Fifth Third Private Bank has understood that with wealth comes

complexity. Throughout our distinguished history, we have

helped successful individuals and families define and achieve

their financial goals.

We are part of Fifth Third Bank, a diversified financial institution

with a 155-year heritage and widespread presence from Michigan

to Florida. You can be confident that you are working with a

strong, solid bank with substantial experience helping our clients

realize their financial and life goals.

For more than a

1

At Fifth Third Private Bank, our mission is to help you manage

your wealth by delivering a premium level of service, a broad

array of solutions, and a customized experience designed for you.

We invite you to learn more about Fifth Third Private Bank and

how we can help you achieve your goals, now and in the future.

inspiringyour future

guide

Helping Families Work Together*

After working for twenty years to build their regional floral business, Frank and

Carolyn Lewis needed help developing a plan to transition the business to their

daughter. At the same time, they wanted to pass an equivalent share of their

assets on to each of their two sons who were not involved with the company.

Fifth Third Private Bank worked with them to develop a comprehensive business

succession plan and reconfigure their investment portfolio so they could transfer

a portion of it to their two sons over time, thereby minimizing tax consequences1.

Working with Fifth Third Private Bank, the Lewises are making their business

succession plan and their family legacy goals a reality.

*The circumstances surrounding this case study are representative of actual clients of Fifth Third Bank Investment Advisors. To ensure the privacy of our clients, the names and some of the facts have been changed. Recommendations and results may vary with each client based on their current financial picture and goals. There are no guarantees that any strategy described in this publication will perform as expected. Investment results cannot be predicted or forecasted and will vary depending on market conditions.

P R O C E S S F O C U S E D O N Y O U

We Listen to Understand

Your Unique Circumstances

We Build Your

Customized Experience

We Challenge You to

Take Action and Stay on Track

1. 2. 3.• Your Life, Family, and Values

• Your Aspirations

• Your Current Finances

• Your Concerns and

Complexities

• Assess Wealth and Estate

Planning Concerns; Banking

Requirements2; Investment

Complexities; Insurance,

Trust, and Estate Needs

• Collaborate with You and

External Advisors

• Develop Your Wealth

Management Strategy

• Implement Your Plan

• Monitor, Evaluate, and

Enhance Over Time

3

At Fifth Third Private Bank, your financial needs

and goals drive a comprehensive process that

goes far beyond just the numbers. We take

the time to understand what you want to

achieve — personally and financially — and then

develop a personalized plan focused on your current

situation and built with your future goals in mind.

Our comprehensive array of products and

services is designed to address your complex

financial needs, and provide the utmost

flexibility to help meet your personal wealth

management goals as they evolve over time.

Your Wealth Management Advisor can help

guide you to the services and solutions that

are right for you.

Wealth Planning

• Retirement and Income Planning

• Estate and Gift Tax Planning

• Equity Compensation Planning

• Business Succession Strategies

• Intergenerational Wealth Transfer

Banking2

• Fifth Third Private Bank Checking or

Platinum Capital Account®3

• Fifth Third Private Bank Savings Account3

• Fifth Third Private Bank

World Elite MasterCard®4,5

• Fifth Third Identity AlertSM Services6

• Cash Management Services

• Tailored Mortgages7

• Customized Lending Strategies4

Investments7

• Disciplined Portfolio Construction

• Unbiased Advice with Open Architecture

• Equity Risk Management Solutions for

Concentrated Assets8

• Alternative Investment Strategies

• Individual Fixed Income and Equity Instruments

• Tax-Efficient Investments1

Insurance9

• Personal and Business Life, Long-Term-Care

and Disability Insurance options

• Wealth Transfer and Replacement Strategies

Trust and Estate10

• Trust Administration

• Estate Settlement Administration

• Philanthropic/Charitable Giving Strategies

• Family Foundation Development

and Administration

C O M P R E H E N S I V E W E A L T H S O L U T I O N S

Wealth Preservation Through Prudent Planning*

Susan lost both of her parents at the relatively young age of 27. They were able

to pass on a sizable inheritance. Although many people would have considered her

to be very comfortable financially, Susan knew that it would take careful planning

to make her parents’ legacy last so that she could pass it on to her children.

Fifth Third Private Bank worked with her to maximize the tax benefits1 of

educational savings programs in her state. They also discussed the value of using

life insurance as an estate planning tool and structured her portfolio to provide

an additional income source to help her give her children the lifestyle she knew

her parents would want them to enjoy.

achieve *The circumstances surrounding this case study are representative of actual clients of Fifth Third Bank Investment Advisors. To ensure the privacy of our clients, the names and some of the facts have been changed. Recommendations and results may vary with each client based on their current financial picture and goals. There are no guarantees that any strategy described in this publication will perform as expected. Investment results cannot be predicted or forecasted and will vary depending on market conditions.

simplify

Diversifying a Concentrated Portfolio*

After a distinguished 40-year career, it was time for John to leave his position

as chief counsel for a major manufacturing company and enjoy retirement with

his family. Like many senior executives, John’s portfolio contained a concentrated

stock position. He wanted to restructure his portfolio to achieve greater

diversification and develop an estate plan to help ensure that his children and

grandchildren are provided for in the future. Fifth Third Private Bank worked with

him to diversify his low-basis stock while minimizing tax exposure1. Together they

also created an estate plan, which will provide generously for his wife in her lifetime,

while protecting his legacy for future generations.

*The circumstances surrounding this case study are representative of actual clients of Fifth Third Bank Investment Advisors. To ensure the privacy of our clients, the names and some of the facts have been changed. Recommendations and results may vary with each client based on their current financial picture and goals. There are no guarantees that any strategy described in this publication will perform as expected. Investment results cannot be predicted or forecasted and will vary depending on market conditions.

7

Y O U R H I G H L Y C R E D E N T I A L E D T E A M

Every aspect of your wealth management needs

is addressed by a carefully assembled team of

Fifth Third Private Bank specialists including

planners, portfolio managers, bankers, trust

officers, and insurance specialists. At the core

of your relationship is your Wealth Management

Advisor, who serves as your primary point of

contact and ensures that you receive the highest

level of personalized guidance, advice, and

solutions for your financial needs.

Fifth Third Private Bank has extensive experience

working with our clients’ other advisors. We can

work closely with your attorney, accountant, and

other professionals to develop a personalized

plan that can be adjusted as your goals and

needs evolve.

Selecting the right wealth management firm is

a personal and complicated decision. You want

a provider that not only offers a wide range

of solutions, but one who takes the time to

understand where you are now and can help

you reach your desired goals.

Fifth Third Private Bank has a 100-year history

of helping our clients reach their financial goals

through personalized wealth planning, banking,

insurance, investments, and trust and estate

services. As a bank within a bank, Fifth Third

Private Bank is able to leverage the resources of

a top financial institution to deliver a premium

level of service to our clients.

To schedule a meeting with a Wealth

Management Advisor and learn more about how

Fifth Third Private Bank can help you achieve your

goals, please contact us at 1-866-488-0017. You

can also visit us online at 53.com/privatebank to

find a Wealth Management Advisor in your area.

M A K I N G T H E R I G H T C H O I C E

We you to contact us today to find

out more about Fifth Third Private Bank.

invite

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1 Fifth Third does not provide tax, legal or accounting advice. Please contact your tax advisor, accountant, or attorney for advice pertinent to your personal situation.

2 Deposit and credit products provided by Fifth Third Bank. Member FDIC. Equal Housing Lender

3 $50 minimum deposit required to open new account.

4 All credit loans/lines subject to credit review and approval.

5 MasterCard® is a registered trademark of MasterCard International Incorporated.

6 The benefits in Fifth Third Identity Alert are provided by Fifth Third’s vendor, Affinion Benefits Group. To find out more information on Fifth Third Identity Alert, please visit your local Fifth Third Banking Center or visit IdentityAlert.53.com.

7 Loans are subject to credit review and approval. Fifth Third Mortgage Company, 5001 Kingsley Drive, Cincinnati, Ohio 45227 an Illinois Residential Mortgage Licensee. Fifth Third Mortgage Company d/b/a Fifth Third Mortgage Company Incorporated and licensed by the New Hampshire banking department. Fifth Third Mortgage is the trade name used by Fifth Third Mortgage Company (NMLS #134100) and Fifth Third Mortgage-MI, LLC (NMLS #447141). Fifth Third Bank, Member FDIC. Equal Housing Lender

8 Equity Risk Management strategies are intended to mitigate the risk of holding a concentrated position and may be subject to a higher degree of market risk than a well-diversified portfolio. There are no guarantees that any strategy presented will perform as intended.

9 Insurance products made available through Fifth Third Insurance Agency, Inc.

10 Fifth Third Private Bank is a division of Fifth Third Bank offering banking, investment and insurance products and services. Fifth Third Bancorp provides access to investments and investment services through various subsidiaries, including Fifth Third Securities. Fifth Third Securities is the trade name used by Fifth Third Securities, Inc., member FINRA/SIPC, a registered broker-dealer and registered investment advisor registered with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. Securities and investments offered through Fifth Third Securities, Inc. and insurance products:

654569 03/15

Are Not FDIC Insured Offer No Bank Guarantee May Lose Value

Are Not Insured By Any Federal Government Agency Are Not a Deposit