netagencijaPosetite nas: www.internetagencija.rs
Miloje Sekulić, osnivač
www.facebook.com/milojesekulic
www.twitter.com/milojesekulic