FERRERO ROCHERIndonesia Market Development

By Vicky Goenawisesa

INDONESIA IN NUMBERS

CURRENT CONDITIONSFERRERO ROCHER

IN INDONESIA

• Internal Analyze

• Strength

• Premium Brand

• Unique Package

• Hight Quality

• Weakness

• Big Gap Of Price with other store

• Perception for a gift

• Low brand awareness

• Less Promotion

• Distributed to particular Channel

• Less Display Product display execution

CURRENT CONDITIONSFERRERO ROCHER

IN INDONESIA• External Analyze

• Opportunity

• Huge Retail Market for Indonesia

• Economic Growth

• Triangle Graphic to Diamond Graphic

• NO brand is supremely high quality and super premium brand

• Weakness

• Many Brands so aggressive in market

• Surge in number of chocolate brand & Local counterfeiters

MARKETING STRATEGYFOR

INDONESIA MARKET

• Target & Segmentation• Geographic

• Focus on main Big Cities

• Demograpic

• Gender no issue

• Age range : 18 – 40

• Psychographic

• Middle upper class & Upper Class

• The savy conqueror

• The networking pleasure seeker

• The spontaneous fun-loving

• Positioning• Premium Brand for daily consumption & Choise for Gift

MARKETING TACTIC6 P

• Product

• New add consumer feedback contact

• Analyze of other SKU chocolate Shape

• Price

• Customer Buying Price (CBP) Control

• Min & Max Price

• Place

• Open new Channel Distribution

• Local Premium Chocolate Concept Store

• Online Store

• Sellected Cities ( Project in “Jakarta” )

• Promotion

• New Slogan for Indonesia Market “ Make your days Special “

• Advertising

• Premium Female & Male Magazine

• Online Web advertising

• Local online community

• Display & Merchandising

• Acquire some stores (Contribute biggest revenue) for display & Branding

• Premium event sponsorship

• Premium Fashion Show

• Celebrities Wedding

MARKETING STRATEGYFOR

INDONESIA MARKET

• People

• Training Development for Distributor staff

• Perfect Execution Skill

• Negotiation Skill

• Process Monitoring

• Distribution Report

• Marketing Report

MARKETING STRATEGYFOR

INDONESIA MARKET

THANK YOUMake Your days Special