fishing for fans and followers: tips to make your social media marketing more efficient and...

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Tips to Make Your Social Media Marketing Efforts More Efficient and Effective Fishing for Fans and Followers

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This was initially presented at the first Revenue North Business Growth Summit in Indianapolis on March 21, 2013. Since it doesn't have audio and probably lacks context, you can check out a series of blog posts with all the tips here: http://www.xiik.com/blog/?tag=fishing-for-fans-and-followers

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Page 1: Fishing for Fans and Followers: Tips to Make Your Social Media Marketing More Efficient and Effective

Tips to Make Your Social Media Marketing Efforts

More Efficient and Effective

Fishing for Fans and Followers

Page 2: Fishing for Fans and Followers: Tips to Make Your Social Media Marketing More Efficient and Effective

•Look for the “big fish” ideas in your messaging.•Don’t use a net that’s too big.•Fill your tackle box with the right lures and bait.•Figure out when the fish are biting.•Find the schools.•Don’t scare the fish.•Plan your fishing trip.•Fry your fish when they’re fresh.

Page 3: Fishing for Fans and Followers: Tips to Make Your Social Media Marketing More Efficient and Effective

Photo by Photo by Jeff Attaway via Flickr/Creative Commons

“Give a man a fish and you feed him for a day.Teach a man to fish and you feed him for a lifetime.”

Page 4: Fishing for Fans and Followers: Tips to Make Your Social Media Marketing More Efficient and Effective

Photo by Photo by Palingzp via Flickr/Creative Commons

“Teach a man to fish and he'll sit on a boat and drink beer all day.”

Page 5: Fishing for Fans and Followers: Tips to Make Your Social Media Marketing More Efficient and Effective

Look for the “big fish” ideas in your messaging.Photo by Marcel_Ekkel via Flickr/Creative Commons

Page 6: Fishing for Fans and Followers: Tips to Make Your Social Media Marketing More Efficient and Effective

Don’t use a net that’s too big.Chinese Fishing Nets, Cochin, India by Tim Moffatt via Flickr/Creative Commons

Page 7: Fishing for Fans and Followers: Tips to Make Your Social Media Marketing More Efficient and Effective
Page 8: Fishing for Fans and Followers: Tips to Make Your Social Media Marketing More Efficient and Effective

Fill your tackle box with the right lures and bait. Photo by jasonippolito via Flickr/Creative Commons

Page 9: Fishing for Fans and Followers: Tips to Make Your Social Media Marketing More Efficient and Effective
Page 10: Fishing for Fans and Followers: Tips to Make Your Social Media Marketing More Efficient and Effective

Figure out when the fish are biting.Photo by robstephaustralia via Flickr/Creative Commons

Page 11: Fishing for Fans and Followers: Tips to Make Your Social Media Marketing More Efficient and Effective
Page 12: Fishing for Fans and Followers: Tips to Make Your Social Media Marketing More Efficient and Effective

Find the schools.Photo by NOAA's National Ocean Service via Flickr/Creative Commons

Page 13: Fishing for Fans and Followers: Tips to Make Your Social Media Marketing More Efficient and Effective
Page 14: Fishing for Fans and Followers: Tips to Make Your Social Media Marketing More Efficient and Effective
Page 15: Fishing for Fans and Followers: Tips to Make Your Social Media Marketing More Efficient and Effective

Don’t scare the fish.Photo by Colin Bowern via Flickr/Creative Commons

Page 16: Fishing for Fans and Followers: Tips to Make Your Social Media Marketing More Efficient and Effective
Page 17: Fishing for Fans and Followers: Tips to Make Your Social Media Marketing More Efficient and Effective
Page 18: Fishing for Fans and Followers: Tips to Make Your Social Media Marketing More Efficient and Effective
Page 19: Fishing for Fans and Followers: Tips to Make Your Social Media Marketing More Efficient and Effective
Page 20: Fishing for Fans and Followers: Tips to Make Your Social Media Marketing More Efficient and Effective
Page 21: Fishing for Fans and Followers: Tips to Make Your Social Media Marketing More Efficient and Effective
Page 22: Fishing for Fans and Followers: Tips to Make Your Social Media Marketing More Efficient and Effective
Page 23: Fishing for Fans and Followers: Tips to Make Your Social Media Marketing More Efficient and Effective

Plan your fishing trip.Photo by psyberartist via Flickr/Creative Commons

Page 24: Fishing for Fans and Followers: Tips to Make Your Social Media Marketing More Efficient and Effective
Page 25: Fishing for Fans and Followers: Tips to Make Your Social Media Marketing More Efficient and Effective

Fry your fish when they’re fresh.Photo by ewen and donabel via Flickr/Creative Commons

Page 26: Fishing for Fans and Followers: Tips to Make Your Social Media Marketing More Efficient and Effective
Page 27: Fishing for Fans and Followers: Tips to Make Your Social Media Marketing More Efficient and Effective

•Look for the “big fish” ideas in your messaging.•Don’t use a net that’s too big.•Fill your tackle box with the right lures and bait.•Figure out when the fish are biting.•Find the schools.•Don’t scare the fish.•Plan your fishing trip.•Fry your fish when they’re fresh.

Page 28: Fishing for Fans and Followers: Tips to Make Your Social Media Marketing More Efficient and Effective

@TigerSharkMusic