filas: fame initiative presented at tci2012 san sebastian
DESCRIPTION
Filas' Cluster management strategy in Lazio through Fame's Initiative: an EU co-funded project aimed at mobilising financial resources at European level in favour of creative industry's SMEsTRANSCRIPT
FAME ‐ FACILITATING ACCESS & MOBILISATION OF EUROPEAN FINANCE FOR CREATIVE INDUSTRY GROWTH
TCI ANNUAL GLOBAL CONFERENCE – OCT 18TH
Workshop Title: Creative & cultural industry clusters
The FAME initiative: access to finance for creative industries
FAME ‐ FACILITATING ACCESS & MOBILISATION OF EUROPEAN FINANCE FOR CREATIVE INDUSTRY GROWTH
Filas support in the life cycle of a company
POR ERDF Spin‐Off start‐up
4M€
POR ERDF Micro‐
innovation30 M €
POR ERDF Voucher schemes4 M €
POR ERDF Venture Capital
20 M €
FAME ‐ FACILITATING ACCESS & MOBILISATION OF EUROPEAN FINANCE FOR CREATIVE INDUSTRY GROWTH
Rich call for proposal for
R&D projectsand Business Development
Top-down approachtowardsregional
companies
60 M € DTA budget
77 M€ DTB budget
2004 -DTA- Aerospace Technological District2008 - DTB – Bioscience Technological District
Lessonslearnt
Pros• Linkages with large
companies• Big R&D projects
Cons• No sustainability• No direct and clear
impact
FILAS Cluster management - DTA
ADDITIONAL BUDGET2011-2014 DTA- 10 M €
2011-2014 - DTB – 30 M €
FAME ‐ FACILITATING ACCESS & MOBILISATION OF EUROPEAN FINANCE FOR CREATIVE INDUSTRY GROWTH
Use of EU, national and
regionalfinancial
resources
5 pilot projectslaunched
through call for tenders at EU
level; 10 projects
13 M € budget
2008 -DTC- Cultural Heritage and TourismDistrict
Lessonslearnt
Pros• Creativity applied to
traditionality towardsinnovative sectors(mobile cultural tourism)
Cons • No sustainability
FILAS Cluster management - DTC
FAME ‐ FACILITATING ACCESS & MOBILISATION OF EUROPEAN FINANCE FOR CREATIVE INDUSTRY GROWTH
DTC – cultural sites
Caprarola Palazzo Farnese 3D reconstructionTalking picturesSound and light show
CerveteriMonumental necropolis Mobile App Virtual reconstruction inside 5 tombsEtruscan story-telling
SperlongaThe imperial villa of Tyberius and the “Coastline of Ulysses”Water Jet Screenings
Digital BusLocal maps with geographic informationGuided tours enhanced by virtual reconstructions Digital SignageSolar PanelsImmersive Video CameraAccessibility for Disabled
FAME ‐ FACILITATING ACCESS & MOBILISATION OF EUROPEAN FINANCE FOR CREATIVE INDUSTRY GROWTH
Filas - cluster management approach
Challenge
Proposals
Prototypes
SustainabilityScaling
Social and systemic change
The 6 stages of social innovation
Source – elaboration from The Open Book of social innovation – NESTA 2010
FAME ‐ FACILITATING ACCESS & MOBILISATION OF EUROPEAN FINANCE FOR CREATIVE INDUSTRY GROWTH
The social innovation concept for FILAS
What is desirable to use? What is possible with technology?
What is viable in the marketplace?
INNOVATION:
FAME ‐ FACILITATING ACCESS & MOBILISATION OF EUROPEAN FINANCE FOR CREATIVE INDUSTRY GROWTH
2012 -DTD- Digital and Creative IndustryDistrict
Launch of a call (addressneed/problem)
Evaluation of best solutions
Small financing, which followstep by stepthe developmentof the project
Little financialresources neededClear sustainabilityDirect results on the
territoryAssessment of real
problems/needs
FILAS Cluster management - DTD
FAME ‐ FACILITATING ACCESS & MOBILISATION OF EUROPEAN FINANCE FOR CREATIVE INDUSTRY GROWTH
FILAS Venture Capital methodology
Market failure approachBiz/social job creation approach
Good understanding of marketsFast decision makingNeed of a fast ROI
Matching of competencies and moneyClear interlinked roles and actions
Public money Private money
FAME ‐ FACILITATING ACCESS & MOBILISATION OF EUROPEAN FINANCE FOR CREATIVE INDUSTRY GROWTH
FILAS Venture Capital instrument
Direct co-investment with Biz Angels and private investors
Early stage and expansion support
Smart co-financing mechanism
Subsidiarity and complementarity
20 M € budgetSpin off and spin out
FAME ‐ FACILITATING ACCESS & MOBILISATION OF EUROPEAN FINANCE FOR CREATIVE INDUSTRY GROWTH
FILAS VC advantages for investors
Risk mitigation
Equity kicker
Independent evaluation
Joint scouting and evaluation phases
FAME ‐ FACILITATING ACCESS & MOBILISATION OF EUROPEAN FINANCE FOR CREATIVE INDUSTRY GROWTH
The FAME intiative
Facilitating Access & Mobilisation of European finance for Creative industries
FAME
FAME ‐ FACILITATING ACCESS & MOBILISATION OF EUROPEAN FINANCE FOR CREATIVE INDUSTRY GROWTH
WHY FAME?
From a Regional approach to a…
…Pan-EU approach
FAME ‐ FACILITATING ACCESS & MOBILISATION OF EUROPEAN FINANCE FOR CREATIVE INDUSTRY GROWTH
FAME objectives
Specialised Coaching, training, tools and in-kind support
Leverage strategy –Co-investment models
Pitching events FAME Pan-EU fund for creative industries
FILLING THE FUNDING GAP
FAME 4 COMPANIES FAME 4 INVESTORS
FAME ‐ FACILITATING ACCESS & MOBILISATION OF EUROPEAN FINANCE FOR CREATIVE INDUSTRY GROWTH
1. Copenhagen (Denmark) November 12th –14th 2012 - FAME coaching/pitching event in concomitance with the Creative Business Cup finale http://www.creativebusinesscup.com.
2. Heidelberg (Germany) March 19th – 20th 2013 FAME coaching/pitching event in concomitance with the Heidelberg Innovation Forum http://www.heidelberger-innovationsforum.de/index.php?id=139&L=3
3. The 3rd and last FAME coaching & pitching event will be organised in Rome in June/July 2013.
International dimension
Only the best creative industries SMEs
Putting together companies, financial
investors, clusters and stakeholders
FAME next events
FAME ‐ FACILITATING ACCESS & MOBILISATION OF EUROPEAN FINANCE FOR CREATIVE INDUSTRY GROWTH
Who are we looking for?
Strategic partner organisations to leverage regional/national funds (guarantee, early stage) on Creative Industries
FAME ‐ FACILITATING ACCESS & MOBILISATION OF EUROPEAN FINANCE FOR CREATIVE INDUSTRY GROWTH
No clear futurebut
strong committment and safe sailing
FAME ‐ FACILITATING ACCESS & MOBILISATION OF EUROPEAN FINANCE FOR CREATIVE INDUSTRY GROWTH
06/11/2012