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Fish Contamination Education Collaborative SF Bay Fish Project September 8, 2011

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Page 1: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

Fish Contamination Education CollaborativeSF Bay Fish ProjectSeptember 8, 2011

Page 2: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

Southern California Bight

Pt. Conception

White Point Outfall

Ventura

Dana

Point

Pt. Loma

^

MSRPPlanning Area

Page 3: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

DDT Source

LACSD outfall pipes

Page 4: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

Historic Timeline – Injury

DDT banned

in U.S.

1947 1950 1960 1970 1980 1990 2000

Bald eagles & peregrine falcons

Reproductive failures, egg-shell thinning -

disappeared from Channel Islands by 1960s

Initial

Fish

Advisory

Commercial

Catch Ban for

PV Croaker

Recreational

Catch limit

for Croaker

Pelican population

crashes

Sea lions have

highest recorded

DDT & PCB levels

worldwide

Contaminated

croaker found in

fish markets

Montrose discharge

to sewers

Page 5: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

Institutional Controls

1. Public Outreach& Education

3. Enforcement of White Croaker fishing ban & catch limit

2. Monitoring (markets & ocean)

Page 6: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

Local

Health

Depts

Heal the

Bay

SMBRC

CBOs &Cabrillo

Aquarium

MSRP

Cal DFG

Cal EPA

OEHHA

Cal DPH

EPA

FCEC

The FCEC:Federal-State-Local Partnership

Page 7: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

2. Monitoring

• Fish in 0cean

– Advisory locations

– Catch ban locations

• Market place – ongoing

– City & county health depts. monitor local markets and distributors

• Recreational & Subsistence Fishing

– Selected piers

– Sport fishing boats

Page 8: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

Fish Monitoring in the Ocean

OEHHA issues New

Health Advisory and Safe

Eating Guidelines for Fish from

Coastal Waters of Southern

California:

Ventura Harbor to San Mateo

Point, June 2009

Page 9: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

3. Enforcement

• Enforce white croaker commercial catch ban area

and daily bag limit - CDFG

• Market owners buy fish from approved sources –

local health departments

• Collect monitoring data to assist CDFG target its

limited resources

Page 10: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

Commercial Catch Ban

Page 11: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

Enforcement Program

Fish Market

Wholesaler

Commercial Catch

Recreational Catch

Consumers

Croaker Cafe

Restaurant

Page 12: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

Implementing Agencies

Public Outreach& Education

Cal Dept of Public Health

OEHHA

Santa Monica Bay

Restoration Project (SMBRP)

Cal Dept of Fish & Game

Community-Based Organizations

County Health Departments

Monitoring

OEHHA

SMBRP

Cal Dept of Fish & Game

County Health Departments

NOAA

Enforcement

Cal Dept of Public Health

OEHHA

Cal Dept of Fish & Game

County Health Departments

Page 13: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

Focus

Page 14: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

Health

www.pvsfish.org

Page 15: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

Enemy

Page 16: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

Pier Signs

Page 17: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

Process

Page 18: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

Communities

Vietnamese Chinese

Page 19: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

Markets

Page 20: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

In the Field

Page 21: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

Keep on Trucking

Page 22: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

Kept on Keeping On

Page 23: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

Success!

Page 24: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

…Kind Of

34,944 pounds of white croaker landed in 2008

Page 25: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

Focus

Page 26: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

Straight to the Source

Page 27: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

Will it Work?

Page 28: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

Get to Know Your Audience

Page 29: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

Sword to Slay the Dragon

Page 30: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

Messaging

Page 31: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

Messaging

Page 32: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

Messaging

Page 33: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

Team

Monitoring

Enforcement

Public Education

Page 34: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

Messaging

Page 35: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

The Sword in the Stone!

Page 36: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

Process

Page 37: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

Pier Signs

Page 38: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

Initial Design

Page 39: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

Field Test

Clear?

Memorable?

Logos?

Location?

Sections?

Page 40: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net
Page 41: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

Old New

Page 42: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

Coordinating

Public Health

Cities

Parks and Rec

CDFG

Page 43: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

Superstar

Page 44: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

Eggs Need to Hatch

Page 45: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

Maintenance

Page 46: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

Evaluation

Page 47: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

Focus

Page 48: Fish Contamination Education Collaborative · Superfund Project Manager (415) 972-3010 White.carmen@epa.gov Nick Laurrell S. Groner Associates 562-597-0205 nlaurrell@sga-inc.net

Contact

EPA Palos Verdes Shelf Website:http://www.epa.gov/Region9/pvshelf

Fish Contamination Education Collaborative Website: www.pvsfish.org

Carmen White, USEPA Region 9 Superfund Project Manager (415) 972-3010 [email protected]

Nick LaurrellS. Groner Associates562-597-0205 [email protected]