FHWA 04/19/23 1

MANUAL ON UNIFORM TRAFFIC CONTROL

DEVICES

REWRITE AND OUTREACH EFFORT

TARGET DATE: 2001

FHWA 04/19/23 2

MUTCD REWRITE GOAL

OUR NATION IS AT A CROSSROAD IN TRANSPORTATION:

» Fewer New Highways Built

» More Traffic Volumes and Congestion Delays

» More Temporary & Construction Work Zones

FHWA 04/19/23 3

MUTCD REWRITE GOAL

FHWA Recognizes a need for new ideas

and technology to optimize performance

and to solve our current and future

highway safety challenges.

FHWA 04/19/23 4

MUTCD REWRITE GOALS

OUR GOALS:

» Optimize Mobility & Performance

» Promote Uniformity

» Improve Highway Safety

» Reduce Run-Off-Road Crashes

» Incorporate Technology Advances

FHWA 04/19/23 5

MUTCD OUTREACH

The Public interacts daily with the physical

components of our transportation system --

especially traffic control devices.

FHWA 04/19/23 6

MUTCD OUTREACH

FHWA’S commitment to marketing and

outreach provides a unique opportunity to

work cooperatively with our customers and

partners.

FHWA 04/19/23 7

MUTCD OUTREACH

BENEFITS OF OUTREACH:

» Encourages Commitment To Transportation Safety Goals

» Provides A Wealth Of Transportation Information Exchange

» Provides A Quality Measurement For Delivery Of Services

FHWA 04/19/23 8

DOCKET COMMENTS

FHWA ASKED OUR CUSTOMERS AND PARTNERS TO HELP IDENTIFY:

» Role Of MUTCD

» Appropriate Audience

» Marketing Strategies

(DOCKET 98-3643, JUNE 1998)

FHWA 04/19/23 9

RECOMMENDATIONS

PUBLIC COMMENTS INDICATED EXPANDING MUTCD AUDIENCE TO INCLUDE FOLLOWING EXAMPLES:

» Automobile Associations

» Motor Vehicle Departments

» Law Enforcement

» Tourist Associations

FHWA 04/19/23 10

MARKETING PLAN

Send Announcement Letter To All Identified Audience

Develop Briefings And Brochures For Distribution

Publish Articles

Video

PSA’s

FHWA 04/19/23 11

RECOMMENDATION

Public comments indicated the MUTCD should be distributed in a variety of

methods to assure that new information is available to all interested persons.

FHWA 04/19/23 12

MARKETING PLAN

FHWA AGREED AND WE PLAN TO PUBLISH THE MILLENNIUM MUTCD IN:

» Hard Copy

» CD-ROM

» Internet -- (http:\\mutcd.fhwa.dot.gov)

FHWA 04/19/23 13

MARKETING PLAN

MUTCD web site is intended to be a “one-stop shop”

Exhibited at TRB, ATTSA, NACE (Others are planned for 2001)

FHWA 04/19/23 14

MARKETING PLAN

EXAMPLES OF INFORMATION IN THE MUTCD WEBSITE:

» MUTCD History And Purpose

» PowerPoint Presentations

» All MUTCD Text And Graphics

» Federal Register Notices

FHWA 04/19/23 15

MARKETING PLAN

EXAMPLES OF MUTCD WEBSITE INFORMATION (CONTINUED):

» Database With Official Rulings

» Frequently Asked Questions

» Who’s Who & Other Resources

FHWA 04/19/23 16

RECOMMENDATION

Public comments indicated that it is

difficult to distinguish between

“REQUIRED,” “RECOMMENDED,”

and “OPTION” conditions.

FHWA 04/19/23 17

MARKETING PLAN

FHWA plans to print the Millennium MUTCD so that the conditions are clearly shown.

FHWA plans to print the MUTCD in a 3-ring binder on “8 ½ x “11 paper.

FHWA 04/19/23 18

RECOMMENDATION

Public comments indicated that a

strategic outreach campaign will play a

critical role when introducing this new

product.

FHWA 04/19/23 19

MARKETING PLAN

New policies and technology we

implement will have impact on citizens

and industry well into the 21st century.

FHWA 04/19/23 20

MARKETING PLAN

Provide Briefing Materials

Visit each Resource Center in FY 2000 (Emphasis On Web Site Training)

Conduct Train-the-Trainer Sessions for FHWA Field and LTAP Centers in FY 2001 (Emphasis On MUTCD Changes)

FHWA 04/19/23 21

MARKETING PLAN

FHWA 04/19/23 22

MUTCD-OUTREACH ACTIVITY IDEAS

FHWA DIVISION STATE/LOCAL GOVERNMENT AASHTO, ATSSA, ITE, ETC.

PUBLISH & DISTRIBUTE MILLENNIUM EDUCATION INCLUDES CD-ROM, INTERNET, AND HARD COPIES TO:

FHWA 04/19/23 23

MUTCD-OUTREACH ACTIVITY IDEAS

ENGINEERING COMMUNITY DRIVER’S EDUCATION CLASSES DEPARTMENT OF MOTOR VEHICLES

TRAININGTARGETED AUDIENCE

FHWA 04/19/23 24

MUTCD-OUTREACH ACTIVITY IDEAS

AUTOMOBILE ASSOCIATIONS DEPARTMENT OF MOTOR VEHICLES LEGAL COMMUNITY ENFORCEMENT COMMUNITY

PUBLIC AWARENESSTARGET AUDIENCE

FHWA 04/19/23 25

MUTCD-OUTREACH ACTIVITY IDEAS

EXHIBITS BROCHURES TRINKETS / GIVE-AWAYS PAMPHLETS & ARTICLES KIOSKS WITH CD-ROM HIGHLIGHTS

PROMOTIONAL ACTIVITIES

FHWA 04/19/23 26

MUTCD OUTREACH

SINGLE VEHICLE RUN-OFF-ROAD = 1/3 OF ALL HIGHWAY FATALITIES ANNUALLY

MOTOR VEHICLE CRASHES INVOLVING PEDESTRIANS AND BICYCLISTS = 15% OF ALL HIGHWAY FATALITIES ANNUALLY

FHWA 04/19/23 27

MUTCD OUTREACH

ROAD USERS NEED GUIDANCE TOOLS

TRAFFIC CONTROL DEVICES (TCD’S) ARE GUIDANCE TOOLS

FHWA 04/19/23 28

MUTCD PURPOSE

TRAFFIC CONTROL DEVICES PROVIDE:

FOR SAFE AND ORDERLY MOVEMENT OF TRAFFIC

A LANGUAGE WITH WHICH TO COMMUNICATE TO ROAD USERS