CORPORATE BROCHURE

5th Vital

www.5thvital.com8880250000 contact@5thvital.com

Table of Contents

1. Industry Dynamics2. About Us

- Our Mission and Vision- Our value system- Leadership Principles

3. Business Model4. Assets Overview

- 5th Vital Machinery- Tools / Stacks- Organizational Assets- Performance Metrics- Technology Framework

5. Marketing Mix

6. Growth and Expansion plan - Journey Till Date & Way Forward

- Customer Acquisition Strategy

- Mission 2020 - Corporate Citizenship

7. Our Leadership Bandwidth

5th Vital

Industry Dynamics

100000 Labs

70% pathologyservices30% radiology & imaging requirements

Market Size

2012- $5 Billion By 2022- $22 Billion 20% CAGR, 1% Accredited Labs

Unorganised Players

88-90% Industry Is Dominated By Unorganised Players

Utilization Problem

Huge Capacity Utlization Problem

Efficiency

Most Labs Operate at 20% Efficiency

OYO-fication

People Demand for home sample collectionas a result OYO-ficationis on the cards

5th Vital

Mission | Vision

To operate in over 20 cities across the country To generate employment for 2000+ professional To clock over 150Cr in revenues

To lead the society on the path of preventive healthcare by bringing inworld class services enabled with cutting edge technology & infrastructure

Make healthcare services accessible to everyone – anytime, anywhere Develop & Deliver right infrastructure enabled with technology to lower the cost of healthcare while improving the quality & accuracy of services at the same time

Vision

Mission 2020

5th Vital

We at 5th Vital would treat every human soul with utmost respect and through all odds. Do the best on our behalf to nurture and strengthen every relationship of the organization with employees, customers, investors, partners, vendors and other associates

Dedicate our business to providing healthier and safer products and services to enhance the quality of life through each and all of our activities

Constantly innovate and develop technologies and outstanding products and services that help individuals keep a record of health of their own & families

Foster a corporate culture that enhances both individual creativity and the value of teamwork, while honoring mutual trust and respect among all stakeholders of the company

Work with business partners in healthcare to achieve stable, long-term growth and mutual benefits, while keeping ourselves open to new partnerships

Values:

Values5th Vital

Leadership Principles

Customer CentricityYou, our Customers, are the reason of our existence. Any activity which doesn’t add value to your experience is a waste for us.

Take Responsibility Every activity of the organization must have someone responsible for planning and execution. Executive planning an activity is by default the person responsible for its’ implementation. We will not get into a situation where we say “Someone else is responsible for this activity”.

Attention to detailEveryone at 5th Vital is committed to the intrinsic detail of each and every business transaction. We keep rolling our sleeves to get our hands dirty but never leave the customer helplessly out in the open.

Keep raising the barWe, the leadership team of 5th Vital are committed to the highest standards of healthcare service delivery at home. We push the boundaries of service excellence and healthcare technologies all throughout our journey.

Result Oriented proactive cultureThe leadership team of 5th Vital is committed to develop a result oriented proactive work culture in the organization. Proactively getting things done would be the core of our existence.

5th Vital

Honest and Competitive Pricing

VALUE FOR MONEYFree sample

collection and report delivery

Free report De-Brief With 5th Vital

DoctorsFree Re-Sampling,

if required

B2C

B2C+B2B

Avg Ticket Size 1200

By 2020Avg # of orders served per day = 200*20 = 4000

48L/day or 144CrRevenue

B2B12 Customers/Month/City

Orders Per Day City= 20

12*20*12*5*30@700 per orderRevenue = 30Cr

Revenue

Business Model

Ordering @ 5

Total Revenue = 174Cr

5th Vital

Assets Overview

Tech

Brand

ServiceDelivery

Online Booking Portal •HHE Tracking field App •

HR Management System •Order Management System •

Integrated API with multiple labs •Customer App •

Tracking of each sample using pre-analytical •barcoded vacutainer

• 99% adherence to scheduledappointment

• Fastest TAT• Accurate Execution time• Consistently High CSAT• Accurate reporting• Doctor’s Report Review

High Visibility •High TOM recall •Media Mentions •

360 marketing & brand building •

activitiesRight Blend of ATL & BTL •

Key Messages

Credible brand that can be trusted

Create Convenience through speed of

delivery

Focus on quality, Affordability & value to the consumer

Single point solution to all

Diagnostic Labs Tests

Pull Based MarketingPush/Channel Based Marketing

StrategicApproach

5th Vital

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Tools / Stacks5th Vital

5th Vital

Organizational Assets

Operations Overview

String of PearlsBoth Online & Offline Backward Integration by launching own diagnostic labs

Business Strategy

Technology StrategyWell Designed EAMobile First UI/UXBI Analytics Integrated Platform

Marketing Strategy Well thought Brand ArchitectureTargeted & Controlled MARCOMSensory Branding & Viral Marketing

OPS. Strategy Focused CareReal-time Monitoring & Tracking23 Extensive Training ModulesIP- Industry Standard in transportation of samples

5th Vital

22%

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07%14%

15%

TAT

ET

CSAT

Hygiene

Skills

Punctuality

Cross Sell

CPT#FEEDBACK

# Customers# Orders# Camps# B2B Clients# ChannelsTotal RevenueCamps RevenueB2B RevenueTOM recall# Areas CoveredCAC

14%

14%

14%

21%

7%

7%

4%

4%

4%

4% 7%

24%

20%

14%

14%

7%

8%8%

5%

# Planned New Services

# Strategic Initiatives

# Release

Adherence to Budgeting Process

# Customer Complaints (Digital)

# Customer Satisfaction Surveys

Customer Satisfaction per Service

# Identified Errors

Technology

Sales & Marketing

Operations

5th Vital

Behaviour

Performance Metrics

Technology Framework

Website

Virtual Number:8880250000

Whatsapp-To share prescription

Role Access

IP Security

Firewall & SSL

Secured Domains

HHE & Order Tracking App

Real Time Tracking & Communication

Barcoding OfSamples

Data Warehousing

Data Analytics

Dashboards

Optimised Scheduling

Predictive Analysis

Technology

Logistics

Marketing

HR

Finance

Channels Data Security Monitoring Business Intelligence

Support Businesses

OrderManagement

& CRM

Technology Expectation

HRMS/Accounting

Online Portal

Customer &

Associate Portal

5th Vital

Advertising & Communicationsa. Brand Strategyb. Media Buyingc. ATL Advertising - Creative Developmentd. BTL Advertising - Roadshows, brochures, flyers etc.e. Competition Tracking.

Content Creationa. FAQs

b. Standard E-mail/SMS Videosc. Blog Articles

d. Presentationse. Magazines & Newsletters

Digital Communications & Social Mediaa. Website, Mobile App, Associate Portalb. Digital Marketing - Social Media Engagement

Advertisements

Eventsa. External/Internalb. Organised/Sponsoredc. Physical/Virtual

Customer Life Cycle Managementa. SEC, Emailer, Specific Tactical Campaigns

b. Communication Standardisation & Learningc. Communication Services to Corporate, Departments

Internal Communicationsa. Customer Acquisitionb. Customer Retentionc. Cross Sell/Up Sell Programsd. Loyalty & Referral Programs

Media Relations & PRa. Reputation Management

b. Engagements & Relationship Building

Marketing Mix5th Vital

Widespread use of handhelds

Rapid Adaptability of home-based services

Repeat customers driven by value for money, outcomes & convenience

New Generation demographics of India getting increasingly aligned to our business model

Certain Services are priceSensitive

TRENDSFocus On Building trust & credibility as a HealthCare Service Delivery Organization

Uncompromising focus on service delivery

Very rigid associate vetting criteria

Extremely high quality of ongoing training programs

Highly effective & Targeted messages using a good mix of ATL, BTL, Digital & PR mediums

Use of top national Marketing & PR agencies

Use of brand Ambassadors at National & Regional Level

STRATEGY

Increased Lifestyle relatedDiseases

Increased Awareness towards preventive healthcare

Customer Acquisition Strategy 5th Vital

Journey Till Date & Way Forward

Founded22nd June 2017

Website Goes Live15th July 2017

Launched In North Bangalore (Whitefield,

Hoodi, Marathahalli)

27th July 2017

Call Centre Operation1st July 2017

Soft Launch WithFamilies & Friends

17th July 2017Cross 1 lacs In Revenue

11th August 2017

Establish Own Laboratory for

Better Cost Structure

Electronic Health Records

& Smart Reports

Chat-Bots, Smart Tests & Package

Selector

Devices & Sensors

for predictive & real time monitoring

Offer Imaging Services either through own/

Partner centres

Introduce Dialysis &

Chemotherapy at Home

Way Forward

5th Vital

Mission 2020

Bengaluru

Chandigarh

Bhubaneswar

Pune

Mumbai

Guwahati

Kochi

Ahmedabad

Hyderabad

Delhi/NCR

Lucknow

Indore

Mohali

Ambala

Amritsar

Ludhiana

KolkataRanchi

Patna

Jamshedpur

5th Vital

Corporate Citizenship5th Vital

Co-Founder (Technology, Innovation & Marketing)HARJOT SIDHU

MBA (IIM, Calcutta), B.Tech (Punjab Technical University)

10+ yrs experience in Technology,Enterprise Consulting and Project Management

Deloitte, Satyam, Oceaneering, CallHealth

India, USA

Co-Founder (Medical Protocol, Operations & Training)

DR. MOHAMMED WASEEM AFSAR

MBA (IIM, Indore), M.B.B.S (VSS Medical College, Odisha)

16+ yrs experience in Primary, Secondary, Tertiary & Home Healthcare Delivery

Indian Navy, Ministry of Health - Saudi Arabia, Tata Hospital, CallHealth

India, Saudi Arabia

Co-Founder (Finance, HR, Sales & Marketing)PRATAP CHANDRA

MBA (IIM, Calcutta), B.Tech (West Bengal University)

12+ yrs experience in Sales & Marketing

Asian Paints, Kohler, IFB, CallHealth

India, Srilanka, Maldives, Bangladesh & Bhutan

Co-Founder (Strategy & Investor Relations)PRAVEEN POTLURI

MBA (ISB, Hyderabad), M.S - Pharma (Western Univ. of Health Sciences, California)

14+ yrs experience in Sales, Marketing, Market Strategy, New business models & New market entry

Abbott, Rite Aid, CVS/Caremark, CallHealth.

U.S, India, Nepal, Myanmar & Bhutan

Our Leadership Bandwidth5th Vital

5th Vital

www.5thvital.com8880250000 contact@5thvital.com

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