A STRATEGIC PARTNERSHIP BETWEEN

WHO IS LINKEDIN?

“The astronaut is a universal symbol for the dream job…We want to show people the tools we’ve got that will enable them to take a step closer to their own personal moonshot.”

“Creating economic opportunity will be the defining issue of our time. That's why I'm here and why I can't imagine doing any other job. Simply put, what we do matters, and matters more than ever.”

“The digital communications space is rapidly changing, with new players and platforms emerging every day. Today, the most important untapped resource for brand engagement is your employees and colleagues.”

LINKEDIN GROWTH AND ADVERTISING SPEND

STOCK PRICE

ADVERTISING SPEND 15/16Digital $ SOV %

GRAND TOTAL $7,052,510YAHOO!.COM $1,738,073 24.64%

MSN.COM $414,625 5.88%

FORBES.COM $352,240 4.99%

W3SCHOOLS.COM $325,885 4.62%

EBAY.COM $324,424 4.60%

ADVERTISING SPEND YTDNetwork / Digital $ SOV %

GRAND TOTAL $7,959,110ABC $2,162,100 27.17%

YAHOO!.COM $3,638,290 45.71%

DRUDGEREPORT.COM $306,982 3.86%

TRULIA.COM $238,937 3.00%

ABC.COM $186,917 2.35%

0125250375500

09 10 11 12 13 14 15 16

USER GROWTH (IN MILLIONS)

120140160180200

MAY JUNE JULY

A MULTI-PRONGED APPROACH ACROSS VIACOM MEDIA NETWORKS

Award Show Integrations LinkedIn Sponsored AwardUniversal AudiencesRole Out New Linear Campaign

Partnership Opportunities“Follow Your Dreams” SweepstakesYounger AudienceInternship Search Partnership w/ LinkedIn

Social Intergrations Twitter | Snapchat | Instagram

Custom Content for Award Show & Sweepstake Integrations

Possibility for Docuseries on Comedians

AWARD SHOW INTEGRATION OPPORTUNITIES

LinkedIn sponsors the “Breakthrough Video of the Year” Award

The award highlights a video from an artist's major breakthrough album

New linear campaign can be introduced during the award show then rolled out across all of Viacom Media Networks

Pros for Introducing Their Linear Campaign During an Award Show:Universal Audience Award shows highlight those who have already achieved their “own personal moonshot”

LinkedIn sponsors the “Best New Artist” Award

The award highlights the best up and coming artist

PARTNERSHIP OPPORTUNTIES

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“Follow Your Dreams” Sweepstakes

Comedy Central Sweepstakes Partnership

Winner will get to follow someone who is already doing their “Dream Job” for a day

A younger demo LinkedIn has not yet tapped into

Why Comedy Central?

Encourages teens to follow their dreams when their possibilities are still relatively limitless

It’s all about positioning!

}{LinkedIn and Viacom work together to find top tier interns for Viacom’s Internship Program

terns

Partnership will drive traffic to LinkedIn’s services and improve overall quality of Viacom Interns

Viacom Velocity can create custom content for a specific intern position to run socially

Social Integration Opportunity:

SOCIAL INTEGRATION OPPORTUNITIES

:15 second clip of LinkedIn Award winner

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“Follow Your Dream” Take Over on CC

:30 second clip of New TV Spot

A tweet linking to an article about the winner of the LinkedIn Award

Tweets that highlight current LinkedIn members who were chosen as Interns

5 x :30 second clips of CC Comedians telling stories from their rise to fame

2 Pictures from “Follow Your Dream” Sweepstakes

THANK YOU FOR LISTENING!

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