fifth third field special events guide

FIFTH THIRD FIELD EVENTS GUIDE

Fifth Third Field Events Guide

About Fifth Third Field

Past Events

Field and Loading Dimensions

Event Marketing

Seating

Production Information

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9

13

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Table of Contents>> F i f th T h i r d F ie ld Spec ia l Events Gu ide

F IFTH THIRD F IELD1

Fifth Third Field, home of the Dayton Dragons, is a first-class, sports and entertainment venue. Located in the heart of Downtown Dayton, Ohio, the ballpark is a premier site for nearly any event, including concerts, sporting events, rallies, and family activities.

Since opening in 2000, Fifth Third Field has been consistently ranked as one of the top ballparks in Minor League Baseball. The stadium boasts impressive amenities, including a 72,200-square-foot plaza, 29 climate-controlled luxury suites, three outdoor party decks, entertainment control room, pressbox, locker rooms, and many other world-class services. Featuring 7,230 fixed seats for baseball games, additional on fieldseating can easily push event capacity over 12,000.

The stadium has been sold-out for every Dayton Dragons home baseball game, accounting for 1,051 consecutive sellouts, a North American sports record. As a result Fifth Third Field draws over 600,000 people into downtown Dayton each season.

Fifth Third Field is owned and operated by Palisades Arcadia Baseball. With a total commitment to unsurpassed customer service and an unrivaled entertainment industry pedigree, our experienced, professional team is fully prepared to help event promoters in any way possible, including marketing, ticketing, finance/accounting, and event management. We’re excited to work with you to make your event a success.

Market AudienceThe Dayton metropolitan area has a reach of more than 925,000 households and Fifth Third Field is also just a short drive away from other major metropolitan areas, including Cincinnati, Columbus, and Indianapolis. With three major universities and colleges in the area, over 47,600 students live in the region, and the local military base, Wright-Patterson Air Force Base, employs 27,406 military personnel and citizens.

Booking and Facility InformationFifth Third Field is now booking for future events. For more information, please contact:

Eric Deutsch, Executive Vice [email protected]: (937) 228-2287 x107

About { FIFTH THIRD FIELD

>> F i f th T h i r d F ie ld Spec ia l Events Gu ide



MAJOR LEAGUE BASEBALL Cincinnati Reds vs Florida Marlins Spring Training Game - March, 2007 Attendance: 8,854

Events { OUTSIDE EVENTS

MAJOR LEAGUE BASEBALL Cincinnati Reds vs Reds Futures Exhibition Game - March, 2009 Attendance: 8,956

F IFTH THIRD F IELD 4



COMMUNITY EVENT 100 Years of Flight Celebration July, 2003 Attendance: 11,288

BOXING Friday Night Fights August, 2010 & 2011 Attendance: 2,018 & 1,817




CONCERT Def Leppard featuring Bryan Adams August, 2005 Attendance: 8,947

CONCERT The Bob Dylan Show Featuring Bob Dylan, John Mellencamp, and Willie Nelson - July, 2009 Attendance: 8,748




CONCERT Counting Crows featuring Live andCollective Soul - August, 2008 Attendance: 5,940

POLITICAL RALLY (For the political rally we worked closely with the Secret Service and DNP.)Senator Barack Obama Political RallyOctober, 2008 Attendance: 10,000



Fifth Third Field { Field Dimensions

211

210

209

208

207206

205

204

203

202

201

12

34

56

78

910

1112

13

1516

1718

1920

2122

2324

2526

2728

2930

SUITES

Party Deck

2

Party Deck1

116

115

114

113

112

111110 109

108

107

106

105

104

LawnA

Lawn D

120121

122

Party

Deck CFun Zone

LawnB

338

381

402

371

338


Field access for load-in/load-outShow load-in is located at the Left Centerfield Entrance, directly off Sears Street.

General EquipmentFifth Third Field has a standard forklift, utility vehicle, tables, and chairs available for setup. Additional equipment, such as 4x4 forklifts and power generators are also available for rent.

Portable flooring systemA portable flooring system is available for rent. Rates will vary in relation to dimensions and configurations.


Fifth Third Field { Loading Dimensions



Event Marketing { How We Can Help

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MarketingThe Dayton Dragons marketing team is available to promote each event and services are included with all rentals. Our team uses a comprehensive strategy to help boost overall attendance:

Email Newsletter - The team’s online monthly newsletter, emailed to over 7,500 season ticket, group, suite rental and sponsor accounts, will run announcements of the event.

Ticketing - Fifth Third Field is a Ticketmaster facility, and operates a full-time box office that is available at no charge to the promoter.

Website - The event will be advertised on the daytondragons.com (the 34th most visited site in all of MiLB) and Dragons Facebook page (with nearly 10,000 likes currently) until the day of the event.

Additional direct mail marketing pushes can be made through campaigns to a list of over 25,000 preferred buyer accounts and presale marketing to over 15,000 accounts. There are additional costs for direct mail.


How We Can Help Event Marketing { How We Can Help



Event Marketing { How We Can Help

PREBLEWAYNE

DARKE

MONTGOMERY

MIAMI

GREENE

CLARK

CHAMPAIGN

LOGAN

MERCER AUGLAIZE

SHELBY

FRANKLINBUTLER WARREN CLINTON

FAYETTEUNIONFAYETTE

RANDOLPH

JAY

MADISON

UNION

VAN WERT

ALLEN

HARDIN

* Wapakoneta*Celina

* Troy

*Greenville

*Urbana

* Springfield

* Sidney

* Eaton

* Dayton

* Xenia

*Bellefontaine

* Hamilton * Lebanon

The Miami Valley is home to the nation’s 62nd largest television market. WHIO‐TV, the CBS affiliate in Dayton is the dominant station in the Miami Valley, ranking #1, sign‐on to sign‐off, as well as in key dayparts throughout the day. Count on

WHIO‐TV for consistent, reliable audience delivery.

Source: Nielsen

TOTAL HOUSEHOLDS 1,283,600 529,800 396,000

TV HOUSEHOLDS 1,276,140 527,030 394,210

DMA MARKET RANK 62

COVERAGE YOU CAN COUNT ON NSI DMA METRO

The Dayton Market. (Source: Nielsen)

12FIFTH THIRD F IELD


How We Can Help Event Marketing { How We Can Help

MarketingThe Dayton Dragons marketing team is available to promote each event and services are included with all rentals. Our team uses a comprehensive strategy to help boost overall attendance:

Game programs – Distributed to an average 8,400 fans at every game, the program will include an announcement at every game until the day of the event.

LCD – The 16 LCDs on Concourse Level will run promos each day until the event.

Radio – All 140 Dragons games are broadcast on 980 WONE, one of 5 local Clear Channel stations, and will include a mention of the event during each broadcast.

Television – The Dragons broadcast approximately 25 games on local television annually, with distribution to over 525,000 households. Commercials will run during all televised Dragons games until the date of the event.

AT FIFTH THIRD FIELD

RIDAY NIGHT FIGHT

F

S


End stage behind home plateSeating bowl = 2,740 (sections 107-112 and 204-208)Suites = 285 (5-25)Total = 3,025


Fifth Third Field { Seating

End stage centerfield or right fieldField level = 4,000Seating bowl = 6,924 (all seats minus Dragons Lair)Suites = 435 (All)Total = 11,359

End stage behind second baseField level = 1,714 (Seats) 2000 (GA)Seating bowl = 5,540 (105-114 & 201-211)Suites = 435 (All)Total = 7,690



Backstage Convenient unloading areas enable semi-trucks to load and unload, directly into Fifth Third Field. On-site parking for trucks and buses is available and separate from public parking lots.

Concession Stands The Concourse Level of Fifth Third Field includes seven permanent concession stands with over 100 points-of-sale and 13 specialty carts. Catering options are also available upon request.

Disabled AccessFifth Third Field meets all Federal ADA standards and is equipped with handicap and companion seating throughout the entire ballpark. Wheelchairs are also available for use at the Dayton Daily News Customer Service Booth.

Dressing RoomsThree separate dressing rooms are available for use. Each is equipped with shower facilities, bathrooms, wi-fi access, and telephones. Offices and seating areas are also available in the clubhouse.

Fifth Third Field { Production Information


First Aid The First Aid Office is located on Concourse Level behind sections 107-108.

Press BoxThe Press Box is available for use and comes ready with wi-fi access, telephones, and fax capabilities.

Pyrotechnics Pyrotechnics and smoke/fog effects are permitted at an additional cost. Requests for pyrotechnics must be submitted in advance for approval.

RestroomsSeven men and women’s bathrooms are located on the Concourse Level of the ballpark, along with two family restrooms. Semi-private restrooms are also located on the Suite Level of the stadium.

SecurityIn-house security is comprised of off-duty Dayton police officers. Additional security measures can be arranged.





SettlementsUpon the request of the promoter, settlements may be made on the day of the show. Hands on expertise is provided with detailed reports and ticket/expense audits. The ability for purchasing power and cash advance options are also provided as necessary.

Sound SystemThe ballpark features a distributed sound system that provides ample coverage of all seating areas and suites. Numerous tie lines are also located throughout the park. Please note, the stadium sound system does not provide even coverage for the playing surface. Additional sound options can be arranged.

Video SystemFifth Third Field features a 7-story high video board with full video, animation, and graphics capabilities. Additional video boards include a 6’ x 240’ LED outfield wall and two 90’ LED fascias.


®

DAYTON DRAGONS Fifth Third Field

220 N Patterson Blvd. | Dayton, OH 45402(937) 228-2287 | [email protected]

fifth third field special events guide

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