L’BRASIL’A FUTURIST HOTEL CONCEPT

A FOUR STAR HOTEL WITHOUT RESTAURANT INCLUDING 50 SPACE ACCOMODATIONS, A BUSINESS SEMINAR AREA WITH THREE MEETING ROOMS AND TWO SUBCOMMITTEE ROOMS AND AN RIOEA AQUATIC UNIVERSE LOCATED IN SAO PAULO

PLAN

I – Analysis environnemental structure A – BRASIL focus B – Touristic trends

II – S.W.O.T. Analysis A – Advantages B – Drawbacks

III – The commercial programm IV – Distribution channels V – The ad VI – Staff board scheme VII – Staff planning VIII – Room painting IX – SAO PAULO futurist hotel concept

 

I – Analysis environnemental structureA – BRASILfocusBrazil (Federative Republic in its long form of Brazil) is the largest state in Latin America. With a population of about 201 million people and an area of 514 876 km2 8, it covers half the territory of South America (47.3%) 2, sharing borders with all countries of the continent except Chile and Ecuador. Brazil is the fifth largest country on the planet, behind the United States, China, Canada and Russia. The country is the only legacy of Portugal on American soil, which is reflected in its official language, Portuguese.

In 2013, Brazil's GDP amounted to 2190 billion US dollars, making it the seventh largest economy, just ahead of Russia3.

Considered a great emerging power, the country is notably a member of the United Nations, the Mercosul, G20 and BRICS. Militarily, the Brazilian army is ranked among the top twenty military powers and remains the largest in the Americas, behind that of the US4. Despite the size of its economy, Brazil is still a country where social and economic inequalities are among the highest in the world. With China, India and Russia, Brazil is considered one of the few countries to have the potential to one day become a superpower mondiale5,6

 Brazil's population is characterized by significant ethnic and cultural diversity: according to the IBGE (Brazilian Institute of Geography and Statistics), there are in Brazil 47.7% White, 43.1% mestizo, 7.6% of black and about 2% of Asians and Native Americans. Many Brazilians are descended from European countries, mainly Italy7, of Allemagne8, Spain and Portugal. The majority of black Brazilians, meanwhile, are from sub-Saharan Africa, mainly Angola9. Like its neighbors, Brazil is a country with a Christian majority (89%). With 123 million faithful, it is the second largest Christian nation in the world behind the United States and the first Catholic nation (the US being largely Protestant party).

Rich in natural resources, Brazil has been identified as a new power pétrolière10: huge pre-salt oil fields were discovered in the basins of Santos and Campos, off Rio de Janeiro. The recoverable reserves have continued to be re-estimated on the rise: in 2013, they are estimated at 106 billion barrels according AIE11. "Either more reserves discovered in Brazil than in any other country," says the agency.

B- Touristic trendsThe market tourisitic treends : In 2013, 225 M travels 8,2 M departures abroad with 600 000 in FRANCE 1,7 M travellers towards EUROPA (1st FRANCE before UNITED KINGDOM and ITALY then SPAIN and Portugal) AIR France airline leader (4 flights per day from SAO et RIO + BSB since April 2014). Full presenceTAP from departure of 22 brazilian airports with 20 % of air transportation towards FRANCE. Competitions destinations : leadership on USA (2,04 M of visitors), followed by ARGITANA (1,2 M) et 300 000 towards CARIBEAN (Cancun, Saint Domingue, Aruba and Cuba)

Travel periods : all year, top on May, June and July the September and October Booking periods : bertween two months and one mont before departure Intermediation rate : 40% traditional travel agents ; 42% OTA Profil : traditional guest 50/65 years old, with top luxury aims, en couple or small familial group/friends with one or more visiting destinations in 11 days ; génération X and Y with a first timers and PSC+ « world village » to search emotion and new experience. Movings reasons : leasures 60% / business 20% / VVRF 15%

II – S.W.O.T analysisA - Advantages

- Business space on the roof with panoramic view and three meeting rooms et two subcommittee rooms- Rioea aquatic universe opens every day from 08.00 AM to 22.00 PM- Space accommodation with high tech and dometic equipment- Private secured garage with car porter and 50 individuals boxes for cars and a big box for motorcycles and bicycles- Room service with high quality products from 06 H 30 to 00 H 00

B - Drawbacks

- No restaurant- No late cleaning rooms- Big investment

,

III – Commercial programmThe business guests We segment the businesses individuals (CEO, sales) thanks to travels agencies and TO, corporate (SNCF, airlines companies) and the congresses and meetings. The businesses guests We focus on these segmentation for the seminars, incentives, congressists and others businesses groups. The individual leasuresThanks to promotions, LS, yield prices and upselling.  

IV – Distribution networks

Leasures groups Autocarists, TO and agencies groups

V – The pub

OPENING FHC L’BRASIL’A****

TRY A NEW EXPERIENCE AMONG OUR FUTURIST HOTEL CONCEPT WITH 50 SPACE ACCOMODATIONS WITH A HIGH TECH EQUIPMENT AND A SEMINAR PANORAMIC SPACE WITH THREE MEETING ROOMS AND TWO SUBCOMMITTEES ROOMS AND AN RIOEA AQUATIC UNIVERSE LOCATED IN SAO PAULO.

FHC L’BRASIL’A**** Tél. 00 55 11 075 012 Fax 00 55 11 075 011

Email : commercial@lbrasila.be Web site : www.lbrasila.be

ACCOMODATION SPACE DRAWING 30M2 ET 40 M2

MOVING SHELVES

RELAX SPAXE (TABLE + SOFA + M

INIBAR HO

T AND CO

LD)

DIGITAL WORK BOARDVISUAL WALL

SHOW

ER WITH BATH DRAW

ERS 180 CM X 90 CM

CAPSULE HYDRO

MASSANTE

GTB BOX

LIFTABLE BED WITH VERRIN

100 CM X 90 CM

LIFTABLE BED WITH VERRIN

100 CM X 90 CM

RELAXATIO

N LOUNGE CONNEC

TED DRINKS

RELAXATIO

N LOUNGE CONNEC

TED W

ITH DRIN

KS

HC1 HC2 HC3 HC4

RELAXATION AQUALUDIC SPACE FOETUSIQUE JHC UNIVERSE

FUTURIST AQUATIC UNIVERSE

PANORAMIC SOLARIUM TERRACCE

PANO

RAMIC SO

LARIUM TERRACE

PANO

RAMIC SO

LARIUM TERRACCE

AU RESERVED AUMANAGER

WEL

COM

E SP

ACE

STAF

F CL

OAK

ROO

MS

TECHNICALS LOCALS

WAITING SPACE

RELAXATIO

N LOUNGE CONNEC

TED DRINKS

RELAXATIO

N LOUNGE CONNEC

TED W

ITH DRIN

KS

PANO

RAMIC SO

LARIUM TERRACE

PANORAMIC SOLARIUM TERRACCE

PANO

RAMIC SO

LARIUM TERRACCE

WEL

COM

E SP

ACE

STAF

F CL

OAK

ROO

MS

VI – Staff board scheme

 

SCHEME HOTEL L’BRASIL’A

GENERAL MANAGER

FINANCIAL ADMINISTRATIVE 

MANAGER

SALES MANAGER

INTERNAL SALES TRAINEE

FRONT OFFICE MANAGER

RECEPTIONIST NIGHT RECEPTIONIST

NIGHT-AUDITOR

RECEPTIONIST CAR PORTER 1 CAR PORTER 2MAINTENANCE MANAGER

HOUSEKEEPING

CHAMBERMAID 1

CHAMBERMAID HELP 1

CHAMBERMAID 2

CHAMBERMAID HELP 2

SPA MANAGER SPA ASSISTANT MANAGER THERAPIST 1 THERAPIST 2

D D D D D O O

D D D D D O O

D D D D D O O

SM SM SM SM SM O O

O O SP SAM SAM SAM SAM

TH TH TH TH TH O O

O O TH TH TH TH TH

D D D D D O O

RM RM RM O O RM RM

O O RE RM RM RE RE

RE RE O RE RE N N

N N N N N O O

M M M M M O O

D D D D D O O

M/E M/E M/E M/E M/E O O

O O M/E M/E M/E M/E M/E

M/E M/E M/E M/E M/E O O

O O M/E M/E M/E M/E M/E

BKF BKF BKF BKF BKF O O

O O BKF BKF BKF BKF BKF

B B B B B O O

O O B B B B B

PC PC PC PC PC O O

O O PC PC PC PC PCO = OFF D = 08 H 00/17 H 00 N = 23 H 00/08 H 00

S= 07 H 00/12 H 00 and 17 H 00/23 H 00 M= 08 H 00/13 H 00 BKF = 06 H 30/12 H 30

CH= 08 H 00/ 13 H 00 and 17 H 00/21 H 00 B= 16 H 30/01 H 00

M= 07 H 00/16 H 00 RE=15 H 00/00 H 00 VB=08 H 00/18 H 00

MAINTENANCE

HOUSEKEEPING

CHAMBERMAID 1

CHAMBERMAID 2

CHAMBERMAID HELP 1

CHAMBERMAID HELP 2

E=17 H 00/21 H 00

BREAKFAST MANAGER

BARMAN1

BARMAN2

BREAKFAST HELP

PORTER CAR 1

PORTER CAR 2

THERAPIST1

THERAPIST2

FRONT OFFICE MANAGER

NIGHT RECEPTIONIST

NIGHT-AUDITOR

RECEPTIONIST1

RECEPTIONIST2

PLANNING FHC L'BRASIL'A**** STAFF : 24 MODIFICATION IN CASE OF BUSY OCCUPANCY

SPA MANAGER

SPA ASSISTANT MANAGER

FAM

SALES MANAGER

INTERNAL SALES

FRIDAY SATURDAY SUNDAY06/11/2015 MONDAY TUESDAY WEDN THURSDAY

SOLAR PANELS + WIND TURBINE

FUTURIST HOTEL CONCEPT L'BRASIL'A

VEG

ETA

L FA

CADE

VEG

ETA

L FA

CADESUBCOM

MITTEE

SUBCOM

MIT

TEE MEETING ROOM BANANAE SEMINAR RESERVE

MEETING ROOM SWISSEA MEETING ROOM JOSEA

OFFICE

HO

USE

KE

EPIN

G R

ESE

RVE

BAR CAFEA

ACCOMODATION SPACE (40 m2)VEG

ETA

L FA

CADE

VEG

ETA

L FA

CADE

HELIPAD

SUBCOMMIT

TEE

SUBCOM

MIT

TEE MEETING ROOM BANANAE SEMINAR RESERVE

OFFICE

HO

USE

KE

EPIN

G R

ESE

RVE

SPA

TECH

NICA

L ARE

A

SPAGNOLEA AQUATIC UNIVERSE

ACCOMODATION SPACE (40 m2)VEG

ETA

L FA

CADE

VEG

ETA

L FA

CADE

SPA

MA

NA

GER

SOLA

R TE

RR

ACE

SOLA

R T

ERR

ACE

SPA

TECH

NICA

L ARE

A

SPAGNOLEA AQUATIC UNIVERSEV

EGET

AL

FAC

AD

E

VEG

ETA

L FA

CA

DE

SPA

MA

NA

GER

SOLA

R TE

RR

ACE

SOLA

R T

ERR

ACE

OFFICE

HOUS

EKEE

PING

OFF

ICE

ACCOMODATION SPACE (30 m2)

VEG

ETA

L FA

CA

DE

VEG

ETA

L FA

CA

DE

LOBBY ROOM PDJ

GARAGE + CARS BOXES + BICYCLES BOXES

LUGGAGE ROOM BACK OFFICE

IT

GM

MAINTENANCE

DATA PROCESSING ELECTRIC

HEATING LIFT

HO T/CO LD WATER

BREAKFAST OFFICE

FAM

OFFICE

HOUS

EKEE

PING

OFF

ICE

ACCOMODATION SPACE (30 m2)

FRONT OFFICE SM